How To Be That Person On LinkedIn (The One Everyone Remembers)

Ever scrolled LinkedIn and thought:

How does that person always have something smart to say?

Why does their stuff get ALL the engagement while yours feels like it’s performing to an audience of crickets?

Here’s the thing, nobody gets there by accident.

They’re not a LinkedIn unicorn with a shiny “thought leader” badge stuck to their forehead.

They just decided to show up, keep showing up and share what they know (without worrying who was watching).

And you can absolutely do the same.

Here’s your no-fluff guide to becoming the go-to person on LinkedIn, without selling your soul or pretending to be someone you’re not.

Get Clear on What You Want to Be Known For

Sounds obvious, but this is where most people trip up.

If you’re trying to be “the expert in everything,” you’re basically the expert in nothing.

Figure out the thing you actually want to be known for. Who you help. The problems you solve. What makes you different.

If you don’t define it, LinkedIn definitely won’t do it for you.

Be specific. “Marketing” is vague. “LinkedIn content that doesn’t suck” is memorable.

Sort Out Your Profile

When you start posting clever stuff, people will come snooping.

If they land on a profile that still says “Open to opportunities” or “Helping businesses succeed” (whatever that means), they’ll bounce faster than you can say “algorithm.”

Make sure your headline actually tells people what you do. Use your About section to share who you help and why you’re worth listening to. And for the love of coffee, get rid of that generic skyline banner.

Your profile is your shop window. Make it look like you actually want customers to walk in.

Post Valuable Stuff, Consistently

Jem with a sign that says Value to be added here 

This is where most people vanish. They do one post about their dog or their coffee mug, get 17 likes and then disappear for three months.

Consistency is everything.

Aim for a couple of posts a week. Share practical advice, talk about what’s happening in your industry (pick a side) and tell real stories about why you do what you do.

If it feels a bit uncomfortable, you’re probably doing it right.

Don’t Just Post, Get Involved

LinkedIn isn’t a monologue.

Before and after you post, spend some time leaving genuine comments on other people’s posts, replying to the people who comment on yours and connecting with the humans you’d actually want to talk to.

Some of your best opportunities start in the comments. Trust me.

Show the Real You

Nobody wants to follow a corporate robot.

You don’t have to share every detail of your personal life, but you do need to show some of who you are.

Talk about what’s worked and what hasn’t. Share lessons you learned the hard way. Write like you actually talk.

When you’re real, people trust you. And when they trust you, they remember you.

Stick With It

You’re not going to wake up tomorrow with 10,000 followers and a Top Voice badge.

You will have posts that flop. You will have weeks when it feels like nobody cares.

But if you keep showing up, sharing and engaging, you will become the person everyone thinks of when they need what you do.

And that’s the point, isn’t it?

Want Help Getting There?

If you’re ready to build a profile that actually works or create a LinkedIn content strategy that doesn’t feel like pulling teeth, just shout.

We’ve got you.

#LinkedInMarketing #LinkedInExpert #LinkedInPersonalBranding #SocialJems