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We're diving into LinkedIn's latest developments - they're testing vertical short-form videos, plus we'll be sharing what's been happening across the platform. We've also got the latest on Instagram's DM updates and a brilliant guide that'll help you grow your TikTok following. And since you love keeping up with our team news, we've got some fantastic updates to share with you too!&nbsp;<h2>💎 LinkedIn Engagement Continues to Rise</h2>Let's talk about what's going on with LinkedIn.&nbsp;The numbers are up, and the platform's seeing more activity than ever. But we need to look beyond the surface-level metrics to understand what's actually happening.LinkedIn has evolved from a basic CV database into a genuine professional social network.💎 More professionals engaging in genuine industry discussions&nbsp;💎 Specialist communities forming around specific sectors&nbsp;💎 Higher quality content being shared consistently&nbsp;💎 Growing engagement in focused professional groupsThe platform has positioned itself as a vital professional networking tool.What matters here is how you're using it. If you're not seeing this level of engagement, it might be time to reassess your approach. And if you’re struggling with LinkedIn, we can help.&nbsp;😉&nbsp;<img src="/uploads/image_e9d8e8af57.png" alt="A pink background with yellow text

Description automatically generated">But that’s not all from LinkedIn…<h2>💎 LinkedIn’s Professional Short Videos</h2>LinkedIn is testing vertical short-form videos.&nbsp;Here's what's actually happening:💎 A vertical video feed is being tested, similar to TikTok and Instagram&nbsp;💎 The feature aims to capture younger professionals' attention&nbsp;💎 It's part of LinkedIn's push to stay relevantYoung professionals are already using TikTok to discuss workplace culture and career advice - LinkedIn clearly wants a piece of that action.<img src="https://cms.socialjems.co.uk/uploads/cop_watch_camera_man_79017b5366.gif" alt="cop-watch-camera-man.gif"><h2>💎 Instagram's DM Update</h2>Instagram's making it easier to handle those overflowing DMs with some new inbox upgrades.💎 New message request filters to sort through different account types&nbsp;💎 Separate folder specifically for story replies&nbsp;💎 Options to filter messages from creators&nbsp;💎 Dedicated space for verified account messages💎 Business account message sorting&nbsp;💎 Better organisation for messages from accounts you followThe update seems particularly useful for anyone managing multiple conversations or dealing with high message volumes. Story replies won't get lost in the general inbox anymore, and finding messages from specific account types becomes much more straightforward.These changes should make it easier to engage with followers without drowning in message requests.<img src="/uploads/image_0ffcd9fdb8.png" alt="A colorful megaphone with a white logo and colorful balls

Description automatically generated">💎 A Straightforward Guide to Growing Your TikTok FollowingLooking to grow on TikTok but not sure where to start? Whether you're just beginning or looking to level up your content, here's a breakdown of what's actually working on the platform right now.💎 Sort your profile out - pick your niche (like #BookTok), decide on your content style, and write a bio that shows who you are💎 Get to grips with platform features - mix up content with Stitches, POV videos, CapCut templates, Duets, and "Get Ready With Me" videos💎 Keep at it - aim for 1-3 posts daily&nbsp;💎 Think bigger - adapt your TikTok content for YouTube Shorts and Instagram Reels💎 Get stuck in with engagement - reply to comments, chat with other creators, and join discussions in your niche💎 Keep an eye on trends - follow similar creators for ideas and spot new trends early💎 Give new things a go - try making original sounds or starting your own challenges💎 Team up - work with other creators on joint videos or live sessionsTikTok favours creators who understand how it works. Using scheduling tools can help manage the workload, so you can focus on what matters - making brilliant content.<img src="/uploads/image_ebbe7eb1d5.png" alt="A couple of women posing for a picture

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Description automatically generated"><h2>💎 What We've Been Up To…</h2><h3>Starting with Jem!</h3>Being a business owner never really comes with set hours, but Jem's been testing out a new approach to work-life balance. Rather than falling into the always-on trap, she's switched to longer weekdays so she can actually put the laptop down at weekends.And it's paying off. Between exploring castles and old ruins with Charlie and Josh (plus those essential dog walks) and catching Venom at the cinema (those recliner chairs though...), she's been coming back to work seriously refreshed.Speaking of work, let's talk about how she's been crushing it lately.&nbsp;Not only is the client content absolutely flying, but she's managed to land three new clients in just one week. Yes, you read that right - three new clients!<img src="/uploads/image_cdaf2d3eb7.png"><img src="/uploads/image_e4ac3a16fa.png" alt="A person standing in front of a stone wall

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Description automatically generated"><h3>💎 What's Going On With the Morgenmuffel</h3>Big changes for Sarah this month - she's turned 34 and officially stepped onto the property ladder. Nothing quite like getting those house keys, is there?When she's not creating content for clients, Sarah's been embracing life offline. Between catching up with friends and heading to concerts, she's even ventured into her first hot pot experience (and loved it, naturally).&nbsp;Though we should mention she's still trying to convince everyone it's beach weather - despite her friends firmly disagreeing. Some things never change.Behind the scenes, she's been working her magic on new social media strategies and blog content for our clients. While you might not see her posting as much personally, trust that she's channelling all that creative energy into crafting brilliant content for our clients.Looks like 34 is already shaping up to be quite the year.<img src="/uploads/image_2cd2c5906d.png" alt="Two women taking a selfie

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Description automatically generated"><h3>💎 Sarah has a new member of the family!</h3>What a difference love makes! Sarah (aka Twinnie), has some exciting news to share that comes with four paws and the sweetest face imaginable!Say hello to Luna, the newest addition to the family. Her story will melt your heart - she was found wandering the streets, with no family and no home to call her own. Just a beautiful soul looking for somewhere to belong.When Sarah and Bryan spotted her, there was no question about what needed to be done. They brought her home, hoping she'd get along with their existing pack. And guess what? She fit in perfectly, as if she'd always been part of the family!<img src="/uploads/image_f2281efe8e.png" alt="A collage of a dog

Description automatically generated">This photo shows Luna before and after, the transformation is absolutely incredible. From the first photo when they found her, to now... just look at that happy face! It shows what love, care, and a forever home can do.For all the dog lovers out there, watching a rescue pup flourish like this is something special. Luna's journey from street life to beloved family member is exactly the kind of happy ending we love to see.We’re all animal lovers here, so we wanted to share this happy news!<h3>💎 Cath's Journey</h3>Talk about hitting the ground running! Since joining the team, Cath has absolutely smashed it and brought something special to SocialJems. Anyone who knows Jem and Sarah understands their feelings about admin (let's just say it's not their favourite thing), but Cath? She's a pro at it!With her amazing organisational skills, she's keeping everything running smoothly behind the scenes. But what we really love, is how perfectly she fits into the team dynamics. Her enthusiasm for the parts of the job that others might shy away from is genuinely refreshing!At SocialJems, while paying bills is important (because let's be real, we all need to eat!), there's something more special happening here. It's about loving what you do and who you do it with. We spend so much of our lives working, so finding joy in it makes all the difference.Cath gets this completely - she's not just doing a job; she's bringing her whole self to it and that's exactly what makes our team tick. Keep crushing it, Cath - you're absolutely smashing it!<img src="https://cms.socialjems.co.uk/uploads/cheering_wow_6d857ff02f.gif" alt="cheering-wow.gif"><h2>💎 The final stretch of 2024!</h2>Can you believe we're already talking about our next newsletter being the last one of 2024? And the final one before Christmas too! Seriously, where has this year gone?&nbsp;Speaking of planning... if 2025 is already on your mind (and let's face it, it should be), we're here to support you with all things marketing. Whether you need help with:&nbsp;💎 Engaging blogs and newsletters&nbsp;💎 Scroll-stopping social media content&nbsp;💎 Lead generation strategies that actually work💎 Website design that converts&nbsp;💎 Social media training for your team&nbsp;💎 Building your brand's reputationWhatever you need, just drop us a message. We're always excited to chat about how we can help take your business to the next level.And before we go, we've got to ask the burning question...Have you sneakily put up your Christmas decorations yet? No judgment here!&nbsp;😉<img src="/uploads/image_c28149ba75.png" alt="A person with a picture of her

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We've got an exciting roundup for you this month, packed with all the social media updates you need to know about. 

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TikTok Growth Tips, LinkedIn's New Feature & Instagram DM Hacks

This ghostly revelation affects a whopping 930 million users worldwide, turning their professional posts and profiles into a haunted training ground for AI algorithms. While European users are protected by the silver bullet of stringent data regulations, the rest of us are left to fend off these data vampires ourselves.&nbsp;LinkedIn promises an opt-out feature, but like a zombie's bite, the damage to past data can't be undone. As the digital world becomes increasingly riddled with AI ghouls and data-hungry monsters, users must decide if the treats of advanced features are worth the tricks played with their personal information.&nbsp;And yes, we’re making this blog a Halloween SocialJems special!!!<img src="/uploads/image_6439cbb16b.png" alt="A person in person clothing and a web with text

Description automatically generated with medium confidence">As we creep closer to Halloween, LinkedIn's pulled a trick that's given us quite a fright! They've gone and done it again, haven't they? This time, they're using our posts and profiles to train their AI. And guess what? They didn't even bother asking first.&nbsp;<h2>💎The Bone-Chilling Discovery</h2>On 18th September 2024, LinkedIn users started noticing something sinister lurking in their settings. The platform had quietly begun training its AI on user data without so much as updating its terms and conditions. Talk about a ghost in the machine! This devilish move affects a staggering 930 million users, essentially turning them into unwitting AI trainers overnight.&nbsp;<h2>💎The Witch's Brew of AI Features</h2>LinkedIn's been brewing up some wickedly clever AI features for its premium users. Sounds like a treat on paper, doesn't it? But here's the trick, they've been using our data to make these AI models smarter. Everything from our personal info to those carefully crafted posts about how much we love our jobs is being fed into the AI cauldron.<img src="https://cms.socialjems.co.uk/uploads/passions_hecuba_cffbf094f6.gif" alt="passions-hecuba.gif">These AI features include:<ol><li>AI-powered writing suggestions</li><li>Personalised job recommendations</li><li>Enhanced search capabilities</li><li>Automated profile summaries</li></ol>While these features might seem like magic, the dark truth is that they're powered by our own data, harvested without our explicit consent.<h2>💎The Vampire's Confession</h2>The company has owned up to it, saying they'll update their terms of service on 20th November. But it's a bit late for that, isn't it? It's like trying to put a vampire back in its coffin after sunrise. They've admitted to using users' data to train AI without consent, and while they're offering an opt-out for future training, there's no way to exorcise past data use.&nbsp;According to LinkedIn's "LinkedIn and Generative AI (GAI) FAQs," the platform claims it aims to minimise personal data in AI training datasets, using privacy-enhancing technologies to redact or remove personal information. However, the fact remains that this data collection began without users' knowledge or consent.<h2>💎UK Users: A Last-Minute Spell of Protection</h2>Now, if you're in the EU, EEA, Switzerland, or the UK, you're safe from this data-draining curse. LinkedIn's promised not to use your data for AI training. This geographic distinction highlights the stark contrast between European data protection standards and the less regulated landscape elsewhere.LinkedIn has now suspended its use of data from UK users for training its AI models. This decision came after the UK's Information Commissioner's Office (ICO) cast a protective charm. Stephen Almond, the ICO's Executive Director, proclaimed: "We are pleased LinkedIn has acknowledged the concerns we raised about the use of UK users' data in training generative AI models."This eleventh-hour enchantment means UK users join their European counterparts in being shielded from LinkedIn's data-harvesting curse. It's a powerful reminder that sometimes, the right incantation (or regulation) can keep even the most persistent data vampires at bay.<h2>💎Warding Off the AI Ghouls: Your Digital Exorcism Kit</h2>There are sacred rituals to protect yourself from this data nightmare. Here's your digital exorcism kit to banish LinkedIn's AI ghouls:<h2>&nbsp;💎Disable LinkedIn's Generative AI Data Usage (No garlic needed!):&nbsp;</h2>🦇On desktop:&nbsp;Summon your profile avatar &gt; Conjure Settings &amp; Privacy &gt; Chant "Data Privacy" &gt; Invoke "Data for Generative AI Improvement" &gt; Flip the unholy toggle🦇On mobile:&nbsp;Tap your profile avatar (careful, it might bite!) &gt; Whisper "Settings" &gt; Mutter "Data Privacy" &gt; Enchant "Data for Generative AI Improvement" &gt; Perform the sacred toggle flip🦇Unearth Your LinkedIn Data (Crystal ball not included):&nbsp;Click your profile avatar &gt; Dig through Settings &amp; Privacy &gt; Uncover Data Privacy &gt; Exhume "Get a copy of your data"🦇Vanquish Your LinkedIn Data (Silver bullets sold separately):&nbsp;&nbsp;Fill out the sacred deletion request form on LinkedIn<img src="/uploads/image_fc1184a68f.png">Remember, this digital exorcism only prevents future hauntings. Any data they've already spirited away? Well, that ghost has left the haunted house.LinkedIn swears by its dark arts of privacy-enhancement, claiming to redact or remove personal information when using data to train its AI familiars. However, for members dabbling in AI-driven content creation, any information conjured up will linger in LinkedIn's digital crypt until you decide to stake it through the heart.Easy as pumpkin pie, right? But remember - this only stops LinkedIn from using your data going forward. Any data they've already nabbed? Well, that ship has sailed to the island of lost data.<h2>💎The Frankenstein's Monster of Data Usage</h2>What exactly is LinkedIn doing with this data? According to their FAQs, they're using personal information to improve AI-driven features. It's like they're building a Frankenstein's monster of professional networking!For instance, if you interact with an AI tool to draft a document, the system monitors your input and the suggestions it generates. Furthermore, LinkedIn tracks how users interact with its AI tools, such as their language preferences and feedback provided on suggestions.<h2>💎The Wider Web of AI Data Harvesting</h2>Of course, this whole situation has kicked up quite a beastly fuss. Some users are miffed, and rightly so. It's raised more questions than a Ouija board session about privacy and consent in the digital world.It's not just LinkedIn stirring this cauldron of controversy. This is part of a bigger trend in the tech world. Everyone's racing to build the cleverest AI, and our data's the secret ingredient in their witch's brew.Meta (Facebook and Instagram's parent company) and X (formerly Twitter) have pulled similar stunts. In fact, Meta recently admitted to using people's public posts to train AI models as far back as 2007. When these companies tried to implement similar practices in Europe, they faced significant backlash and had to backtrack due to stringent GDPR regulations.<h2>💎The AI Act: Europe's Silver Bullet?</h2>The European Union's AI Act is attempting to get ahead of these issues by setting ground rules for how AI systems can be used. This regulatory framework may be a harbinger of more stringent laws as lawmakers recognise the need to protect personal data from being used without consent in AI.The act specifically addresses these concerns by regulating high-risk AI applications and requiring transparency in data usage. It might be a sign of things to come elsewhere, too, as the world grapples with the ethical implications of AI development.<h2>💎The Haunting Question: Privacy vs Progress</h2>So, what's the takeaway from all this digital hocus pocus? Well, it's a spine-tingling reminder that in our digital world, our data's always up for grabs. Whether it's worth it for the convenience and features these platforms offer - that's for each of us to decide.As David McInerney, commercial manager for data privacy at Cassie, aptly put it, "Data is the new oil. When the data being sifted through contains personal information, that's where privacy questions come into play."&nbsp;<img src="https://cms.socialjems.co.uk/uploads/feel_freakyfriday_33b55d9463.gif" alt="feel-freakyfriday.gif"><h2>💎The Final Nail in the Coffin</h2>How do you feel about this? Let us know!As we approach All Hallows' Eve, let's hope that next year, the only surprises we get are treats, not tricks with our data. Happy Halloween, and may your data remain as secure as a vampire's coffin at high noon!<img src="/uploads/image_448aa8918a.png" alt="A cartoon of two women in clothing

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LinkedIn has revealed its latest trick: using millions of users' data to train AI without their consent. 

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LinkedIn's Spooktacular Surprise: Your Posts are Haunting AI Training Grounds

<h2>💎From Online Connections to Real-Life Friendships</h2>We love talking about the power of LinkedIn and the amazing relationships you can build there. Well, here's a perfect example!Our very own Jem recently caught up with Emma Devereux, and even joined the&nbsp;<a href="https://www.maintechrecruitment.co.uk/">Maintech Recruitment</a> team out for food! Emma and Jem have built a brilliant friendship over the years, and guess what? It all kicked off on LinkedIn!&nbsp;Still not convinced about the power of LinkedIn? Give it a try. You might just end up with some cracking new relationships you never thought possible.&nbsp;💡 Top Tip: Don't be shy about taking those online connections offline. Suggest a coffee meetup or a quick video call. It's amazing how a face-to-face chat can transform a LinkedIn connection into a genuine friendship.<img src="/uploads/image_5f1de8a9cf.png" alt="Two women taking a selfie

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Description automatically generated"><h2>💎Spotlight on: Charlotte Carter and Carter Bags</h2>Time for a quick shoutout to Charlotte Carter and her brilliant business,&nbsp;<a href="https://carterbags.com/">Carter Bags</a>! And no, this isn't a sponsored promotion - we just love celebrating great businesses and the awesome people behind them.Our Jem is absolutely chuffed with her new Carter bag. With all the travelling she does for work; it's been a game-changer.&nbsp;<img src="/uploads/image_f122a1b574.png" alt="A brown bag with a tag on it

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Description automatically generated"><h2>&nbsp;💎SocialJems Update: We're Growing!</h2>We're excited to say that SocialJems is absolutely smashing it!&nbsp;🎉Things have been buzzing lately, with more and more clients choosing to work with us. In fact, we're getting so many requests for new services that we've got something exciting in the pipeline...Drum roll, please...&nbsp;🥁We're planning a total revamp of our website! Keep your eyes peeled for that - it's going to be epic. We can't wait to show you all the new ways we can help your business shine on social media.Remember, whether you're a long-time client or just stumbled across us, we're here to help you navigate the wild world of social media. So don't be shy - get in touch if you need a hand!<img src="/uploads/image_41e71de229.png" alt="A website with a person's face

Description automatically generated"><h2>💎Saying Goodbye to Top Voice Badges</h2>You might have already heard the news, but LinkedIn have announced that they’re retiring the "Top Voice" badges for contributors to Collaborative Articles.&nbsp;Say goodbye to those shiny "Top Voice" badges.&nbsp;From October 8th, 2024, LinkedIn will officially retire the gold Community Top Voice badge. If you've got one, it'll disappear within 60 days of when you earned it.&nbsp;But why, LinkedIn, why?Now, you might be wondering why LinkedIn's decided to shake things up. Well, it turns out that not all that glitters is gold – or in this case, not all "Top Voices" are actually top experts.LinkedIn's been getting an earful from the community. Turns out, it's not easy to keep those high-quality standards when you're handing out badges automatically. Some users have been raising eyebrows at who's getting called an "expert".In LinkedIn's own words: "We've learned that it is challenging to maintain the highest quality standards for our Community Top Voice badges, as they are currently awarded automatically to contributors, and not manually awarded by our team."Here's where it gets interesting. These Collaborative Articles? They're AI-generated prompts that LinkedIn uses as a starting point. Then, they invite specific users to share their expertise on the topic.It's been a hit – there's been a 4x increase in weekly member contributions quarter-over-quarter as of March this year. But some sneaky users might have been using AI to generate their "expert" answers too.&nbsp;What does this mean for you?If you've been contributing to Collaborative Articles just for that shiny badge, you might want to rethink your strategy.&nbsp;But don't let that stop you from sharing your genuine expertise! Remember, it's about adding value, not collecting virtual stickers.So, keep sharing your knowledge, keep engaging with your network, and most importantly, keep it real. After all, true expertise shines through, badge or no badge!What do you think about LinkedIn's decision? Will it change how you engage with Collaborative Articles?<img src="https://cms.socialjems.co.uk/uploads/doodledate_adamo_e08f71058a.gif" alt="doodledate-adamo.gif"><h2>💎Keeping Up with Instagram's Algorithm</h2>What You Need to KnowTrying to keep up with the Instagram algorithm can feel overwhelming right? Well, it doesn’t have to be. Just like anything in life, social media is constantly changing and evolving. You find something that works and start to make progress, but then the goalposts move. And then they move again.We work in social media marketing, we're used to this, but we understand how it can be frustrating to be out of the loop.Which is why we want to provide some tips on how to utilise Instagram, keeping up with the algorithm, and growing your Instagram account.&nbsp;So, here are some tips to help you navigate Instagram's latest changes and make the platform work for you now, and in 2025.&nbsp;What's Changed?<ul><li>Original Content is Priority Instagram's algorithm favours fresh, original content over reposted or recycled material. This means it's more important than ever to create your own unique posts.</li><li>Instagram SEO Matters Keywords in your bio, captions, and even alt text are now crucial for discoverability. Instagram's search function has become more sophisticated, allowing users to find posts, profiles, and products based on these keywords.</li><li>Reels are Still Big Short-form video content, especially Reels, continues to be pushed heavily by Instagram. The platform's algorithm favours content that keeps users engaged, with views becoming one of the most important metrics.</li><li>Engagement is Key Posts that receive comments, shares, or saves are often given higher priority than those that only receive likes. The algorithm sees these as signals of valuable content.</li></ul>How to Make the Most of ItNow that we know what's changed, here's how you can adapt your strategy:<ul><li>Create Fresh Content Spend time regularly brainstorming new ideas. Show behind-the-scenes videos, launch new product teasers, or create Instagram-exclusive content that can't be found anywhere else.</li><li>Optimise for Search Review your bio and recent posts to ensure they include relevant, searchable keywords. Use natural language and make sure to add keywords to alt text for images.</li><li>Embrace Reels Post Reels regularly to stay in front of your followers. Use quick, eye-catching visuals that capture attention in the first few seconds to maximise views and engagement.</li><li>Encourage Interaction Create opportunities for conversation by asking questions in your captions. Use features like polls, quizzes, and question stickers in Stories to interact with your audience in real time.</li><li>Post at the Right Time Use tools like Later's Instagram Scheduler to track your custom best time to post and adjust your posting schedule accordingly. This simple optimisation can make a huge difference in your engagement and visibility.</li><li>Stay Adaptable The Instagram algorithm is always evolving. Follow key figures in the Instagram community for the latest updates and monitor your engagement metrics closely after any significant changes to the platform.</li><li>Focus on Views Create content that's designed to be watched all the way through. Whether it's a Reel or a Story, start with a hook that makes viewers want to stick around.</li></ul>Always remember…Keep it engaging, keep it authentic, and most importantly, have fun with it!<img src="/uploads/image_7e7d1d992e.png" alt="A diagram of a diagram

Description automatically generated"><h2>💎Team Update: Meet Our Newest SocialJems Star!</h2>Remember a while back when we hinted about a new team member joining us? Well, the cat's out of the bag (or should we say cats?) - it's time to introduce Cath!&nbsp;🐱We're over the moon to have Cath on board as our new VA and admin extraordinaire. With SocialJems growing faster than a TikTok trend, we needed another set of hands to keep everything running smoothly.Now, let's dish out some fun facts about Cath, shall we?First up, she's a proper cat lady - we're talking 12 feline friends! But that's not all... Cath's also expecting a little human of her own! Talk about a full house!&nbsp;🏠👶We're thrilled to have Cath joining our SocialJems family. Her skills are going to be a massive help as we continue to grow and take on new exciting projects.So, how about we show Cath some love? Drop a welcome message in the comments or give her a shout on our socials. Let's make her feel right at home in the SocialJems crew!Welcome aboard, Cath! We can't wait to see all the amazing things you'll bring to the team.&nbsp;🎊<img src="/uploads/image_9b6f21afc7.png" alt="A person taking a selfie

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Description automatically generated"><h2>💎Jem's Corner: Ups and Downs</h2>Our Jem's been busy as ever. She's been out and about, catching up with people left, right and centre. And let's not forget The Social Games event - what a blast that was!&nbsp;🎉As usual, she's been absolutely smashing it with calls and content. Jem's energy is something else, isn't it?But life's not all sunshine and rainbows, even for our superstar Jem. We've got some sad news to share.&nbsp;😢Bat Pig, aka Lenny, has unfortunately passed away. It's been devastating for Jem and the entire Bevan clan. Losing a furry family member is never easy, and Lenny was such a special little chap.We're sending loads of love to Jem and her family during this tough time.&nbsp;❤️A massive thank you to everyone who's been thinking of Jem and sending her gifts. Your kindness and support mean the world to her and to all of us here at SocialJems.<img src="/uploads/image_63dabdc13f.png" alt="A child sitting on a couch with two dogs

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Description automatically generated"><h2>💎What's New with Our Resident Morgenmuffel?</h2>Our Sarah's been on quite the rollercoaster lately.First up, the big news - Sarah's bought her first home! That's right, our girl's officially joined the property ladder. We're all over the moon for her.&nbsp;After months of refreshing the booking page like a woman possessed, Sarah's finally bagged herself a driving test slot. We're keeping mum on the exact date (wouldn't want to jinx it, would we?), but let's just say our fingers, toes, and everything else are firmly crossed.&nbsp;It hasn't all been celebrations, though. Sarah recently marked what would have been Joe's 39th birthday. A bittersweet moment, filled with memories and mixed emotions.&nbsp;While Sarah's been taking a breather from LinkedIn (and rightly so - mental health comes first!), don't think for a second she's been twiddling her thumbs. Our Morgenmuffel's been doing what she loves most – creating content.&nbsp;<img src="/uploads/image_205db5c897.png" alt="A person wearing sunglasses taking a selfie

Description automatically generated"><h2>💎Twinnie Tales: Sarah's Latest Adventures</h2>Time for a quick catch-up on our superstar Sarah, aka Twinnie!&nbsp;In true Sarah fashion, she's been working her socks off. No surprises there - our Twinnie's work ethic is legendary! But she's not just smashing her own tasks; Sarah's also taken Cath under her wing. Talk about a dynamic duo in the making! We can't wait to see what these two will accomplish together.Sarah's treated herself to an at-home sauna! That's right, our girl's bringing the spa experience to her living room. And let me tell you, she's loving every steamy second of it. Of course, Sarah's been keeping us all in the loop with some cracking photos. We're not jealous at all (okay, maybe a little).&nbsp;<img src="/uploads/image_a162eac49b.png" alt="A person in a pink raincoat

Description automatically generated"><h2>💎The Social Shizzle Session!</h2>Say hello to our Social Shizzle Sessions - the latest addition to our service lineup.&nbsp;We get it, not everyone needs constant hand-holding with their social media. Sometimes you just want a quick sanity check or a nudge in the right direction. That's exactly why we've created these one-hour power sessions. It's all about what YOU want to chat about.So, what's the deal with these Social Shizzle Sessions? Well, they're pretty flexible, to be honest. We've been helping clients in all sorts of ways. Maybe you want us to give your current social media a once-over, pointing out what's hot and what's... well, not. Or perhaps you're stuck in a rut, desperate for fresh content ideas? We've got you covered.Struggling to write posts that actually grab attention? We'll bring our top tips to the table. Feeling a bit lost and not sure where you're going wrong? Let's put our heads together and figure it out. You might just want to check you're on the right track before you dive in, or maybe you're totally new to this social media marketing malarkey and don't know your hashtags from your handles.And hey, sometimes you just need someone to bounce ideas off. We're all ears!Essentially, the Social Shizzle Session is your chance to pick our brains for a solid hour about anything social media related. It's like a power-up for your digital presence!Now, here's the catch - we're only offering 5 of these sessions each month. They're going faster than hot cakes, so if you want to give your social media a swift kick up the backside, you'd better get in quick!Don't miss out on your chance to turn your social media from drab to fab.&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> now and let's get your Social Shizzle Session booked in.&nbsp;<img src="/uploads/image_66798e3ba9.png" alt="A couple of women with text overlay

Description automatically generated"><h2>💎Supercharge Your Team's LinkedIn Skills</h2>Are your employees struggling to harness the full power of LinkedIn?&nbsp;🤔Let's face it, LinkedIn isn't just another social media platform - it's a goldmine for:💎Promoting your business💎Generating quality leads💎Expanding your professional network💎Building rock-solid brand trustDid you know we don't just offer online training? That's right, we can bring our LinkedIn expertise right to your doorstep!Imagine your team, gathered around, soaking up all our LinkedIn wisdom in person. No more dodgy internet connections or "sorry, I was on mute" moments. Just pure, undiluted LinkedIn mastery.Now, we'd love nothing more than to meet every single one of you face-to-face. But let's be real - we're not superheroes (yet). We do need to factor in travel time.So, if you're based in Yorkshire, you're in luck!&nbsp;Not in Yorkshire? Don't worry! We might still be able to make it work. Drop us a line and we'll see what we can do.Ready to transform your team into LinkedIn legends?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> today and let's chat about bringing our LinkedIn training to your turf!Remember, in the world of business, it's not just about who you know - it's about who knows you.&nbsp;<img src="/uploads/image_e12d85891e.png" alt="A person standing in front of a screen

Description automatically generated"><h2>💎The Social Games: Networking That's Actually Fun!</h2>No surprise here - The Social Games has been another big hit!&nbsp;Professionals from all over came together to network and have a blast. Because let's face it, networking doesn't have to happen in a stuffy meeting room - it can happen over a game of table tennis!&nbsp;🏓The Social Games continues to be a crowd-pleaser, so it's safe to say another event will be on the horizon. While we don't have a date locked in just yet, keep your eyes peeled for the next one. Trust us, you won't want to miss it!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507">https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507</a><img src="/uploads/image_1ebf2928c0.png" alt="A sign on a stand

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Description automatically generated">Thanks for your support!We’ll be updating you on the world of marketing along with social media updates, so if you don’t want to miss out, make sure you’re following us.<ul><li><a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a></li><li><a href="https://www.facebook.com/SocialJems/">Facebook</a></li><li><a href="https://www.tiktok.com/@socialjems1">TikTok</a></li></ul>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.Just contact us and ask to be signed up!<img src="https://cms.socialjems.co.uk/uploads/bear_byebear_03c5030c39.gif" alt="bear-byebear.gif">

Welcome to our October newsletter! We're buzzing to share some juicy tips about Instagram's algorithm and give you the lowdown on LinkedIn's top voice badges. But before we dive into all that, let's catch up on what's been happening at SocialJems.

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Instagram Algorithm Hacks, LinkedIn Says Bye to Top Voice Badge, and Our Social Shizzle Sessions!

Well, what if there was an easier way?And that’s what we’re here to talk about in our September blog.&nbsp;Join us as we transform how you network through the use of QR codes.<h2>QR Codes</h2>You know those funky square patterns that look like a barcode after one too many pints? Yeah, those. Turns out, they're absolute gold for networking events!<h2>Why QR Codes Are Your New Best Mate</h2>💎No more “I've run out of business cards": QR codes are like an endless supply of virtual cards.&nbsp;💎Bye-bye paper cuts: No more shuffling through a stack of cards like you're dealing at the local casino.💎Instant connection: People can scan and have your details in a hot second!&nbsp;💎Up your networking game: Some QR code generators let you track scans.💎Look proper techy: Nothing says "I'm with it" like whipping out a QR code. (Just don't actually say "I'm with it" out loud, for crying out loud.)<h2>How to QR Code Like a Boss</h2>Let's get you sorted with your very own QR code. First things first, hop onto one of those free online generators and create a code that links to your LinkedIn profile or contact info. Easy peasy, lemon squeezy!LinkedIn explains how to&nbsp;<a href="https://www.linkedin.com/help/linkedin/answer/a525286/using-a-linkedin-qr-code-to-connect-with-members">generate your LinkedIn QR code here</a>, but we’ll also outline how to do this here too:<ul><li>Open LinkedIn app</li><li>Tap your profile picture</li><li>Hit the QR code icon</li><li>Show off your shiny new QR code to everyone!</li></ul><h2>Want to create your own QR code?&nbsp;</h2>There are free online generators such as My QR Code, that will allow you to create your own. Interested?&nbsp;<a href="https://myqrcode.com/?gad_source=1&amp;gbraid=0AAAAADHgbSb-Ps4MF2QkNFbjnTSvBMd55&amp;gclid=CjwKCAjwuMC2BhA7EiwAmJKRrN7DtJKc6NR42BbWtpiC_ZazphJKZwhuVzUvS9NEUPVmhAm2tiv-ihoCbisQAvD_BwE">Click here to generate yours</a>.Now what?Now, once you've got your shiny new QR code, it's time to show it off. Stick it on your business cards, slap it on your name tag, maybe even get it tattooed on your forehead... Actually, scratch that last one. Let's not go overboard, eh?Or if you’re sticking to your LinkedIn code, just whip it out at the networking events and connect in seconds. It saves time and hassle searching for people with common surnames. We’re looking at you Mr Smith!&nbsp;<img src="/uploads/image_7dc33a9f39.png" alt="A screenshot of a qr code

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Description automatically generated"> &nbsp;Want to make your QR code stand out from the crowd? Some generators let you jazz it up with custom colours or even your logo. Go mental with it but remember - it still needs to be scannable. No point having a pretty code that doesn't work!Speaking of which, give your code a quick test run before you go live. Nothing's more awkward than whipping out your QR code at a networking do, only to find out it's about as useful as a chocolate teapot. A quick scan beforehand could save you from looking like a right muppet.<img src="/uploads/image_d150390932.png" alt="A brown teapot with a handle

Description automatically generated"><h2>LinkedIn Company Page</h2>LinkedIn, for all its networking prowess, has a rather glaring oversight: they don't offer QR code functionality for company pages. At least, not yet.&nbsp;But not to worry, we've got a workaround. Enter the humble QR code generator - a proper lifesaver in these situations.&nbsp;Of course, we're rather hoping LinkedIn will pull their finger out and add this feature for company pages in the future.&nbsp;<h2>Will they ever bring back the LinkedIn's Find Nearby Feature?</h2>First off, what the bloody hell is Find Nearby?It's like Tinder for networking, but without the awkward small talk about your favourite Netflix shows. This little feature lets you connect with other LinkedIn users in your immediate vicinity. No more fumbling with business cards or trying to spell out your complicated email address after one too many free drinks! Well, we should say one thing…this feature is no longer available!But we’re hoping they’ll bring it back, yes LinkedIn. We’re talking to you! Please bring this feature back!What do you think? Would you like to see the return of the Find Nearby feature?&nbsp;<img src="https://cms.socialjems.co.uk/uploads/bring_that_back_william_zabka_7758327bb2.gif" alt="bring-that-back-william-zabka.gif"><h2>Why QR Codes are the Bee's Knees for Networking</h2>So, why are QR codes are absolutely brilliant for your professional life?First off, these little square beauties are like your own personal marketing team. Slap them on your business cards, flyers, or even your PowerPoint presentations, and watch your network grow faster than a queue at the pub on a Friday night.But it's not just about quantity, is it? QR codes help you build a proper community of like-minded professionals. It's like having a VIP pass to the coolest club in town, but instead of overpriced drinks, you're getting quality connections.Now, let's talk convenience. No more fumbling with long, impossible-to-remember URLs. Just whip out your QR code, and potential connections can access your profile faster than you can say "LinkedIn". It's so easy, even your gran could do it (no offence to gran, of course).Here's another nifty bit: these codes work on pretty much any smartphone. Whether your new contact is team iPhone or team Android, they can scan your code without a hitch. It's like the Switzerland of the digital world - neutral and universally accepted.And for all you data nerds out there (no judgment, we love you), most QR code generators come with fancy analytics tools. You can track scans, devices used, and even where your code's been accessed. It's like having a crystal ball for your networking efforts!Give them a go, and watch your professional circle expand faster than your waistline after Christmas dinner.Remember, in the world of networking, it's not just about who you know - it's about who can scan you.&nbsp;So there you have it! QR codes: turning networking events into a game of real-life Pokémon Go since... well, since we decided it was a thing.<img src="https://cms.socialjems.co.uk/uploads/downsign_qr_code_2fbf27a3c7.gif" alt="downsign-qr-code.gif">

Ever been to one of those networking events where you're frantically trying to remember names, swap business cards, and not spill your drink? 

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QR Codes: Your Ticket to Networking Stardom (No Fancy Handshakes Required!) 

Join us on our latest blog about AI, LinkedIn live events and ads, and LinkedIn’s new in-stream games (which have already gained some controversy.)Regardless, these updates mean your online presence needs to be on point. Whether you're leveraging AI tools, exploring new ad formats, or simply trying to out-rank Denise from Accounts on the daily puzzle - the LinkedIn game is changing rapidly.&nbsp;Stay ahead of the curve or get left in the social media dust, simple as that!<h2>💎AI's taking over LinkedIn&nbsp;</h2>Are You Prepared?LinkedIn, that good ol' professional networking site, has realised that the future is now, and it's all about AI. In partnership with their parent company Microsoft, they've released a fancy new report on how AI is shaking up the workforce.&nbsp;According to the report, a whopping 75% of global knowledge workers are now using AI tools in their regular work routine. That's right, three-quarters of us are letting robots do at least some of our jobs. Efficiency at its finest, or a dystopian nightmare? You decide.Over half of these AI-users (53%, to be precise) are worried that relying too heavily on these fancy tools might make them look replaceable. You can't win in this game. Use AI, and you're essentially training your own replacement. Don't use it, and you're left in the digital stone age.Now, before you start panicking and looking for a career change, let's take a deep breath. The report claims that AI is meant to assist us, not replace us entirely.&nbsp;Sure, they might be able to streamline specific tasks, but they can't replicate good old human expertise.&nbsp;Are you embracing AI?&nbsp;And if you’d like to read the report,&nbsp;<a href="https://www.microsoft.com/en-us/worklab/work-trend-index/ai-at-work-is-here-now-comes-the-hard-part/?trk=linkedin-talent-solutions-organic-social-5-8-24&amp;linkId=100000260541707">click here.</a>&nbsp;<img src="https://cms.socialjems.co.uk/uploads/funny_scared_f969dc9677.gif" alt="funny-scared.gif"><h2>💎LinkedIn gets fancy with TV ads and live events&nbsp;</h2>The professional networking platform has recently launched its own connected TV (CTV) adverts and Live Event ads.In a move that's equal parts savvy and slightly concerning, LinkedIn is now allowing companies to advertise directly on your television. That's right, no more mindlessly scrolling through your feed during commercial breaks. Now, you can be bombarded with targeted ads from brands who want to reach those ever-elusive "decision-makers."LinkedIn has also introduced Live Event Ads; we guess virtual events just weren't cutting it anymore. Now, businesses can promote their live events before, during, and after they take place, ensuring that you never miss out on the opportunity to attend another webinar.And why, is LinkedIn doing this?&nbsp;Well, according to their data, the number of professionals viewing events on the platform has grown by a whopping 34% year-over-year.&nbsp;Of course, this whole endeavour is all about helping companies "reach the right people and deepen relationships by dynamically engaging with prospective buyers."&nbsp;LinkedIn is also partnering with NBCUniversal to introduce something called "LinkedIn Premiere," a fancy new managed offering that will allow users to target decision-makers across NBCUniversal's premium streaming content on CTV.&nbsp;According to Tunji Akintokun, LinkedIn UK's Head of Enterprise Solutions, "We're always considering new ways to reach engaged decision-makers across our community of one billion professionals on LinkedIn."&nbsp;Akintokun also added, "With only 5% of buyers in-market for a new purchase at any given time, it's imperative for companies to consistently engage their audience in creative ways across multiple channels – from live events to video ads – to ensure their brand is memorable when it's time to buy."What do you think of these changes?<img src="https://cms.socialjems.co.uk/uploads/and_action_luan_loud_9c843f14ca.gif" alt="and-action-luan-loud.gif"><h2>💎LinkedIn gets playful with new in-stream games</h2>In a move that might seem a tad unconventional for a professional networking platform, LinkedIn has officially launched its new in-stream games. These puzzles and trivia challenges are designed to give users a much-needed break from the grind of their workday.After being spotted in testing back in March, the games have now been rolled out for all to enjoy. As LinkedIn explains, the goal is to "weave thinking-oriented games directly into the LinkedIn experience."Now, before you start questioning whether this is a ploy to boost engagement numbers (because let's be honest, that's precisely what it is), LinkedIn insists that the games serve a higher purpose. They claim that these puzzles are meant to provide "a way to exercise their brains while taking a quick break" and "give people a reason to connect with others."LinkedIn is launching three in-stream games to start with:<ol><li>Pinpoint: A word association game where you need to guess the common category of five words in a grid.</li><li>Queens: A logic game where you fill the grid with queens, ensuring there's only one queen in every row, column, and region.</li><li>Crossclimb: A trivia game that's essentially a combination of a crossword and a word ladder.</li></ol>Each game will have a new edition updated daily, so you won't be able to spend too much time procrastinating (or so LinkedIn claims). And because what's a game without a little friendly competition, there will be scoreboards displaying your performance stats and ranking you against your connections, companies, schools, and more.LinkedIn is adamant that these games will "spark banter, conversations, and even a healthy bit of competition among professionals around the world."&nbsp;So, while it might seem like a blatant ploy to increase time spent in the app (which, let's be real, it absolutely is), you can't fault LinkedIn for trying to inject a little fun into the workday.&nbsp;What do you think of these new features? There’s been some controversy surrounding these new games, so we’re interested to hear your thoughts!&nbsp;<a href="https://www.linkedin.com/games/">Check out the games here.</a><img src="https://cms.socialjems.co.uk/uploads/jennifer_lawrence_the_mocking_jay_607c3fc369.gif" alt="jennifer-lawrence-the-mocking-jay.gif"><h2>💎&nbsp;Latest LinkedIn tips</h2>It wouldn’t be right to talk about LinkedIn and not include some tips!LinkedIn has stepped up to provide a comprehensive overview of key strategies to help marketers maximise their campaigns using cutting-edge tools like AI, attribution, and advanced measurement techniques.As the world of marketing continues to shift, traditional methods are becoming obsolete. The deprecation of cookie tracking has forced marketers to rethink their measurement approach, and with it comes opportunities to revamp entire strategies in alignment with advancing technologies.LinkedIn's tips are a goldmine for B2B marketers looking to leverage the latest tools and trends.So, let’s look at the highlights!&nbsp;<ul><li>Remember the good old days when you had to manually target and optimise your campaigns? Well, those days are long gone. LinkedIn suggests automating as much of the process as possible, leveraging AI to streamline targeting and refinement. After all, who wouldn't want to let algorithms do the heavy lifting.</li><li>Gone are the days of guessing which touchpoints contribute to sales. LinkedIn advises using attribution modelling to better understand the impact of your campaigns and allocate resources accordingly. Because let's face it, you don't want to be throwing money at tactics that aren't pulling their weight.</li><li>Don't get bogged down by vanity metrics. LinkedIn emphasises the importance of measuring what truly drives business outcomes. Focus on the metrics that align with your goals, revenue, and sales, so you can make data-driven decisions that actually move the needle.</li><li>And let's not forget the importance of tracking your success metrics. LinkedIn recommends leveraging tools like the Campaign Manager Reporting Dashboard for comprehensive measurement, the Revenue Attribution Report to understand the true business value of your efforts, and Conversions API for granular campaign insights.</li></ul>And if you’re struggling to make the most out of LinkedIn, you could always reach out to us. Social media marketing is kinda what we do!&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch with us to see how we can help!</a><h2>💎The SocialJems LinkedIn services!</h2>Let's be honest, trying to stand out on social media these days is like trying to find a needle in a haystack - bloody impossible (unless you work with us of course).&nbsp;😉We're the social media experts who know exactly how to make your profiles pop and turn those scrollers into engaged followers. Here's how we can help:<h3>💎Content Creation</h3>Feeling overwhelmed and unseen by your ideal client? Let us craft engaging content that speaks directly to them. No more stressing over what to write or feeling like you're shouting into the void.<h3>💎Outreach And Networking</h3>Sick of those awkward cold pitches sliding into your DMs? We'll help you connect with the right people. Start meaningful conversations and turn cold leads into warm prospects.<h3>💎Engagement Support</h3>Want to boost those likes, comments, and shares? Let's get your audience truly engaged with your brand, yeah?<h3>💎LinkedIn Audits</h3>Your LinkedIn profile is the landing page for your business - let us ensure it's clear, concise, and irresistible.<h3>💎LinkedIn Profile Optimisation</h3>You can't polish a turd, but we can optimise your profile for maximum impact. A proper glow-up to attract your ideal clients.<h3>💎Full Management</h3>Want more freedom, family time, and leads? Hand over the reins to us.We'll handle your social media presence while you focus on your business, easy peasy.<h3>💎Social Media Marketing Strategy</h3>Fail to plan, plan to fail. Let's map out a killer strategy together. No more aimless posting - we'll ensure every update has a purpose, definite.<h3>💎Marketing Consultancy</h3>Need an expert team for a few months? We're your temporary marketing superheroes. You don’t have to stick around long-term, but we always love when you do!<h3>💎LinkedIn Training</h3>Learn how to really maximise LinkedIn for your business or personal brand. Our bespoke training will turn you into a social media savant.But why stop at LinkedIn? From crafting killer captions to scheduling posts at the perfect time, we'll make sure your socials are firing on all cylinders.Just follow the link below to find out more!👉&nbsp;<a href="https://socialjems.co.uk/services">https://socialjems.co.uk/services</a>

You’re going to want to hear about these LinkedIn updates, especially when it comes to your online presence. 

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LinkedIn changes and what it means for your presence!

Time to let your team monkey around freely and still drive leads.&nbsp;Networking has changed and so has the way we view social media. It’s no secret that LinkedIn has rapidly become the go-to platform for businesses and individuals to connect, share insights and build meaningful relationships.&nbsp;It's a place where professional authenticity can be a game-changer, not just for personal growth but also for business success.&nbsp;In this blog post, we'll explore why it's essential to encourage your employees to post on LinkedIn in their own words and how this can significantly boost lead generation for your company.Let’s get started!&nbsp;<h2>&nbsp;Authenticity leads to lead generation&nbsp;💎</h2>Unless you’re one of the few who treats LinkedIn like Tinder, then odds are you’re using this business networking platform to build professional relationships and help your business grow.&nbsp;Which is why we believe in encouraging employees to join the site, whilst expressing themselves genuinely. It allows them to connect with their audience on a personal level.&nbsp;Authenticity opens the door to meaningful conversations and interactions, which in turn, can lead to new business opportunities.&nbsp;We all know the expression “people buy from people”, and it couldn’t be more true. Why should a potential client choose you over a competitor? Build a relationship on a personal level. Wouldn’t you choose to work with your friend over a stranger?&nbsp;(Unless it’s Pete, we don’t like Pete.)&nbsp;<h2>Trust in your team, you hired them for a reason!&nbsp;💎</h2>&nbsp;If you can’t trust your employees, then how can you trust them in your business?&nbsp;Trust is the cornerstone of any successful business relationship, and it should extend to your employees' online presence as well. When you hire talented professionals, you trust them to represent your company in a positive light, right???Trusting your team to promote the company on LinkedIn not only enhances your brand's credibility but also allows your employees to identify and nurture potential leads more effectively.Remember: Employees sharing company updates and content can extend your brand's reach to a broader audience.<h2>The power of employee networking&nbsp;💎</h2>Of course, you’re going to do a big song and dance on your company profile about how cool you are, it’s your company profile – you want to be seen in a positive light! But you know what people like to listen to?&nbsp;REAL PEOPLE! (Shocking!)If your employees have their own LinkedIn accounts and know how to use LinkedIn, it can be a goldmine for lead generation. When your team members share company updates or industry insights authentically, they're more likely to attract attention from their connections. This can result in increased visibility for your company and, in turn, more potential leads.&nbsp;Plus, it’s showing the people behind the business, it gives an insight into the human aspects of the business. Unless your company is a bunch of robots or cyborgs, why wouldn’t you want to show the human side?Remember: When employees engage on LinkedIn, it can enhance the credibility and trustworthiness of your brand.<h2>Unique insights and lead generation&nbsp;💎</h2>Each employee has their own unique experiences, insights, and expertise to offer. So, give them a chance to shine! By encouraging them to share their perspectives not only positions them as thought leaders but also draws attention to your company.&nbsp;When potential clients or partners see your team members as knowledgeable and approachable, they're more likely to engage with your business, ultimately generating leads.It’s also a good confidence boost for your employees too, because it’s not just about marketing your business the right way, it’s also about building up your team and their confidence in themselves.Remember: Employees can help build a sense of community around your brand and build customer loyalty.<h2>LinkedIn isn't just for corporate announcements&nbsp;💎</h2>LinkedIn isn't just a platform for corporate announcements; it's a place where individuals can build their personal brand. When your employees have the freedom to be themselves, they can craft a personal brand that aligns with your company's values and goals.&nbsp;This personal branding can significantly benefit your business by attracting like-minded professionals and potential clients who resonate with your team's authenticity, driving lead generation.And if you’re afraid to let your team build up a personal brand, maybe it’s time to ask yourself what you’re really afraid of here!Remember: Active employees can gather valuable insights about industry trends and customer preferences through their LinkedIn connections.<h2>Let them go bananas on LinkedIn!&nbsp;💎</h2>When we say go bananas, we mean in a professional freeing way. This isn’t to say your employees should start treating LinkedIn like Facebook. (We’re not becoming the Facebook Brigade, don’t worry.)&nbsp;Don’t start ranting about how your bestie ruined your day, and please keep away from the “U ok hun?” kind of content. It’s still a professional platform.&nbsp;Don’t rant or bully. Your activity can be seen by anyone on LinkedIn. Talk about the struggles, your mental health and life outside of work, (we encourage you do so), just remember… there’s a right and wrong way of doing things on LinkedIn.&nbsp;But give your team the freedom to post, in their words. Don’t start templating your team!&nbsp;And if you’re struggling to generate leads, then check out&nbsp;<a href="https://socialjems.co.uk/blog/from-likes-to-leads-converting-social-media-engagement-into-sales">this blog post for the secret of turning likes into leads on LinkedIn.&nbsp;</a>&nbsp;Are your team on LinkedIn?

How your team can generate leads and increase brand awareness on LinkedIn!

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Take the performance monkey out of LinkedIn

Welcome to our October newsletter, where we share the new LinkedIn changes and what you can do about them. Since it’s October, it would be rude not to include a little fun game too. How many bats can you find in this newsletter?&nbsp;🦇Let’s get started with those all-important LinkedIn changes!&nbsp;The new changes to LinkedIn that could impact how your content performs. Let’s get stuck in.&nbsp;LinkedIn has updated its algorithm to reshape how content is prioritised and delivered to your audience. The platform now prioritises posts that share knowledge and advice.&nbsp;The goal: to serve its users with relevant, informative, and engaging content.🦇<h2>LINKEDIN FACTORS&nbsp;</h2>Each LinkedIn post is evaluated based on four crucial factors:&nbsp;💎 Audience Relevance: The algorithm wants to pinpoint the intended audience and their specific interests.&nbsp;🦇 It considers signals like industry, keywords, and hashtags from your profile and posts to connect your content with the right individuals.&nbsp;💎 Author Authority: Your credibility and expertise on a subject are important. The algorithm assesses your profile's completeness and optimisation, your past post engagement, and your interactions with followers and commenters.&nbsp;💎 Comment Quality: Posts that initiate meaningful conversations are favoured. High-quality, relevant comments, especially if you actively participate and continue the discussion, are a big plus.&nbsp;💎&nbsp;🦇 Unique Perspective: The algorithm gives preference to posts offering a clear viewpoint, original insights, or advice. It employs artificial intelligence to categorise and filter posts, ensuring authenticity and relevance while eliminating generic or spammy content.<h2>🦇 LINKEDIN ALGORITHM&nbsp;</h2>We’ve talked about the algorithm’s criteria, now what?Here’s how you can boost engagement and make your content stand out on LinkedIn.&nbsp;💎&nbsp;Tailor to your audience: Is your content appealing to the needs and interests of your target audience? Remember to use relevant keywords, hashtags and tags in your industry and niche.&nbsp;💎&nbsp;Make sure to optimise your profile: Complete all profile sections, don’t forget your photo and headline! Add relevant skills and endorsements and keep asking for recommendations.&nbsp;💎&nbsp;Engage, engage, and engage: We can’t say this enough, it has always been important, and it remains to be important.&nbsp;🦇 Ask questions, request feedback, and start conversations within your posts. Don’t forget to engage with other users, it’s not just about you and your wants!&nbsp;💎&nbsp;Share your insights: Share your personal perspective and offer value to your audience. Don’t be generic, provide actual useful and relevant information that can help.&nbsp;🦇&nbsp;🦇 Solve their problems!<h2>TEAM UPDATES</h2>Charlie-BearLet’s start off with Charlie! Jem’s son started High School and on the first day went in the wrong blazer and gave Jem a panic attack when she couldn’t get a hold of him after school had finished. Turns out Charlie had lost his pencil case and went around the school searching for it and forgot to turn his phone on- you can imagine the stress Jem felt when she couldn’t get in touch with her son! He’s now joined 3 afterschool activities, and loving life!&nbsp;🦇<img src="/uploads/image_aaa9fe0586.png" alt="A child in a suit and tie

Description automatically generated">🦇 The Jem of JemsJem has been non-stop! Since the swift departure of Anna, Jem has continued to run SocialJems to help in our growth. Along with ensuring all clients were happy, especially with the sudden changes.&nbsp;🦇 But we are proud to say that Jem has been able to take some days off from working (which for her, it’s almost impossible), she went to a wedding and has been spending time with her partner Josh and her son Charlie. She’s also looking forward to the upcoming masquerade ball being held by Maintech recruitment! Are you going?&nbsp;👀<img src="/uploads/image_19e79293fb.png" alt="A person and person standing in front of a stone arch

Description automatically generated"> <img src="/uploads/image_9d284e64ca.png" alt="A group of boys playing pool

Description automatically generated">The MorgenmuffelSarah is back from Dover after spending time with Joe’s family, including the family dog. She has continued to take her driving lessons and is determined to get her freedom back! Here at SocialJems,&nbsp;🦇 we like to get ahead on content for our clients, but Sarah has been taking it to another level. 2 months of content for one client in two days – no wonder she has “poodle hair”. Someone get this gal a gin!&nbsp;<img src="/uploads/image_d559ead8ce.png" alt="A person lying on a couch with a dog

Description automatically generated"> <img src="/uploads/image_d0207388a0.png" alt="A person holding a glass of wine

Description automatically generated">Thank youThank you for your continued support and a massive thanks to our awesome clients who continue to work with us! Watch out for our latest blog on how your employees can generate leads on LinkedIn -coming out next week!&nbsp;So, what do you think to the new LinkedIn changes, are you ready?And how many bats did you count?&nbsp;🦇&nbsp;

LinkedIn has new priorities and so do we! 

October Newsletter

Then the pandemic hit and the whole world had to stay home…..and LinkedIn evolved almost overnight from a stuffy, corporate jobs board to a buzzing social network of infinite possibilities.&nbsp;But success on LinkedIn is not easy, or quick; it takes time and effort. Lots of both.&nbsp;So to help you, we have 5 top tips to speed you on your way. And of course, we are here to help too!<h2>1. Polish Your Profile:&nbsp;</h2>Having a great profile is one of the main keys to successful networking on LinkedIn. Make sure it's up-to-date and includes all the important details about your background, skills, and achievements. Don't forget to add a headshot to make a memorable first impression. Also, create an eye-catching headline and a summary that showcases your unique strengths. By having a polished profile, you'll attract the right connections and make it easy for others to engage with you. We have a whole blog dedicated to polishing your profile on our website that gives you a lot of help in what to do.<h2>2. Connect with a Purpose:&nbsp;</h2>Quantity is not everything when it comes to building your network. Yes, sadly, having 150K followers doesn’t mean anything if you have no clients! Focus on quality connections, so no, you don’t have to accept anyone and everyone. Start with people you know personally, such as colleagues, classmates, and clients. LinkedIn can also suggest mutual connections or relevant industry groups for you to join. When sending connection requests, be personal and explain why you'd like to connect. Look for individuals who share your interests, are industry influencers, or work for companies you'd love to be a part of. Remember, networking is all about forming mutually beneficial relationships.<h2>3. Get in on the Action:&nbsp;</h2>To build and nurture an ENGAGED community on LinkedIn, you need to actively engage with others. Spend time browsing your feed and interacting with posts by liking, commenting, and sharing those that resonate with you. By engaging with others, you'll increase your visibility, demonstrate your industry knowledge, and show that you're an eager member of the community. Also, consider writing articles or publishing posts on topics related to your field. By sharing valuable insights and solutions, you'll establish yourself as the “go-to” for your niche and attract connections who are genuinely interested in what you have to offer.<h2>4. Keep it Personal:&nbsp;</h2>Personalisation is key when it comes to networking, and LinkedIn is no exception. Instead of sending generic connection requests, take the time to personalise your messages. Mention shared interests, recent achievements, or mutual connections to show that you're genuinely interested in the person you're reaching out to. Adding that personal touch goes a long way in building meaningful connections. Keep it short, polite and DO NOT COLD PITCH! Also, be sure to respond to messages and comments on your own posts- manners are free!<h2>5. Give to Get:&nbsp;</h2>Networking is all about giving more than taking. Be proactive in supporting your connections by endorsing their skills, writing recommendations, or sharing their content. Look for opportunities to offer advice, answer questions, or provide feedback. By consistently giving without expecting anything in return, you'll earn respect and trust from your network. It’s ok to simply chat in the comments on a post, after all LinkedIn is a SOCIAL media platform.&nbsp;Above all, don’t hide away. Get involved naturally and have some fun with it.&nbsp;LinkedIn can open doors to exciting career opportunities and professional growth, but it can also bring new friends and ideas to your door. It’s not all about business, it’s now a far more human platform!If you are stuck and need help with content, messages, or engagement, just get in touch. We can do it with you, show you how to do it or do it for you!&nbsp;

Once upon a time we all trundled out to networking events, armed with little business cards and a desperate desire to be anywhere other than stuck in a room with strangers.

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Building a LinkedIn Community for Success

When someone is thinking about connecting with you, it’s likely they’ll take a look at your profile.Is it doing you justice and making people feel happy to connect with you?Your profile is your LinkedIn shop window, if the shop window isn’t tempting, who’s going to pop in and buy something?Hardly anybody, and it’s the same when it comes to profiles.Here we look at how you can make sure that your profile really sells you and helps you to grow your network.<h2>Getting the picture</h2>Does your account include a picture of yourself?&nbsp; If it doesn’t, it puts a lot of people off connecting with you.Literally, it looks like you have something to hide, it makes people suspicious of you.The important thing with any picture is that you feel comfortable with it.It needn’t be too formal, or indeed too bizarre, but a picture of you looking relaxed and happy is far more appealing than a blank silhouette.Take the plunge and upload a pic!<h2>Getting the picture seen</h2>It’s one thing to have a picture, now you want to guarantee that people will see it!To do this, simply click on the ‘Edit public profile and URL’ icon on your profile and scroll down to ‘Edit visibility’, click on ‘All Linked In Members’ and your picture will now be visible to the entire platform.Say cheese!<h2>A blindingly good banner</h2>Your banner works together with your picture to draw people in to take a closer look at who you are and what you do.Banners can be very creative, you can make one yourself using software such as Canva or use the services of a professional designer if needed.Remember, above all, to make it crystal clear what it is that you do, and what products or services you provide.Include a ‘call to action’ to encourage people to take that first step and connect with you!If people aren’t sure what it exactly is that you do, they won’t know whether you can help them or not, so don’t leave them guessing!<h2>Converting to creator</h2>Sounds good, doesn’t it, describing yourself as a creator!But by enabling creator mode, you’re opening features that enhance both your visibility and your reach, so it’s well worth doing.You’ll find it on your dashboard, where you can switch it to ‘on’.<h2>Honing those hashtags</h2>You’re asked to pick 5 hashtags (#) that describe the subjects you’re going to be posting about.Make sure you pick hashtags for areas you want to be seen, topics that you will be covering and also some of those with the highest following such as #Business or #Socialnetworking.Your choice of hashtag is vital to success on the platform because your post will appear in the feeds of those who are following your chosen hashtags, so it’s a great way of ensuring that your posts are being seen by your target audience.Have you picked appropriate ones for you and your brand?<h2>Creating the cover story</h2>Lights, camera, action!Cover story is a 30 second promotional video that you can add to your profile.Giving you the chance to explain who you are and what you do, in your own words.Cover stories don’t have to be slick, professionally produced affairs, although you can get professional help to create them if you need it.Just remember to include contact details to encourage people to get in touch with you!<h2>Polishing the body copy</h2>We’ve covered the introduction, now it’s time to check that the content on the remainder of your profile is also selling you effectively.You’ve lured them in to take a closer look, they’ve enjoyed their starter, now it’s time to serve up a killer main course!<h2>The ‘about’ section</h2>Just scroll down on your profile until you come to it, click on the pen icon and you are go to go!Pay particular attention to the first couple of lines, these are your hook to spark interest to read further.Be sure to make clear what you do, what you like about your role, why your company is a great place to work, give people a reason to want to get to know you.Make sure you space it with your reader in mind, don’t make it too chunky, short, sharp points are easy to read and so people are more likely to do so than paragraph after paragraph of text.<h2>The ‘featured’ section</h2>This shows all your activity on the platform, both your posts and the comments you make on others.Add blogs and any other marketing material that showcases what you do to it to build a complete picture of what you do and what you stand for.Relevant posts and comments really show people a true picture of what you and your business are like, so the more activity you produce, the more you’ll stand out from the crowd and your competitors.<h2>The ‘experience’ section</h2>Here your profile almost doubles as your CV and is a shop window for all the skills you have accumulated throughout your career.Be as thorough as possible, put in as many roles as possible, with emphasis on the key words that people will use when searching, the more key words, the more searches you will show up in.The more roles and sectors you can include the better, showcase your experience, knowledge and transferrable skills!<h2>Recommendations</h2>Recommendations in any context are marketing gold, on your profile they are incredibly useful because they are doing all the work for you!It’s just like people giving you a reference for the quality of your work without even having to ask them!But talking of asking, if you don’t have any recommendations as yet why not ask your clients/customers if they would be willing to provide you with one?Recommendations are the best way of showing why people are happy to work with you, which gives confidence to people who are thinking about doing so.Nothing builds trust like a good recommendation!<h2>A profile that means business</h2>If you follow all the tips above your profile will be much improved and you will get your reward through the increase in connections and enquiries that will follow.If however, you lack the time or confidence to do it yourself, fear not, help is at hand, we can assist you with every aspect of your marketing on social media so if you feel stuck and need a hand, give us a shout!

When someone is thinking about connecting with you, it’s likely they’ll take a look at your profile. Is it doing you justice and making people feel happy to connect with you?


Blogs tagged: linkedin