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<h3>Betting it all on video</h3>The fact LinkedIn has resurrected this from the dead means only one thing…Video is now THE content of choice moving forward. You can’t hide or deny it now. LinkedIn is doubling down and you should too. You can’t avoid video now.<img src="https://cms.socialjems.co.uk/uploads/giphy_28_9cec2a1c3a.gif" alt="giphy (28).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_28_9cec2a1c3a.gif 212w," sizes="100vw"><h2>Videos for (not quite) dummies</h2>Obviously everyone knows that videos are now staple forms of content marketing.Instagram, Facebook, Snapchat, etc all spearheaded the way and then TikTok became the short form video behemoth that it is now.Despite all this, LinkedIn has been historically resistant to video.And while our Jem does videos like her livelihood depends on it (cause, well, it does) it doesn’t mean there isn’t difficulties or downsides.So you have to become comfortable with video.<h2>Embed it into your strategy</h2>Your marketing strategy needs video.&nbsp; It’s now unavoidable. B2B, B2C, D2C, BBC, ITV, all of the strategies. But we know the hesitation, the nervousness, the fear. After all, who wants to look like an utter tit on video, immortalised on the internet forever? But it’s now a core part of your strategy and you need it to be. Otherwise, you will fall behind.<img src="https://cms.socialjems.co.uk/uploads/giphy_29_6d17d965ce.gif" alt="giphy (29).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_29_6d17d965ce.gif 156w," sizes="100vw">And with LinkedIn pushing video, now is the time to get ahead and get some serious reach and engagement in.<h2>Followers don’t mean much now</h2>Follower counts and connection counts are not as relevant now.It’s basically a vanity metric.With videos and the video feed, it acts just like TikTok's For You Page.If your video is good, it gets pushed to the feed.LinkedIn is testing your content on a small sample of people.If they watch it, it goes wider.If they swipe past, it dies a quiet death.This can help you find the followers and connections, but reach and watch times will be the metrics to watch.<h2>The TikTokification of the professional world</h2>“BUT LINKEDIN IS A PROFESSIONAL PLATFORM FOR PROFESSIONALS”&nbsp;We don’t mean you need to do dancing videos or strange overdubs of popular songs (we’ve been there, done that, wouldn’t recommend).But you do need to think about how to TikTok your professional knowledge.Not necessarily seeing you suited and booted doing vertical video.But videos that engage, get attention, and still give that business value can be done any which way (not a single tie or suit in sight).And the data doesn't lie.People are spending twice as long watching video on the platform.They are eating it up.You might think “my audience is purely professional people who only ever read whitepapers and analytics reports.”Wrong. Hideously wrong.Your audience are human beings.Human beings who spend their evenings scrolling reels on the sofa.<img src="https://cms.socialjems.co.uk/uploads/giphy_30_fd0f93b682.gif" alt="giphy (30).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_30_fd0f93b682.gif 156w," sizes="100vw">They want the same fast, digestible content at 9 AM on a Tuesday.They just want it to be about leadership, marketing, or tech.Something that helps their business or validates their feelings about trying to grow their business.Instead of dancing cats.Usually.<h2>Dwell time is the new currency</h2>Dwell time is the invisible like and comment rolled into one.It’s the proof that your content is hitting the spot.How long are people actually watching your video?If they stick around for the full video, you get seen and LinkedIn promotes you.If they bounce away quicker than a kangaroo on a pogo stick?You’re toast.The machine knows exactly when your audience gets bored. And boredom will kill your results.<h2>How to not look like a deer in headlights</h2>Talking to a camera is scary. We’re not questioning that.You hit record and suddenly forget how to speak English. It becomes all umms, errs, ahs, and rambling.Your hands don't know what to do so it looks like you’re trying to mime your way out of the screen.The hardest part is to get used to video and relax.The authenticity of you will come through in time and practice.And authenticity wins on video.<img src="https://cms.socialjems.co.uk/uploads/giphy_31_15acef4f93.gif" alt="giphy (31).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_31_15acef4f93.gif 156w," sizes="100vw"> You don't need a Hollywood production crew.You don't need a teleprompter.You just need your phone, some decent lighting, and something useful to say.Talk to the camera like you’re talking to a client over a coffee.Make mistakes. Stumble slightly.It makes you human.<h2>What actually works on LinkedIn video?</h2>Lets give you tactics to actually use (don’t say we never give you value).<ul><li>No watermarks. If you just export a TikTok with the logo bouncing around and dump it on LinkedIn, LinkedIn will know. They will bury it and it will never see the light of day. Create something just for LinkedIn, on LinkedIn.</li><li>Subtitles are mandatory. People won’t switch on the sound. You need to put captions in on the video before you upload. Make sure they’re easy to read and then, Ta dah!</li><li>Get to the point. No waffle, no ramble, no long intros. This isn’t War and Peace. Get to the point. Use hooks that you know get traction and do your own spin on them.</li><li>Be clear. The AI is listening to what you say. It's reading the text on screen. It sorts your video based on intent and topic. If you ramble, it doesn't know who to show it to. Keep your message focused and crystal clear.</li></ul><h2>Embrace the cringe</h2>This is the hardest part.The first video you post will probably make you cringe. You will want the earth to open up and swallow you.Post it anyway.We’ve all been there.<img src="https://cms.socialjems.co.uk/uploads/giphy_27_88de6a74c0.gif" alt="giphy (27).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_27_88de6a74c0.gif 245w," sizes="100vw"> Even our Jem had to start somewhere.Now she churns them out like a machine.But she had to push through that initial wall of awkwardness.In fact, even though she’s a pro at them now, she still feels like an awkward turtle more often than not.You’ve got a business to grow. So post the video, keep going, keep improving.<h2>Do your video today</h2>Don’t write your next post. Pick up your phone and film it.Write down three bullet points, a quick prompt, a tiny script.Hit record, keep it under 60 seconds.Add some captions.Upload and post.<img src="https://cms.socialjems.co.uk/uploads/giphy_32_732e902898.gif" alt="giphy (32).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_32_732e902898.gif 208w," sizes="100vw"> The algorithm is literally begging for video right now.Give it what it wants and see your reach begin to climb.Video hasn’t killed the algorithm, it just shifted it to a new feed and a new style.

Video killed the radio star and now it’s killed the LinkedIn algorithm. Again. LinkedIn has resurrected the short lived video feed format.

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Video Killed The Algorithm (Again) - LinkedIn’s videographic return

However, one thing is undeniable. It’s being used more and more.And if you’re marketing minded (like us), you are going to want to appear on it.LinkedIn has recently revealed that it has become one of the most popular sources for references on AI platforms like ChatGPT, Perplexity, and Gemini.In fact, one report states they are the number one source and another states they’re the number two source.In either case, that means the content you put on LinkedIn matters.It matters more than ever.<h2>The Proof</h2>You don’t have to take our word for it.When I say LinkedIn told us, I mean it.<a href="https://www.linkedin.com/posts/kyleelessard_ai-search-is-the-number-one-topic-brands-activity-7437998514124521473-UmZa?utm_medium=ios_app&amp;rcm=ACoAAA653HsBfFUEjVxcOuITXecZvSvZeH0D-Kk">https://www.linkedin.com/posts/kyleelessard_ai-search-is-the-number-one-topic-brands-activity-7437998514124521473-UmZa?utm_medium=ios_app&amp;rcm=ACoAAA653HsBfFUEjVxcOuITXecZvSvZeH0D-Kk</a>Not only this, LinkedIn’s VP of Marketing, Davang Shah, just published the definitive playbook on how to win in this new era.In fact, the real proof is this:<ul><li>Profound Research ranked LinkedIn #1 as the most-cited domain for professional queries on major AI search engines.</li><li>In comparison, SEMRush Research ranked LinkedIn #2 across all query types.</li></ul>That means LinkedIn isn’t just appearing in the results. It’s dominating.<img src="https://cms.socialjems.co.uk/uploads/giphy_16_a6db5ef190.gif" alt="giphy (16).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_16_a6db5ef190.gif 156w," sizes="100vw">Not only this, but LinkedIn holds a higher “semantic similarity” score than Reddit or Quora.And what does that mean in plain English?The AI responses that come from LI are often direct quotes or closely mirror the original content, giving brands more control over their narrative as well as reducing AI “hallucinations” (i.e., those weird interpretations and additions no one asked for).<h2>This Shift Is Happening</h2>Like it or not, AI is here, and people are using it by the bucketload.<img src="https://cms.socialjems.co.uk/uploads/giphy_17_1a601b238f.gif" alt="giphy (17).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_17_1a601b238f.gif 156w," sizes="100vw">Becoming visible now includes trying to appear in the search results for AI queries.Think about it as a search engine on steroids.People now rely heavily on AI-powered search engines to research products and build shortlists.They trust the results and analysis of the evidence they get from AI.This is before ever visiting a company’s website.This means you need to be visible and credible before they will buy from you.<h2>How does this work then?</h2>AI actively scan the entirety of the internet to find and organise what they think is high-quality content to then present to you.It’s a very similar wayTo do this, they are looking for quality “markers” that act as signals and indicators of good quality content that is likely to answer the query (whatever it is).<img src="https://cms.socialjems.co.uk/uploads/giphy_18_000f0ab471.gif" alt="giphy (18).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_18_000f0ab471.gif 156w," sizes="100vw">And the irony of all this? Posts clearly written by AI (i.e. AI slop) is hated by the algorithms.So, if you want to actually appear on the results, then you NEED to be human (or at least have a human do the writing).What they’re looking for is original expertise, easy-to-read formatting, and the "wisdom of the crowd."These markers are not only great for LinkedIn (as they themselves prioritise this) but also for all content and algorithms.The more value and use it is to the audience, the higher the likelihood of being seen….well…. everywhere."AI slop" and lazy, fully AI-generated text get actively filtered out or blocked. This means that AI won’t feed AI, it also won’t do well on LinkedIn.Authentic, human-driven writing, stories, perspectives, and data is mandatory.<h2>What do I actually need to do then?</h2><h3>Step 1: Post Original Content!</h3>I mean duh!!!I know that everyone knows that.That particular line is shoved down the throats of anyone who has been within 865 nautical miles of marketing.Original content, let's be specific here, means well researched, thought out, and humanly written content that truly shows off your expertise on that particular topic.<img src="https://cms.socialjems.co.uk/uploads/giphy_19_3c06c57166.gif" alt="giphy (19).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_19_3c06c57166.gif 245w," sizes="100vw">While that’s not rocket science, it is effort and time.A lot of people baulk at this, but taking the time to produce something original is always worth it.Use your experience.Your first hand, practical, tried and tested experience. Put that at the front and centre of what you write.Not generic opinions or cliches (or even personal updates in this bit).Instead, focus on actual hard earned experience and knowledge and put that in word form. Remember to focus on the originality of the piece, not reshares of someone elses thoughts. Another way to make your content original is to answer a question that your audience (i.e. potential customers) actually ask/want to know.The more questions you answer authoritatively, originally, and comprehensively, the greater your chances.<h3>Step 2: Format and Length</h3>We’re going to keep the main crux of this simple.Your content needs to be long enough to answer a questions but short enough/easy to read enough, that someone can read it quickly.<img src="https://cms.socialjems.co.uk/uploads/giphy_20_2674035201.gif" alt="giphy (20).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_20_2674035201.gif 234w," sizes="100vw">It roughly looks like this:<ul><li>Short Posts: 200–300 words is the sweet spot to deliver a powerful takeaway and spark conversation.</li><li>Long-Form Articles: 800–1,200 words provide the depth and length (that’s what she said) required for complex answers. PS. Long-form articles and newsletters account for 60% of all LinkedIn AI citations - SO USE THEM!!!.</li></ul>You should also look at how you format your posts.Use ranked lists, step-by-step guides, and date specific posts (e.g., "Top tools for 2026").You should also include a TL;DR summary. These are VERY useful for AI results.<h3>Step 3: Publish Everywhere</h3>You can’t just post once and forget it. You need to be active and prolific.LinkedIn and AI care about who is speaking just as much as what you’re saying.So think about how and where you publish your posts, for example, have other experts in the field comment and share on your posts.You could do the classic, publish on the personal page and share on the company page.Data also shows that those with 3000+ followers/connections are the ones who get cited more.If you’re struggling there, then work on bumping those numbers up (but keep publishing).<img src="https://cms.socialjems.co.uk/uploads/giphy_21_f3e6231d81.gif" alt="giphy (21).gif">When we say be prolific, we mean with a variety of engagement and content. Post a minimum of 2–3 times a week to give the AI bots enough content to "pick up."Also, aim for 10+ comments per post, as this "wisdom of the crowd" helps provide a sign that your content is valuable.Prefer doing videos? Not a problem, but make sure you have the captions sorted (as they will only be able to read the text caption and not necessarily understand the video without it).<h2>Summing Up</h2>The brands and creators who win AI search in 2026 will be the ones who figured out that authentic, specific, well-formatted original content isn't just good for humans. It's how you get cited.True B2B marketing power sits at the crossroads of identity, authority, and professional trust. &nbsp;

AI this. AI that. AI is everywhere because everyone is talking about AI. It’s now become the great divider in conversations. Those for it, those against, and some who are ambivalent/in the middle.

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Use LinkedIn, Appear on ChatGPT - How to be found on all the AI platforms without leaving LinkedIn.

You are more than just you. You have employees, and colleagues, and contractors, and more working for you and with you.And because of that, we need to talk about getting your team visible online.I don’t mean just them arbitrarily liking all the company page posts.You put the hard work into your posts and you put in the effort to make your company sound good. And so you should. But if you have colleagues, peers, managers, and an entire team behind the scenes, then all of them should be posting.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/giphy_14_5d828deb43.gif" alt="giphy (14).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_14_5d828deb43.gif 156w," sizes="100vw">And you should encourage them. Encourage them to be their wonderful unique individual selves and grow on socials. After all, you’re a team, right?<h3>The Messy Reality.&nbsp;</h3>We often completely sabotage this with "best intentions" (even I’ve done it). Sometimes we are a little too prescriptive on what someone can or can’t post. We made the wrong comment on their post.Or worse, we just sit idly by and don’t help them.All of which quietly kills the individual's desire to ever hit publish.&nbsp;This is a terrible lost opportunity.&nbsp;When your team goes silent, you lose hundreds if not thousands of eyes on your business and company. &nbsp;You lose the trust of a team that wants to post and talk about the company they work for with pride.<img src="https://cms.socialjems.co.uk/uploads/giphy_70fe7b8c95.gif" alt="giphy.gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_70fe7b8c95.gif 156w," sizes="100vw">So, let’s skip the fluff.&nbsp;Here is exactly why your team is scared to post, and how you can actually encourage them to show up without making it feel like a hideous chore.<h3>Roadblock 1: They Haven’t Got a Clue</h3>The most common issue is that most people simply don’t have a clue what to do on social media. Passive users who are much more used to doomscrolling on the sofa in their PJs than they are to actually creating content (we’ve all done it, no judgement here).So naturally, when you tell them they need to be active on LinkedIn, they haven’t the faintest idea what to post. Their minds just go blank.<img src="https://cms.socialjems.co.uk/uploads/giphy_1_f07b5a9a99.gif" alt="giphy (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_1_f07b5a9a99.gif 245w," sizes="100vw">And you can’t just demand that they post. You’re not that kind of orange coated leader.What you need to do is guide your team, give them the nudges and inspiration they need to take that first leap.&nbsp; Give them a framework.&nbsp;Ask them questions.&nbsp;What did they learn this week? What is a common mistake they see clients making? Even something like What happened this week with you that you want to share with the world?If you want them to speak up, you have to give them a conversation starter.<h3>Roadblock 2: The Vulnerability Hangover</h3>Let’s be real. Posting content online is actually, really rather hard. You’re putting something out there in the public eye, and it can leave people feeling incredibly vulnerable (even if the post itself isn’t all that personally vulnerable). &nbsp;It’s a huge sense of impostor syndrome of worrying about sounding silly, making a typo, or accidentally saying the wrong thing.Provide confidence to your team that their content is good and valuable.&nbsp;Because, especially in the beginning, their content will go through hits and misses.&nbsp;Nobody goes viral on day one (unless you’re super skilled or super lucky), and it takes time to find your feet and get comfortable with posting.&nbsp;Be their biggest cheerleader in the comments.<img src="https://cms.socialjems.co.uk/uploads/giphy_2_70bb258215.gif" alt="giphy (2).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_2_70bb258215.gif 236w," sizes="100vw">It’s worth it.<h3>Give Them a Simple Structure</h3>There is no “perfect” post. There is no single post or algorithmical magic that will make every post wonderful and "go viral".Instead, keep things simple and give people a starting point to work with.Use a photo: This really is not optional in today’s media-focused world.&nbsp;While yes, text posts do work wonders and some people are crazy successful with them alone, using a photo works SO MUCH BETTER on social media.&nbsp;The photo should preferably be a selfie or something where we can see your face. &nbsp;We humans are hardwired to enjoy looking at faces, so get your face on a photo and post.&nbsp;<h3>Length doesn’t matter:&nbsp;</h3>Another question we get asked is how long a post should be.&nbsp;Some people write tons. Others, you can barely pry a sentence out of them.&nbsp;The truth is, either way is fine, as long as you make a point or a comment with what you say.If you can say it in 10 words? Fantastic. If you want to talk about it a bit more, go for a bigger word count.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/giphy_3_bcbb8417bc.gif" alt="giphy (3).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_3_bcbb8417bc.gif 245w," sizes="100vw">Tell them to find that flow that suits them.&nbsp;Or, if they really are just starting out, encourage small posts and then gradually increase over time.<h3>To hashtag or not to hashtag?:&nbsp;</h3>Hashtags are weird. On some platforms they are vital and on some they’re pointless.Our recommendation is whatever platform you choose, look at who is getting quality engagement regularly. For example, we only use 3 hashtags MAXIMUM on LinkedIn as otherwise you’re going to get penalised. But on Instagram, a lot of people regularly use 10+.&nbsp;The point is, be specific to the platform. Also, make sure your hashtags are relevant to the post. There is no point in talking about construction and then hashtagging #accountancy.<h3>Stop Lurking. Start Talking.</h3>If you finally get your team to hit post, great. But then what? 🤷🏼‍♀️If their strategy is “drop a post, then disappear” it’s no wonder their content feels like it’s landing in a black hole.&nbsp; LinkedIn's algorithm doesn't just care if you posted; it cares if you showed up, which means real, meaningful, non-robot engagement.Encourage them to comment on their own and others posts, and make sure it’s meaningful not just “great post”. Then again they don't need to write a 400-word essay under every post they see.&nbsp;But they do need to do more than mindlessly click “like” on someone’s inspirational quote about Mondays.&nbsp; Encourage thoughtful comments, follow-up questions, and the classic stick around for 30 to 60 minutes after their post goes live ton answer questions and comments on their post.&nbsp;Basically, act like a human who’s in the room, not a bot posting and scrolling on autopilot.<img src="https://cms.socialjems.co.uk/uploads/giphy_4_f6f3782774.gif" alt="giphy (4).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_4_f6f3782774.gif 156w," sizes="100vw">What Does “Good” Actually Look Like?There is no one-size-fits-all thing for “good”.You have to encourage your team to view social media as a consistent wheel of try, measure, improve, and experiment.&nbsp;After a few weeks or months of regular posting, then you can encourage varying up and trying new pieces of content. A short video? A text-only post? What about a GIF? Or maybe a carousel they’ve created?Whatever it is, support your team and let them know that it’s a constant case of testing new ideas out, and seeing if they work (through likes, comments, and conversations and maybe even purchases).&nbsp;Good (or more importantly, what is good for them) will become apparent in time.&nbsp;This will build their confidence over time and you will see their personal brand, their presence, shine and you and your company, by extension, shine.<h3>Wrapping Up</h3>When people know what is expected of them, they show up differently.&nbsp; If they’re given the space and the support to post, to become confident about things, and build on their own successes, that’s gold.<img src="https://cms.socialjems.co.uk/uploads/giphy_5_c3ede113b8.gif" alt="giphy (5).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_giphy_5_c3ede113b8.gif 206w," sizes="100vw">If you want your company to dominate the feed, you need to stop making social media feel like an intimidating chore and start making it a simple, supported system.If social media has felt like hard work for far too long, you’re not failing. You just need a better strategy to get your team on board. That’s where we come in.

First, let’s grab a brew. We have to talk.

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It Takes A Village: Why Your Team is Terrified to Post on LinkedIn (And How to Actually Fix It)

If your strategy is “drop a post, then disappear into your inbox,” it’s no wonder your content feels like it’s landing in a black hole. Because…LinkedIn’s algorithm doesn’t care if you posted.It cares if you showed up. That means engagement.&nbsp; Real, meaningful, non-robot, “actually interested in this” kind of engagement.<img src="https://cms.socialjems.co.uk/uploads/Tell_me_more_gif_50b3c39d4d.gif" alt="Tell me more gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Tell_me_more_gif_50b3c39d4d.gif 245w," sizes="100vw"><h2>Stop Lurking. Start Talking.</h2>We’re not saying you need to write a 400-word essay under every post you see.But you do need to do more than mindlessly click “like” on someone’s inspirational quote about Mondays.<ul><li>Leave thoughtful comments.</li><li>Ask follow-up questions.</li><li>Tag someone it made you think of.</li></ul>Basically, act like a human who’s in the room, not a bot scrolling on autopilot.<img src="https://cms.socialjems.co.uk/uploads/Holt_Gif_2e1bd2f390.gif" alt="Holt Gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Holt_Gif_2e1bd2f390.gif 156w,https://cms.socialjems.co.uk/uploads/small_Holt_Gif_2e1bd2f390.gif 500w," sizes="100vw"><h2>The Algorithm Is Watching (Creepy but True)</h2>LinkedIn now tracks things like dwell time and comment depth.If people linger on your post, comment meaningfully, and reply to each other? You win.If you post and vanish? You don’t. Engagement tells the algorithm you’re part of the conversation, not just shouting into the void.<img src="https://cms.socialjems.co.uk/uploads/Good_talk_69e0938b15.gif" alt="Good talk .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Good_talk_69e0938b15.gif 200w,https://cms.socialjems.co.uk/uploads/small_Good_talk_69e0938b15.gif 500w," sizes="100vw"><h2>What You Should Be Doing Instead</h2>✔️Comment on others’ posts before and after you publish ✔️ Stick around for 30 to 60 mins when your post goes live ✔️ Reply to every comment (even the weird ones) ✔️ Send follow-up DMs to people you connected with via the comments<img src="https://cms.socialjems.co.uk/uploads/I_can_t_do_all_of_that_gif_3051237c7e.gif" alt="I can_t do all of that gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_I_can_t_do_all_of_that_gif_3051237c7e.gif 156w,https://cms.socialjems.co.uk/uploads/small_I_can_t_do_all_of_that_gif_3051237c7e.gif 500w," sizes="100vw"><h2>Before You Go...</h2>This isn’t Hogwarts. You don’t just whisper into the void and expect magic to happen.If you want results on LinkedIn, you’ve got to show up, speak up and actually be part of the conversation.So next time you hit “post,” don’t disappear into the mist. Stick around. Stir the pot. Start some chat.Ghosting is for Halloween which has been and gone. Not your content strategy.

So you posted on LinkedIn. Great. Then what? 🤷🏼‍♀️

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Don’t Just Post and Ghost — How to Actually Engage on LinkedIn

I’ve been testing hashtags on LinkedIn for months now.&nbsp;And here’s what I’ve found…even when sticking to LinkedIn’s own advice, no more than three hashtags per post, the ones without hashtags have often performed a little better.But before you rush off to delete them all, let’s be clear: the algorithm is still all over the place.&nbsp;One day you’ll land great reach, the next you’ll feel invisible.&nbsp;That’s not about your hashtags, it’s LinkedIn itself.<h3>The Algorithm Rollercoaster…</h3><img src="https://cms.socialjems.co.uk/uploads/Rollercoaster_Gif_2aab661b89.gif" alt="Rollercoaster Gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Rollercoaster_Gif_2aab661b89.gif 245w,https://cms.socialjems.co.uk/uploads/small_Rollercoaster_Gif_2aab661b89.gif 500w," sizes="100vw">Every time LinkedIn launches new products and services (and there have been plenty recently), the algorithm wobbles.&nbsp;Things shift, results fluctuate, and creators everywhere start second-guessing themselves.But here’s what we know right now:<ul><li>Reach is inconsistent. Even great posts dip sometimes.</li><li>Keywords are stronger than hashtags. Natural language in your content helps you show up more than tacked-on tags.</li><li>Engagement signals win. The algorithm boosts content that sparks conversation, not content that just throws hashtags at the wall.</li></ul>So yes, hashtags can still have a place, but they aren’t the thing making or breaking your LinkedIn game.<h3>Hashtags Aren’t Dead… But They’re Not the Hero</h3>Think of hashtags as a sidekick, not the star of the show.&nbsp;A couple of hyper-relevant or branded ones?&nbsp;Fine.&nbsp;But stuffing your posts with hashtags won’t give you the reach you’re craving.LinkedIn has evolved.&nbsp;The algorithm is paying closer attention to the words you write and how people respond, not whether you slap on #BusinessGrowth at the end.<h3>The Real Secret to Winning on LinkedIn</h3>And this is the part most people miss…LinkedIn isn’t a content vending machine.&nbsp;You don’t put in a post, add three hashtags, press the button, and expect clients to fall out.LinkedIn is one giant networking event that never sleeps.If you walked into a real-life networking event, would you stand in the corner yelling #Leadership #Strategy #Successat strangers?&nbsp;Of course not.You’d work the room. Shake hands. Ask questions. Get to know people. Build relationships.&nbsp;That’s exactly how LinkedIn works too.<h3>Work the Platform Like You’d Work the Room 🥂</h3>If you want LinkedIn to actually work for you, shift your focus away from hashtags and towards people:• Comment with intent. Don’t just scroll past, join the conversation. • Engage consistently. Networking is about showing up, not dropping in once a month. • Build relationships. Reach is nice, but connections are what count. • Be human. Share your personality. Let people see the person behind the profile.The algorithm loves engagement.&nbsp;And engagement doesn’t come from hashtags, it comes from conversations.<img src="https://cms.socialjems.co.uk/uploads/Networking_is_kind_of_a_big_deal_Meme_97f163992c.webp" alt="Networking is kind of a big deal Meme.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Networking_is_kind_of_a_big_deal_Meme_97f163992c.webp 156w," sizes="100vw"><h3>The Bottom Line…</h3>Yes, the algorithm changes.&nbsp;Yes, hashtags can sometimes help.&nbsp;But they’re not the deciding factor.The real key to making LinkedIn work is simple…network socially. Work the platform like you’d work the room.&nbsp;Build connections, start conversations, and keep showing up.Because the truth is, hashtags won’t make you memorable, but making real connections with people will.

If you think the difference between a post flopping and flying is #Leadership vs #GrowthMindset, we need to talk.

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Hashtags Aren’t What’s Holding Your LinkedIn Back

LinkedIn’s trialling phone support. Real humans. Actual help. But only if you’re paying. And obviously you need to speak to a bot first.&nbsp;Helpful? Yes.Fair? Depends who you ask. If you're on a free plan, it’s bots or bust.<h2>Save profile to PDF? Now behind a paywall</h2>Another useful feature quietly locked up unless you’re on a paid plan. LinkedIn’s nudging more and more toward “if you want it, you’ve gotta pay for it.”<h2>LinkedIn launched another game.&nbsp;</h2>Because… sure they’ve had games for a while, but now there’s a new one. Jem hasn’t touched it and probably never will. But if you’re out here doing brainteasers between posts, let us know if it’s worth the hype.&nbsp;Or just weird.&nbsp;Because right now, we’re definitely in the ‘it’s just a bit weird isn’t it’ camp.&nbsp;<h2>Links in posts still mess with your reach</h2>LinkedIn claims they don’t.&nbsp;We’ve seen otherwise through extensive testing.&nbsp;So…If you want people to actually see your post, put your links in the comments. Every. Single. Time.<h2>You can now start a newsletter with just one connection</h2>Yep. Not 150. Not even 10. One. Just you and your nan and you’re off.Do we think it’s a little wild? Yes.But it’s also brilliant for anyone starting out.You don’t need a huge audience to show up, share your thoughts and build credibility. They’re also a great way to get your content pushed out to those second and third degree connections too.&nbsp;So, If you’ve been waiting for a sign to launch one, this is it.<h2>Collaborative articles. We’re out</h2>Jem had the badge. Gave it a go. But they’re now fully AI-driven and painfully generic. We’re not here for it. If we wanted robotic fluff, we’d just copy-paste ChatGPT and call it a day. So no thanks.And LinkedIn seems to be going the same way with this, with the badge now FINALLY being fazed out.&nbsp;<h2>Comment limits is coming</h2>To reduce spam, LinkedIn is considering limiting how many comments a person or company page can make. In theory, great. In reality?&nbsp;Might make actual humans think twice about engaging. That’s a bit worrying considering that’s the key bit when it comes to getting your wares out there.&nbsp;<h2>Profile status updates might be coming</h2>It’s being teased, not launched yet. Could be a way to casually share what you’re working on without having to write a full post.&nbsp;Might be useful. Might flop. We’ll let you know when we’ve accessed it and tested it.<img src="https://cms.socialjems.co.uk/uploads/Its_a_lot_gif_aa6a6b57c4.gif" alt="Its a lot gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Its_a_lot_gif_aa6a6b57c4.gif 156w,https://cms.socialjems.co.uk/uploads/small_Its_a_lot_gif_aa6a6b57c4.gif 500w," sizes="100vw"><h2>What’s Been Going On at SocialJems: Jem escaped to Norway (temporarily)</h2>She swapped LinkedIn for lakes, client calls for fjords and meetings for mountains. It wasn’t that cold shockingly but, it was peaceful and absolutely needed.&nbsp;And yes, she missed the dogs. She always misses the dogs.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/IMG_0746_88185efeef.jpg" alt="IMG_0746.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_IMG_0746_88185efeef.jpg 208w,https://cms.socialjems.co.uk/uploads/small_IMG_0746_88185efeef.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_IMG_0746_88185efeef.jpg 750w,https://cms.socialjems.co.uk/uploads/large_IMG_0746_88185efeef.jpg 1000w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/IMG_1275_5c44a66470.jpg" alt="IMG_1275.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_IMG_1275_5c44a66470.jpg 117w,https://cms.socialjems.co.uk/uploads/small_IMG_1275_5c44a66470.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_IMG_1275_5c44a66470.jpg 563w,https://cms.socialjems.co.uk/uploads/large_IMG_1275_5c44a66470.jpg 750w," sizes="100vw"><h2>The hoodie that saved the trip</h2>Huge thanks to @Krys from @Neutral Carbon for sending Jem the cosiest hoodie on the planet. It came in seriously handy during the colder moments in Norway. If you want to grab one yourself, check it out here: https://reflo.com/&nbsp;<img src="https://cms.socialjems.co.uk/uploads/IMG_0666_838a533764.jpg" alt="IMG_0666.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_IMG_0666_838a533764.jpg 117w,https://cms.socialjems.co.uk/uploads/small_IMG_0666_838a533764.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_IMG_0666_838a533764.jpg 563w,https://cms.socialjems.co.uk/uploads/large_IMG_0666_838a533764.jpg 750w," sizes="100vw"><h2>August = weddings. Everywhere</h2>Old school friends, LinkedIn legends, family. Jem’s been hopping from one social event to the next like a slightly chaotic social butterfly in heels.<img src="https://cms.socialjems.co.uk/uploads/PHOTO_2025_04_16_21_33_05_efc203adb8.jpg" alt="PHOTO-2025-04-16-21-33-05.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_PHOTO_2025_04_16_21_33_05_efc203adb8.jpg 121w,https://cms.socialjems.co.uk/uploads/small_PHOTO_2025_04_16_21_33_05_efc203adb8.jpg 389w,https://cms.socialjems.co.uk/uploads/medium_PHOTO_2025_04_16_21_33_05_efc203adb8.jpg 584w,https://cms.socialjems.co.uk/uploads/large_PHOTO_2025_04_16_21_33_05_efc203adb8.jpg 779w," sizes="100vw"><h2>Sarah A is smashing her bridesmaid duties</h2>She’s living her best spreadsheet life, balancing client work and dress fittings like an absolute pro.&nbsp;And no wardrobe meltdowns (yet).We can’t wait to see how amazing she looks on the big day.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg" alt="PHOTO-2025-09-02-15-19-23 2.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg 104w,https://cms.socialjems.co.uk/uploads/small_PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg 333w,https://cms.socialjems.co.uk/uploads/medium_PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg 500w,https://cms.socialjems.co.uk/uploads/large_PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg 666w," sizes="100vw"><h2>Freddie’s back and quietly being brilliant</h2>He’s been behind the scenes doing what Freddie does best for a while now, and seen as he outed himself on LinkedIn we thought it was about time we did too!Freddie helps with things Jem hates like…💎 Fixing the website 💎 Setting up email campaigns that actually convertAnd he still manages to help with a little of the content creation too.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/Freddie_4c72aec13c.jpeg" alt="Freddie .jpeg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Freddie_4c72aec13c.jpeg 156w,https://cms.socialjems.co.uk/uploads/small_Freddie_4c72aec13c.jpeg 500w,https://cms.socialjems.co.uk/uploads/medium_Freddie_4c72aec13c.jpeg 750w," sizes="100vw"><h2>Sarah’s shark is on the move</h2>She’s still supporting her lovely SocialJems clients, but she’s also building her own thing. Sparky Shark Marketing is off the ground and already landing wins. Safe to say we’re proud as hell.<img src="https://cms.socialjems.co.uk/uploads/Sarah_bostock_1f64367fed.jpeg" alt="Sarah bostock .jpeg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Sarah_bostock_1f64367fed.jpeg 117w,https://cms.socialjems.co.uk/uploads/small_Sarah_bostock_1f64367fed.jpeg 375w,https://cms.socialjems.co.uk/uploads/medium_Sarah_bostock_1f64367fed.jpeg 563w,https://cms.socialjems.co.uk/uploads/large_Sarah_bostock_1f64367fed.jpeg 750w," sizes="100vw"><h2>The So Easy partnership is officially on</h2>This one’s a game-changer. &nbsp;You give the platform your website, tone of voice and ideal audience. It gives you actual posts. Not prompts. Actual content.You tweak. You post. You move on with your life.Need a demo? Just shout @Jem. It's called So Easy for a reason. https://manager.soeasymarketing.co.uk/homeNeed help showing up online without burning out or blending in? We’re here for that.&nbsp;Drop us a message and let’s make LinkedIn feel less like a chore and more like a win.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg" alt="So Easy SocialJems Partnership .jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg 245w,https://cms.socialjems.co.uk/uploads/small_So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg 750w,https://cms.socialjems.co.uk/uploads/large_So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg 1000w," sizes="100vw">

Phone support is coming if you’re posh…

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What’s Been Going On in LinkedIn Land

<h3>So What’s new on LinkedIn…👀</h3>A lot’s happening on the platform, so here’s a breakdown of the latest updates that could affect your visibility, strategy, and content.<h3>Verification… but at what cost?</h3>LinkedIn is pushing hard on account verification.&nbsp; The intention is good but,the execution still needs work.Jem had to revert her name to *Jemma Lea Bevan* to complete verification – which raises concerns for anyone not using their legal name professionally, including transgender users who haven’t changed theirs legally.We understand the importance of verified profiles, but LinkedIn needs to address these issues before making it a non-negotiable.<h2>Old posts in your feed? It’s not a glitch…</h2>You’re seeing older content because LinkedIn is shifting what it prioritises:Your engagement history The relationship you have with the poster Whether they’re seen as credible on the topicIt’s still a bit clunky, but improvements are coming. Your feed should start feeling relevant again soon.<img src="https://cms.socialjems.co.uk/uploads/ztz_Gv_SQ_3_Rkcd_Wrgz8d_0ae747f42c.webp" alt="ztzGvSQ3RkcdWrgz8d.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ztz_Gv_SQ_3_Rkcd_Wrgz8d_0ae747f42c.webp 245w," sizes="100vw"><h3>Less vanity, more value</h3>Watch time and likes are taking a back seat. LinkedIn is now focusing on real outcomes – leads, job offers, partnerships. Content that drives action is the winner.However, out of the posts Jem has created in the past few weeks, the one that performed best, was the one where she said she was glad Charlie was going to his Dads for a week, so we’re not sure how effective this is as of yet.<h3>Hashtags are now optional</h3>The hashtag feed is gone. Keywords in your posts are far more important – especially for visibility outside LinkedIn. Keep your messaging clear and your wording intentional.<h3>LinkedIn Ads = 3,000 characters</h3>If you’re running LinkedIn ads, you now have way more room to write. The description character limit has jumped from 600 to 3,000.<h3>LinkedIn hits 1.2 billion members</h3>Four consecutive years of double-digit growth. If you’re not taking LinkedIn seriously yet, this might be your wake-up call.<h3>Video is still ruling LinkedIn</h3>Video remains one of the fastest ways to build trust and visibility – especially when it’s done *authentically*.That’s why we’ve partnered with @Ryan from @First Frame to help clients produce content that’s both strategic and real. It’s not about being polished – it’s about being *present*. Your face, your voice, your message.<img src="/uploads/image_82bab47104.png">AI that enhances not replaces.We’re working behind the scenes on some exciting AI tools designed to help you post faster without losing that human edge.More on this coming soon… but just know: *we’re using AI to support your voice – not replace it.*<img src="https://cms.socialjems.co.uk/uploads/3o_KI_Pl97_G9_Ksnx_S3_XG_e2162fb896.webp" alt="3oKIPl97G9KsnxS3XG.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_3o_KI_Pl97_G9_Ksnx_S3_XG_e2162fb896.webp 245w," sizes="100vw"><h2>Team Updates, Who is doing what?</h2>Here’s what’s happening across the SocialJems crew this month…<h3>Jem</h3>This month, Jem’s been juggling the business alongside school holidays – a balancing act many of you will relate to! Luckily, Charlie is currently a *little jet setter*, which definitely makes things easier.Jem also joined Jo Gregory on *The Retained Recruiter Show*, where they discussed how recruiters can better use content to position themselves, win retained business, and show up with purpose on LinkedIn.👉 [<a href="https://youtu.be/7pSgcPq9nDs">Watch the episode here</a>]And next week she will be heading to Norway for a well deserved break with the family.<img src="/uploads/image_16e1b1a531.png"><h3>Sarah</h3>Sarah Bostock although she is no longer with us full time she, &nbsp;continues to support the team part-time while building her own business, Sparky Shark Marketing so if you’re not following her go give her a follow.She also recently passed her Driving Test which is an amazing achievement, we’re super proud of her always but especially this month.<img src="/uploads/image_576513b015.png"><h3>Sarah Agana</h3>With all the rain lately, she’s been stuck indoors a lot, the joys of rainy season. So…she’s not been out quite as much as she would have liked. We’ve been doing our best to cheer her up, because honestly, endless grey skies can really take a toll.<img src="/uploads/image_e3b7d4a955.png">And that’s it!&nbsp; That’s everything covered.Unless you need help with your content, visibility, or strategy on LinkedIn?Then you should get in touch, Email, message, phone call, carrier pigeon, whatever works for you.

So What’s new on LinkedIn…👀 A lot’s happening on the platform, so here’s a breakdown of the latest updates that could affect your visibility, strategy, and content.

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SocialJems Monthly Newsletter: August 2025

Ever scrolled LinkedIn and thought:How does that person always have something smart to say?Why does their stuff get ALL the engagement while yours feels like it’s performing to an audience of crickets?<img src="https://cms.socialjems.co.uk/uploads/ezgif_267f34706349fe_1_f7158e4530.gif" alt="ezgif-267f34706349fe (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_267f34706349fe_1_f7158e4530.gif 245w," sizes="100vw">Here’s the thing, nobody gets there by accident.They’re not a LinkedIn unicorn with a shiny “thought leader” badge stuck to their forehead.They just decided to show up, keep showing up and share what they know (without worrying who was watching).And you can absolutely do the same.Here’s your no-fluff guide to becoming the go-to person on LinkedIn, without selling your soul or pretending to be someone you’re not.<h2>Get Clear on What You Want to Be Known For</h2><img src="https://cms.socialjems.co.uk/uploads/ezgif_2d3b576d94cbef_1_ed8543f720.gif" alt="ezgif-2d3b576d94cbef (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_2d3b576d94cbef_1_ed8543f720.gif 156w," sizes="100vw">Sounds obvious, but this is where most people trip up.If you’re trying to be “the expert in everything,” you’re basically the expert in nothing.Figure out the thing you actually want to be known for. Who you help. The problems you solve. What makes you different.If you don’t define it, LinkedIn definitely won’t do it for you.Be specific. “Marketing” is vague. “LinkedIn content that doesn’t suck” is memorable.<h2>Sort Out Your Profile</h2>When you start posting clever stuff, people will come snooping.<img src="https://cms.socialjems.co.uk/uploads/ezgif_220324e2274365_1_a386ed8fe0.gif" alt="ezgif-220324e2274365 (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_220324e2274365_1_a386ed8fe0.gif 245w," sizes="100vw">If they land on a profile that still says “Open to opportunities” or “Helping businesses succeed” (whatever that means), they’ll bounce faster than you can say “algorithm.”Make sure your headline actually tells people what you do. Use your About section to share who you help and why you’re worth listening to. And for the love of coffee, get rid of that generic skyline banner.Your profile is your shop window. Make it look like you actually want customers to walk in.<h2>Post Valuable Stuff, Consistently</h2>Jem with a sign that says Value to be added here&nbsp;This is where most people vanish. They do one post about their dog or their coffee mug, get 17 likes and then disappear for three months.Consistency is everything.Aim for a couple of posts a week. Share practical advice, talk about what’s happening in your industry (pick a side) and tell real stories about why you do what you do.If it feels a bit uncomfortable, you’re probably doing it right.<h2>Don’t Just Post, Get Involved</h2>LinkedIn isn’t a monologue.<img src="https://cms.socialjems.co.uk/uploads/ezgif_285835650f90f7_1_c829c3a409.gif" alt="ezgif-285835650f90f7 (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_285835650f90f7_1_c829c3a409.gif 219w," sizes="100vw">Before and after you post, spend some time leaving genuine comments on other people’s posts, replying to the people who comment on yours and connecting with the humans you’d actually want to talk to.Some of your best opportunities start in the comments. Trust me.<h2>Show the Real You</h2><img src="https://cms.socialjems.co.uk/uploads/jemteam_3e26d03454.jpg" alt="jemteam.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_jemteam_3e26d03454.jpg 117w,https://cms.socialjems.co.uk/uploads/small_jemteam_3e26d03454.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_jemteam_3e26d03454.jpg 563w,https://cms.socialjems.co.uk/uploads/large_jemteam_3e26d03454.jpg 750w," sizes="100vw">Nobody wants to follow a corporate robot.You don’t have to share every detail of your personal life, but you do need to show some of who you are.Talk about what’s worked and what hasn’t. Share lessons you learned the hard way. Write like you actually talk.When you’re real, people trust you. And when they trust you, they remember you.<h2>Stick With It</h2>You’re not going to wake up tomorrow with 10,000 followers and a Top Voice badge.You will have posts that flop. You will have weeks when it feels like nobody cares.But if you keep showing up, sharing and engaging, you will become the person everyone thinks of when they need what you do.And that’s the point, isn’t it?<h2>Want Help Getting There?</h2>If you’re ready to build a profile that actually works or create a LinkedIn content strategy that doesn’t feel like pulling teeth, just shout.We’ve got you.#LinkedInMarketing #LinkedInExpert #LinkedInPersonalBranding #SocialJems &nbsp;

Ever scrolled LinkedIn and thought: How does that person always have something smart to say?

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How To Be That Person On LinkedIn (The One Everyone Remembers)

&nbsp;If you've been wondering why your LinkedIn feed looks different or why everyone's suddenly obsessed with video content, you're not alone.&nbsp;The platform has introduced some new features that could transform how you connect, create content, and convert prospects.Whether you're a business owner trying to generate leads, a marketing professional looking to stay ahead of the curve, or someone who just wants to understand what all the fuss is about, these updates matter.&nbsp;So, let's take a look into what's new, what's working, and why you might want to pay attention.<img src="https://cms.socialjems.co.uk/uploads/image_639e1c40a2.png" alt="image.png" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_image_639e1c40a2.png 245w,https://cms.socialjems.co.uk/uploads/small_image_639e1c40a2.png 500w," sizes="100vw"><h2>💎 New analytics that show what really matters</h2>LinkedIn analytics have had quite the glow-up! The platform has rolled out new post analytics that go beyond the usual likes and views to show you what's driving meaningful engagement.What's new:&nbsp;💎 Profile viewers from your posts: See exactly how many people checked out your profile after seeing your content&nbsp;💎 Followers gained from specific posts: Track which content attracts new followers&nbsp;💎 Premium custom button interactions: Monitor clicks on your website or newsletter links (for Premium subscribers)&nbsp;💎 Average watch time: Understand how long people engage with your video contentWhy should you care? Because these metrics show the real impact of your content. It's one thing to get 50 likes on a post; it's quite another to know that same post drove 20 people to visit your profile and 5 new followers. This data helps you understand which content builds your network and drives business outcomes.If you've been creating content without knowing its true impact, these analytics are your new best friend. Start paying attention to which posts drive profile views and followers.<img src="/uploads/image_56ea5269bd.png" alt="A cellphone on a computer

AI-generated content may be incorrect."><h2>💎 Video creation just got easier (and more important)</h2>LinkedIn has partnered with Adobe Express to make video creation much smoother. This integration means you can design video content using Adobe's tools and export directly to LinkedIn without the usual download-and-upload hassle.What this means:&nbsp;💎 Access to professionally designed, LinkedIn-optimised B2B video templates&nbsp;💎 AI-powered editing features built into Adobe Express&nbsp;💎 Direct export to your LinkedIn ad account's media library&nbsp;💎 No more broken workflows or file format headachesBut this focus on video isn't just about making life easier. LinkedIn's pushing video because it works. Videos are 20 times more likely to be shared on the platform, video viewership is up 36% year-over-year, and video content generates 1.4 times more engagement than other post types.Here's the exciting part:&nbsp;If you're not using video in your LinkedIn strategy yet, now's the perfect time to start. The platform is actively promoting video content, which means better reach for your video posts and more opportunities to connect with your audience.<img src="https://cms.socialjems.co.uk/uploads/image_9f8c928a9e.png" alt="image.png" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_image_9f8c928a9e.png 245w,https://cms.socialjems.co.uk/uploads/small_image_9f8c928a9e.png 500w," sizes="100vw"><h2>💎 Trust beats everything in B2B marketing</h2>LinkedIn's latest research into B2B marketing reveals something most of us instinctively knew but needed data to prove: trust is everything. Their study of over 1,500 decision-makers found that 93.7% of marketers agree that trust is the most important factor in building a successful B2B brand.What builds trust:&nbsp;💎 Customer recommendations: Still the number one influence on purchase decisions&nbsp;💎 Consistent brand presence: Being visible and reliable across touchpoints&nbsp;💎 Transparent communication: No corporate jargon or misleading claims&nbsp;💎 Social proof: Reviews, case studies, and testimonialsThis isn't groundbreaking news, but it reinforces why authentic, personal content performs so well compared to corporate speak. People buy from people they trust, and trust is built through consistent, genuine interactions over time.<img src="/uploads/image_66073912df.png" alt="Two women making faces for a picture

AI-generated content may be incorrect.">Great starting points:&nbsp;Focus on sharing customer success stories, being transparent about your processes, and building genuine relationships rather than pushing for immediate sales.<h2>💎 LinkedIn Ads: Five tests worth running</h2>If you're ready to invest in LinkedIn advertising (and with Google's costs rising, who isn't exploring alternatives?), there are five ad types worth testing based on recent performance data from&nbsp;<a href="https://searchengineland.com/linkedin-ads-tests-drive-growth-456893">Search Engine Land</a>:<h3>1. Thought Leader Ads</h3>These ads appear to come from personal profiles rather than company pages, making them feel more human and authentic.&nbsp;They work best when:&nbsp;💎 Focusing on customer problems, not your product&nbsp;💎 Posted by someone with a senior title and good follower base&nbsp;💎 Using engaging hooks and readable formatting&nbsp;💎 Including images or video content<h3>&nbsp;2. Conversation Ads</h3>Perfect for reaching small, highly targeted audiences with personalised messaging.&nbsp;Test different:&nbsp;💎 Call-to-action buttons&nbsp;💎 Message angles and lengths&nbsp;💎 Senders (CEO vs. Business Development Director)&nbsp;💎 Subject lines<h3>3. Video Ads</h3>Less-produced, more authentic videos are outperforming slick corporate content. Think user-generated content style rather than expensive production.<h3>4. Carousel Ads</h3>Great for storytelling and showcasing multiple aspects of your service.&nbsp;Test themes like:&nbsp;💎 Product features with real use cases&nbsp;💎 Data-driven insights with statistics&nbsp;💎 Problem/solution journeys<h3>5. Offer Testing</h3>Remember, LinkedIn users are typically at the top of the funnel. Low-friction offers like "learn more" or interactive calculators tend to convert better than "book a demo" calls-to-action.<h2>💎 Video Best Practices That Drive Results</h2>Since video is clearly LinkedIn's favourite child right now, here are the practices that work:Technical Basics:&nbsp;💎 Vertical videos (9:16) see 24% higher click-through rates&nbsp;💎 Keep videos under 2 minutes for optimal engagement&nbsp;💎 Use subtitles (92% of mobile users watch with sound off)&nbsp;💎 Stabilise your footage with a tripod&nbsp;💎 Invest in a decent microphoneContent Strategy:&nbsp;💎 Make the first 6 seconds count - hook viewers immediately&nbsp;💎 Think beyond talking heads - show conference snippets, behind-the-scenes content, quick tips, show some personality&nbsp;💎 Be timely and tap into current events&nbsp;💎 Plan for mobile viewing (most LinkedIn users are on mobile)&nbsp;💎 Create content that can be repurposed across different formatsEngagement Tactics:&nbsp;💎 Use your post text to introduce and frame your video&nbsp;💎 Keep things authentic rather than overly polished&nbsp;💎 Consider breaking longer videos into shorter, shareable segments&nbsp;💎 Test different video styles to see what resonates with your audience<img src="/uploads/image_6d3e2c93e1.png"><h2>💎 What This All Means for Your Business</h2>These updates represent LinkedIn's exciting new direction. The platform is prioritising:💎 Authentic, personal content over corporate messaging&nbsp;💎 Video content over static posts&nbsp;💎 Meaningful engagement over vanity metrics&nbsp;💎 Trust-building over hard sellingFor Content Creators: Start experimenting with video, use the new analytics to understand what drives real engagement, and focus on building genuine connections.For Businesses: Consider LinkedIn advertising seriously, especially if you're looking for alternatives to rising advertising costs elsewhere. The platform offers sophisticated targeting with potentially excellent ROI.For Everyone: LinkedIn has evolved far beyond job searching. It's become a brilliant content and advertising channel that can drive real business results when used thoughtfully.<h2>💎 Getting started: Your next steps</h2>💎 Check your new analytics - Look at your recent posts and see which ones drove profile views and followers&nbsp;💎 Plan your first video - Even a simple talking-head video can outperform static posts&nbsp;💎 Audit your content strategy - Are you building trust or just promoting services?&nbsp;💎 Consider advertising - Start small with one ad type and test your way to success&nbsp;💎 Optimise for mobile - Most engagement happens on mobile devices<img src="/uploads/image_d6991925c2.png" alt="A diagram of a diagram

AI-generated content may be incorrect."><h2>💎 How SocialJems can help you master LinkedIn</h2>Feeling a bit overwhelmed by all these updates? Don't worry, that's exactly where we come in. At SocialJems, we live and breathe LinkedIn (sometimes a bit too much, but that's what makes us good at it!).Here are a few of the ways that we can help!💎 LinkedIn Profile Optimisation&nbsp;Your LinkedIn profile is your digital front door. We'll give it a complete makeover to ensure it's clear, compelling, and attracts your ideal clients. Think of it as a professional glow-up that actually converts visitors into connections.💎 Content Creation &amp; Strategy&nbsp;Struggling to know what to post or when to post it? We create authentic, engaging content that showcases your expertise without sounding like a corporate robot. From thought-provoking posts to behind-the-scenes content, we'll help you build genuine connections.💎 Video Content Creation&nbsp;With video being LinkedIn's golden child right now, we can help you create compelling video content that doesn't require Hollywood production values. We focus on authentic, engaging videos that your audience will want to watch and share.💎 Full LinkedIn Management&nbsp;Want to focus on running your business while someone else handles your LinkedIn presence? We offer complete LinkedIn management, from content creation to engagement, so you can build your network without burning out.💎 LinkedIn Training &amp; Consultancy&nbsp;Prefer to handle things yourself but need guidance? Our training sessions will turn you into a LinkedIn pro. We'll teach you how to leverage these new features, create engaging content, and build meaningful business relationships.💎 Analytics &amp; Reporting&nbsp;With all these new metrics LinkedIn's introduced, we'll help you understand what's working and what's not. Regular reports keep you informed about your progress and help refine your strategy for even better results.The best part? We're not just another agency that treats you like account number 247. We genuinely care about your success and believe in building proper partnerships with our clients.&nbsp;Ready to make LinkedIn work for your business?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> and let's chat about how we can help you take advantage of all these exciting new features. Because in a world where everyone's trying to crack the LinkedIn code, we've already got the blueprint.Want more insights on social media marketing? Follow us on&nbsp;<a href="https://www.linkedin.com/company/social-jem-s/">LinkedIn</a>,&nbsp;<a href="https://www.instagram.com/thesocialjems/">Instagram</a>, and&nbsp;<a href="https://www.facebook.com/SocialJems">Facebook</a> for regular tips, updates, and the occasional behind-the-scenes chaos that makes our agency tick.

LinkedIn's been busy this year, rolling out updates faster than you can say "professional networking." 

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LinkedIn's new updates: What's changed and why you should care

So, you have LinkedIn account? Awesome! You are one of the 1.5 billion users worldwide who have joined the party!&nbsp;But like any party, it's up to you how to spend it - You can either be the person that everyone is enthralled by, or you can be the weird one who starts fights.We will assume it is the former.&nbsp;But we know what you're thinking. Whenever you try something new, it's always - “Ah, help! I have no idea what I’m doing!”. But don’t worry; we’re going to go over some tips on how to make LinkedIn work for you.&nbsp;But before we get into the HOW, let's address the WHY.<h2>💎Okay, So Why?</h2>Not to sound cliche but it's a well-known saying that it isn't what you know, it's who&nbsp;you know. This isn't just some recycled wisdom that your parents gave when you were applying for your first job; it's a fundamental truth. Networking - the ability to create a web of friends and acquaintances to further mutual professional growth - is the best tool in career development.Take legendary singer Kate Bush. She was able to pass a demo tape to a family friend called Ricky Hopper, who himself was friends with Pink Floyd guitarist David Gilmour, who helped Kate record her song ‘Passing Through Air’, and put her in contact with other record producers and sound engineers. Now, we love Kate Bush as much as the next person, so it's scary to imagine a world where her great talent existed but remained undiscovered.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/katebush_kate_5b13e248a1.gif" alt="katebush-kate.gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_katebush_kate_5b13e248a1.gif 217w," sizes="100vw">Don't believe us?&nbsp; Kate Bush is not enough? Firstly, how dare you.&nbsp;Secondly, here are some more facts:💎LinkedIn is a growing platform, with some reporting a 44% year-over-year increase in post interactions.&nbsp;💎As mentioned, it has 1 billion active users from 200 countries. Even Ronald McDonald has a LinkedIn!💎As a recruitment tool, recruiters often look to LinkedIn to vet potential employees, with 67% of businesses agreeing that candidates sourced from LinkedIn are of higher quality.<h2>💎Spammer? Or Networker?</h2>&nbsp;When you are on LinkedIn, be honest. Are you just there to sell - whether that is a product for your business, or yourself? Are you getting into the DMs of random people - often unprompted, trying to get them to do something for you? It's okay - we have all been there. It's a rookie mistake to make. But you don’t want to be the digital equivalent of those street salespeople who try to get you to change your energy provider.&nbsp;Don't be a spammer! It’s doing far more harm than you realise.&nbsp;Like anywhere, LinkedIn has its own culture and etiquette. Less Mad Max style, leather-clad anarchy - more a friendly gathering.&nbsp;💎Relax. Don't try to make every interaction a sales pitch.&nbsp;💎Engage meaningfully with others.💎 Don't appear desperate by jumping into the DMs too early and unprompted.💎Be authentic. Don't try to play a character - be yourself.Unlike a lot of social networks, LinkedIn has cultivated a community of positivity. So unless you want to become LinkedIn’s version of the town drunk, best leave your negativity at the door. Keeping things upbeat not only makes you stand out for the right reasons, but it makes people genuinely want to connect with you.&nbsp;&nbsp;Once you have built a positive, engaging and authentic reputation, you can slowly build your connections. This will open a world of opportunities for you and your business.<img src="/uploads/image_8a1aa575d4.png" alt="A blue and white background with text

AI-generated content may be incorrect."><h2>💎How Not to Suck at Posting&nbsp;</h2>Once you have gotten to know the world of LinkedIn, now’s your chance to add to the collective discussion. Maybe you already have, but your posts have gone down like a bad joke.&nbsp;Here are some ways to improve your posting:💎Strong hook. Get your readers' attention by hitting them with something that catches their attention.💎Nice layout. Make sure that the structure is pleasing to the eye.💎Keep jargon to a minimum.&nbsp; You want your posts to be as accessible as possible.&nbsp;💎Call to Action! Have something at the end - a question perhaps - that gives them the confidence to engage with your post.Once you have mastered this, you will want to maximise your reach by playing LinkedIn’s algorithm to your advantage:💎 Consistency is key. Make sure your presence is consistent, lest the algorithm doesn't bless you with her favour, and your precious posts will be lost to irrelevancy in the fires of Mount LinkedIn.&nbsp;💎NEVER post and ghost. Be ready to respond to comments so that the algorithm knows you’re still alive.💎Post when people are looking at LinkedIn. Which, according to research is generally between 7 a.m. and 4 p.m. on weekdays but remember, it’s about finding what works for your audience. Don't be afraid to experiment.With this in mind, you’ll likely have the tools you need to create interesting content that people are interested in - and avoid posts that are the digital equivalent of a weak handshake.<img src="/uploads/image_d29f7bc92a.png" alt="A person wearing a person hat

AI-generated content may be incorrect."><h2>💎LinkedIn’s Video Renaissance: How To Use It To Your Advantage</h2>In 2018, TikTok stormed onto the scene, shaking up the digital content sphere forever with its short-form content, pioneered by apps such as Vine. Since the explosion of TikTok’s popularity, other social media sites have followed suit: Facebook, Instagram, YouTube, and more recently, LinkedIn.While ‘short form content’ may take your mind to funny dances or meme trends, it has set a new standard for marketing.&nbsp;Here are some statistics just to hammer home the point.💎In 2024, 66% of all video ads were under 30 seconds.💎 93% of marketers report that short-form content has helped to find new customers.💎54% of customers want more short-form content from brands.Like Pandora’s box, TikTok and others like it, have changed viewing trends forever and, like it or not - it’s here to stay.LinkedIn has noticed this. And with its push for short-form content, the site has seen a 36% increase in watch time, especially with younger audiences who have grown up on Vine and TikTok.&nbsp;<img src="/uploads/image_d922914f2c.png" alt="A screenshot of a social media post

AI-generated content may be incorrect."><h2>💎Still Need Help? Light the Beacon of SocialJems</h2>If you require some more guidance, fear not! We offer a variety of services to take your LinkedIn presence to the next level!💎LinkedIn training.&nbsp;💎Content Creation to help you get seen💎Profile optimisation to make your profile pop!💎And more...You could always check out our&nbsp;<a href="https://socialjems.co.uk/services">services page</a> and find out for yourself.&nbsp;😉Understood? Do you feel wiser? Does your brain feel bigger? Are you excited for the possibilities that LinkedIn has?&nbsp;And if you haven’t set up a LinkedIn account yet, we hope this blog will inspire you to get started now? Now like a wise sage, we impart this wisdom to you - now go out and smash it!But before you go, follow us for more marketing insights:<a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a><a href="https://www.instagram.com/thesocialjems/">Instagram</a><a href="https://www.facebook.com/SocialJems/">Facebook</a><a href="https://www.tiktok.com/@socialjems1">TikTok</a>&nbsp;And don’t forget to <a href="https://socialjems.co.uk/contact">get in touch with us</a>, if you need help with LinkedIn. It’s kinda what we do.

We may be deep into 2025, but it's not too late to start something new. So, are you ready to smash your LinkedIn?

Blogs tagged: linkedin