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We have been busy! Which is fantastic news, because we’ve had more clients deciding to work with us, and we love the fact that more and more businesses are choosing<a href="https://socialjems.co.uk/services"> SocialJems</a> as their go-to marketing partner.&nbsp;So, what’s next for us? Honestly? More of the same! More creative ideas, more results-driven strategies, and definitely more coffee. We're on a roll, and we're not planning on slowing down anytime soon.So, if you've been thinking about giving your marketing a bit of a zhuzh, why not drop us a line? We promise we won't bite (unless you're made of chocolate, in which case, no promises).Stay tuned for more updates, tips, and probably a few more bad jokes. That's just how we roll here at SocialJems!&nbsp;😉<img src="https://cms.socialjems.co.uk/uploads/pudgy_pudgypenguin_0bf2dc0314.gif" alt="pudgy-pudgypenguin.gif"><h2>💎 X Marks the Spot... Where Users Used to Be?</h2>Now, enough about us, let’s talk social media news and updates, starting with X.&nbsp;It seems Elon Musk's grand X-periment isn't quite going to plan. Who'd have thought rebranding a beloved blue bird into a mysterious 'X' might not be everyone's cup of tea?Recent data suggests X (formerly known as Twitter, for those who've been living under a rock) is losing users fast.After Musk's, shall we say, 'colourful' comments about recent UK events, it seems some users decided it was time to fly the X coop.While we're not seeing a mass exodus, there’s definitely a steady trickle of users bidding farewell to the platform.&nbsp;But it's not just us Brits giving X the cold shoulder. Our European friends are also saying "au revoir" to the platform. Recent data shows a 5% decline in EU users in the first half of this year. That's not exactly the growth story Musk was probably hoping to tweet... er, X about.<h3>What's Behind the Decline?</h3>Is it Musk's penchant for controversy? The platform's identity crisis? Or perhaps users are just fed up with trying to explain to their grans what an 'X' is when they ask about their tweets?Whatever the reason, it seems X is facing more challenges than a contestant on The Great British Bake-Off during bread week.<h3>The Silver Lining?</h3>X claims they've seen a 10% increase in logged-in users. Hurrah! But wait... they've also restricted what non-users can see, essentially forcing people to sign up. It's like saying you've got more party guests because you've locked the doors.So, what's next for X? Will it rise from the ashes like a phoenix, or go the way of MySpace? Only time will tell.&nbsp;How do you feel about the platform?<img src="/uploads/image_f143d81336.png" alt="A black background with white text

Description automatically generated"><h2>💎 Threads: The Little App That Could</h2>There's a new kid on the block, and it's weaving its way into our social media tapestry faster than you can say "hashtag". That's right, we're talking about Threads, Meta's answer to the question nobody asked but everybody secretly wanted: "What if Instagram and Twitter had a baby?"While X has been busy putting out fires, Threads has been quietly chugging along, gaining users slower but steadily.&nbsp;According to&nbsp;<a href="https://www.linkedin.com/posts/davidfcarr_seeing-lots-of-similarweb-mentions-in-articles-activity-7229521533520515073-NdAe/?utm_source=share&amp;utm_medium=member_desktop">SimilarWeb data</a>, Threads usage in the UK is on a slow but sure upward trajectory. It's not exactly setting the world on fire, but it is building up and up.<h3>Meta's Master Plan</h3>So, what's Meta's secret sauce for Threads' success? Well, they're pulling out all the stops:<ul><li>Analytics for the Data Nerds: They've rolled out desktop analytics faster than you can say "engagement metrics". Now you can obsess over your view counts, follower growth, and audience demographics to your heart's content.</li><li>Scheduling for the Organised Chaos: For those of us who have brilliant ideas at 3 AM but don't want to wake up the entire Threadsverse, you can now schedule posts.&nbsp;</li><li>Drafts for the Chronic Overthinkers: Can't decide between 100 versions of the same witty comment? No worries! Threads now lets you save up to 100 drafts.&nbsp;</li></ul>Will Threads become the Twitter alternative we've all been waiting for?&nbsp;<img src="/uploads/image_77133cecda.png" alt="A pink background with text and images

Description automatically generated"><h2>💎 Exciting Update for Instagram Creators!</h2>Instagram just upped the game by expanding carousels to allow up to 20 frames in a single post!&nbsp;🎉This means more room to showcase your creativity, whether you're sharing a photo story, a detailed tutorial, or a visual journey. With the new 20-frame limit, you can dive deeper into your content themes and present a more immersive experience for your followers.📸 Imagine the possibilities:<ul><li>A full travel diary in one post</li><li>Step-by-step guides with added detail</li><li>A more extensive portfolio or project display</li></ul>This update is perfect for anyone looking to make a bigger impact with their content. Hooray!<img src="https://cms.socialjems.co.uk/uploads/despicable_me_minions_b1468492d3.gif" alt="despicable-me-minions.gif">Now that we’ve talked a little social media, let’s talk SocialJems.&nbsp;<h2>So, what’s new with Jem?&nbsp;</h2>Jem has been making the most of her time lately, exploring the countryside with her son Charlie, and creating unforgettable memories. She’s also been catching up with friends, connecting with clients, and even meeting up with a fellow local business owner, with plans to meet again in September.On top of all that, Jem’s been absolutely smashing it with calls to potential clients—we couldn’t be prouder of her!&nbsp;<img src="/uploads/image_8e4f917fbe.png" alt="A person and child taking a selfie

Description automatically generated"><h2>So, what about the Morgenmuffel?&nbsp;</h2>Sarah's been dealing with the frustration of not being able to book a driving test due to a lack of availability, but there's some exciting news on the horizon! She’s getting closer to buying her very first home and can’t wait to start decorating—she’s already dreaming about putting up shelves.&nbsp;🏡This new home is also one step closer to welcoming her much-anticipated dog into her life, and she couldn’t be more excited!<img src="/uploads/image_335050ecf9.png" alt="A person holding a drink

Description automatically generated"><h2>So, what about Sarah A?</h2>Sarah has been working incredibly hard, and we’re truly lucky to have her on the SocialJems team! When she’s not busy with work, you’ll find her either catching up on some well-deserved sleep (she’s a big fan of it!) Or spending quality time with her family.Thank you for all your hard work, Sarah—we appreciate everything you do!&nbsp;🙌<img src="/uploads/image_415979dbec.png" alt="A person wearing glasses smiling

Description automatically generated"><h2>Jem is SPEAKING!</h2>We’re thrilled to announce that Jem will be speaking at the Ducks in a Row Marketing Workshop on 10th September 2024!&nbsp;🗓️Join us at The Greedy Duck Pub in Leeds for a fantastic morning of insights and strategies. Jem will be sharing her expertise on LinkedIn Tips, alongside other engaging topics such as Branding &amp; Brand Consistency, Websites &amp; SEO, Your Brand/Business Voice, and Social Media Guidance.📍 Location: The Greedy Duck Pub, Scotchman Lane, Leeds, LS27 0NZ ⏰ Time: 10 AM - 2 PM (includes lunch)Plus, attendees will get a free professional headshot! Don’t miss out on this valuable opportunity to boost your marketing game and network with fellow professionals.Who’s going?Get your tickets here:&nbsp;<a href="https://ducks-in-a-row-networking.merlintickets.co.uk/product/EVENT00010">https://ducks-in-a-row-networking.merlintickets.co.uk/product/EVENT00010</a><img src="/uploads/image_e6f87e8144.png" alt="No alt text provided for this image">The ULTIMATE networking event is back!Get ready for an evening of networking, fun, and games at our highly-anticipated Social Games Night on Thursday, October 10th from 6 - 10 PM at Mad Frans Bar, Leeds!&nbsp;🍹🎲Expect great conversations, delicious nibbles, and entertaining games that will help you connect with both familiar faces and new acquaintances.Here’s what’s in store:<ul><li>Welcome Drink on arrival to set the tone for the evening</li><li>Tasty Nibbles to enjoy throughout the night</li><li>DJ Tunes to keep the energy high and the dance floor lively</li><li>Games Galore including Giant Jenga, darts, and beer pong</li></ul>Don’t miss this chance to expand your professional network in a relaxed and fun setting. Tickets are just £25 + VAT, and Mad Frans is conveniently located a short walk from Leeds train station.Secure your spot now and get ready for an unforgettable night of networking and fun!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator">Book your ticket here.</a><img src="/uploads/image_5b7f22b4d0.png" alt="The SocialGames">🚫 No blog this monthIt's been a whirlwind here at SocialJems! With everything going on, we've been dedicating our time and energy to our amazing clients, ensuring they get the best of our efforts.While there isn’t a blog post this time around, trust us, what we’ve got lined up for September will be well worth the wait. We're cooking up some exciting content that we can't wait to share with you. Can you believe it’s almost September already?&nbsp;Stay tuned!&nbsp;&nbsp;

You might have noticed this newsletter is going out later this month than usual. And there’s a reason for that.

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Discover August's hottest updates on X, Threads, and Instagram. Plus get the inside track on our team’s latest adventures

Well, actually we have to disagree with that. Blogs and newsletters have been around for years, and whilst some people might think they’ve become the dinosaurs of the marketing world; we’re here to show you why blogs and newsletters are still relevant in 2024 and will be in 2025 too!First off, we’re starting with the benefits of blogs! If you want to head straight to the benefits of newsletters, then scroll down further.&nbsp;<h2>💎Why blogs still matter!</h2><h3>1. Blogs, Social Media and Videos</h3>Whilst some believe blogs have been overshadowed by social media platforms, or overtaken by video content, it couldn’t be further from the truth. They actually work hand in hand. You can use social media to help promote your blog and encourage people to your website too. The same goes with videos. You’ve spent that time researching and writing that blog, so why not create a video discussing the key points in the blog? The truth is blogs (and newsletters) can work hand in hand with other digital marketing tools to create a powerful online presence.&nbsp;<h3>2. Seo and boosting your rankings</h3>Search engines love fresh, relevant content. By regularly updating your blog, you're giving search engines more reasons to crawl your site, potentially boosting your rankings. Videos and social media posts can't quite match the SEO power of a well-crafted, keyword-rich blog post.<img src="/uploads/image_bef6472c82.png" alt="A screenshot of a website

Description automatically generated"><h3>3. Establishing authority in your niche</h3>Blogging allows you to dive deep into topics, showcasing your expertise in a way that's simply not possible with a 500- character post on Threads or a 60-second TikTok video. It's your platform to demonstrate thought leadership and build trust with your audience.<h3>4. Content versatility</h3>A single blog post can spawn multiple pieces of content across various platforms. You could turn key points into an infographic for Pinterest, create quote graphics for Instagram, or use it as the basis for a podcast episode. The possibilities are endless! Your blog can be repurposed for any social channel!<h3>5. Building lasting connections</h3>We’re big on building lasting connections here at SocialJems, and blogs provide a space for deeper engagement. Comments sections allow for meaningful discussions, helping you build a community around your brand or expertise.<h3>6. Your digital home base</h3>While social media platforms come and go (remember MySpace?), your blog remains constant. It's your own digital real estate, free from the whims of changing algorithms or platform policies.<h3>7. Supporting business goals</h3>Whether you're looking to generate leads, sell products, or raise brand awareness, a blog can be tailored to support these objectives. It's a versatile tool that can adapt to your changing business needs.<h3>8. Expand reach through LinkedIn Articles</h3>Repurpose your blogs into LinkedIn Articles. This feature allows you to republish your blog content directly on LinkedIn's platform, opening up a whole new avenue for exposure and engagement. While LinkedIn Articles don't directly boost your website's SEO, they can indirectly help. You can include a link back to your original blog post, driving traffic to your site. Plus, LinkedIn profiles and Articles often rank well in search results, potentially increasing your online visibility.<h3>9. Evergreen content</h3>Not to mention, you’re creating timeless pieces that remain relevant and will continue to attract traffic. It’s the content that keeps on giving!It's not a war between blogs and newsletters but rather how they can work together.&nbsp;<img src="/uploads/image_f3356ea26f.png" alt="A blue background with white text

Description automatically generated"><h2>💎The Future of Blogging</h2>Still not convinced? Let’s take a look at some trends to watch:<ul><li>AI-assisted content creation: While AI won't replace human writers, it will become an increasingly useful tool for research, ideation, and editing.</li><li>Interactive and multimedia elements: Expect to see more blogs incorporating interactive features, videos, and other rich media.</li><li>Niche specialisation: As competition increases, successful blogs will likely become more focused on specific niches.</li><li>Voice search optimisation:&nbsp;With the rise of voice assistants, optimising blog content for voice search will become increasingly important.</li></ul>If you've been neglecting your blog or thinking about starting one, now's the time to jump in. The benefits are clear, and with dedication and consistency, you can reap the rewards of blogging well into the future.Now that we’ve taken a look at blogs, let’s move onto the benefits of newsletters for your business.<img src="https://cms.socialjems.co.uk/uploads/email_me_about_that_later_let_me_see_91b0bac0da.gif" alt="email-me-about-that-later-let-me-see.gif"><h2>💎The benefits of a newsletter and why they’re still relevant in 2024!</h2>We love a good newsletter here at SocialJems. So, we might sound bias but there’s a reason why we love newsletters. Let’s look at it from a marketing perspective.&nbsp;<h3>1. A direct line to your audience</h3>In an age where social media algorithms constantly shift and organic reach dwindles, newsletters offer a refreshingly direct approach. Unlike posts that may get lost in crowded feeds, newsletters land straight in your subscribers' inboxes. This direct line of communication ensures your message reaches its intended audience, building a sense of personal connection that's often lacking in other digital platforms.<h3>2. Personalisation at its finest</h3>One of the most significant advantages of newsletters in 2024 is the ability to tailor content to individual preferences. Advanced email marketing tools now allow for sophisticated segmentation and personalisation. From addressing subscribers by name to curating content based on their interests and behaviour, newsletters offer a level of customisation that resonates deeply with recipients.<h3>3. A break from information overload</h3>As social media platforms become increasingly saturated with content, many users are experiencing digital fatigue. Newsletters provide a curated, focused alternative. They offer a space where readers can engage with content at their own pace, free from the distractions of endless scrolling and notifications.&nbsp;<h3>4. Building brand loyalty and trust</h3>Regular newsletters serve as a powerful tool for nurturing relationships with your audience. By consistently delivering valuable content directly to your subscribers, you're building trust and reinforcing your brand's presence in their lives. This ongoing engagement can translate into increased customer loyalty and, ultimately, better business outcomes.<h3>5. A platform for deeper engagement</h3>While social media excels at quick, bite-sized content, newsletters allow for more in-depth exploration of topics. Whether you're sharing industry insights, company updates, or educational content, newsletters provide the space to delve deeper and offer real value to your readers. This depth of content can position your brand as a thought leader in your field.<h3>6. Measurable results and ROI</h3>One of the most compelling arguments for newsletters in 2024 is their trackability. Modern email marketing platforms offer robust analytics, allowing you to measure open rates, click-through rates, and conversions with precision. This data-driven approach enables you to refine your strategy continually, ensuring your efforts yield tangible results.<h3>7. Supporting your content ecosystem</h3>Newsletters can serve as a central hub for your content marketing efforts. They can drive traffic to your website, promote your latest blog posts or videos, and even generate buzz around upcoming events or product launches. By integrating newsletters into your broader content strategy, you're creating a cohesive ecosystem that supports your overall marketing objectives.<h3>8. The rise of paid newsletters</h3>An interesting trend we're seeing in 2024 is the growing popularity of paid newsletters. As consumers become more discerning about the content they consume, many are willing to pay for high-quality, specialised information delivered directly to their inboxes. This model offers a new revenue stream for content creators and businesses alike.<h3>9. Navigating privacy concerns</h3>With increasing focus on data privacy, newsletters offer a transparent and consent-based approach to marketing. Subscribers actively choose to receive your content, aligning perfectly with evolving privacy regulations and consumer expectations.<h3>10. Embracing multimedia</h3>Today's newsletters are a far cry from the text-heavy formats of the past. In 2024, we're seeing newsletters incorporate interactive elements, videos, and even augmented reality features, creating more engaging and immersive experiences for subscribers.Far from slowing down, these curated email digests continue to gain traction as people seek reliable sources of information amidst the noise of social media. Newsletters offer a personalised touch, delivering targeted content directly to subscribers' inboxes, which proves particularly appealing in an age of information overload.&nbsp;Moreover, they provide businesses and content creators with a direct line to their audience, building engagement and loyalty.<img src="/uploads/image_fab083c217.png" alt="A screenshot of a newsletter

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Description automatically generated"><h2>💎Need help with your content?</h2>It’s not always easy creating content, whether it’s down to a lack of time or you’re just struggling to find the right words- we are here to help! And yes, that includes blogs and newsletters! Check out&nbsp;<a href="https://socialjems.co.uk/services">our services</a> to see how we can help!&nbsp;Thanks for reading! We’ll see you in August!<img src="https://cms.socialjems.co.uk/uploads/seal_silly_seal_1df694d429.gif" alt="seal-silly-seal.gif">

Blogs and newsletters are a waste of time in 2024! 😡

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Why Newsletters and Blogs Remain Marketing Essentials in 2024

<h2>Guess who's finally on TikTok? (Spoiler: It's Us!)&nbsp;🎉</h2>We’re starting off our latest newsletter with some exciting news!We are FINALLY on TikTok, which is a shock considering we offer TikTok Marketing as a service to our clients. We've been so focused on creating content for our lovely clients that we sort of... erm... neglected our own TikTok presence. Oops!&nbsp;🙈But that's all about to change! We're diving headfirst into the world of TikTok, and we want you to come along for the ride. Follow us for all your marketing tips and tricks!Now, the team itself has had their own active accounts for ages. But let's face it, we mainly use those for creating funny or random videos, or for going down a TikTok rabbit hole that can last for hours. (Don't pretend you've never done it too!)💎Fancy checking out the official SocialJems TikTok?&nbsp;<a href="https://www.tiktok.com/@socialjems1">Click here to join in on the fun!</a>And if you're just nosey and want to see what the team gets up to in their spare time, here are their accounts. But fair warning: please don't take what we do on our personal accounts as helpful TikTok advice. Sometimes we just like to have a laugh!💎<a href="https://www.tiktok.com/@jemmaleabevan">Jem’s TikTok</a>💎<a href="https://www.tiktok.com/@invisibleluck">Sarah Morgenmuffel’s TikTok</a>💎<a href="https://www.tiktok.com/@iamsassysam25">Sarah Twinnie’s TikTok</a>So, what about you? Are you on TikTok yet?&nbsp;PS if you’re looking for advice on how to market your business on TikTok in 2024 then&nbsp;<a href="https://socialjems.co.uk/blog/how-you-can-market-your-business-on-tik-tok-in-2024">check out our free blog.</a><img src="/uploads/image_ec92d9a12c.png" alt="A group of people in round circles

Description automatically generated"><h3>SOCIAL MEDIA UPDATES</h3>Now that we've shared our exciting TikTok news, let's look at some of the latest social media updates.&nbsp;<h3>Instagram's got a new tune!🎵</h3>You can now add music tracks to your carousel updates, even if they include a video frame!You've been able to add music to still image carousels for ages, but throwing a track onto carousels with a video? That was a big no-no. Until now, that is! This nifty little update gives you another way to jazz up your I.G. posts with specific image, video, and music combos.&nbsp;Instagram's been going all out on music features lately, and we reckon they've got their eye on a potential TikTok-free future in the U.S.TikTok's become a bit of a big deal in the music world. It's practically essential for music promotion these days. Some artists are even changing their song titles to hop on music trends!But if TikTok gets the boot from the USA, all that music promo will need a new home. And Instagram? Well, they're positioning themselves as the next best thing in the social media world.(Though we’re hoping TikTok is here to stay.)It's not just about carousel music. Instagram's been dropping new music features left, right, and centre:<ul><li>The "Add Yours Music" sticker: Lets users respond to Stories with a track.&nbsp;</li><li>Music in Notes: For when you need a soundtrack to your thoughts.</li><li>Song lyrics display in Reels: Perfect for all you karaoke lovers out there.</li></ul>Looks like Instagram's trying to hit all the right notes and offer similar music engagement options as TikTok.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/wow_d759a803b0.gif" alt="wow.gif"><h3>Could Instagram’s new feature revolutionise professional communication?</h3>Instagram is stepping up with a fresh approach to connect. Introducing Instagram Close Friends on Live - a feature that allows users to live stream privately with up to three others from their Close Friends list. This addition enables smaller, more intimate group chats that might just redefine how professionals communicate.💎 Private Live Streams: Only viewable by your Close Friends list.💎 Co-hosting: Invite others from your Close Friends to join or co-host the stream, expanding the interaction to their Close Friends too.💎 Enhanced Connection: Facilitates a more intimate, engaging way to maintain community.Engage in more meaningful, private conversations without the formalities of larger Zoom meetings. Could this be the start of professionals ditching Zoom for more intimate, efficient chats?<img src="/uploads/image_7f1cd2432e.png" alt="A screenshot of a social media post

Description automatically generated"><h3>LinkedIn's Sponsored Newsletters!&nbsp;📢</h3>LinkedIn are expanding their sponsored articles ad option to include sponsored newsletters!&nbsp;🥁LinkedIn's rolling this out "gradually," so don't worry if you can't see it just yet.Think of it like this: You know how sponsored articles work, right? Well, sponsored newsletters function in much the same way. But here's the kicker, they allow companies to boost their newsletters to attract more sign-ups.&nbsp;<h3>Sponsored Articles vs. Sponsored Newsletters: what's the difference?&nbsp;🤔</h3>💎 Sponsored articles: These are your standalone, long-form content pieces. You know, the ones that make you look all smart and professional.💎Sponsored newsletter articles: These bad boys are part of recurring, serialised newsletters that LinkedIn members can subscribe to.Before you get too excited, there are a few things to keep in mind:Right now, there are some differences in features between sponsored articles and newsletter articles.&nbsp;Sponsored newsletters will be available in brand awareness and engagement campaigns. You'll find them in the "Content Library" in Campaign Manager.Only newsletter articles authored by a company and part of an organic Company Page post can be sponsored. So, if you're a lone wolf trying to sponsor your personal newsletter, you're out of luck... for now.LinkedIn's hinted that they're working on allowing member-authored newsletter articles to be sponsored in the future. So, watch this space!What do you reckon? Ready to give sponsored newsletters a go?&nbsp;And just in case you want to know more…Here are some of the benefits of sponsored newsletters:This new feature allows brands to amplify their reach and generate leads through sponsored newsletter articles. Here are some of the benefits: 💎 Sponsored newsletters allow your content to be seen by a wider audience beyond your current followers, potentially reaching new prospects in your target market. 💎 By promoting your newsletter, you can attract more sign-ups, building a valuable list of interested professionals for future marketing efforts. 💎 Regular, high-quality newsletters can establish your brand as an authority in your industry, enhancing your reputation. 💎 With LinkedIn's reported 47% increase in newsletter engagement, this format seems to resonate well with users, potentially leading to higher interaction rates. 💎 LinkedIn's robust targeting options allow you to reach specific professionals based on job titles, industries, company size, etc., ensuring your content reaches the most relevant audience. 💎It provides another channel to maximise the impact of your existing content, getting more value from your content creation efforts. 💎 Consistent presence in users' feeds can improve brand recall and recognition within your industry. Keep an eye out for this rollout and start planning your sponsored newsletter strategy! Find out more here:&nbsp;<a href="https://socialmedia.rebellionmarketing.co.uk/away?url=https%3A%2F%2Frpb.li%2FyPJ">https://rpb.li/yPJ..</a><img src="/uploads/image_2ec14a77b1.png" alt="A white envelope with a yellow bell and a pink sign

Description automatically generated">Now for some exciting team updates!&nbsp;<h3>💎 What’s been going on with Jem&nbsp;</h3>First off, Jem's been out there smashing it with clients. She's been meeting up with them left, right, and centre. But it's not just clients she's been rubbing shoulders with. Our networking queen has been turning her LinkedIn connections into real-life meetups. Who says you can't make proper friends online, eh?Jem's been absolutely bossing the sales calls lately along with creating content for our lovely clients. But it hasn’t been easy. While all this was going on, Jem's been playing nurse to her poorly pooch, Lenny - or as we like to call him, Bat Pig. (Seriously, how cute is that nickname?) Poor Bat Pig gave us all a proper scare, but we're chuffed to bits to report he's on the mend.&nbsp;We're dead proud of our Jem and can't wait to see what she gets up to next.<img src="/uploads/image_eb385422a5.png" alt="May be an image of 2 people">&nbsp;<img src="/uploads/image_81671bddbd.png" alt="May be an image of 2 people">&nbsp;<img src="/uploads/image_638a632f71.png" alt="May be an image of 4 people and blonde hair"><img src="/uploads/image_8aab8b37d9.png" alt="No alternative text description for this image"><h3>💎 Our resident Morgenmuffel</h3>First off, our girl Sarah fell victim to that pesky summer bug that's been making the rounds. It knocked her for six for a couple of weeks! But you can't keep a good Morgenmuffel down. She's back on her feet now and doing what she loves most - creating killer content.&nbsp;Now, we all know Sarah has been itching for some proper beach weather. &nbsp;It's late June, and the sun's decided to grace us with its presence. About bloody time, right! We are half expecting to see Sarah sprinting towards the waves any day now.But it's not all work and weather-watching for Sarah. She's been out having a grand old time with her mates. The highlight? A trip to the zoo!&nbsp;But in true Sarah fashion, she also got thrilled about... wait for it... ducks. Yes, you read that right. Ducks. At a zoo. With exotic animals all around. Oh, Sarah, never change!<img src="/uploads/image_738342c2b6.png" alt="A person taking a selfie

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Description automatically generated"><h3>💎 What's Sarah (AKA Twinnie) been up to?</h3>Our admin superstar and content scheduling whiz, Sarah, has been cooking up some exciting plans! When she's not keeping SocialJems running like a well-oiled machine, she's been plotting her next big adventure - a master's degree at university!But hold on to your dog treats! It seems not everyone in the Sarah household is thrilled about this academic pursuit. Her furry sidekicks, Ginger and Peanut, have some strong opinions on the matter. These canine critics apparently believe Sarah's sole purpose in life should be to cater to their every whim and fancy.&nbsp;<img src="/uploads/image_b39c94903f.png" alt="A person holding a bouquet of flowers

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Description automatically generated"><h2>💎 The Social Games Returns!</h2>The last event was such a success that there will be another fun networking event happening in October!&nbsp;The tickets for the next Social Games are now LIVE!&nbsp;<a href="https://www.eventbrite.co.uk/e/922867971947?aff=oddtdtcreator">https://www.eventbrite.co.uk/e/922867971947?aff=oddtdtcreator</a>&nbsp;Join us on the 10th October!&nbsp;

We’re starting off our latest newsletter with some exciting news!

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LinkedIn's New Frontier, Instagram Updates, and The Return of The Social Games!

<h2>💎People Buy People</h2>You're buying more than just services. You're Investing in People. We all know that old saying, "people buy people." And you know what? It's bloody true! Think about it - if you needed to hire someone for a job, who would you pick?A) Some random stranger off the internet with the right credentials and experience?&nbsp;Or B) Your friendly neighbour Bob, who you actually like as a person AND has the proper qualifications?Let's be honest, the odds are stacked in Bob's favour. At the end of the day, you're trusting someone with a task and handing over your hard-earned cash. So, wouldn't you feel way more comfortable working with someone you've built a genuine relationship with? Someone you can easily pick up the phone and have an actual conversation with?That's why it's absolutely crucial for businesses to showcase the real humans behind the operation. Don't just rattle on about your services - give people a reason to choose you over all the other options out there.&nbsp;Let them see the personalities and the faces they'll be dealing with.After all, we all prefer working with people we can actually stand being around, don't we?🤪 It's not just about expertise, it's about the whole package - skills AND likability.Now, we're usually pretty good about promoting the SocialJems team across our social channels. But we've dropped the ball a bit on the blog front.So, allow us to re-introduce ourselves!<img src="/uploads/image_82fdee3a96.png" alt="A group of people wearing sunglasses

Description automatically generated"><h2>💎Meet the Mastermind Behind SocialJems: Jem Bevan</h2>It's time to get properly acquainted with the real brains of this operation - our fearless founder and leader, Jem Bevan.&nbsp;But first, let's rewind to the very beginning and answer that burning question.<h3>Why the hell did Jem decide to take the entrepreneurial plunge and create SocialJems?💎</h3>Well, it all started after Jem had spent years crushing it in the sales game. This Yorkshire lass was an absolute pro at leveraging LinkedIn to drum up leads and business. Naturally, it didn't take long before people started coming out of the woodworks, begging her to share her secrets and tricks.Fast forward a bit, and Jem realised she was onto something huge. As a single mum, the idea of being her own boss and calling the shots must've been pretty appealing. So, she did what any self-respecting, bad*ss businesswoman would do - she took a leap of faith and launched SocialJems from her kitchen table.<h3>But who exactly is this Jem Bevan character?</h3>First off, she's a proud parent to her son Charlie and an outrageously obsessive dog mum to her four fur babies; and lives with her Partner Josh.&nbsp;Despite her hard-nosed business acumen, Jem's got a heart of gold. Some might say it's too big for her own good - she's the type who'd help out the whole neighbourhood if she could. Luckily, she channels that caring energy into making sure her clients get the royal treatment.Jem’s journey hasn’t been an easy one. She didn’t have the best start to life, having been adopted after her birth parents nearly killed her as a baby. Despite this traumatic beginning, Jem has grown into a person who exudes love and support for everyone around her. Facing her own trauma and learning to accept herself has only deepened her empathy and understanding of others.&nbsp;You can feel safe and never judged when you’re with our amazing Jem.When she's not busy being a social media marketing maven, you'll likely find Jem on the dance floor. She just can't resist a good boogie, even if it means dragging strangers unwillingly into her impromptu routine.Nowadays, Jem's newest favourite pastime is DIYing up a storm in her new home. We reckon she'll never truly be "finished" though, because she always seems to find another project to start.Oh, and one more pretty random fact? Jem bloody loves baby hippos but has a lowkey vendetta against penguins. Don't ask - it's a long, heated story involving a documentary and an abandoned chick.🐧<h3>So, why should you hitch your business to Jem's brilliant mind?&nbsp;</h3>If you want someone who'll give your social media presence a total glow-up while cracking you up with her hijinks, Jem's your gal.&nbsp;Because the woman's got Skills with a capital 'S', an insane work ethic, and just the right amount of that classic, no-bull Yorkshire spirit. Plus, she's an all-around decent human who actually cares about your success.Seriously, she will be your cheerleader for the small, medium, and big wins, Jem has spent over a decade working in sales, generating leads, and building relationships the right way. This experience is invaluable when crafting the perfect marketing strategy for your business because each business is unique.Jem also possesses extensive expertise and experience in online marketing. Whether you need help creating engaging content, boosting your online presence, strategising, or simply making your sales messages compelling, Jem is your go-to person.&nbsp;She’s not just interested in discussing business; she genuinely wants to get to know you as an individual.Want to book a call with Jem?<a href="https://calendly.com/social_jem">Click here to book a call.</a>&nbsp;<a href="https://www.linkedin.com/in/jem-bevan1/">Follow Jem on LinkedIn.</a><img src="/uploads/image_b102453da4.png" alt="A person wearing glasses and smiling at camera

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Description automatically generated"><h2>💎Meet Sarah, the Content Queen&nbsp;</h2>Sarah joined SocialJems in 2020, and it all started with a serendipitous connection. Jem and Sarah had never spoken before then, but a client of SocialJems saw the potential, noting their similar passions and writing styles. The rest, as they say, is history.While it might be cheesy to call them partners in crime, it’s true—though they’re more like partners in marketing. Sarah and Jem get along famously, working together to create impactful content. But let’s dive a bit deeper into Sarah’s story.<h3>Sarah's Journey</h3>Sarah began her career as a volunteer journalist for a Norwegian publication, where she honed her skills and developed a keen interest in ethical and sustainable digital marketing. Writing has always been her passion, and despite the naysayers, she was determined to turn her love for content creation into a career.Today, Sarah crafts social media content for our clients, along with newsletters, blogs, website copy, and even provides training within our team. Her transparency about losing her partner unexpectedly in 2021 has been a source of inspiration for many. By sharing her story, she hopes to help others navigate their own challenges, and this is why she’s so passionate about writing and discussing mental health.Looking for a fresh start, Sarah moved to Norfolk to be close to the sea. Now, she spends her time at the arcades with friends or dragging them to the beach for a refreshing dip. A 90’s Pokémon collector, Sarah often finds herself chatting about Pokémon cards with Jem’s son, Charlie, sharing photos and discussing their collections.<h3>Why Work with Sarah?</h3>Sarah approaches content creation like cooking—experimenting and creating something new and exciting. Her creative ideas not only grab attention but also drive engagement and promote your business. She’s committed to understanding the person behind the business, ready to laugh, cry, or rant with you.And if you’re wondering about her title, “morgenmuffel” (a German word for someone who is grumpy in the morning) describes her perfectly. Just avoid her until she’s had her two cups of coffee, and you’ll find she’s as friendly and engaging as can be.In Sarah, you’ll find a content queen who is not just talented but also deeply empathetic and relatable. She’s ready to take your content to the next level while building a genuine connection with you.<a href="https://www.linkedin.com/in/sarahbostockmarketing/">Follow Sarah on LinkedIn.</a>&nbsp;<img src="/uploads/image_b8b286d5f5.png" alt="A person taking a selfie with a yellow stuffed animal

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Description automatically generated">&nbsp;<img src="/uploads/image_d8913be690.png" alt="No alternative text description for this image"><h2>💎Meet Sarah, the Admin Extraordinaire!</h2>Now onto Sarah, affectionately known as "Twinnie" to the other Sarah (our beloved "morgenmuffel"). Yes, it’s going to get confusing with two Sarahs, and if we add another Jem, things might get doubly perplexing!Sarah’s life is brightened by her fur-babies, Ginger and Peanut. They may not talk back, but they are her best therapists and the most patient listeners of her questionable singing—which probably explains their silence!A lifelong Swiftie, Sarah adores Taylor Swift. Blame it on the bangs or the breakups, but Taylor Swift is her queen. Who else rocked the "Speak Now" era fringe as flawlessly as she did?Mornings are definitely not Sarah’s favourite. She describes her daily routine as a sleepwalking shuffle to the bathroom, fuelled entirely by caffeine. Rest assured; she eventually becomes human... more or less.<h3>Pinoy at Heart, K-Food Obsessed</h3>Though adobo forever holds a special place in her heart, Sarah's soul speaks the language of Korean BBQ. Don’t be surprised if you see her shed a tear (or two) over some perfectly marinated bulgogi.Sarah brings a unique blend of passion, personality, and expertise to SocialJems. Her quirks and qualities make her not only a skilled professional but also a relatable and empathetic team member.<h3>Whilst Sarah works behind the scenes at SocialJems</h3>She’s just as crucial to our survival, both for the business and our sanity levels. She handles all the administrative tasks that Sarah and Jem dread, including scheduling content and organising important documents. Her efficiency and attention to detail keep everything running smoothly.She’s passionate about growing with SocialJems and we couldn’t be happier about that!We’d be lost without her!&nbsp;<a href="https://www.linkedin.com/in/sarah-agana-983376216/">Follow Sarah on LinkedIn</a><img src="/uploads/image_64034e99c9.png" alt="A person sitting at a table

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Description automatically generated"><h2>💎OOH WHAT’S THIS?&nbsp;👀</h2>We’re thrilled to announce that a new person will be joining the SocialJems team soon!&nbsp;While we can't reveal their identity just yet, we can share that they’ll be coming on board to create content for our social channels. This individual brings a rich background in creating graphics and working within the marketing industry.The addition of this new team member is a significant milestone for us. As our small team of three can only handle so much, this new hire means we can take on more clients without keeping anyone on a waiting list. We’re excited to see how this growth will enhance our ability to deliver even better service to our clients.Stay tuned for more updates—we’ll be sharing more about our new team member soon!<img src="https://cms.socialjems.co.uk/uploads/igotstoknow_barney_8f3b67cc1f.gif" alt="igotstoknow-barney.gif">Want to look a bit more into our personalities?Our team took the&nbsp;<a href="https://www.16personalities.com/">16 personalities test</a> and this is what they got:<img src="/uploads/image_7f848ed49d.png" alt="A person smiling at the camera

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Description automatically generated"><h2>FUN FAQS</h2>We thought we’d include a fun FAQ section too…&nbsp;Is there anyone you won’t work with?Yes, kn*bs and ***** and ****. Basically, we’re a pretty friendly team and work with various industries, but we refuse to work with bullies or people who act like a toxic boss. We’re about promoting people we like.&nbsp;Can my dog join the video calls?Of course! In fact it’s encouraged. Bring your children, your spouse, your pets, or if you just want to show off someone cool – bring it along!Do you work with Adult Rated businesses?&nbsp;We haven’t yet, but we’d be up for it. Sarah has helped certain adult stores with their content in the past, so you’re in safe non-judgemental hands here.&nbsp;Who’s the sanist person in the team?Sorry, sane? What’s that?What music do you listen to when you’re working?&nbsp;Sarah (Twinnie) doesn’t listen to music as she works but likes to have Grey’s Anatomy on in the background.Sarah (Morgenmuffel) likes to have country music on.&nbsp;Jem listens to violin covers of popular songs.Are there any requirements for working with SocialJems?&nbsp;Nope. All we ask is that you treat us with the same respect we treat you, that and communication. Don’t ghost us for a month and then wonder why we can’t create your content that’s needed for tomorrow.&nbsp;Do I need to be on every social media platform going?Depends, do you have the time to be on EVERY single platform? That’s a lot of time, or you could focus on the platforms where your target audience is.&nbsp;Can you make boring products sound exciting?All we’ll say, is that it won’t sound boring with us&nbsp;😉&nbsp;Can Jem bring her dogs on the video call?Absolutely!Do you use engagement pods?No. We believe in our work, and we prefer to get you genuine engagement. Just don’t expect things to change overnight, if you want to build your online presence, you need to be in it for the long game.&nbsp;<h2>Work with us</h2>At the end of the day,<a href="https://socialjems.co.uk/"> SocialJems</a> isn’t just here to make money and pay bills. We want to work with you and build a meaningful relationship. We believe that the best relationships are formed by truly getting to know each other.Oh, and we’re not the kind of marketing agency that judges on appearance. We judge by how you treat us and others.&nbsp;Want to work with a couple of marketers who genuinely care?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch!</a>&nbsp;😊&nbsp;

Find out more about our Marketing team and why you should choose us. 

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Meet the Gems behind SocialJems

Are Instagram hashtags still relevant, is it worth marketing your business on Threads? We’ll answer these questions in our latest newsletter! Along with team updates and a little update about our new Social Shizzle Service.&nbsp;Let’s get our June newsletter started! First off, Instagram…<h2>💎Are Instagram hashtags still relevant in 2024?&nbsp;</h2>Are Instagram hashtags still a thing in 2024?Short answer - yes!😁Let's get one thing straight from the jump, hashtags on Instagram aren't just still relevant in 2024, they're essential if you want to get your content noticed.&nbsp;You can chuck all the fancy filters and punchy captions you want at your posts, but without a solid hashtag strategy, you might as well be screaming into the void.Now, before you go plastering every vaguely relevant hashtag under the sun, let's talk tactics. Instagram might recommend using just 3-5 hashtags these days, but that doesn't mean you should treat them like an afterthought.&nbsp;A carefully curated selection of targeted, bang-on-trend hashtags is what's going to put your posts in front of the people that actually matter - your ideal audience.Think about it. Hashtags are like a great big neon sign pointing new eyes towards your content. They're the key to unlocking all those juicy benefits of fresh engagement, new followers, and most importantly, more potential customers sniffing around your business.&nbsp;And who doesn't want a slice of that pie?But hashtags aren't just one-trick ponies. These little beauties have got plenty more tricks up their sleeves. Want to spy on what your competitors are up to? A cheeky hashtag search will sort you right out.&nbsp;Fancy getting involved with the latest trends? You'd better start hashtagging accordingly. Need to categorise your content into neat little bundles? Yeah, you guessed it - hashtags to the rescue.Your Instagram grid will thank you for it.Want more tips on how to unleash your Insta-potential?&nbsp;<a href="https://socialjems.co.uk/blog/unleash-your-insta-potential">Check out our blog.</a><img src="/uploads/image_e12f77ddaf.png" alt="A colorful background with white text

Description automatically generated"><h2>💎Is it worth marketing on Threads?</h2>This fresh social messaging app has been causing quite a stir since its launch in July 2023, and it's showing no signs of slowing down in 2024.For those of you still scratching your heads, Threads is a new platform developed by the Meta's Instagram team. It's all about building authentic conversations by allowing users to post and share text, images, and videos in public discussions. Think of it as a digital water cooler where people can gather, connect, and engage on a whole new level.But why should your brand care?&nbsp;Well, let's start with the fact that Threads achieved a mind-boggling feat, it became the fastest app ever to reach 100 million users, surpassing even the mighty ChatGPT. That's right, this bad boy hit 1 million users within an hour of its launch, while ChatGPT took a leisurely five days to reach the same milestone.&nbsp;And the growth shows no signs of stopping. During Meta's Q4 2023 earnings announcement, Mark Zuckerberg himself revealed that Threads had already amassed a staggering 130 million monthly active users. That's a user base any brand would kill for, and it's only going to keep expanding as more and more people jump on the Threads train.We get it, stepping into a new social realm can be daunting. But here's the thing: if your audience is on Threads (and let's face it, they probably are), then you need to be there too. It's as simple as that.Imagine the opportunity to connect with your tribe on a deeper level, that goes beyond just likes and shares. Threads offers a fresh canvas for your brand to showcase its personality, engage with customers, and stay ahead of the curve.So, what are you waiting for?Oh, and if you’re looking for tips on how to market your business on Threads, follow us on our socials for tips! You’ll find our socials at the end of this newsletter.&nbsp;😊&nbsp;<img src="/uploads/image_fc06a5b8ff.png" alt="A black cube with white letters on top of colorful squares

Description automatically generated"><h2>💎TEAM UPDATES</h2>💎Introducing SARAH!!!🥳Yes, another Sarah in the gang and she's a force to be reckoned with!While she's been low-key killing it behind the scenes for a while now, we reckon it's time to put this gem in the spotlight. As our resident VA, Sarah has been taking on more responsibility and let's be real, she's absolutely smashing it out of the park.Not only is she an admin and content scheduling pro, she's also been learning the ropes of creating LinkedIn content from none other than the Morgenmuffel herself.&nbsp;Sarah is an outright animal lover, just like the rest of us crazy pet parents.&nbsp;🐕 With her adorable fur babies by her side, she fits right into our little SocialJems menagerie.&nbsp;Sarah, you're an absolute legend and we're so happy to have you on board.&nbsp;Can we give some love for Sarah!&nbsp;Keep smashing it beaut!&nbsp;<figure class="image"><img src="/uploads/image_523a0cdb87.png"></figure><h2>💎The Queen of SocialJems finally takes a PROPER Holiday</h2>Our girl Jem has finally taken a well-deserved break from the hustle and bustle of business life. If you've been keeping tabs on&nbsp;<a href="https://www.linkedin.com/in/jem-bevan1/">her LinkedIn,</a> you'd know that our fearless leader jetted off to Bulgaria with her other half Josh and their families for a proper holiday.&nbsp;Now, we all know how much of a workaholic Jem can be, but this time, she almost - and we mean almost - managed to keep her hands off that laptop. Pretty impressive, right?Let's be real here, trying to fully disconnect from work when you're a business owner is like trying to get a toddler to sit still - damn near impossible.Relaxation was on the menu, and she indulged in it like a champ. It's like she finally realised that taking a break isn't just a luxury, but a bleeding necessity for her mental well-being. Who knew, right?And you know what they say, absence makes the heart grow fonder, or in this case, the mind sharper. Jem came back from her holiday feeling refreshed, rejuvenated, and absolutely brimming with brilliant ideas. It's like she hit the reset button, and now she's ready to take on the world all over again!🥳<img src="/uploads/image_2481a640e7.png" alt="A couple of people on a beach

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Description automatically generated"><h2>💎Our Resident Morgenmuffel&nbsp;</h2>Sarah has been busy creating a lot of content for our clients, so she's not really had time to be on LinkedIn. But she believes in balance, so it's not all work.When her eyes aren't glued to the laptop (her laptop is named Diego- don't ask), she's been hitting the arcades with her friends. She's still waiting for it to be warm enough to jump in the sea, she's not managed to convince anyone to jump in the sea with her yet, but she's persistent! They're not quite as eager to embrace the icy waters as our Sarah.&nbsp;So, whilst our Morgenmuffel waits for the warmer weather to jump in the sea, why not keep her busy until then? If you need help creating content that promotes you and your business,&nbsp;<a href="https://socialjems.co.uk/contact">get in touch</a> to see how we can help!<img src="/uploads/image_c331f47a75.png" alt="A group of people holding stuffed animals

Description automatically generated"><figure class="image"><img src="/uploads/image_6d1a0cc8dd.png"></figure><h2>Get Social with the Social Shizzle Sessions!&nbsp;</h2>Check out our latest services to help you make the most out of social media.&nbsp;Brace yourselves, because the Social Shizzle is about to hit the fan (in the best way possible, of course).First up, we've got the "Social Shizzle Session" – a one-on-one masterclass in unleashing your full social media potential, priced at a tidy £195 +VAT. In this bespoke session, you'll get to pick the brains of either our fearless leader Jem or our resident Morgenmuffel Sarah, two absolute bosses when it comes to smashing it online.Imagine having a personal brainstorming sesh with these digital dynamos, pinging ideas back and forth, providing tips, and gaining invaluable insights into boosting your social presence and reach. They'll share their best secrets on crafting killer content that'll have your audience hooked, and help you map out a strategy to make your grid sizzle hotter than a vindaloo.For those seeking a more comprehensive approach, we've got the "Social Strategy" package, weighing in at £125 + VAT. This badboy is like having your very own accountability mate, but one who also happens to be a certified social media whisperer.With the Social Strategy, we'll take a proper deep dive into your business or services, and craft a tailored plan to conquer the online world. From brainstorming sessions to expert guidance on the best marketing tactics, we'll keep you on your toes and ensure you stay laser-focused on smashing those social media goals.Look, we get it, some of you need a helping hand with generating fresh ideas, while others just want reassurance that you're on the right track. And then there are those who simply want a bit of handholding.&nbsp;We can only offer a limited number of these sessions each month (just 5, to be precise), so you'd better act fast before they're all snapped up.Don't just take our word for it, though. Get in touch, and let's have a proper chat about how we can take your social presence from "meh" to "hell yeah!" in no time. Trust us, once you've experienced the Social Shizzle, you'll never look back.<img src="/uploads/image_2896877182.png" alt="A group of women posing for a picture

Description automatically generated"><h2>💎Thanks for reading!</h2>We’ll be updating you on the world of marketing along with social media updates, so if you don’t want to miss out, make sure you’re following us.<a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a> <a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a> <a href="https://www.facebook.com/SocialJems/">Facebook</a>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.Just contact us and ask to be signed up!

Instagram hashtags, Threads marketing a our new social shizzle service!

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June Newsletter

Join us on our latest blog about AI, LinkedIn live events and ads, and LinkedIn’s new in-stream games (which have already gained some controversy.)Regardless, these updates mean your online presence needs to be on point. Whether you're leveraging AI tools, exploring new ad formats, or simply trying to out-rank Denise from Accounts on the daily puzzle - the LinkedIn game is changing rapidly.&nbsp;Stay ahead of the curve or get left in the social media dust, simple as that!<h2>💎AI's taking over LinkedIn&nbsp;</h2>Are You Prepared?LinkedIn, that good ol' professional networking site, has realised that the future is now, and it's all about AI. In partnership with their parent company Microsoft, they've released a fancy new report on how AI is shaking up the workforce.&nbsp;According to the report, a whopping 75% of global knowledge workers are now using AI tools in their regular work routine. That's right, three-quarters of us are letting robots do at least some of our jobs. Efficiency at its finest, or a dystopian nightmare? You decide.Over half of these AI-users (53%, to be precise) are worried that relying too heavily on these fancy tools might make them look replaceable. You can't win in this game. Use AI, and you're essentially training your own replacement. Don't use it, and you're left in the digital stone age.Now, before you start panicking and looking for a career change, let's take a deep breath. The report claims that AI is meant to assist us, not replace us entirely.&nbsp;Sure, they might be able to streamline specific tasks, but they can't replicate good old human expertise.&nbsp;Are you embracing AI?&nbsp;And if you’d like to read the report,&nbsp;<a href="https://www.microsoft.com/en-us/worklab/work-trend-index/ai-at-work-is-here-now-comes-the-hard-part/?trk=linkedin-talent-solutions-organic-social-5-8-24&amp;linkId=100000260541707">click here.</a>&nbsp;<img src="https://cms.socialjems.co.uk/uploads/funny_scared_f969dc9677.gif" alt="funny-scared.gif"><h2>💎LinkedIn gets fancy with TV ads and live events&nbsp;</h2>The professional networking platform has recently launched its own connected TV (CTV) adverts and Live Event ads.In a move that's equal parts savvy and slightly concerning, LinkedIn is now allowing companies to advertise directly on your television. That's right, no more mindlessly scrolling through your feed during commercial breaks. Now, you can be bombarded with targeted ads from brands who want to reach those ever-elusive "decision-makers."LinkedIn has also introduced Live Event Ads; we guess virtual events just weren't cutting it anymore. Now, businesses can promote their live events before, during, and after they take place, ensuring that you never miss out on the opportunity to attend another webinar.And why, is LinkedIn doing this?&nbsp;Well, according to their data, the number of professionals viewing events on the platform has grown by a whopping 34% year-over-year.&nbsp;Of course, this whole endeavour is all about helping companies "reach the right people and deepen relationships by dynamically engaging with prospective buyers."&nbsp;LinkedIn is also partnering with NBCUniversal to introduce something called "LinkedIn Premiere," a fancy new managed offering that will allow users to target decision-makers across NBCUniversal's premium streaming content on CTV.&nbsp;According to Tunji Akintokun, LinkedIn UK's Head of Enterprise Solutions, "We're always considering new ways to reach engaged decision-makers across our community of one billion professionals on LinkedIn."&nbsp;Akintokun also added, "With only 5% of buyers in-market for a new purchase at any given time, it's imperative for companies to consistently engage their audience in creative ways across multiple channels – from live events to video ads – to ensure their brand is memorable when it's time to buy."What do you think of these changes?<img src="https://cms.socialjems.co.uk/uploads/and_action_luan_loud_9c843f14ca.gif" alt="and-action-luan-loud.gif"><h2>💎LinkedIn gets playful with new in-stream games</h2>In a move that might seem a tad unconventional for a professional networking platform, LinkedIn has officially launched its new in-stream games. These puzzles and trivia challenges are designed to give users a much-needed break from the grind of their workday.After being spotted in testing back in March, the games have now been rolled out for all to enjoy. As LinkedIn explains, the goal is to "weave thinking-oriented games directly into the LinkedIn experience."Now, before you start questioning whether this is a ploy to boost engagement numbers (because let's be honest, that's precisely what it is), LinkedIn insists that the games serve a higher purpose. They claim that these puzzles are meant to provide "a way to exercise their brains while taking a quick break" and "give people a reason to connect with others."LinkedIn is launching three in-stream games to start with:<ol><li>Pinpoint: A word association game where you need to guess the common category of five words in a grid.</li><li>Queens: A logic game where you fill the grid with queens, ensuring there's only one queen in every row, column, and region.</li><li>Crossclimb: A trivia game that's essentially a combination of a crossword and a word ladder.</li></ol>Each game will have a new edition updated daily, so you won't be able to spend too much time procrastinating (or so LinkedIn claims). And because what's a game without a little friendly competition, there will be scoreboards displaying your performance stats and ranking you against your connections, companies, schools, and more.LinkedIn is adamant that these games will "spark banter, conversations, and even a healthy bit of competition among professionals around the world."&nbsp;So, while it might seem like a blatant ploy to increase time spent in the app (which, let's be real, it absolutely is), you can't fault LinkedIn for trying to inject a little fun into the workday.&nbsp;What do you think of these new features? There’s been some controversy surrounding these new games, so we’re interested to hear your thoughts!&nbsp;<a href="https://www.linkedin.com/games/">Check out the games here.</a><img src="https://cms.socialjems.co.uk/uploads/jennifer_lawrence_the_mocking_jay_607c3fc369.gif" alt="jennifer-lawrence-the-mocking-jay.gif"><h2>💎&nbsp;Latest LinkedIn tips</h2>It wouldn’t be right to talk about LinkedIn and not include some tips!LinkedIn has stepped up to provide a comprehensive overview of key strategies to help marketers maximise their campaigns using cutting-edge tools like AI, attribution, and advanced measurement techniques.As the world of marketing continues to shift, traditional methods are becoming obsolete. The deprecation of cookie tracking has forced marketers to rethink their measurement approach, and with it comes opportunities to revamp entire strategies in alignment with advancing technologies.LinkedIn's tips are a goldmine for B2B marketers looking to leverage the latest tools and trends.So, let’s look at the highlights!&nbsp;<ul><li>Remember the good old days when you had to manually target and optimise your campaigns? Well, those days are long gone. LinkedIn suggests automating as much of the process as possible, leveraging AI to streamline targeting and refinement. After all, who wouldn't want to let algorithms do the heavy lifting.</li><li>Gone are the days of guessing which touchpoints contribute to sales. LinkedIn advises using attribution modelling to better understand the impact of your campaigns and allocate resources accordingly. Because let's face it, you don't want to be throwing money at tactics that aren't pulling their weight.</li><li>Don't get bogged down by vanity metrics. LinkedIn emphasises the importance of measuring what truly drives business outcomes. Focus on the metrics that align with your goals, revenue, and sales, so you can make data-driven decisions that actually move the needle.</li><li>And let's not forget the importance of tracking your success metrics. LinkedIn recommends leveraging tools like the Campaign Manager Reporting Dashboard for comprehensive measurement, the Revenue Attribution Report to understand the true business value of your efforts, and Conversions API for granular campaign insights.</li></ul>And if you’re struggling to make the most out of LinkedIn, you could always reach out to us. Social media marketing is kinda what we do!&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch with us to see how we can help!</a><h2>💎The SocialJems LinkedIn services!</h2>Let's be honest, trying to stand out on social media these days is like trying to find a needle in a haystack - bloody impossible (unless you work with us of course).&nbsp;😉We're the social media experts who know exactly how to make your profiles pop and turn those scrollers into engaged followers. Here's how we can help:<h3>💎Content Creation</h3>Feeling overwhelmed and unseen by your ideal client? Let us craft engaging content that speaks directly to them. No more stressing over what to write or feeling like you're shouting into the void.<h3>💎Outreach And Networking</h3>Sick of those awkward cold pitches sliding into your DMs? We'll help you connect with the right people. Start meaningful conversations and turn cold leads into warm prospects.<h3>💎Engagement Support</h3>Want to boost those likes, comments, and shares? Let's get your audience truly engaged with your brand, yeah?<h3>💎LinkedIn Audits</h3>Your LinkedIn profile is the landing page for your business - let us ensure it's clear, concise, and irresistible.<h3>💎LinkedIn Profile Optimisation</h3>You can't polish a turd, but we can optimise your profile for maximum impact. A proper glow-up to attract your ideal clients.<h3>💎Full Management</h3>Want more freedom, family time, and leads? Hand over the reins to us.We'll handle your social media presence while you focus on your business, easy peasy.<h3>💎Social Media Marketing Strategy</h3>Fail to plan, plan to fail. Let's map out a killer strategy together. No more aimless posting - we'll ensure every update has a purpose, definite.<h3>💎Marketing Consultancy</h3>Need an expert team for a few months? We're your temporary marketing superheroes. You don’t have to stick around long-term, but we always love when you do!<h3>💎LinkedIn Training</h3>Learn how to really maximise LinkedIn for your business or personal brand. Our bespoke training will turn you into a social media savant.But why stop at LinkedIn? From crafting killer captions to scheduling posts at the perfect time, we'll make sure your socials are firing on all cylinders.Just follow the link below to find out more!👉&nbsp;<a href="https://socialjems.co.uk/services">https://socialjems.co.uk/services</a>

You’re going to want to hear about these LinkedIn updates, especially when it comes to your online presence. 

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LinkedIn changes and what it means for your presence!

So, what are we talking about in our May Newsletter?&nbsp;Let's talk social media updates, team updates and anything else we desire! First let's look at the latest news.<h2>💎 SOCIAL MEDIA UPDATES</h2><h3>LinkedIn</h3>🔷 Search for Collaborative articles directly from the Search bar.They are listed as a Content type when searching for posts. If you're looking for suitable ones to contribute to, also use the 'Date posted' filter to bring up the most recent ones as the fewer contributions that have already been made, the more visibility for you. But just be careful to choose ones for the categories you are aiming to get a badge for as there doesn't seem to be much benefit in a scattergun approach.This new feature seems to be at the expense of Articles and newsletters, the category for which has now disappeared.🔷 Company pages messaging upgradesMany pages have had the message function for around a year now, but it's now being made available to all pages. However, you can't display both the Message and Custom buttons at once anymore. You need to decide which is most important.It still seems that if you're not a follower of a page you can't message it. But there's no stand down time between following and being able to message.In the second change, it will soon be possible to message FROM company pages, not something available until now.🔷 Image link edit for page postsThis has been reported as new but some lucky people have had this for some time. Either way, it's worth knowing about.When you type or copy a link into a post, it brings through the image from the link and displays that at the bottom of your post unless you choose to add an image or video.This change allows you to swap the image attached to the link with one from your files – even a gif if you want – without losing the link itself.💎 ThreadsThreads has been around for over a year now and it's gone from strength to strength! If 18–34-year-olds are your demographic, it's definitely worth checking out.<h2>💎 SOCIALJEMS</h2>April was awesome.Which we're grateful for because awesome means we're busy! We've had new clients teaming up with us, and old clients asking for more services. It's great news, but we won't hide the fact it's been mental. Afterall, we're a small team (for now), but speaking of the team, let's see what Jem and Sarah have been up to.JEM!Jem met with the lovely Amy and Abbie for a spa day, she loved spending the day with her tribe as she says “your vibe attracts your tribe” and she finds spending the day with other strong confident amazing women she admires so powerful.<figure class="image"><img src="/uploads/image_a1ba4ffd2d.png"></figure>Jem is also going to be heading to Bulgaria for a week leaving Sarah in charge! She's been busy with the Summer SocialGames that will be held at Mad Frans in Leeds on the 6th June. We've taken on another two clients and she's even working on offering website services and coaching on a larger scale. Go Jem!<figure class="image"><img src="/uploads/image_6b5e1153e1.png"></figure>SARAH!Sarah's going to be in charge while Jem's away and she's excited and happy Jem is taking a break. Sarah's also currently house hunting to buy her first house and we're all really proud of her. You've got this, Sarah!<h2><img src="/uploads/image_3c30bd505f.png"> 💎 AND THAT'S A WRAP!</h2>Thanks for joining us on our latest newsletter and if you want to find out why we’re the best marketers to work with, check out our latest blog.<a href="https://socialjems.co.uk/blog/ready-to-sparkle-in-the-digital-world-the-benefits-of-partnering-with-us">Just click here.</a>Don’t miss out!We’ll be updating you on the world of marketing along with social media updates, so if you don’t want to miss out, make sure you’re following us.<a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a> <a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a> <a href="https://www.facebook.com/SocialJems/">Facebook</a>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.Just contact us and ask to be signed up!

Welcome to May, you've survived another month! Think we all deserve a treat, or a medal.

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May Newsletter: Surviving May and Social Media Updates 

In the world of business, marketing is crucial for success. So, you know the deal – reaching your people, getting your name out there, and raking in those sales, it's all part of the game. However, the world of marketing can be daunting, especially when trends and technology are constantly changing!That's where partnering with a marketing agency like ours can make all the difference, we find your digital sparkle…<h2>Expertise and Experience</h2>We totally get it – as a business owner, your time is like gold dust (and let's face it, there's never enough of it to go around!). That's where we come in. By entrusting your marketing efforts to us, you're not just saving time – you're reclaiming it!Imagine this: you're juggling a thousand and one tasks (Already sounding familiar, isn't it?) The last thing you need is to add "marketing guru" to your already overflowing plate. That's where we come in.We've got the skills, the know-how, and the experience to tackle even the trickiest of marketing challenges, leaving you free to focus on what you do best – running your business like the true boss you are!So go ahead, take that much-needed holiday, spend time with your family, or finally start that hobby you've been putting off. With us handling your marketing needs you can rest easy knowing that your brand is sparkling with SocialJems!<h2>Mistakes? No Sweat!</h2>Outsourcing your marketing to an agency may seem like an added cost, but trust us, it's a smart choice that pays off big time in the long haul.Picture it like this: you're gearing up for a marathon, and while you could totally go it alone, wouldn't it be way easier to have an experienced coach by your side, guiding you every step of the way? That's where we come in. (For the record, don't worry WE won't be physically running at any point! Phew!)<img src="/uploads/image_4ce74b6e22.png">With us, you're not just hiring a bunch of people in suits with a cookie-cutter marketing plan and calling it a day. You're enlisting a team of seasoned pros with many years in the industry, achieving many things within their professional career.Now, let's talk about mistakes. We get it – nobody likes making 'em, especially when it comes to something as public as your online presence. But here's the thing: with us in your corner, you can afford to slip up every now and then without breaking a sweat. Why? Because we've got your back, that's why.Think of us as your safety net, your security blanket, your guardian angels of marketing. We'll help you navigate the world of online advertising, social media, and websites. With our expertise, we can spot potential pitfalls from a mile away and steer you clear of disaster before it even has a chance to rear its ugly head.So, whether you're struggling to find your voice on social media, struggling to get your head around SEO, or just feeling overwhelmed by the sheer enormity of it all, remember we're here to help. We'll work tirelessly behind the scenes to ensure that your marketing efforts don’t just work but leave an impact.At the end of the day, outsourcing your marketing to an agency like ours isn't just about saving time or money (although it definitely does both of those things) It's about levelling up your game, reaching new heights, and unleashing your brands full potential in the world. So why wait? Let's make some marketing magic together!<h2>We're Your Wingwoman (and Men)</h2>We're more than just a marketing agency – we're your partners in success! We're here to provide guidance and support every step of the way. Whether you have questions about a campaign or need advice on a strategy, we're always just a call or email away.But here's the thing – we're not just here to tell you what to do. We're here to show you the why behind our recommendations, too. We believe in transparency and honesty (because let's face it, life can be 'lifing' sometimes!), and we'll always take the time to explain the hows and whys behind our suggestions, so you can feel confident in our approach.<h2><img src="/uploads/image_30706af1a6.png"> One Size Does NOT Fit All</h2>We understand that each industry is unique, and so is each business. That's why we take a customised marketing approach, creating our strategies and tactics to meet your specific needs and goals. There's no one-size-fits-all solution when it comes to marketing, and we'll work closely with you to develop a plan that's right for you and your business.Picture this: you're a small business owner with big dreams. You've poured your heart and soul into building your brand from the ground up, and now you're ready to take things to the next level. But where do you start?That's where we come in. We're here to roll up our sleeves, dive deep into the nitty-gritty of your business, and develop a custom-tailored marketing plan that's as unique as you are!So, how do we do it? It all starts with a little phone call. We'll sit down with you, grab a cup of coffee (or tea, or whatever your beverage of choice may be), and have a good old-fashioned brainstorm. We'll pick your brain, ask all the right questions, and really get to know you and your business inside and out.From there, it's all about strategy. We'll take everything we've learned about you and your business and turn it into a rock-solid marketing strategy that's tailored to achieve your specific goals. Whether you're looking to increase awareness, drive traffic to your website, or boost sales, we've got the skills, the know-how, and the creativity to make it happen.Remember, we're in it for the long haul! We'll stick by your side every step of the way, providing ongoing support and guidance to help you navigate the ever-changing world of marketing.So, if you're ready to take your business to the next level with a custom-tailored marketing approach that's as unique as you are, then look no further than SocialJems. We're here to make your marketing dreams a reality, together, one step at a time!<h2>Our Services</h2>We are SocialJems, where your business's success is our top priority! We're not just your average run-of-the-mill marketing agency – we're your partners in crime, your ride-or-die squad, your secret weapon for brand domination! We offer a broad range of marketing services to help you achieve your business objectives.First up, we've got full management and marketing consultancy. Translation? We'll take the reins on all things marketing so you can focus on what you do best – running your business like a boss. From creating campaigns to slaying the social media game, we've got the skills, the know-how, and the street cred to make your brand shine bright like a diamond!But wait, there's more! We've also got graphic design and content creation up our sleeves. Need a logo that'll make your competitors green with envy? Boom, we've got you covered. Want to wow your audience with eye-catching visuals and witty content? Consider it done. Our team of experts are ready to whip up some fabulous content that your audience is just going to love.<img src="/uploads/image_b837fb6077.png"><h2>Who We Are</h2>We're not your typical marketing agency. We're fun, and friendly, like to have a giggle while getting marketing done. But hey, don't let our laid-back attitude fool you – we're dedicated to results for our clients. Because let's face it, life's too short to take ourselves too seriously, can I get an amen!?But here's the thing: we're real people, just like you. We've got hopes, dreams, worries, and aspirations – and we think it's important to show that side of ourselves to you as our clients. After all, building genuine relationships is what it's all about, right?That's why we believe in getting to know you and your business on a personal level. We want to hear your story, understand your goals, and share in your successes (and maybe even your failures too – hey, nobody's perfect and we love that!). Because at the end of the day, we're not just here to be your marketing agency – we're here to be your partners in success! And we want your business to achieve its goals as much as you do!So, if you're ready to take your business to the next level with a marketing agency that's as fun and friendly as it is professional and reliable, then look no further than us.&nbsp;<h2>Emphasis on Authenticity and Partnership</h2>At SocialJems, we believe in authenticity, both in our approach to marketing and in how we do business. We're not here to be a yes-man (or woman) or to tell you what you want to hear. We're here to give you honest, straightforward advice and support that will help your business thrive today and tomorrow.Partnering with a marketing agency like ours can provide you and your business with a wide range of benefits, You get all the smarts, tools, and time-saving tricks without the stress.&nbsp;Whether you're a small startup or a large business, parenting up with us can help you unlock your business's full potential!So why wait?Drop us a message today and let's take your business to new dazzling heights together!

In the world of business, marketing is crucial for success. So, you know the deal – reaching your people, getting your name out there, and raking in those sales, it's all part of the game.

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Ready to Sparkle in the Digital World? The Benefits of Partnering with Us!

Welcome to April, you’ve survived another month! Think we all deserve a treat, or a medal.So, what are we talking about in our April Newsletter?Let’s talk social media updates, team updates and anything else we desire! First let’s look at the latest news.&nbsp;<h2>💎&nbsp;SOCIAL MEDIA UPDATES</h2>LinkedInWhat’s new in the world of LinkedIn?You might have already heard the news that LinkedIn will now be testing out short-form videos on the platform. But whether it will stick around is a different question. Just like the birth and exit of LinkedIn stories, they’ll be testing out these videos to see if they’re worth keeping around or not.&nbsp;What do you think to the short-form videos?&nbsp;<img src="https://cms.socialjems.co.uk/uploads/thinking_think_about_it_b57403afbb.gif" alt="thinking-think-about-it.gif">Instagram&nbsp;A new feature for carousel posts is coming to LinkedIn! Top of FormNow, you can tag specific images or videos with numbers in your comments.&nbsp;Simply add "@3" before your message to comment on the third picture, for example. Your comment will then show up next to a thumbnail of that precise image. It's a smart move to boost engagement and clear up any confusion.<img src="https://cms.socialjems.co.uk/uploads/home_alone_what_else_is_new_35909e15a9.gif" alt="home-alone-what-else-is-new.gif"><h2>💎&nbsp;SOCIALJEMS</h2>March was mental.&nbsp;Which we’re grateful for because mental means we’re busy! We’ve had new clients teaming up with us, and old clients asking for more services. It’s great news, but we won’t hide the fact it’s been mental. Afterall, we’re a small team (for now), but speaking of the team, let’s see what Jem and Sarah have been up to.<h3>JEM!</h3>Jem has been on fire! (Not literally of course). But she’s been smashing sales calls and talking to potential clients, landed new clients, and of course always making time to talk to our current clients -whether it’s work related, or they just want a chat.&nbsp;She’s getting better at actually putting down the laptop and not working 7 days a week. Spending time with her partner Josh and her awesome son Charlie.&nbsp;You can’t live to work. You work to live.<img src="/uploads/image_b14065ecbe.png" alt="A person smiling at a table with a child and a person

Description automatically generated">SARAH!&nbsp;Sarah took some time off from posting on LinkedIn and was more of a hide-behind-the-laptop for a few weeks.&nbsp;When she wasn’t creating content for clients, she was out seeing friends and family. Joe’s uncle and aunt (let’s face it they are her aunt and uncle too) came up to visit and wanted to meet some of her friends.&nbsp;Oh, and Sarah is a bit gutted, because she’s only a month ahead on her clients, she normally likes to be at least two months ahead.&nbsp;<img src="/uploads/image_2f24174600.png" alt="A group of people sitting at a table

Description automatically generated"><h2>💎&nbsp;THERE’S MORE!</h2>Our team is growing. We can’t say more on this yet, but we will have a new person joining the team to create content, and we’re excited to have them onboard!&nbsp;Thought we were finished? Not quite…We also have a team member who has been working behind the scenes with us for a while, we’ve not introduced them yet and whilst they might work in the background we want to put them in the foreground finally, especially with how much they do for us. But we’ll be sharing more about them soon!So, there you have it. Two more people in the SocialJems club!&nbsp;Jem and Sarah will be working with them to offer support and training, and of course to make sure they feel supported and enjoy working here.&nbsp;More to follow, so watch this space!&nbsp;&nbsp;<img src="https://cms.socialjems.co.uk/uploads/shhh_zip_my_mouth_99edc1c3e7.gif" alt="shhh-zip-my-mouth.gif"><h2>💎&nbsp;THE ULTIMATE NETWORKING EVENT!</h2>18th April!It’s happening THIS MONTH!&nbsp;Are you going?&nbsp;Sponsored by&nbsp;<a href="https://www.maintechrecruitment.co.uk/">Maintech Recruitment</a>, this networking event is perfect for professionals who want to network and have fun too.Imagine a bit of bowling whilst talking business! We find the best way to network is by having fun and building relationships.&nbsp;Here’s the link to the ULTIMATE LINKEDIN NETWORKING EVENT!&nbsp;<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator">https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator</a><img src="/uploads/image_c5673091bf.png"><h2>💎TIPS FOR INSTAGRAM!</h2>If you missed our latest blog post, then oh boy do we have some tips for you! (Yes we said oh boy!)&nbsp;If you’re looking to boost your followers account on Instagram, then check out the blog&nbsp;<a href="https://socialjems.co.uk/blog/unleash-your-insta-potential">here</a>.And if you have any areas, you would like us to cover, then let us know!&nbsp;<h3>LIMITED SPACES AVAILABLE!</h3>Need someone to point a gun at your head?&nbsp;Well, we don’t do that here, at least not with guns. (Finger guns, maybe.)&nbsp;But we will hold you accountable.We’ll give you the push you need when you just want to hide.&nbsp;We’ll help you create a marketing strategy; we’ll help you BOSS being online.&nbsp;There’s a lot of ways we can and will help, but it all depends on what you need.&nbsp;If you’re looking for support and someone to talk to about boosting your social media presence, then get in touch!&nbsp;Now we're offering these Social Sizzle shizzle sessions for the grand total of....£75+VAT! Which we personally think is a damn good offer!&nbsp;We can only hold 5 of these sessions per month, so don’t wait too long. &nbsp;Jem is ready and waiting for your call!Sarah will be ready and waiting for your call after 11am, you don’t want to see a grumpy Sarah. &nbsp;And Sarah has also offered to do this whilst dressed as a shark if that tempts you.&nbsp; <img src="/uploads/image_5cd0c7f1b5.png" alt="A couple of women posing for a picture

Description automatically generated"><h2>💎&nbsp;AND THAT’S A WRAP!</h2>Thanks for joining us on our latest newsletter, this month we’ll also be releasing a blog on why we’re the best marketers to work with!We’ll leave you with one question, which platforms would you like more marketing tips and tricks on?

Social media updates, Networking events, and welcoming you to April.

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April Newsletter

Hey Insta-enthusiasts!Are you ready to boost your follower count and become the next big business on Instagram?Whether you're an aspiring influencer, a developing business, or just someone who wants to up their social media game, we’ve got some juicy tips to share with you on how to boost your follower count in 2024.<h2>What is Instagram and how can I use it for my business?</h2>Instagram is a popular social media platform with over a billion users. (Yes, you've read that right...1 BILLION users!) That's not too far off the whole population of China!<img src="/uploads/image_7575c467df.png">Don't be mistaken, Instagram is not just a platform for posting pet pictures and cocktails (although we're all guilty of it, even us!). Businesses can also use Instagram to increase their reach and convert followers into loyal customers for life. In this blog, we will explore the different ways that businesses can leverage Instagram to their advantage.<h2>Ready to take your Insta-game to the next level? Let's do this!</h2><ul><li>Content is King (or Queen): Alright, the truth is– nobody is going to follow you if your content is as bland as plain and repetitive. Change things up! Post high-quality photos, eye-catching graphics, reels that tell a story and evoke emotions, or simply stop the scroll.</li><li>Consistency is Key: Imagine following someone who posts once in a blue moon. Feels pretty pointless, right? Keep your followers engaged by sticking to a consistent posting schedule. Whether it's once a day or three times a week, find a frequency that works for you and stick to it like glue.</li><li>Engage, Engage, Engage: Social media is all about, well, being social! Don't just sit back and expect followers to come to you – go out and engage with them. Respond to comments, like photos, and follow accounts that align with your interests. The more you engage, the more likely people are to notice you and hit that follow button. Don't post and ghost!</li><li>Hashtag Like a Boss: Ah, hashtags – the secret ingredient of Instagram growth. Use them wisely and strategically. Research trending hashtags in your niche and sprinkle them liberally throughout your posts. But remember, quality over quantity. Don't go overboard with a million hashtags that make your caption look like a busy mess!</li><li>Collaborate and Conquer: Two creative minds are better than one, right? Partner up with other Instagrammers in your niche for collaborations, shoutouts, or even joint giveaways. It's a win-win situation – you get exposure to their followers, and they get exposure to yours. Plus, it's a great way to make new connections within the Instagram community.</li><li>The Power of Stories and Reels: Instagram Stories and Reels are all the rage these days, and for good reason. They're fun and engaging and give your followers a peek behind the curtain of your life or business. Get creative with polls, quizzes, and stickers to keep your audience entertained and coming back for more.</li><li>Optimise Your Bio: Your Instagram bio is like your virtual business card – make it count! Use clear, concise language to tell people who you are, what you do, and why they should follow you. Don't forget to include a call-to-action that encourages visitors to hit that follow button – because sometimes, you just gotta ask!</li><li>Stay Authentic: Last but certainly not least, always stay true to yourself. Authenticity is like catnip for Instagram followers – they can sniff out a fake from a mile away. So don't be afraid to show your true colours, quirks, and all. After all, there's only one you, and that's your superpower.</li></ul><figure class="image"><img src="/uploads/image_4b21dbdaeb.png"></figure><h2>What posts work on Instagram?</h2>We've provided some insight into how users and businesses are engaging with Instagram, but it's essential to stay updated with the latest developments and shifts in user behaviour to use this platform to the max!<ul><li>Reels Reel-y Work: Short-form videos have become increasingly popular on Instagram, especially with the introduction of features such as Reels. Users are creating and consuming quick, entertaining videos that showcase their creativity, humour, or expertise.</li><li>Omg, I can so relate!: Authenticity remains a key trend on Instagram, with users gravitating towards content that feels genuine and relatable. This includes behind-the-scenes glimpses, posts about staff, and user-generated content that humanises brands and creators.</li><li>Time for a story: Instagram Stories continue to be a dominant trend, providing users with a platform to share temporary, in-the-moment content. Businesses and influencers use Instagram stories for announcements, promotions, and interactive features like polls and quizzes.</li><li>Small Communities and Influencers: Niche communities and micro-influencers have gained traction on Instagram, offering highly engaged audiences within specific interests or demographics. Collaborating with influencers can be an effective strategy for reaching targeted audiences and driving authentic engagement.</li><li>Click on the link: Instagram has been expanding its e-commerce capabilities, allowing businesses to sell products directly through the platform. Shoppable posts, Stories, and Explore features enable users to discover and purchase products seamlessly within the app.</li><li>Long-Form Content and IGTV: While short and snappy content dominates, there's also a trend toward long-form video content, particularly with the growth of IGTV. Creators and businesses are exploring storytelling and educational content through longer videos, catering to audiences seeking that deeper engagement.</li><li>Social Causes and Activism: Instagram has seen a rise in social causes and activism being highlighted on the platform. Brands and influencers are using their platforms to raise awareness, advocate for social justice, and demonstrate their commitment to meaningful causes.</li></ul><h2>Want to get on the Instagram Explore page?</h2>Wondering what the Explore page even is?The Explore Page is like the TikTok for You Page. Instagram will decide what content to present on the page, and all of these will depend on a few factors.So, let’s look at the algorithm and how it decides on what content to show on your own Explore Page:<ul><li>Posts with high engagement</li><li>Accounts you follow.</li><li>Content that people you follow engage with</li></ul>Types of posts you engage with:Getting on the explore page will of course lead to more engagement, reach, and more followers. It’s a great way for organic growth and to build up a loyal audience.<figure class="image"><img src="/uploads/image_9af90a628f.png"></figure><figure class="image"><img src="/uploads/image_af6501a92b.png"></figure>More engagement, more reach, more followers. And more conversations, providing you include the right CTAs.It provides a treasure trove of opportunities for anyone looking to grow on Instagram and who doesn’t want that?<h3>So, here are 3 ways to make It onto the Instagram Explore Page:</h3><ol><li>Make your content engaging! Just like any social platform, the more engaging your content, the better chance you have of getting seen. This means you need to make your content as engaging as possible.</li><li>Network and build relationships. The Explore Page is designed to drive first-time interactions between users and creators.</li><li>Engagement and Interaction. We always shout about the importance of engagement, well get ready for another reminder! Interacting with your current community signals to the algorithm that your audience sees your content as valuable.</li></ol>If you're struggling to build up your network or create engaging content, then it might be worth having a chat with us.<h2>So, there you have it, guys!</h2>Our top tips for boosting your Instagram followers this year.Remember, Rome wasn't built in a day, and neither is a massive Instagram following. But with a little patience, persistence, and keeping true to yourself, you'll be well on your way to Insta-fame in no time.Happy gramming!<h2>Still want more?</h2>We’ll be covering tips on going live on TikTok on our socials soon, don’t want to miss out? Make sure you’re following us.<a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a> <a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a> <a href="https://www.facebook.com/SocialJems/">Facebook&nbsp;</a>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.&nbsp;Just contact us and ask to be signed up!&nbsp;&nbsp;

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