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And unlike that dusty gym card, we're actually here to help you stick to this resolution!And you know what? We're totally here for it! There's nothing we love more than helping businesses figure out how to rock their online presence without having an existential crisis every time LinkedIn changes its algorithm. Again.&nbsp;So, we thought it was time to dive into the questions we keep seeing pop up.&nbsp;Consider this your ultimate guide to what you actually want to know about social media marketing (minus all the fluff and jargon).<img src="https://cms.socialjems.co.uk/uploads/kenta_kenta_seki_fca1295524.gif" alt="kenta-kenta-seki.gif"><h2>1. How Does Social Media Benefit My Business?</h2>Let's cut straight to the chase on this one.Social media isn't just another marketing tick-box - it's revolutionised how businesses connect with their customers. Gone are the days of shouting your message into the void and hoping someone hears it. Now you've got a direct line to your audience, and believe us, they're not shy about using it!What does this mean for your business? Imagine instant feedback on your products, handling customer questions before they become complaints, showing off the fantastic humans behind your brand, and understanding exactly what makes your customers tick. It's like having a focus group, customer service team, and marketing department all rolled into one glorious package.Plus (and let's be honest here), when was the last time you bought something from a company without stalking their social media first? Yeah, we thought so. Your social presence is your business's first impression - let's make it count!💪<h2>2. Which Platforms Should I Actually Be On?</h2>We see so many businesses exhausting themselves trying to maintain a presence everywhere. And yes, while we're impressed by your determination to master every social platform known to humanity (including that one you've never heard of but are convinced you need to be on), maybe - just maybe - there's a better way?Here's what you need to know: You don't need to be everywhere. gasp we know, revolutionary concept!😲 You need to be where your ideal customers hang out, doing it brilliantly. Think about it - each platform has its own unique community. While your B2B services might shine on LinkedIn, your creative brand could be stealing the show on Instagram or TikTok. It's about quality over quantity.If you're in B2B, professional services, or looking for serious networking opportunities, LinkedIn is your golden ticket. Our clients in these spaces see incredible results when they focus their energy here.For visual products, fashion, food, or creative industries? Instagram is where the magic happens. We've seen brands absolutely transform their presence by mastering the art of visual storytelling here.And if you're wondering about TikTok - yes, it's more than just dance trends. We've watched businesses skyrocket their engagement by showing their authentic, creative side on this platform.<h2>3. What IS Social Media Marketing?</h2>Forget the fancy definitions - let's talk about what this really means for you.Think of social media marketing as hosting the world's most engaging party. You're not just throwing content out there; you're starting conversations, building relationships, and creating a community around your brand. It's where your business personality gets to shine, and where potential customers get to fall in love with what makes you special.<h2>4. How's It Different From Traditional Marketing?</h2>Remember when marketing was like throwing spaghetti at a wall and hoping something would stick? Those days are gone, friends. (Not that we’ve ever believed in the ‘just-toss-it-method’.)Traditional marketing gives you a megaphone to shout your message. Social media marketing gives you a comfy sofa where you can chat with your customers, understand their needs, and build real relationships. Plus, you can track exactly what's working, adjust on the fly, and see results in real-time.And just a friendly piece of advice, don’t throw spaghetti at a wall…it’s too tasty to waste.😀<img src="https://cms.socialjems.co.uk/uploads/throw_spaghetti_at_wall_2154d28cfa.gif" alt="throw-spaghetti-at-wall.gif"><h2>5. What Are the Real Benefits Though?</h2>Let's get specific here, because this is where it gets exciting.The immediate win? You're building genuine connections with people who actually want to hear from you. No more shouting into the void - you're creating conversations that matter.Long-term? You're building a tribe of loyal customers who not only love what you do but tell others about it too. And when 61% of consumers are more likely to buy from brands they follow on social media, that's not just nice to have - it's gold dust for your business.<h2>6. How Do I Know If It's Actually Working?</h2>This is where we need to get real about what success looks like. Having thousands of followers might look impressive, but if they're not turning into customers, what's the point?Your success metrics should directly connect to your business goals. Looking to build brand awareness? Track your reach and the conversations happening around your brand. Focused on sales? Monitor your conversions and website traffic from social channels.<h2>7. What's This Going to Cost Me?</h2>Ah, everyone's favourite question! Right after "Why isn't my post going viral?" and "Do I really need to dance on TikTok?"Let's be completely transparent here, because that's exactly how we do things at SocialJems (shocking, we know, a marketing company that actually tells you the truth).Social media marketing is an investment, whether you're spending time or money (and usually, it's both - surprise!). When you're doing it yourself, you're investing hours of precious time that could be spent elsewhere in your business, like finally organising that drawer of random cables you've been avoiding since 2019. When you're working with professionals like us, you're investing in expertise and results - and the freedom to never have to figure out why your Instagram Reels keep posting sideways.The actual investment varies based on what you need. Some businesses rock it with a few strategic posts a week, while others need daily content across multiple platforms. It's why we customise every package - your business deserves a strategy that fits like a glove, not some one-size-fits-all solution.<h2>8. I'm Completely New to This - Where Do I Even Start?</h2>First things first - breathe! We've got your back on this one.Start by getting crystal clear on what you want to achieve. More sales? Better brand awareness? A stronger connection with your customers? This clarity will guide everything else.From there, let's get strategic about your platforms. We've seen businesses transform their results by focusing their energy where it matters most, rather than trying to juggle every social network under the sun. Our Social Shizzle sessions can help you nail the basics and build confidence on the platforms that'll give you the best returns. It's about working smarter, not harder!<h2>9. Do I Really Need a Blog?</h2>Yes! (No, that rustling sound you hear isn't every business owner collectively groaning at the thought of more writing.)A blog is your social media content goldmine. One well-written post can fuel weeks of social content - which means you can stop panic-posting pictures of your office plant just to "stay consistent." Plus, it positions you as an expert in your field, drives traffic to your website, and gives your audience real value. And no, sharing memes doesn't count as blogging, no matter how relatable they are.Just look at what we do at SocialJems - our blogs cover everything from LinkedIn changes to industry insights, and each one spawns multiple social posts, starts conversations, and brings new clients our way.<a href="https://socialjems.co.uk/blog">Click here to see our previous blogs.</a><img src="/uploads/image_3d91c749ac.png" alt="A person sitting in front of a typewriter

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Description automatically generated"><h2>10. Do I Have to Share My Personal Life Online?</h2>Ah, the eternal question that keeps business owners awake at night (along with "Did I actually schedule that post, or did I just dream it?")You don't need to share every detail of your life (we promise your audience will survive without knowing what you had for lunch). But showing the genuine humans behind your business? That's pure marketing gold. It's about sharing the moments that matter - the client wins, the behind-the-scenes glimpses of your work, the real challenges you've overcome. Because when people connect with you as a person, they're more likely to trust you as a business.We've seen it firsthand at&nbsp;<a href="https://socialjems.co.uk/">SocialJems</a> - when Jem shares stories about her journey as a business owner and single mum, or when Sarah talks about her move to Norfolk to be near the sea, it creates real connections. These moments of authenticity help our clients see us as real people they can trust with their business.Want to see what we mean by personal posts?&nbsp;Check out Jem’s posts&nbsp;<a href="https://www.linkedin.com/in/jem-bevan1/">here</a>.&nbsp;And check out Sarah’s posts&nbsp;<a href="https://www.linkedin.com/in/sarahbostockmarketing/">here</a>.&nbsp;<a href="https://www.linkedin.com/posts/jem-bevan1_chilledweekend-socialmedia-socialjems-activity-7261636578681262080-s6LN?utm_source=social_share_sheet&amp;utm_medium=member_desktop_web"><img src="/uploads/image_f6776153cc.png" alt="A person smiling with a hat and a person in the background

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Description automatically generated"></a><h2>💎Ready to Level Up Your Social Media Game?</h2>If reading this has got your mind racing with possibilities (or maybe mild panic - we've all been there), remember that you don't have to figure it all out alone.Whether you're just starting out or looking to take your social media presence to the next level, we're here to help make it happen.&nbsp;<a href="https://socialjems.co.uk/contact">Drop us a message</a> - let's turn those social media dreams into reality.Got a question we haven't covered? Burning to know more about something specific? We're always up for a chat! Our DMs are open, and we're ready to help you shine online.&nbsp;<h2>💎 Why Choose Us? Because We're Not Your Average Marketing Agency&nbsp;</h2>Choosing a marketing agency can feel a bit like online dating. Everyone's putting their best foot forward, promising the world, and claiming they're "not like other agencies." (Eye roll, we know.)But at SocialJems, we actually mean it. We're not a faceless corporation with a fancy office and even fancier coffee machine (we say that, but Sarah did just buy a fancy coffee machine). We're a team of actual humans who get excited about your wins, celebrate your successes, and occasionally share pictures of our pets in the group chat. When Jem started SocialJems from her kitchen table as a single mum, she had one goal - to help businesses grow without the usual marketing agency faff.<img src="/uploads/image_83f8a8b555.png" alt="A purple and yellow poster with pictures of women and text

Description automatically generated"><h2>💎What Makes Us Different?</h2>Remember that time you called a big company and had to explain your situation to five different people? Yeah, that's not us. When you work with us, you're working with a team that actually knows who you are. We don't do cookie-cutter solutions because, surprisingly enough, what works for a hip coffee shop might not work for a corporate law firm. (Although we'd love to see lawyers doing TikTok dances... just saying.)Here's something you might not expect from a marketing agency - we actually turn down clients sometimes. gasp Why? Because if we don't think we're the right fit for your business, we'll tell you. We'd rather have an awkward conversation now than waste your time and money on a strategy that won't work for you.<h2>💎Ready to Make 2025 Your Year?</h2>So, there you have it! If you've made it this far, you're either really interested in social media marketing or you're procrastinating from something else (we won't judge - we've all been there).Got questions? Want to chat about your social media dreams and schemes? Or maybe you're just sitting there thinking 'finally, a marketing team that speaks my language!'Whatever's on your mind, we're here for it. And since everyone else is setting their 2025 intentions right now, why not make 'actually nail this social media thing' one of yours?<a href="https://socialjems.co.uk/contact">Drop us a message</a>. Plus, we're much more fun to talk to than that chatbot you've been arguing with on another website.&nbsp;After all, if you're going to kick off 2025 with a social media glow-up, you might as well do it with a team that gets you. Just saying...&nbsp;😉<img src="https://cms.socialjems.co.uk/uploads/minions_strong_30ab44ba2f.gif" alt="minions-strong.gif">

Our inbox has been absolutely flooded since January 1st - because apparently 'sort out social media' is the new 'get a gym membership.'

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Your Top 10 Social Media Marketing Questions Answered

Cracks knuckles…So, you want to dominate digital marketing in 2025? Fair warning - this isn't a game for the faint-hearted. We've watched countless businesses get eliminated because they thought posting once on LinkedIn and throwing money at Meta ads would cut it. (Spoiler alert: it didn't.)<h2>🟢 GREEN LIGHT: Your Winning Moves</h2>Round 1:&nbsp;&nbsp;Gone are the days when you could shout into the void and hope someone important heard you (well we never thought it worked in the first place.) In 2025, 76% of B2B buyers are making decisions based on trust, which means you need to know exactly who you're talking to. We're talking deep-dive research here - understanding their tech stack, catching their coffee-break browsing habits, and figuring out where they go when they're stuck at 3 AM looking for solutions.Round 2:&nbsp;Here's where most players get eliminated. They think churning out generic "thought leadership" posts will save them. Wrong. The winners? They're seeing 92% ROI because they've cracked the code: create content that makes your audience feel seen, heard, and slightly uncomfortable about how well you understand their problems.Mix up your content like you're crafting the perfect playlist. Start with meaty case studies that show real results (not just vanity metrics), sprinkle in some webinars that solve actual problems (instead of hour-long sales pitches), and top it off with blogs that don't sound like they were written by a robot having an existential crisis. And as always, don’t forget the personal content! You are human, right?Round 3:&nbsp;Want to see your competitors sweat? Start playing in multiple arenas. Companies using three channels are seeing 23% more ROI, but push that to five channels and you're looking at a whopping 35% boost. It's like having extra lives in the game - you might stumble on Instagram, but your LinkedIn and email game keeps you in the running. But remember, don’t just play in every arena going, find out which ones will work best for you and your business.&nbsp;<img src="/uploads/image_fdbe1d9f18.png" alt="A red and blue envelopes with an octopus cartoon

Description automatically generated"><h2>🔴 RED LIGHT: Ways to Get Yourself Eliminated</h2>The fastest way to get eliminated? Thinking you can win by copying what worked in 2023. The second fastest? Treating every platform like it's the same game. Your LinkedIn audience isn't on LinkedIn for the same reason they're on TikTok (shocking, we know).<h3>💎&nbsp;The Ultimate Power-Up: First-Party Data</h3>This is your golden ticket. While your competitors are playing pin the tail on the donkey with their marketing budget, you're sitting on a goldmine of actual customer insights. Every click, scroll, and engagement tells a story. Learn to read these signals and you'll be playing chess while everyone else is playing checkers.<h3>💎 The Final Round: Adaptation</h3>The game keeps changing - what worked yesterday might get you eliminated tomorrow. The winners in 2025 aren't the ones with the biggest budgets or the fanciest tools. They're the ones who can pivot faster than a contestant in Red Light, Green Light.Think you're ready to play? We've been in this game since before it was cool. We know where the traps are, which moves win, and most importantly - how to keep you from getting eliminated.Want to level up your marketing game? Give us a shout. We promise not to make you play the honeycomb challenge. Though we might make you sit through one of our strategy sessions (they're more fun than they sound).<img src="https://cms.socialjems.co.uk/uploads/treyreloaded_af71702583.gif" alt="treyreloaded.gif"><h3>💎&nbsp;Behind the Scenes: Holiday Survival Mode</h3>While you lot were fighting over the last mince pie, our team was busy creating their own chaos. Time for some team gossip...The Marketing Mastermind Goes Rogue&nbsp;Jem kicked off the festivities with an adventure to Camden (because apparently Yorkshire wasn't chaotic enough). She dragged Josh and Charlie along for what we can only assume was a mission to find the weirdest and most wonderful corners of London's alternative scene.Christmas Day saw Jem dominating the kitchen with her famous roasties. (If you've never had one, you haven't lived.)Speaking of dominating, she hosted New Year's Eve at hers and all that relaxation must've charged her batteries because she's stormed into 2025 like a player with a point to prove. First week back? Two new clients and someone signing up for training. While most of us were still trying to remember our passwords, she's out here making power moves. Well done Jem!<img src="/uploads/image_dc06ee0a5a.png" alt="A person holding a glass of wine

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Description automatically generated"><h3>💎 Behind the Morgenmuffel's Madness</h3>Spoiler alert: it involves coffee. Lots of coffee.Moving on to Sarah (aka our resident Morgenmuffel and content genius) who's been on her own emotional rollercoaster. She marked Joe's anniversary surrounded by his family, proving that some bonds just get stronger with time. And yes, she got some quality cuddles with Bart the dog - because sometimes four-legged therapy is the best kind.New Year's Eve? Oh, that's her jam - even if she did leave the planning until last minute. But in classic Sarah style, she somehow turned last-minute chaos into an epic night of pre-drinks and partying. Then came the booze pong tournament where her inner competitor emerged (seriously, who knew she could get that intense over plastic cups and ping pong balls?).Speaking of surprises, after SEVEN years of debating (yes, we've been counting), she finally caved and bought a fancy coffee machine - she named it Tyrone. Now she's on some self-appointed mission to sample every coffee bean in Britain. Taking bets on when we'll find her swinging from the ceiling after one espresso too many.<img src="/uploads/image_e4bed9e257.png" alt="A group of people posing for a photo

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Description automatically generated"><h3>💎 Cath's Countdown Begins</h3>Grab your calendars - Cath's about to level up to 'Mum Status' this February. While most of us were nursing New Year's hangovers, she's been prepping for the ultimate game changer (and we don't mean a new marketing strategy).She's diving into the wildest balancing act of 2025 - juggling baby cuddles with client work. Though if anyone can master this multiplayer mode, it's Cath. She's already got the whole organised-superhuman thing down pat (seriously, have you seen her spreadsheets?).And because the SocialJems squad isn't your typical corporate snooze-fest, we're all here for it. No stuffy policies or awkward conversations - just flexible working and enough support to build a bridge to the moon. Though we might draw the line at babysitting duties... unless bribery is involved.&nbsp;😉February's going to be epic. And Cath? You've got this. We're just wondering if the little one will inherit your love for colour-coded organisation systems.<img src="/uploads/image_b4176ef352.png" alt="A person holding a picture frame

Description automatically generated"><h3>💎 Twinnie's Tales</h3>Meanwhile, Sarah (aka Twinnie) decided the holidays were the perfect excuse to throw another epic party - because apparently one Sarah hosting New Year celebrations wasn't enough chaos for 2024.And while most people drag themselves back to work in January with all the enthusiasm of a sloth on sleeping pills, she's bouncing in like someone switched her coffee to rocket fuel. Who gets excited about coming back to work? Twinnie does. (We're not sure whether to be impressed or concerned about her sanity.)We'd love to tell you more about her holiday adventures, but she's already disappeared into a whirlwind of work tasks. Classic Twinnie - can't keep her away from a to-do list for long.<img src="/uploads/image_00bff0bdfe.png" alt="A person holding a sparkler

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Description automatically generated"><h3>💎 A Different Kind of Game: Where Everyone's a Winner</h3>Speaking of game-changers, we've got a side quest that's turning into something spectacular - Be Kind Give Time. Think of it as the anti-Squid Game: nobody gets eliminated, everybody wins, and there's zero chance of falling through fake glass (thankfully).It all kicked off in 2023 when Wilkos dropped their plot twist, leaving their team facing an unexpected final round. That's when our very own Jem (in true player 001 style) reached out to Zoe Starbuck with a power-up - one hour of LinkedIn help.That single hour created more buzz than a TikTok trend. Zoe took those LinkedIn tricks and shared them faster than gaming strategies on Discord, helping her colleagues level up their careers. While Zoe went on to join forces with her husband Paul at Starbuck &amp; Associates (where they're busy transforming executives into boss-level players), something bigger was brewing.Enter Be Kind Give Time - the charity equivalent of finding the ultimate cheat code. Founded by our dynamic trio:<ul><li>Jem Bevan (our resident marketing mastermind)</li><li>Paul Starbuck (the executive coaching guru)</li><li>Zoe Starbuck (the inspiration behind this whole epic saga)</li></ul>The rules? Ridiculously simple. No glass bridges, no creepy dolls - just professionals donating one hour monthly to businesses who need a boost. It's like having a team of high-level players sharing their winning strategies with the newcomers.What started as one player helping another has evolved into the most wholesome multiplayer game we've ever seen. We're talking hundreds of hours donated, countless businesses levelled up, and zero eliminations - now that's our kind of game!🎮 Ready to Join This Epic Side Quest?Whether you're stuck on a tricky business level or you're a seasoned player ready to share your cheat codes, head over to bekindgivetime.org. Because in this game, the more players we have, the better everyone performs.Remember: Nobody wins until everybody wins. (See? We told you it was nothing like Squid Game!)<a href="https://www.bekindgivetime.org/">Click here to find out more.</a><h2><img src="/uploads/image_1e3af9dc6e.png" alt="A pink and white background with black text

Description automatically generated"> 💎 Final Round: Your 2025 Mission</h2>While our team's been busy causing chaos over the holidays, we haven't forgotten about you players still navigating the marketing game. Our January blog is about to drop faster than eliminated contestants - and we're tackling your most-asked social media questions head on.Got burning questions keeping you up at night? Strategy dilemmas making you feel like you're playing the glass bridge blindfolded? Send them our way. Consider us your Player 001 - we've got the insider knowledge to help you survive and thrive in this game.2025 is here, and the rules are changing faster than ever. Whether you need a complete strategy overhaul or just someone to tell you which moves to make next, we've got your back. No ddakji challenges required, just drop us a message.Remember: In this game, you don't have to play alone. And unlike the actual Squid Game, we're here to make sure everyone wins.See you in the next round... if you survive January's algorithm updates.&nbsp;😉🎮 Game On, 2025!&nbsp;🎮&nbsp;<img src="https://cms.socialjems.co.uk/uploads/dancing_thanos_9973cbdc18.gif" alt="dancing-thanos.gif">

It's our first newsletter of 2025! 🎉 If you're planning to level up your marketing game this year, we’re here to help. And for this series of 2025, we thought we’d get ‘trendy’ and turn it into our own version of Squid Games. (Don't worry, nobody gets eliminated here.) 

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Welcome to the games: New rules, same chaos

<h2>💎Trends and Marketing Predictions in 2025</h2><img src="/uploads/image_57566b9e1d.png" alt="A poster of a hippo wearing a suit and hat

Description automatically generated">If you missed our latest blog on Marketing Predictions &amp; Trends in 2025 (<a href="https://socialjems.co.uk/blog/2025-marketing-predictions-and-trends">click here for the blog</a>), well here’s a quick breakdown of what you missed, along with what to expect next year:🤖 AI Takes Centre Stage&nbsp;76% of marketers are using AI for content creation.📱 Video Dominates&nbsp;82% of web traffic is now video. Short-form content isn't going anywhere - it's getting bigger by the day.&nbsp;🔍 TikTok Becomes Your New Search Bar&nbsp;TikTok has evolved far beyond dance videos. It's turning into the favourite search engine for younger audiences, with searches up 800% in 5 years.🎧 Audio Marketing Takes Off&nbsp;Voice search is becoming as important as traditional SEO, while podcasts are moving from side project to marketing essential.&nbsp;💖 Authentic Content Still Rules&nbsp;With AI flooding social media, genuine, personality-filled content stands out more than ever.&nbsp;Want the full updates?&nbsp;<a href="https://socialjems.co.uk/blog/2025-marketing-predictions-and-trends">Click here.</a><h2>💎LinkedIn's Newest Toy: Moving Banner Images&nbsp;</h2>Premium members, here's something worth getting excited about - LinkedIn's adding a bit of pizzazz to your profile with their latest update.&nbsp;LinkedIn's rolling out moving slideshows for your profile banner.&nbsp;What You're Getting<ul><li>Auto-rotating banner slideshows (fancy!)</li><li>Images that switch every few seconds</li><li>A new "Create Slideshow" button in your banner settings</li><li>A brilliant way to show off your work without cramming it all into one image</li></ul>Who's Getting It?At the moment, it's exclusively for Premium Business subscribers. The rollout's happening across the globe over the next few weeks.Want to see what they will look like?&nbsp;<a href="https://www.linkedin.com/posts/oralevit_your-linkedin-cover-image-the-customizable-activity-7269789349066498048-bAzf/?utm_source=share&amp;utm_medium=member_desktop">Click here.</a><img src="/uploads/image_68a83459ca.png" alt="A squirrel licking a squirrel

Description automatically generated"><h2>💎TikTok in 2025: Why We're Not Worried&nbsp;</h2>The internet's gone wild about TikTok's future in America. Here's what's happening and why we reckon TikTok isn't going anywhere in 2025.Breaking Down the DramaBig news dropped on December 6th - a U.S. federal appeals court upheld a law that could force ByteDance (TikTok's parent company) to sell up or face a ban. Sounds scary, right? But hang on...The Numbers That Matter<ul><li>170 million Americans use TikTok (that's more than half the country!)</li><li>ByteDance has until January 19th to sort things out</li><li>President-elect Trump has already said he won't allow a ban</li></ul>What's Actually Going to Happen?Three ways this could play out:<h3>1. The Sell-Off Route</h3>ByteDance might need to sell TikTok by January 19th. But don't panic - even if this happens, TikTok itself isn't going anywhere. Think about it: Instagram and WhatsApp got new owners and carried on getting bigger and better.<h3>2. The Legal Battle</h3>TikTok could take this to the Supreme Court. During any appeals, it's business as usual. Plus, proving TikTok is a genuine security threat? That's going to take more than just pointing fingers.<h3>3. The Freedom Win</h3>Courts might decide this whole thing violates free speech rights (the American Civil Liberties Union already thinks so). If that happens, it's game on as normal.Why We're Still Backing TikTok for 2025We’ve seen these social media panics before. Remember when everyone thought Instagram was doomed after Facebook bought it? Yeah, how did that work out?TikTok's staying power comes down to three things:<ul><li>Its massive, devoted user base isn't just going to vanish</li><li>The platform keeps pushing boundaries with new features</li><li>Businesses are seeing incredible returns on their TikTok marketing</li></ul>What This Means for Your MarketingKeep creating that TikTok content! The platform's too valuable to ditch, and even if ownership changes, the core magic that makes TikTok brilliant isn't going anywhere.Think about it - people aren't on TikTok because they care who owns it. They're there for the content, the community, and the creativity. None of that's changing.Final ThoughtsWhile the suits sort out the legal bits, TikTok's community keeps growing, creating, and engaging. That's what really matters for your marketing strategy.Want to chat more about making TikTok work for your business? Drop us a message - we're always up for a natter about social media strategy!<img src="https://cms.socialjems.co.uk/uploads/breaking_news_22d2bf37ae.gif" alt="breaking-news.gif"><h2>💎Instagram's Broadcast Channels Just Got More Interesting&nbsp;</h2>Big changes are coming to Instagram's broadcast channels, and they're worth getting excited about. The platform's moving beyond simple likes and reactions, bringing us what we've all been waiting for - actual conversations between creators and their audiences.The Power of RepliesInstagram's finally made two-way conversations possible in broadcast channels. Now your audience can reply to messages and chat with each other, creating a genuine community space. Worried about managing all these conversations? Instagram's thought of that too. Creators have full control over who can reply through their channel settings, so you can keep things running smoothly.Starting Conversations Made SimpleThe new Prompts feature is going to change how creators connect with their audience. Instead of wondering what to post, you can now choose from suggested topics or create your own custom prompts. Your audience gets 24 hours to jump in with text or photo responses, and everyone can like their favourite replies. When you respond as a creator, your message appears right in the main channel, keeping the conversation flowing.Why This Changes EverythingThis update transforms broadcast channels from simple announcement tools into dynamic community spaces. Whether you're running a business or building your personal brand, you've now got the tools to create genuine connections with your audience.<img src="https://cms.socialjems.co.uk/uploads/instagram_cat_6327ba8db9.gif" alt="instagram-cat.gif"><h2>Here comes the Team Update!</h2>Starting Off With Our Fearless Leader: Jem!2024 has been quite the year for Jem. She's brought fantastic new clients on board, delivered amazing sales training, and helped SocialJems grow in exciting new directions.&nbsp;Christmas PlansAfter such a busy year, we're happy to report Jem's actually taking some time off this Christmas! She's looking forward to the two things that make her Christmas special: good food and family board games.And speaking of food - everyone's already messaging about her roast potatoes. Apparently, they're the highlight of Christmas dinner (no pressure, Jem!)Board games are a tradition in Jem's house - Christmas Eve and Christmas Day are reserved for family competitions that get everyone involved.&nbsp;<img src="/uploads/image_964f4a1e79.png" alt="A person taking a selfie with a group of people

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Description automatically generated"><h2>💎Our Morgenmuffel Sarah</h2>Sarah's been in her element this year with content creation. We've lost count of how many times we've heard "I did it again" - her code for accidentally writing three months of content instead of one. When she gets in the zone, there's no stopping those ideas flowing. If she goes quiet for a while, we know she's disappeared into what we call a 'content hole', emerging days later with months’ worth of work.Christmas PlansShe'll be spending time with Joe's family, taking time to remember Joe, before celebrating Christmas with everyone.And in true Sarah style, she's got a special mission this year - introducing her 3-year-old niece to the world of Pokémon. She's decided her niece is finally old enough to appreciate the magic, and we have a feeling there might be some strategic Christmas presents involved in creating the next Pokémon trainer...<img src="/uploads/image_93a95ccf79.png" alt="A person wearing sunglasses

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Description automatically generated"><h2>💎&nbsp;Sarah Also Known as Twinnie</h2>Sarah has been incredible behind the scenes this year, nailing the content scheduling for our clients and handling all the admin work that keeps SocialJems running smoothly. But it's not just her work ethic that makes her amazing - it's her caring nature that really shines through.Christmas PlansThis Christmas, Sarah's continuing her tradition of helping at her local church, making sure children in need get gifts to open on Christmas morning. It's something she looks forward to every year, giving back to her community.The festivities don't stop there though - she's excited for the annual family reunion on Christmas Day. It's always a full house with all the relatives coming together to celebrate.<img src="/uploads/image_8faf590049.png" alt="A person and person taking a selfie

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Description automatically generated"><h2>💎 The Admin expert Cath</h2>This year marks a special Christmas for Cath - it's her first time hosting the festivities in her own home! After years of joining the in-laws for celebrations, she's excited to be creating her own Christmas traditions.Christmas PlansThe tables have turned this year, and it's Cath's turn to be in charge of the celebrations and cooking. Word has it there's going to be games and karaoke too (we're hoping for videos of this!).From visitor to host - sounds like Cath's ready to make this Christmas her own, complete with all the chaos and fun of hosting family. We're betting those karaoke sessions are going to be memorable!<img src="/uploads/image_d01ad51d66.png" alt="A person taking a selfie

Description automatically generated"><h2>Now Over to You...</h2>We've shared our Christmas plans - from Jem's competitive board games and famous roasties, to Sarah's Pokémon mission with her niece, Sarah helping at her local church and family reunion, and Cath's first-time hosting with karaoke on the cards.But what about you? Are you a Christmas games champion too? Planning any family traditions? Or maybe you're just looking forward to putting your feet up?&nbsp;<h2>💎 SocialJems is Getting a New Update!</h2>Big news - we're updating our website for 2025! We look forward to sharing the new look next year, so keep your eyes peeled!What We're Bringing to 2025Whether you need help with LinkedIn's latest features, want to nail your TikTok strategy, or fancy making Instagram work harder for your business, we are here to help. From social media management to eye-catching newsletters, engaging blogs, and website design - we handle it all.Why Choose Us for 2025?You know that feeling when someone's just going through the motions? That's not us. We get to know you, your business, and what makes you tick. Want to bring your dog to a video call? Perfect. Kids turning your background into chaos? We're here for it. Because marketing shouldn't feel like pulling teeth - it should feel like chatting with people who actually give a damn about your success.What We Offer:<ul><li>Social media management across all major platforms</li><li>Content that sounds like you, not a robot</li><li>Blogs and newsletters that people actually want to read</li><li>Website design that works as hard as you do</li><li>Training sessions (including our famous Social Shizzle Sessions)</li></ul>Keep an eye out for our website update - we're making it even easier for you to find exactly what you need.<h2>💎 Before We Go...</h2>We've got one more treat coming your way - watch out for our final blog of 2024! We'll be sharing all our top tips to kickstart your marketing in 2025. Trust us, you won't want to miss this one.<h2>💎 Festive Opening Hours&nbsp;🎄</h2>We're working right up until Christmas (because we love what we do!), but we'll be taking a few days off to recharge:<ul><li>Christmas Day: Closed</li><li>Boxing Day: Closed</li><li>New Year's Day: Closed</li></ul>When are you switching off for the holidays? Drop us a message - we'd love to know when you're putting your out-of-office on!From all of us at SocialJems, thanks for being part of our 2024. Here's to an amazing 2025!

Mad to think we're heading into 2025 soon! Here's what we're covering in our last newsletter of the year - social media updates for December, team updates, and what you can expect from SocialJems in 2025.

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What's New? TikTok Changes, Instagram Updates & Your 2025 Marketing Blueprint 

Pop the kettle on and get comfy, because we're about to dive deep into the future of marketing, and trust us, it's going to be rather interesting!&nbsp;🔮Ready to peek into our crystal ball and see what 2025 has in store for the marketing world?&nbsp;<h2>🐘&nbsp;The Elephant in the Room: AI's Remarkable Evolution&nbsp;</h2>Let's start by addressing the mammoth-sized topic that's stomping through every marketing conversation. The landscape of AI in marketing has shifted dramatically, and the numbers tell quite a story.&nbsp;76% of marketers are already using generative AI for basic content creation.While AI isn't about replacing us humans (thank goodness), it's revolutionising how we work in fascinating ways:<ul><li>In content creation, AI tools have become frighteningly good at understanding brand voice and creating engaging content. Think of it as having a super-efficient assistant who can churn out first drafts whilst you focus on adding that essential human touch.</li><li>For customer insights, AI's becoming rather like a crystal ball that can predict customer behaviour with remarkable accuracy. It's spotting patterns and opportunities that human eyes might miss, making every marketing pound work harder than ever.</li></ul>The real magic happens in personalisation. AI helps tailor content so precisely that each customer feels like you've read their mind (in a non-creepy way, of course).&nbsp;<img src="/uploads/image_dd29f7b3ea.png"><h2>👑 Short-Form Video: The Undisputed Champion of 2025&nbsp;</h2>Remember when everyone said TikTok was just a passing fad? They couldn't have been more wrong.&nbsp;Video now accounts for 82% of all web traffic - a massive shift in how people consume content.&nbsp;TikTok searches have skyrocketed by 800% in just five years, and interest in TikTok advertising has exploded by 99 times. We’d say that’s pretty impressive!&nbsp;If you want more information on how you can market your business on TikTok, then check out blog.&nbsp;<a href="https://socialjems.co.uk/blog/how-you-can-market-your-business-on-tik-tok-in-2024">Click here.</a><h3>💎 The Real Story Behind Video Success</h3>91% of businesses are now using videos as a marketing tool, and 89% of consumers are clamouring for more. But what's really interesting is the variety of video content that's working brilliantly.<h3>💎 For B2B organisations, we're seeing success with:</h3><ul><li>Explainer videos that break down complex topics</li><li>Product demonstrations that showcase real value</li><li>Video interviews that add a human touch</li><li>Pre-recorded online courses that establish expertise</li><li>Thought leadership pieces that build authority</li></ul><h3>💎 For engaging with customers, the most effective approaches include:</h3><ul><li>Behind-the-scenes peeks at your business</li><li>Blooper reels (yes, really!)</li><li>Team introductions that showcase personality</li><li>Quick tips that provide immediate value</li></ul>Remember, not every video needs to be polished to perfection. Sometimes that blooper video could be the very thing that gets someone to finally stop stalking your profile and reach out. After all, we'd all rather work with someone who feels genuine, wouldn't we?<h2>🚀 The Social Media Revolution&nbsp;</h2>The social media landscape has undergone a transformation, and it's absolutely fascinating to watch. Let's break down what's actually working:💎 TikTok: The New Google (No, Really!)TikTok has evolved far beyond dance trends and funny videos. Their advertising is now 10% more attention-grabbing than other social networks and 21% more trend-setting. Rather impressive stats!The platform's becoming a proper search engine, particularly for younger audiences. When people want to find something out, they're increasingly turning to TikTok first - a massive shift in how we think about search and discovery.<img src="/uploads/image_15708fb491.png" alt="A cartoon of a person talking to a turkey

Description automatically generated">💎 Threads: The New Kid Making WavesSpeaking of impressive numbers, Threads reached 100 million users in just 4-6 days - absolutely mental when you think about it. Now boasting 175 million monthly active users, it's become a serious player in the social media game.The brilliant part? It's still less competitive than other platforms, making it a great opportunity for businesses.The most effective content we're seeing on Threads includes:<ul><li>Before and after showcases</li><li>Versus-style content that sparks discussion</li><li>Engaging polls that encourage interaction</li><li>Company updates with personality</li></ul><h2>🎙️The Power of Sound: Marketing Gets Louder in 2025</h2>💎 Voice SearchVoice search is becoming equally crucial. By 2025, optimising for voice search will be as important as traditional SEO - rather like how mobile optimisation became essential a few years back. With smart speakers and voice-activated devices becoming as common as tea bags in British homes, businesses need to think about how they sound, not just how they look.💎 Podcasts&nbsp;The audio revolution is in full swing, and it's absolutely transforming how we connect with our audiences. Podcasts have evolved from a niche medium into a proper marketing powerhouse. They're brilliant for relationship building, providing value, increasing brand visibility, and establishing yourself as a proper authority in your field.In fact, our very own Jem decided to join forces with Zoe to create their own podcast.&nbsp;Want some ideas for your own podcast, or maybe you just want to be nosey?&nbsp;<a href="https://www.youtube.com/@BusinessGems-JemZoe">Click here to view the BusinessGems podcast.</a><img src="/uploads/image_079a6463a5.png"><h2>📝&nbsp;Content That Actually Works: Beyond the Basics</h2>💎 Strong Hooks Are More Important Than EverWith generative AI flooding social media with content, catching attention has become challenging. Your first line needs to work harder than a pot of coffee on a Monday morning. If you're struggling with creating compelling hooks our Social Shizzle Sessions might be just the ticket.<a href="https://socialjems.co.uk/contact">Get in touch and ask about our Social Shizzle Sessions.</a><img src="/uploads/image_a126149c16.png" alt="A couple of women posing for a picture

Description automatically generated">💎 Making Content Relatable and FunContent fatigue is real - people are properly knackered from being bombarded with information. That's why fun, relatable content is gaining serious traction. Would you believe that studies show over 60% of people are more likely to buy from companies that use memes? It's true!Companies can add a bit of personality to their brand image while still selling effectively. Even the most serious businesses are finding ways to lighten up their content without losing their professional edge.<img src="/uploads/image_748222bab0.png" alt="A collage of a person

Description automatically generated"><h2>🤝 Trust</h2>Gone are the days when you could just slap a logo on something and call it marketing. Consumers are savvier than ever, and they can spot a fake from miles away. Which we rather like to see, because we're all about authenticity at SocialJems.Trust-building content needs to:<ul><li>Show the real people behind your brand (yes, even Dave from IT with his legendary dad jokes)</li><li>Share both successes and failures (because perfect is boring)</li><li>Be transparent about processes (people love seeing how the sausage is made)</li></ul><img src="https://cms.socialjems.co.uk/uploads/sausage_makingsausage_2d554ce7f9.gif" alt="sausage-makingsausage.gif"><h2>📲 Platform Breakdown</h2>The most successful businesses are spreading their presence across:<ul><li>Facebook (76% of businesses)</li><li>Instagram (63% of businesses)</li><li>LinkedIn (43% of businesses)</li></ul><h2>🎯 What You Should Be Doing&nbsp;</h2>Rather than trying to do everything at once, focus on these key areas:💎 Digital FoundationsStart with the basics:<ul><li>Keep an eye on your reputation</li><li>Make your website work harder</li></ul>💎 Content StrategyFocus on creating content that:<ul><li>Mixes professional insights with personality</li><li>Uses video across platforms</li><li>Stays authentic and engaging</li></ul>💎 AI IntegrationBegin gradually:<ul><li>Start with one tool you understand</li><li>Keep that essential human touch</li><li>Test and learn as you go</li></ul><h2>💪 Ready to Take On 2025?</h2>&nbsp;Look, we know all this change can feel rather daunting. But marketing in 2025, isn't about throwing everything you know out the window. It's about smart evolution and genuine connections.Want help sorting your 2025 marketing strategy? That's literally what we do!&nbsp;<a href="https://socialjems.co.uk/contact">Drop us a message</a> - we promise we're quite friendly and rather good at what we do!Follow us for more marketing insights:<ul><li><a href="https://www.linkedin.com/company/social-jem-s">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram</a></li><li><a href="https://www.facebook.com/SocialJems">Facebook</a></li><li><a href="https://www.tiktok.com/@socialjems1">TikTok</a></li></ul>P.S. Just don't ask us to predict next week's lottery numbers - our crystal ball's a bit fuzzy on those...&nbsp;😉

It's scary to think it's almost December and 2025 is getting closer and closer. So, let's break down everything you need to know about promoting your company in 2025, backed by data and real-world insights. 

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2025 Marketing Predictions and Trends

We're diving into LinkedIn's latest developments - they're testing vertical short-form videos, plus we'll be sharing what's been happening across the platform. We've also got the latest on Instagram's DM updates and a brilliant guide that'll help you grow your TikTok following. And since you love keeping up with our team news, we've got some fantastic updates to share with you too!&nbsp;<h2>💎 LinkedIn Engagement Continues to Rise</h2>Let's talk about what's going on with LinkedIn.&nbsp;The numbers are up, and the platform's seeing more activity than ever. But we need to look beyond the surface-level metrics to understand what's actually happening.LinkedIn has evolved from a basic CV database into a genuine professional social network.💎 More professionals engaging in genuine industry discussions&nbsp;💎 Specialist communities forming around specific sectors&nbsp;💎 Higher quality content being shared consistently&nbsp;💎 Growing engagement in focused professional groupsThe platform has positioned itself as a vital professional networking tool.What matters here is how you're using it. If you're not seeing this level of engagement, it might be time to reassess your approach. And if you’re struggling with LinkedIn, we can help.&nbsp;😉&nbsp;<img src="/uploads/image_e9d8e8af57.png" alt="A pink background with yellow text

Description automatically generated">But that’s not all from LinkedIn…<h2>💎 LinkedIn’s Professional Short Videos</h2>LinkedIn is testing vertical short-form videos.&nbsp;Here's what's actually happening:💎 A vertical video feed is being tested, similar to TikTok and Instagram&nbsp;💎 The feature aims to capture younger professionals' attention&nbsp;💎 It's part of LinkedIn's push to stay relevantYoung professionals are already using TikTok to discuss workplace culture and career advice - LinkedIn clearly wants a piece of that action.<img src="https://cms.socialjems.co.uk/uploads/cop_watch_camera_man_79017b5366.gif" alt="cop-watch-camera-man.gif"><h2>💎 Instagram's DM Update</h2>Instagram's making it easier to handle those overflowing DMs with some new inbox upgrades.💎 New message request filters to sort through different account types&nbsp;💎 Separate folder specifically for story replies&nbsp;💎 Options to filter messages from creators&nbsp;💎 Dedicated space for verified account messages💎 Business account message sorting&nbsp;💎 Better organisation for messages from accounts you followThe update seems particularly useful for anyone managing multiple conversations or dealing with high message volumes. Story replies won't get lost in the general inbox anymore, and finding messages from specific account types becomes much more straightforward.These changes should make it easier to engage with followers without drowning in message requests.<img src="/uploads/image_0ffcd9fdb8.png" alt="A colorful megaphone with a white logo and colorful balls

Description automatically generated">💎 A Straightforward Guide to Growing Your TikTok FollowingLooking to grow on TikTok but not sure where to start? Whether you're just beginning or looking to level up your content, here's a breakdown of what's actually working on the platform right now.💎 Sort your profile out - pick your niche (like #BookTok), decide on your content style, and write a bio that shows who you are💎 Get to grips with platform features - mix up content with Stitches, POV videos, CapCut templates, Duets, and "Get Ready With Me" videos💎 Keep at it - aim for 1-3 posts daily&nbsp;💎 Think bigger - adapt your TikTok content for YouTube Shorts and Instagram Reels💎 Get stuck in with engagement - reply to comments, chat with other creators, and join discussions in your niche💎 Keep an eye on trends - follow similar creators for ideas and spot new trends early💎 Give new things a go - try making original sounds or starting your own challenges💎 Team up - work with other creators on joint videos or live sessionsTikTok favours creators who understand how it works. Using scheduling tools can help manage the workload, so you can focus on what matters - making brilliant content.<img src="/uploads/image_ebbe7eb1d5.png" alt="A couple of women posing for a picture

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Description automatically generated"><h2>💎 What We've Been Up To…</h2><h3>Starting with Jem!</h3>Being a business owner never really comes with set hours, but Jem's been testing out a new approach to work-life balance. Rather than falling into the always-on trap, she's switched to longer weekdays so she can actually put the laptop down at weekends.And it's paying off. Between exploring castles and old ruins with Charlie and Josh (plus those essential dog walks) and catching Venom at the cinema (those recliner chairs though...), she's been coming back to work seriously refreshed.Speaking of work, let's talk about how she's been crushing it lately.&nbsp;Not only is the client content absolutely flying, but she's managed to land three new clients in just one week. Yes, you read that right - three new clients!<img src="/uploads/image_cdaf2d3eb7.png"><img src="/uploads/image_e4ac3a16fa.png" alt="A person standing in front of a stone wall

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Description automatically generated"><h3>💎 What's Going On With the Morgenmuffel</h3>Big changes for Sarah this month - she's turned 34 and officially stepped onto the property ladder. Nothing quite like getting those house keys, is there?When she's not creating content for clients, Sarah's been embracing life offline. Between catching up with friends and heading to concerts, she's even ventured into her first hot pot experience (and loved it, naturally).&nbsp;Though we should mention she's still trying to convince everyone it's beach weather - despite her friends firmly disagreeing. Some things never change.Behind the scenes, she's been working her magic on new social media strategies and blog content for our clients. While you might not see her posting as much personally, trust that she's channelling all that creative energy into crafting brilliant content for our clients.Looks like 34 is already shaping up to be quite the year.<img src="/uploads/image_2cd2c5906d.png" alt="Two women taking a selfie

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Description automatically generated"><h3>💎 Sarah has a new member of the family!</h3>What a difference love makes! Sarah (aka Twinnie), has some exciting news to share that comes with four paws and the sweetest face imaginable!Say hello to Luna, the newest addition to the family. Her story will melt your heart - she was found wandering the streets, with no family and no home to call her own. Just a beautiful soul looking for somewhere to belong.When Sarah and Bryan spotted her, there was no question about what needed to be done. They brought her home, hoping she'd get along with their existing pack. And guess what? She fit in perfectly, as if she'd always been part of the family!<img src="/uploads/image_f2281efe8e.png" alt="A collage of a dog

Description automatically generated">This photo shows Luna before and after, the transformation is absolutely incredible. From the first photo when they found her, to now... just look at that happy face! It shows what love, care, and a forever home can do.For all the dog lovers out there, watching a rescue pup flourish like this is something special. Luna's journey from street life to beloved family member is exactly the kind of happy ending we love to see.We’re all animal lovers here, so we wanted to share this happy news!<h3>💎 Cath's Journey</h3>Talk about hitting the ground running! Since joining the team, Cath has absolutely smashed it and brought something special to SocialJems. Anyone who knows Jem and Sarah understands their feelings about admin (let's just say it's not their favourite thing), but Cath? She's a pro at it!With her amazing organisational skills, she's keeping everything running smoothly behind the scenes. But what we really love, is how perfectly she fits into the team dynamics. Her enthusiasm for the parts of the job that others might shy away from is genuinely refreshing!At SocialJems, while paying bills is important (because let's be real, we all need to eat!), there's something more special happening here. It's about loving what you do and who you do it with. We spend so much of our lives working, so finding joy in it makes all the difference.Cath gets this completely - she's not just doing a job; she's bringing her whole self to it and that's exactly what makes our team tick. Keep crushing it, Cath - you're absolutely smashing it!<img src="https://cms.socialjems.co.uk/uploads/cheering_wow_6d857ff02f.gif" alt="cheering-wow.gif"><h2>💎 The final stretch of 2024!</h2>Can you believe we're already talking about our next newsletter being the last one of 2024? And the final one before Christmas too! Seriously, where has this year gone?&nbsp;Speaking of planning... if 2025 is already on your mind (and let's face it, it should be), we're here to support you with all things marketing. Whether you need help with:&nbsp;💎 Engaging blogs and newsletters&nbsp;💎 Scroll-stopping social media content&nbsp;💎 Lead generation strategies that actually work💎 Website design that converts&nbsp;💎 Social media training for your team&nbsp;💎 Building your brand's reputationWhatever you need, just drop us a message. We're always excited to chat about how we can help take your business to the next level.And before we go, we've got to ask the burning question...Have you sneakily put up your Christmas decorations yet? No judgment here!&nbsp;😉<img src="/uploads/image_c28149ba75.png" alt="A person with a picture of her

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We've got an exciting roundup for you this month, packed with all the social media updates you need to know about. 

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TikTok Growth Tips, LinkedIn's New Feature & Instagram DM Hacks

This ghostly revelation affects a whopping 930 million users worldwide, turning their professional posts and profiles into a haunted training ground for AI algorithms. While European users are protected by the silver bullet of stringent data regulations, the rest of us are left to fend off these data vampires ourselves.&nbsp;LinkedIn promises an opt-out feature, but like a zombie's bite, the damage to past data can't be undone. As the digital world becomes increasingly riddled with AI ghouls and data-hungry monsters, users must decide if the treats of advanced features are worth the tricks played with their personal information.&nbsp;And yes, we’re making this blog a Halloween SocialJems special!!!<img src="/uploads/image_6439cbb16b.png" alt="A person in person clothing and a web with text

Description automatically generated with medium confidence">As we creep closer to Halloween, LinkedIn's pulled a trick that's given us quite a fright! They've gone and done it again, haven't they? This time, they're using our posts and profiles to train their AI. And guess what? They didn't even bother asking first.&nbsp;<h2>💎The Bone-Chilling Discovery</h2>On 18th September 2024, LinkedIn users started noticing something sinister lurking in their settings. The platform had quietly begun training its AI on user data without so much as updating its terms and conditions. Talk about a ghost in the machine! This devilish move affects a staggering 930 million users, essentially turning them into unwitting AI trainers overnight.&nbsp;<h2>💎The Witch's Brew of AI Features</h2>LinkedIn's been brewing up some wickedly clever AI features for its premium users. Sounds like a treat on paper, doesn't it? But here's the trick, they've been using our data to make these AI models smarter. Everything from our personal info to those carefully crafted posts about how much we love our jobs is being fed into the AI cauldron.<img src="https://cms.socialjems.co.uk/uploads/passions_hecuba_cffbf094f6.gif" alt="passions-hecuba.gif">These AI features include:<ol><li>AI-powered writing suggestions</li><li>Personalised job recommendations</li><li>Enhanced search capabilities</li><li>Automated profile summaries</li></ol>While these features might seem like magic, the dark truth is that they're powered by our own data, harvested without our explicit consent.<h2>💎The Vampire's Confession</h2>The company has owned up to it, saying they'll update their terms of service on 20th November. But it's a bit late for that, isn't it? It's like trying to put a vampire back in its coffin after sunrise. They've admitted to using users' data to train AI without consent, and while they're offering an opt-out for future training, there's no way to exorcise past data use.&nbsp;According to LinkedIn's "LinkedIn and Generative AI (GAI) FAQs," the platform claims it aims to minimise personal data in AI training datasets, using privacy-enhancing technologies to redact or remove personal information. However, the fact remains that this data collection began without users' knowledge or consent.<h2>💎UK Users: A Last-Minute Spell of Protection</h2>Now, if you're in the EU, EEA, Switzerland, or the UK, you're safe from this data-draining curse. LinkedIn's promised not to use your data for AI training. This geographic distinction highlights the stark contrast between European data protection standards and the less regulated landscape elsewhere.LinkedIn has now suspended its use of data from UK users for training its AI models. This decision came after the UK's Information Commissioner's Office (ICO) cast a protective charm. Stephen Almond, the ICO's Executive Director, proclaimed: "We are pleased LinkedIn has acknowledged the concerns we raised about the use of UK users' data in training generative AI models."This eleventh-hour enchantment means UK users join their European counterparts in being shielded from LinkedIn's data-harvesting curse. It's a powerful reminder that sometimes, the right incantation (or regulation) can keep even the most persistent data vampires at bay.<h2>💎Warding Off the AI Ghouls: Your Digital Exorcism Kit</h2>There are sacred rituals to protect yourself from this data nightmare. Here's your digital exorcism kit to banish LinkedIn's AI ghouls:<h2>&nbsp;💎Disable LinkedIn's Generative AI Data Usage (No garlic needed!):&nbsp;</h2>🦇On desktop:&nbsp;Summon your profile avatar &gt; Conjure Settings &amp; Privacy &gt; Chant "Data Privacy" &gt; Invoke "Data for Generative AI Improvement" &gt; Flip the unholy toggle🦇On mobile:&nbsp;Tap your profile avatar (careful, it might bite!) &gt; Whisper "Settings" &gt; Mutter "Data Privacy" &gt; Enchant "Data for Generative AI Improvement" &gt; Perform the sacred toggle flip🦇Unearth Your LinkedIn Data (Crystal ball not included):&nbsp;Click your profile avatar &gt; Dig through Settings &amp; Privacy &gt; Uncover Data Privacy &gt; Exhume "Get a copy of your data"🦇Vanquish Your LinkedIn Data (Silver bullets sold separately):&nbsp;&nbsp;Fill out the sacred deletion request form on LinkedIn<img src="/uploads/image_fc1184a68f.png">Remember, this digital exorcism only prevents future hauntings. Any data they've already spirited away? Well, that ghost has left the haunted house.LinkedIn swears by its dark arts of privacy-enhancement, claiming to redact or remove personal information when using data to train its AI familiars. However, for members dabbling in AI-driven content creation, any information conjured up will linger in LinkedIn's digital crypt until you decide to stake it through the heart.Easy as pumpkin pie, right? But remember - this only stops LinkedIn from using your data going forward. Any data they've already nabbed? Well, that ship has sailed to the island of lost data.<h2>💎The Frankenstein's Monster of Data Usage</h2>What exactly is LinkedIn doing with this data? According to their FAQs, they're using personal information to improve AI-driven features. It's like they're building a Frankenstein's monster of professional networking!For instance, if you interact with an AI tool to draft a document, the system monitors your input and the suggestions it generates. Furthermore, LinkedIn tracks how users interact with its AI tools, such as their language preferences and feedback provided on suggestions.<h2>💎The Wider Web of AI Data Harvesting</h2>Of course, this whole situation has kicked up quite a beastly fuss. Some users are miffed, and rightly so. It's raised more questions than a Ouija board session about privacy and consent in the digital world.It's not just LinkedIn stirring this cauldron of controversy. This is part of a bigger trend in the tech world. Everyone's racing to build the cleverest AI, and our data's the secret ingredient in their witch's brew.Meta (Facebook and Instagram's parent company) and X (formerly Twitter) have pulled similar stunts. In fact, Meta recently admitted to using people's public posts to train AI models as far back as 2007. When these companies tried to implement similar practices in Europe, they faced significant backlash and had to backtrack due to stringent GDPR regulations.<h2>💎The AI Act: Europe's Silver Bullet?</h2>The European Union's AI Act is attempting to get ahead of these issues by setting ground rules for how AI systems can be used. This regulatory framework may be a harbinger of more stringent laws as lawmakers recognise the need to protect personal data from being used without consent in AI.The act specifically addresses these concerns by regulating high-risk AI applications and requiring transparency in data usage. It might be a sign of things to come elsewhere, too, as the world grapples with the ethical implications of AI development.<h2>💎The Haunting Question: Privacy vs Progress</h2>So, what's the takeaway from all this digital hocus pocus? Well, it's a spine-tingling reminder that in our digital world, our data's always up for grabs. Whether it's worth it for the convenience and features these platforms offer - that's for each of us to decide.As David McInerney, commercial manager for data privacy at Cassie, aptly put it, "Data is the new oil. When the data being sifted through contains personal information, that's where privacy questions come into play."&nbsp;<img src="https://cms.socialjems.co.uk/uploads/feel_freakyfriday_33b55d9463.gif" alt="feel-freakyfriday.gif"><h2>💎The Final Nail in the Coffin</h2>How do you feel about this? Let us know!As we approach All Hallows' Eve, let's hope that next year, the only surprises we get are treats, not tricks with our data. Happy Halloween, and may your data remain as secure as a vampire's coffin at high noon!<img src="/uploads/image_448aa8918a.png" alt="A cartoon of two women in clothing

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LinkedIn has revealed its latest trick: using millions of users' data to train AI without their consent. 

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LinkedIn's Spooktacular Surprise: Your Posts are Haunting AI Training Grounds

<h2>💎From Online Connections to Real-Life Friendships</h2>We love talking about the power of LinkedIn and the amazing relationships you can build there. Well, here's a perfect example!Our very own Jem recently caught up with Emma Devereux, and even joined the&nbsp;<a href="https://www.maintechrecruitment.co.uk/">Maintech Recruitment</a> team out for food! Emma and Jem have built a brilliant friendship over the years, and guess what? It all kicked off on LinkedIn!&nbsp;Still not convinced about the power of LinkedIn? Give it a try. You might just end up with some cracking new relationships you never thought possible.&nbsp;💡 Top Tip: Don't be shy about taking those online connections offline. Suggest a coffee meetup or a quick video call. It's amazing how a face-to-face chat can transform a LinkedIn connection into a genuine friendship.<img src="/uploads/image_5f1de8a9cf.png" alt="Two women taking a selfie

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Description automatically generated"><h2>💎Spotlight on: Charlotte Carter and Carter Bags</h2>Time for a quick shoutout to Charlotte Carter and her brilliant business,&nbsp;<a href="https://carterbags.com/">Carter Bags</a>! And no, this isn't a sponsored promotion - we just love celebrating great businesses and the awesome people behind them.Our Jem is absolutely chuffed with her new Carter bag. With all the travelling she does for work; it's been a game-changer.&nbsp;<img src="/uploads/image_f122a1b574.png" alt="A brown bag with a tag on it

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Description automatically generated"><h2>&nbsp;💎SocialJems Update: We're Growing!</h2>We're excited to say that SocialJems is absolutely smashing it!&nbsp;🎉Things have been buzzing lately, with more and more clients choosing to work with us. In fact, we're getting so many requests for new services that we've got something exciting in the pipeline...Drum roll, please...&nbsp;🥁We're planning a total revamp of our website! Keep your eyes peeled for that - it's going to be epic. We can't wait to show you all the new ways we can help your business shine on social media.Remember, whether you're a long-time client or just stumbled across us, we're here to help you navigate the wild world of social media. So don't be shy - get in touch if you need a hand!<img src="/uploads/image_41e71de229.png" alt="A website with a person's face

Description automatically generated"><h2>💎Saying Goodbye to Top Voice Badges</h2>You might have already heard the news, but LinkedIn have announced that they’re retiring the "Top Voice" badges for contributors to Collaborative Articles.&nbsp;Say goodbye to those shiny "Top Voice" badges.&nbsp;From October 8th, 2024, LinkedIn will officially retire the gold Community Top Voice badge. If you've got one, it'll disappear within 60 days of when you earned it.&nbsp;But why, LinkedIn, why?Now, you might be wondering why LinkedIn's decided to shake things up. Well, it turns out that not all that glitters is gold – or in this case, not all "Top Voices" are actually top experts.LinkedIn's been getting an earful from the community. Turns out, it's not easy to keep those high-quality standards when you're handing out badges automatically. Some users have been raising eyebrows at who's getting called an "expert".In LinkedIn's own words: "We've learned that it is challenging to maintain the highest quality standards for our Community Top Voice badges, as they are currently awarded automatically to contributors, and not manually awarded by our team."Here's where it gets interesting. These Collaborative Articles? They're AI-generated prompts that LinkedIn uses as a starting point. Then, they invite specific users to share their expertise on the topic.It's been a hit – there's been a 4x increase in weekly member contributions quarter-over-quarter as of March this year. But some sneaky users might have been using AI to generate their "expert" answers too.&nbsp;What does this mean for you?If you've been contributing to Collaborative Articles just for that shiny badge, you might want to rethink your strategy.&nbsp;But don't let that stop you from sharing your genuine expertise! Remember, it's about adding value, not collecting virtual stickers.So, keep sharing your knowledge, keep engaging with your network, and most importantly, keep it real. After all, true expertise shines through, badge or no badge!What do you think about LinkedIn's decision? Will it change how you engage with Collaborative Articles?<img src="https://cms.socialjems.co.uk/uploads/doodledate_adamo_e08f71058a.gif" alt="doodledate-adamo.gif"><h2>💎Keeping Up with Instagram's Algorithm</h2>What You Need to KnowTrying to keep up with the Instagram algorithm can feel overwhelming right? Well, it doesn’t have to be. Just like anything in life, social media is constantly changing and evolving. You find something that works and start to make progress, but then the goalposts move. And then they move again.We work in social media marketing, we're used to this, but we understand how it can be frustrating to be out of the loop.Which is why we want to provide some tips on how to utilise Instagram, keeping up with the algorithm, and growing your Instagram account.&nbsp;So, here are some tips to help you navigate Instagram's latest changes and make the platform work for you now, and in 2025.&nbsp;What's Changed?<ul><li>Original Content is Priority Instagram's algorithm favours fresh, original content over reposted or recycled material. This means it's more important than ever to create your own unique posts.</li><li>Instagram SEO Matters Keywords in your bio, captions, and even alt text are now crucial for discoverability. Instagram's search function has become more sophisticated, allowing users to find posts, profiles, and products based on these keywords.</li><li>Reels are Still Big Short-form video content, especially Reels, continues to be pushed heavily by Instagram. The platform's algorithm favours content that keeps users engaged, with views becoming one of the most important metrics.</li><li>Engagement is Key Posts that receive comments, shares, or saves are often given higher priority than those that only receive likes. The algorithm sees these as signals of valuable content.</li></ul>How to Make the Most of ItNow that we know what's changed, here's how you can adapt your strategy:<ul><li>Create Fresh Content Spend time regularly brainstorming new ideas. Show behind-the-scenes videos, launch new product teasers, or create Instagram-exclusive content that can't be found anywhere else.</li><li>Optimise for Search Review your bio and recent posts to ensure they include relevant, searchable keywords. Use natural language and make sure to add keywords to alt text for images.</li><li>Embrace Reels Post Reels regularly to stay in front of your followers. Use quick, eye-catching visuals that capture attention in the first few seconds to maximise views and engagement.</li><li>Encourage Interaction Create opportunities for conversation by asking questions in your captions. Use features like polls, quizzes, and question stickers in Stories to interact with your audience in real time.</li><li>Post at the Right Time Use tools like Later's Instagram Scheduler to track your custom best time to post and adjust your posting schedule accordingly. This simple optimisation can make a huge difference in your engagement and visibility.</li><li>Stay Adaptable The Instagram algorithm is always evolving. Follow key figures in the Instagram community for the latest updates and monitor your engagement metrics closely after any significant changes to the platform.</li><li>Focus on Views Create content that's designed to be watched all the way through. Whether it's a Reel or a Story, start with a hook that makes viewers want to stick around.</li></ul>Always remember…Keep it engaging, keep it authentic, and most importantly, have fun with it!<img src="/uploads/image_7e7d1d992e.png" alt="A diagram of a diagram

Description automatically generated"><h2>💎Team Update: Meet Our Newest SocialJems Star!</h2>Remember a while back when we hinted about a new team member joining us? Well, the cat's out of the bag (or should we say cats?) - it's time to introduce Cath!&nbsp;🐱We're over the moon to have Cath on board as our new VA and admin extraordinaire. With SocialJems growing faster than a TikTok trend, we needed another set of hands to keep everything running smoothly.Now, let's dish out some fun facts about Cath, shall we?First up, she's a proper cat lady - we're talking 12 feline friends! But that's not all... Cath's also expecting a little human of her own! Talk about a full house!&nbsp;🏠👶We're thrilled to have Cath joining our SocialJems family. Her skills are going to be a massive help as we continue to grow and take on new exciting projects.So, how about we show Cath some love? Drop a welcome message in the comments or give her a shout on our socials. Let's make her feel right at home in the SocialJems crew!Welcome aboard, Cath! We can't wait to see all the amazing things you'll bring to the team.&nbsp;🎊<img src="/uploads/image_9b6f21afc7.png" alt="A person taking a selfie

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Description automatically generated"><h2>💎Jem's Corner: Ups and Downs</h2>Our Jem's been busy as ever. She's been out and about, catching up with people left, right and centre. And let's not forget The Social Games event - what a blast that was!&nbsp;🎉As usual, she's been absolutely smashing it with calls and content. Jem's energy is something else, isn't it?But life's not all sunshine and rainbows, even for our superstar Jem. We've got some sad news to share.&nbsp;😢Bat Pig, aka Lenny, has unfortunately passed away. It's been devastating for Jem and the entire Bevan clan. Losing a furry family member is never easy, and Lenny was such a special little chap.We're sending loads of love to Jem and her family during this tough time.&nbsp;❤️A massive thank you to everyone who's been thinking of Jem and sending her gifts. Your kindness and support mean the world to her and to all of us here at SocialJems.<img src="/uploads/image_63dabdc13f.png" alt="A child sitting on a couch with two dogs

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Description automatically generated"><h2>💎What's New with Our Resident Morgenmuffel?</h2>Our Sarah's been on quite the rollercoaster lately.First up, the big news - Sarah's bought her first home! That's right, our girl's officially joined the property ladder. We're all over the moon for her.&nbsp;After months of refreshing the booking page like a woman possessed, Sarah's finally bagged herself a driving test slot. We're keeping mum on the exact date (wouldn't want to jinx it, would we?), but let's just say our fingers, toes, and everything else are firmly crossed.&nbsp;It hasn't all been celebrations, though. Sarah recently marked what would have been Joe's 39th birthday. A bittersweet moment, filled with memories and mixed emotions.&nbsp;While Sarah's been taking a breather from LinkedIn (and rightly so - mental health comes first!), don't think for a second she's been twiddling her thumbs. Our Morgenmuffel's been doing what she loves most – creating content.&nbsp;<img src="/uploads/image_205db5c897.png" alt="A person wearing sunglasses taking a selfie

Description automatically generated"><h2>💎Twinnie Tales: Sarah's Latest Adventures</h2>Time for a quick catch-up on our superstar Sarah, aka Twinnie!&nbsp;In true Sarah fashion, she's been working her socks off. No surprises there - our Twinnie's work ethic is legendary! But she's not just smashing her own tasks; Sarah's also taken Cath under her wing. Talk about a dynamic duo in the making! We can't wait to see what these two will accomplish together.Sarah's treated herself to an at-home sauna! That's right, our girl's bringing the spa experience to her living room. And let me tell you, she's loving every steamy second of it. Of course, Sarah's been keeping us all in the loop with some cracking photos. We're not jealous at all (okay, maybe a little).&nbsp;<img src="/uploads/image_a162eac49b.png" alt="A person in a pink raincoat

Description automatically generated"><h2>💎The Social Shizzle Session!</h2>Say hello to our Social Shizzle Sessions - the latest addition to our service lineup.&nbsp;We get it, not everyone needs constant hand-holding with their social media. Sometimes you just want a quick sanity check or a nudge in the right direction. That's exactly why we've created these one-hour power sessions. It's all about what YOU want to chat about.So, what's the deal with these Social Shizzle Sessions? Well, they're pretty flexible, to be honest. We've been helping clients in all sorts of ways. Maybe you want us to give your current social media a once-over, pointing out what's hot and what's... well, not. Or perhaps you're stuck in a rut, desperate for fresh content ideas? We've got you covered.Struggling to write posts that actually grab attention? We'll bring our top tips to the table. Feeling a bit lost and not sure where you're going wrong? Let's put our heads together and figure it out. You might just want to check you're on the right track before you dive in, or maybe you're totally new to this social media marketing malarkey and don't know your hashtags from your handles.And hey, sometimes you just need someone to bounce ideas off. We're all ears!Essentially, the Social Shizzle Session is your chance to pick our brains for a solid hour about anything social media related. It's like a power-up for your digital presence!Now, here's the catch - we're only offering 5 of these sessions each month. They're going faster than hot cakes, so if you want to give your social media a swift kick up the backside, you'd better get in quick!Don't miss out on your chance to turn your social media from drab to fab.&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> now and let's get your Social Shizzle Session booked in.&nbsp;<img src="/uploads/image_66798e3ba9.png" alt="A couple of women with text overlay

Description automatically generated"><h2>💎Supercharge Your Team's LinkedIn Skills</h2>Are your employees struggling to harness the full power of LinkedIn?&nbsp;🤔Let's face it, LinkedIn isn't just another social media platform - it's a goldmine for:💎Promoting your business💎Generating quality leads💎Expanding your professional network💎Building rock-solid brand trustDid you know we don't just offer online training? That's right, we can bring our LinkedIn expertise right to your doorstep!Imagine your team, gathered around, soaking up all our LinkedIn wisdom in person. No more dodgy internet connections or "sorry, I was on mute" moments. Just pure, undiluted LinkedIn mastery.Now, we'd love nothing more than to meet every single one of you face-to-face. But let's be real - we're not superheroes (yet). We do need to factor in travel time.So, if you're based in Yorkshire, you're in luck!&nbsp;Not in Yorkshire? Don't worry! We might still be able to make it work. Drop us a line and we'll see what we can do.Ready to transform your team into LinkedIn legends?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> today and let's chat about bringing our LinkedIn training to your turf!Remember, in the world of business, it's not just about who you know - it's about who knows you.&nbsp;<img src="/uploads/image_e12d85891e.png" alt="A person standing in front of a screen

Description automatically generated"><h2>💎The Social Games: Networking That's Actually Fun!</h2>No surprise here - The Social Games has been another big hit!&nbsp;Professionals from all over came together to network and have a blast. Because let's face it, networking doesn't have to happen in a stuffy meeting room - it can happen over a game of table tennis!&nbsp;🏓The Social Games continues to be a crowd-pleaser, so it's safe to say another event will be on the horizon. While we don't have a date locked in just yet, keep your eyes peeled for the next one. Trust us, you won't want to miss it!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507">https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507</a><img src="/uploads/image_1ebf2928c0.png" alt="A sign on a stand

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Description automatically generated">Thanks for your support!We’ll be updating you on the world of marketing along with social media updates, so if you don’t want to miss out, make sure you’re following us.<ul><li><a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a></li><li><a href="https://www.facebook.com/SocialJems/">Facebook</a></li><li><a href="https://www.tiktok.com/@socialjems1">TikTok</a></li></ul>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.Just contact us and ask to be signed up!<img src="https://cms.socialjems.co.uk/uploads/bear_byebear_03c5030c39.gif" alt="bear-byebear.gif">

Welcome to our October newsletter! We're buzzing to share some juicy tips about Instagram's algorithm and give you the lowdown on LinkedIn's top voice badges. But before we dive into all that, let's catch up on what's been happening at SocialJems.

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Instagram Algorithm Hacks, LinkedIn Says Bye to Top Voice Badge, and Our Social Shizzle Sessions!

Well, what if there was an easier way?And that’s what we’re here to talk about in our September blog.&nbsp;Join us as we transform how you network through the use of QR codes.<h2>QR Codes</h2>You know those funky square patterns that look like a barcode after one too many pints? Yeah, those. Turns out, they're absolute gold for networking events!<h2>Why QR Codes Are Your New Best Mate</h2>💎No more “I've run out of business cards": QR codes are like an endless supply of virtual cards.&nbsp;💎Bye-bye paper cuts: No more shuffling through a stack of cards like you're dealing at the local casino.💎Instant connection: People can scan and have your details in a hot second!&nbsp;💎Up your networking game: Some QR code generators let you track scans.💎Look proper techy: Nothing says "I'm with it" like whipping out a QR code. (Just don't actually say "I'm with it" out loud, for crying out loud.)<h2>How to QR Code Like a Boss</h2>Let's get you sorted with your very own QR code. First things first, hop onto one of those free online generators and create a code that links to your LinkedIn profile or contact info. Easy peasy, lemon squeezy!LinkedIn explains how to&nbsp;<a href="https://www.linkedin.com/help/linkedin/answer/a525286/using-a-linkedin-qr-code-to-connect-with-members">generate your LinkedIn QR code here</a>, but we’ll also outline how to do this here too:<ul><li>Open LinkedIn app</li><li>Tap your profile picture</li><li>Hit the QR code icon</li><li>Show off your shiny new QR code to everyone!</li></ul><h2>Want to create your own QR code?&nbsp;</h2>There are free online generators such as My QR Code, that will allow you to create your own. Interested?&nbsp;<a href="https://myqrcode.com/?gad_source=1&amp;gbraid=0AAAAADHgbSb-Ps4MF2QkNFbjnTSvBMd55&amp;gclid=CjwKCAjwuMC2BhA7EiwAmJKRrN7DtJKc6NR42BbWtpiC_ZazphJKZwhuVzUvS9NEUPVmhAm2tiv-ihoCbisQAvD_BwE">Click here to generate yours</a>.Now what?Now, once you've got your shiny new QR code, it's time to show it off. Stick it on your business cards, slap it on your name tag, maybe even get it tattooed on your forehead... Actually, scratch that last one. Let's not go overboard, eh?Or if you’re sticking to your LinkedIn code, just whip it out at the networking events and connect in seconds. It saves time and hassle searching for people with common surnames. We’re looking at you Mr Smith!&nbsp;<img src="/uploads/image_7dc33a9f39.png" alt="A screenshot of a qr code

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Description automatically generated"> &nbsp;Want to make your QR code stand out from the crowd? Some generators let you jazz it up with custom colours or even your logo. Go mental with it but remember - it still needs to be scannable. No point having a pretty code that doesn't work!Speaking of which, give your code a quick test run before you go live. Nothing's more awkward than whipping out your QR code at a networking do, only to find out it's about as useful as a chocolate teapot. A quick scan beforehand could save you from looking like a right muppet.<img src="/uploads/image_d150390932.png" alt="A brown teapot with a handle

Description automatically generated"><h2>LinkedIn Company Page</h2>LinkedIn, for all its networking prowess, has a rather glaring oversight: they don't offer QR code functionality for company pages. At least, not yet.&nbsp;But not to worry, we've got a workaround. Enter the humble QR code generator - a proper lifesaver in these situations.&nbsp;Of course, we're rather hoping LinkedIn will pull their finger out and add this feature for company pages in the future.&nbsp;<h2>Will they ever bring back the LinkedIn's Find Nearby Feature?</h2>First off, what the bloody hell is Find Nearby?It's like Tinder for networking, but without the awkward small talk about your favourite Netflix shows. This little feature lets you connect with other LinkedIn users in your immediate vicinity. No more fumbling with business cards or trying to spell out your complicated email address after one too many free drinks! Well, we should say one thing…this feature is no longer available!But we’re hoping they’ll bring it back, yes LinkedIn. We’re talking to you! Please bring this feature back!What do you think? Would you like to see the return of the Find Nearby feature?&nbsp;<img src="https://cms.socialjems.co.uk/uploads/bring_that_back_william_zabka_7758327bb2.gif" alt="bring-that-back-william-zabka.gif"><h2>Why QR Codes are the Bee's Knees for Networking</h2>So, why are QR codes are absolutely brilliant for your professional life?First off, these little square beauties are like your own personal marketing team. Slap them on your business cards, flyers, or even your PowerPoint presentations, and watch your network grow faster than a queue at the pub on a Friday night.But it's not just about quantity, is it? QR codes help you build a proper community of like-minded professionals. It's like having a VIP pass to the coolest club in town, but instead of overpriced drinks, you're getting quality connections.Now, let's talk convenience. No more fumbling with long, impossible-to-remember URLs. Just whip out your QR code, and potential connections can access your profile faster than you can say "LinkedIn". It's so easy, even your gran could do it (no offence to gran, of course).Here's another nifty bit: these codes work on pretty much any smartphone. Whether your new contact is team iPhone or team Android, they can scan your code without a hitch. It's like the Switzerland of the digital world - neutral and universally accepted.And for all you data nerds out there (no judgment, we love you), most QR code generators come with fancy analytics tools. You can track scans, devices used, and even where your code's been accessed. It's like having a crystal ball for your networking efforts!Give them a go, and watch your professional circle expand faster than your waistline after Christmas dinner.Remember, in the world of networking, it's not just about who you know - it's about who can scan you.&nbsp;So there you have it! QR codes: turning networking events into a game of real-life Pokémon Go since... well, since we decided it was a thing.<img src="https://cms.socialjems.co.uk/uploads/downsign_qr_code_2fbf27a3c7.gif" alt="downsign-qr-code.gif">

Ever been to one of those networking events where you're frantically trying to remember names, swap business cards, and not spill your drink? 

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QR Codes: Your Ticket to Networking Stardom (No Fancy Handshakes Required!) 

We'll explore the latest buzz around Instagram Stories and how it's shaping content strategies.&nbsp;And, as always, we'll catch you up on all the exciting developments and behind-the-scenes happenings with our team. Let's get into it!<h2>💎&nbsp; LinkedIn Reels</h2>LinkedIn has joined the short-form video trend with LinkedIn Reels. This feature is transforming how professionals share insights, showcase skills, and engage with their network. So, what makes LinkedIn Reels unique and how can you leverage them effectively?<h3>What Are LinkedIn Reels?</h3>LinkedIn Reels are short, vertical videos of up to 90 seconds. They offer a dynamic way to share professional content, from quick tips and behind-the-scenes glimpses to industry insights and company culture showcases.<h3>Why Use LinkedIn Reels?</h3><ol><li>Increased Visibility: Reels often receive more exposure in the LinkedIn feed compared to standard posts.</li><li>Engagement Boost: Short-form video content typically garners higher engagement rates.</li><li>Storytelling Opportunity: Reels provide a platform to share your professional story in a more personal, engaging format.</li><li>Skill Showcase: Demonstrate your expertise or company capabilities in a concise, visual manner.</li></ol><h3>Creating Effective LinkedIn Reels</h3>To make the most of this feature:<ol><li>Focus on Value: Provide actionable insights, tips, or information relevant to your industry.</li><li>Be Authentic: Show the human side of your professional life or business.&nbsp;</li><li>Use Captions: Many users watch without sound, so ensure your message comes across visually or through text overlays.</li><li>Optimise for Mobile: Remember that most viewers will be on mobile devices, so make text large and visuals clear.</li></ol><h3>Technical Tips</h3><ul><li>Use high-quality video and audio equipment when possible</li><li>Take advantage of LinkedIn's built-in editing tools</li><li>Experiment with different transitions and effects</li><li>Use relevant hashtags to increase discoverability</li></ul><h3>Measuring Success</h3>LinkedIn provides analytics for Reels, including views, likes, comments, and shares. Pay attention to these metrics to understand what content resonates with your audience and refine your strategy accordingly.LinkedIn Reels offers a fresh, engaging way to connect with your professional network. By creating valuable, authentic content tailored to the platform, you can enhance your professional brand, showcase your expertise, and expand your influence in your industry.As with any new feature, the key is to experiment, analyse, and adapt. Don't be afraid to try new ideas and see what works best for your unique audience on LinkedIn.And for a double win, these videos can be repurposed on your other channels such as&nbsp;<a href="https://www.tiktok.com/@socialjems1">TikTok.</a>&nbsp;<h2>💎&nbsp;Edit your scheduled posts</h2>Posting when your audience is most active can significantly boost engagement. However, the moment you're crafting your perfect LinkedIn post might not align with the optimal publishing time. This is where LinkedIn's post scheduling feature comes in handy.While third-party apps like Buffer offer scheduling capabilities, LinkedIn's built-in tool is often the most straightforward option. It allows you to schedule posts up to three months in advance.&nbsp;How to Edit Your Scheduled LinkedIn PostsThe platform has improved its functionality, and you can now edit your scheduled posts directly. This feature addresses a long-standing user request and makes managing your content much more convenient. Here's how to do it:<ol style="list-style-type:decimal;"><li>Navigate to your LinkedIn homepage</li><li>Click on 'Post' as if you're creating a new post</li><li>Look for and select the 'Drafts &amp; scheduled posts' option</li><li>Find the scheduled post you want to modify</li><li>Click on the three dots (...) next to the post</li><li>Select 'Edit post' from the dropdown menu</li><li>Make your desired changes to the post content</li><li>Click 'Save' to confirm your edits</li></ol>This new feature allows you to correct typos, update information, or refine your message without the need to delete and recreate your post. It's a significant improvement that gives you more control over your scheduled content right up until it's published.Remember, while you can now edit the content of your scheduled posts, it's still a good practice to review your posts carefully before scheduling. This habit can save you time and ensure your content is always polished and professional.<img src="/uploads/image_94137589e8.png" alt="A yellow typewriter with a paper and a bulb

Description automatically generated"><h2>💎 Instagram introduces story comments</h2>Instagram stories are getting…chatty.&nbsp;When you're viewing a Story, you'll now see comments nestled snugly at the bottom of the frame. These little nuggets of interaction are visible to anyone who views the Story, turning what was once a passive viewing experience into a potential conversation.With more of us sliding into DMs and posting Stories rather than filling up the main feed, Instagram's pulling out all the stops to keep the conversation flowing.What's in it for you?For creators and businesses, this could make a real difference. Imagine the engagement! Your followers can now react in real-time, sparking discussions and boosting your content's reach. It's like having a mini-comments section right there on your Story.But don’t worry if you’re not feeling it.&nbsp;If you're not keen on having comments on your Stories, you can switch them.Keep your eyes peeled for this new feature rolling out to your app. And when it does, why not give it a whirl? Who knows, you might just start the next viral conversation!<img src="https://cms.socialjems.co.uk/uploads/chitty_chitty_chat_chat_chat_98b26699ec.gif" alt="chitty-chitty-chat-chat-chat.gif"><h2>💎 5 years and still going strong!</h2>So, what's been happening at SocialJems lately? Well, we've just hit a major milestone—our 5th business anniversary!&nbsp;🎉 It's hard to believe how quickly time has flown by. We really should start marking the date on our calendars so we can have cake ready on time. But honestly, we're just so proud of how far we've come.The team is growing, and we've had the pleasure of welcoming even more fantastic clients into the SocialJems family. Everyone here is loving life, thriving in their roles, and excited about what the future holds. We really couldn't ask for more… well, maybe a winning lottery ticket wouldn't hurt!&nbsp;😄Here's to the next five years and beyond!And here is a throwback photo from the 1st year!&nbsp;<img src="/uploads/image_5955622c26.png" alt="A bottle of wine next to a card

Description automatically generated"><h2>NOW, time for some team updates…</h2><h3>💎 &nbsp;Jem!!!</h3>Jem has been keeping busy lately (Not that that’s anything new!) With workshops, back-to-back phone calls, and a stream of new clients signing on, her schedule has been nothing short of hectic. Yet, amidst the whirlwind, she’s been intentional about finding time for herself.Recently, Jem took a well-deserved weekend getaway with Charlie and Josh, heading to the picturesque landscapes of Wales. They spent their days exploring, taking long walks through the countryside, and soaking up the stunning views. Jem, with her love for history, was in her element visiting castles and ancient ruins, immersing herself in the rich heritage that Wales has to offer. It was the perfect retreat, allowing her to recharge and reconnect with what she loves most. Her dogs loved it too!Back in Yorkshire, Jem has been busy on the social front too. She’s been meeting up with friends and engaging with other business owners in the local area, strengthening connections and building new relationships. It’s been an incredible blend of personal growth and professional networking, making these past few weeks both productive and fulfilling. Jem’s ability to juggle it all is truly inspiring!<img src="/uploads/image_3f08539ed0.png" alt="A person and person taking a selfie

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Description automatically generated"><h3>💎 Sarah (Morgenmuffel)&nbsp;</h3>Sarah has been a bit quiet lately, but for a very good reason—she’s been busy turning her dream into a reality. We're thrilled to share that Sarah is now officially a homeowner!&nbsp;🏡 Her favourite new line? "Let me just ask the landlord... Landlord says yes." It’s safe to say she’s loving every moment of this new chapter.Of course, moving in wasn’t without its hiccups. In the midst of packing, Sarah made the classic mistake of packing away her coffee - only to realise it the next morning. There she was, rummaging through boxes in a pre-caffeine haze, which, as any true Morgenmuffel will know, is never a good idea! But with coffee finally in hand, all was well in the world again.Beyond settling into her new home, Sarah has been helping out by dog sitting for family, enjoying the company of some furry friends. And of course, she’s been hard at work creating content for our clients. It’s been a busy, eventful time for Sarah, and we couldn’t be happier for her!Now she has the fun part of working with boxes around her, but eventually those boxes will be unpacked!<img src="/uploads/image_ae2ce017e9.png" alt="A person taking a selfie

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Description automatically generated"><h3>💎 What about Sarah (Twinnie)&nbsp;</h3>Sarah's been up to some interesting things lately! She recently ordered a portable sauna online to keep up her sweating routine—talk about dedication! But that’s just the tip of the iceberg. She’s also got some amazing plans lined up for 2025, including preparing to take the psychometrician board exam and earning even more certifications.&nbsp;In addition to her personal goals, Sarah’s been taking on the no-rice challenge and is now on her third week. We’re so proud of our twinnie, even if we do have to keep reminding her to take some time off. Her response? “I love working here; I don’t want to take time off.” And while we love her enthusiasm, we all know how important it is to take breaks, no matter how much we enjoy our work.But it’s not all work for Sarah. She’s also been spending quality time with her family, which is incredibly important to her. Balancing her professional ambitions with her love for family, Sarah’s showing us all how to keep our priorities in check. Here’s to Sarah, who’s always pushing herself- just don’t forget to take a breather along the way!<img src="/uploads/image_4b507b629a.png" alt="A person and person taking a selfie

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Description automatically generated"><h2>💎 Need some help?&nbsp;</h2>We’ve all been there.&nbsp;👀We’ve done something we know we shouldn’t have. And we all get that same guilty look too.&nbsp;Like telling your employee to take over your social media channels and to start promoting the business. But there’s a problem, they don’t know how to use social media for business.Because it’s a little different from posting a selfie or a photo of your pet online, compared to creating a post that promotes your business the right way.&nbsp;You know you shouldn’t have given them the task without any training. They know it too. And now they’ve accidentally posted a video clip of them taking a dump in the toilet…for all your clients and potential clients to see…🙀It’s not a good look. But we can help.&nbsp;Whether you’re looking for help to train your team on marketing the right way, or maybe you just want us to take over the content creation and publishing for you.&nbsp;Either way, we’re here to help.No more guilty faces.&nbsp;😀<a href="https://socialjems.co.uk/contact">Get in touch</a> to find out how we can help you and your business.&nbsp;<img src="/uploads/image_bd5c2106f0.png">

Welcome to our latest newsletter where we’ll be sharing some tips to help with your LinkedIn and Instagram game. 

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LinkedIn Reels, and the new changes coming to Instagram stories

We have been busy! Which is fantastic news, because we’ve had more clients deciding to work with us, and we love the fact that more and more businesses are choosing<a href="https://socialjems.co.uk/services"> SocialJems</a> as their go-to marketing partner.&nbsp;So, what’s next for us? Honestly? More of the same! More creative ideas, more results-driven strategies, and definitely more coffee. We're on a roll, and we're not planning on slowing down anytime soon.So, if you've been thinking about giving your marketing a bit of a zhuzh, why not drop us a line? We promise we won't bite (unless you're made of chocolate, in which case, no promises).Stay tuned for more updates, tips, and probably a few more bad jokes. That's just how we roll here at SocialJems!&nbsp;😉<img src="https://cms.socialjems.co.uk/uploads/pudgy_pudgypenguin_0bf2dc0314.gif" alt="pudgy-pudgypenguin.gif"><h2>💎 X Marks the Spot... Where Users Used to Be?</h2>Now, enough about us, let’s talk social media news and updates, starting with X.&nbsp;It seems Elon Musk's grand X-periment isn't quite going to plan. Who'd have thought rebranding a beloved blue bird into a mysterious 'X' might not be everyone's cup of tea?Recent data suggests X (formerly known as Twitter, for those who've been living under a rock) is losing users fast.After Musk's, shall we say, 'colourful' comments about recent UK events, it seems some users decided it was time to fly the X coop.While we're not seeing a mass exodus, there’s definitely a steady trickle of users bidding farewell to the platform.&nbsp;But it's not just us Brits giving X the cold shoulder. Our European friends are also saying "au revoir" to the platform. Recent data shows a 5% decline in EU users in the first half of this year. That's not exactly the growth story Musk was probably hoping to tweet... er, X about.<h3>What's Behind the Decline?</h3>Is it Musk's penchant for controversy? The platform's identity crisis? Or perhaps users are just fed up with trying to explain to their grans what an 'X' is when they ask about their tweets?Whatever the reason, it seems X is facing more challenges than a contestant on The Great British Bake-Off during bread week.<h3>The Silver Lining?</h3>X claims they've seen a 10% increase in logged-in users. Hurrah! But wait... they've also restricted what non-users can see, essentially forcing people to sign up. It's like saying you've got more party guests because you've locked the doors.So, what's next for X? Will it rise from the ashes like a phoenix, or go the way of MySpace? Only time will tell.&nbsp;How do you feel about the platform?<img src="/uploads/image_f143d81336.png" alt="A black background with white text

Description automatically generated"><h2>💎 Threads: The Little App That Could</h2>There's a new kid on the block, and it's weaving its way into our social media tapestry faster than you can say "hashtag". That's right, we're talking about Threads, Meta's answer to the question nobody asked but everybody secretly wanted: "What if Instagram and Twitter had a baby?"While X has been busy putting out fires, Threads has been quietly chugging along, gaining users slower but steadily.&nbsp;According to&nbsp;<a href="https://www.linkedin.com/posts/davidfcarr_seeing-lots-of-similarweb-mentions-in-articles-activity-7229521533520515073-NdAe/?utm_source=share&amp;utm_medium=member_desktop">SimilarWeb data</a>, Threads usage in the UK is on a slow but sure upward trajectory. It's not exactly setting the world on fire, but it is building up and up.<h3>Meta's Master Plan</h3>So, what's Meta's secret sauce for Threads' success? Well, they're pulling out all the stops:<ul><li>Analytics for the Data Nerds: They've rolled out desktop analytics faster than you can say "engagement metrics". Now you can obsess over your view counts, follower growth, and audience demographics to your heart's content.</li><li>Scheduling for the Organised Chaos: For those of us who have brilliant ideas at 3 AM but don't want to wake up the entire Threadsverse, you can now schedule posts.&nbsp;</li><li>Drafts for the Chronic Overthinkers: Can't decide between 100 versions of the same witty comment? No worries! Threads now lets you save up to 100 drafts.&nbsp;</li></ul>Will Threads become the Twitter alternative we've all been waiting for?&nbsp;<img src="/uploads/image_77133cecda.png" alt="A pink background with text and images

Description automatically generated"><h2>💎 Exciting Update for Instagram Creators!</h2>Instagram just upped the game by expanding carousels to allow up to 20 frames in a single post!&nbsp;🎉This means more room to showcase your creativity, whether you're sharing a photo story, a detailed tutorial, or a visual journey. With the new 20-frame limit, you can dive deeper into your content themes and present a more immersive experience for your followers.📸 Imagine the possibilities:<ul><li>A full travel diary in one post</li><li>Step-by-step guides with added detail</li><li>A more extensive portfolio or project display</li></ul>This update is perfect for anyone looking to make a bigger impact with their content. Hooray!<img src="https://cms.socialjems.co.uk/uploads/despicable_me_minions_b1468492d3.gif" alt="despicable-me-minions.gif">Now that we’ve talked a little social media, let’s talk SocialJems.&nbsp;<h2>So, what’s new with Jem?&nbsp;</h2>Jem has been making the most of her time lately, exploring the countryside with her son Charlie, and creating unforgettable memories. She’s also been catching up with friends, connecting with clients, and even meeting up with a fellow local business owner, with plans to meet again in September.On top of all that, Jem’s been absolutely smashing it with calls to potential clients—we couldn’t be prouder of her!&nbsp;<img src="/uploads/image_8e4f917fbe.png" alt="A person and child taking a selfie

Description automatically generated"><h2>So, what about the Morgenmuffel?&nbsp;</h2>Sarah's been dealing with the frustration of not being able to book a driving test due to a lack of availability, but there's some exciting news on the horizon! She’s getting closer to buying her very first home and can’t wait to start decorating—she’s already dreaming about putting up shelves.&nbsp;🏡This new home is also one step closer to welcoming her much-anticipated dog into her life, and she couldn’t be more excited!<img src="/uploads/image_335050ecf9.png" alt="A person holding a drink

Description automatically generated"><h2>So, what about Sarah A?</h2>Sarah has been working incredibly hard, and we’re truly lucky to have her on the SocialJems team! When she’s not busy with work, you’ll find her either catching up on some well-deserved sleep (she’s a big fan of it!) Or spending quality time with her family.Thank you for all your hard work, Sarah—we appreciate everything you do!&nbsp;🙌<img src="/uploads/image_415979dbec.png" alt="A person wearing glasses smiling

Description automatically generated"><h2>Jem is SPEAKING!</h2>We’re thrilled to announce that Jem will be speaking at the Ducks in a Row Marketing Workshop on 10th September 2024!&nbsp;🗓️Join us at The Greedy Duck Pub in Leeds for a fantastic morning of insights and strategies. Jem will be sharing her expertise on LinkedIn Tips, alongside other engaging topics such as Branding &amp; Brand Consistency, Websites &amp; SEO, Your Brand/Business Voice, and Social Media Guidance.📍 Location: The Greedy Duck Pub, Scotchman Lane, Leeds, LS27 0NZ ⏰ Time: 10 AM - 2 PM (includes lunch)Plus, attendees will get a free professional headshot! Don’t miss out on this valuable opportunity to boost your marketing game and network with fellow professionals.Who’s going?Get your tickets here:&nbsp;<a href="https://ducks-in-a-row-networking.merlintickets.co.uk/product/EVENT00010">https://ducks-in-a-row-networking.merlintickets.co.uk/product/EVENT00010</a><img src="/uploads/image_e6f87e8144.png" alt="No alt text provided for this image">The ULTIMATE networking event is back!Get ready for an evening of networking, fun, and games at our highly-anticipated Social Games Night on Thursday, October 10th from 6 - 10 PM at Mad Frans Bar, Leeds!&nbsp;🍹🎲Expect great conversations, delicious nibbles, and entertaining games that will help you connect with both familiar faces and new acquaintances.Here’s what’s in store:<ul><li>Welcome Drink on arrival to set the tone for the evening</li><li>Tasty Nibbles to enjoy throughout the night</li><li>DJ Tunes to keep the energy high and the dance floor lively</li><li>Games Galore including Giant Jenga, darts, and beer pong</li></ul>Don’t miss this chance to expand your professional network in a relaxed and fun setting. Tickets are just £25 + VAT, and Mad Frans is conveniently located a short walk from Leeds train station.Secure your spot now and get ready for an unforgettable night of networking and fun!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator">Book your ticket here.</a><img src="/uploads/image_5b7f22b4d0.png" alt="The SocialGames">🚫 No blog this monthIt's been a whirlwind here at SocialJems! With everything going on, we've been dedicating our time and energy to our amazing clients, ensuring they get the best of our efforts.While there isn’t a blog post this time around, trust us, what we’ve got lined up for September will be well worth the wait. We're cooking up some exciting content that we can't wait to share with you. Can you believe it’s almost September already?&nbsp;Stay tuned!&nbsp;&nbsp;

You might have noticed this newsletter is going out later this month than usual. And there’s a reason for that.

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