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We're diving into LinkedIn's latest developments - they're testing vertical short-form videos, plus we'll be sharing what's been happening across the platform. We've also got the latest on Instagram's DM updates and a brilliant guide that'll help you grow your TikTok following. And since you love keeping up with our team news, we've got some fantastic updates to share with you too!&nbsp;<h2>💎 LinkedIn Engagement Continues to Rise</h2>Let's talk about what's going on with LinkedIn.&nbsp;The numbers are up, and the platform's seeing more activity than ever. But we need to look beyond the surface-level metrics to understand what's actually happening.LinkedIn has evolved from a basic CV database into a genuine professional social network.💎 More professionals engaging in genuine industry discussions&nbsp;💎 Specialist communities forming around specific sectors&nbsp;💎 Higher quality content being shared consistently&nbsp;💎 Growing engagement in focused professional groupsThe platform has positioned itself as a vital professional networking tool.What matters here is how you're using it. If you're not seeing this level of engagement, it might be time to reassess your approach. And if you’re struggling with LinkedIn, we can help.&nbsp;😉&nbsp;<img src="/uploads/image_e9d8e8af57.png" alt="A pink background with yellow text

Description automatically generated">But that’s not all from LinkedIn…<h2>💎 LinkedIn’s Professional Short Videos</h2>LinkedIn is testing vertical short-form videos.&nbsp;Here's what's actually happening:💎 A vertical video feed is being tested, similar to TikTok and Instagram&nbsp;💎 The feature aims to capture younger professionals' attention&nbsp;💎 It's part of LinkedIn's push to stay relevantYoung professionals are already using TikTok to discuss workplace culture and career advice - LinkedIn clearly wants a piece of that action.<img src="https://cms.socialjems.co.uk/uploads/cop_watch_camera_man_79017b5366.gif" alt="cop-watch-camera-man.gif"><h2>💎 Instagram's DM Update</h2>Instagram's making it easier to handle those overflowing DMs with some new inbox upgrades.💎 New message request filters to sort through different account types&nbsp;💎 Separate folder specifically for story replies&nbsp;💎 Options to filter messages from creators&nbsp;💎 Dedicated space for verified account messages💎 Business account message sorting&nbsp;💎 Better organisation for messages from accounts you followThe update seems particularly useful for anyone managing multiple conversations or dealing with high message volumes. Story replies won't get lost in the general inbox anymore, and finding messages from specific account types becomes much more straightforward.These changes should make it easier to engage with followers without drowning in message requests.<img src="/uploads/image_0ffcd9fdb8.png" alt="A colorful megaphone with a white logo and colorful balls

Description automatically generated">💎 A Straightforward Guide to Growing Your TikTok FollowingLooking to grow on TikTok but not sure where to start? Whether you're just beginning or looking to level up your content, here's a breakdown of what's actually working on the platform right now.💎 Sort your profile out - pick your niche (like #BookTok), decide on your content style, and write a bio that shows who you are💎 Get to grips with platform features - mix up content with Stitches, POV videos, CapCut templates, Duets, and "Get Ready With Me" videos💎 Keep at it - aim for 1-3 posts daily&nbsp;💎 Think bigger - adapt your TikTok content for YouTube Shorts and Instagram Reels💎 Get stuck in with engagement - reply to comments, chat with other creators, and join discussions in your niche💎 Keep an eye on trends - follow similar creators for ideas and spot new trends early💎 Give new things a go - try making original sounds or starting your own challenges💎 Team up - work with other creators on joint videos or live sessionsTikTok favours creators who understand how it works. Using scheduling tools can help manage the workload, so you can focus on what matters - making brilliant content.<img src="/uploads/image_ebbe7eb1d5.png" alt="A couple of women posing for a picture

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Description automatically generated"><h2>💎 What We've Been Up To…</h2><h3>Starting with Jem!</h3>Being a business owner never really comes with set hours, but Jem's been testing out a new approach to work-life balance. Rather than falling into the always-on trap, she's switched to longer weekdays so she can actually put the laptop down at weekends.And it's paying off. Between exploring castles and old ruins with Charlie and Josh (plus those essential dog walks) and catching Venom at the cinema (those recliner chairs though...), she's been coming back to work seriously refreshed.Speaking of work, let's talk about how she's been crushing it lately.&nbsp;Not only is the client content absolutely flying, but she's managed to land three new clients in just one week. Yes, you read that right - three new clients!<img src="/uploads/image_cdaf2d3eb7.png"><img src="/uploads/image_e4ac3a16fa.png" alt="A person standing in front of a stone wall

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Description automatically generated"><h3>💎 What's Going On With the Morgenmuffel</h3>Big changes for Sarah this month - she's turned 34 and officially stepped onto the property ladder. Nothing quite like getting those house keys, is there?When she's not creating content for clients, Sarah's been embracing life offline. Between catching up with friends and heading to concerts, she's even ventured into her first hot pot experience (and loved it, naturally).&nbsp;Though we should mention she's still trying to convince everyone it's beach weather - despite her friends firmly disagreeing. Some things never change.Behind the scenes, she's been working her magic on new social media strategies and blog content for our clients. While you might not see her posting as much personally, trust that she's channelling all that creative energy into crafting brilliant content for our clients.Looks like 34 is already shaping up to be quite the year.<img src="/uploads/image_2cd2c5906d.png" alt="Two women taking a selfie

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Description automatically generated"><h3>💎 Sarah has a new member of the family!</h3>What a difference love makes! Sarah (aka Twinnie), has some exciting news to share that comes with four paws and the sweetest face imaginable!Say hello to Luna, the newest addition to the family. Her story will melt your heart - she was found wandering the streets, with no family and no home to call her own. Just a beautiful soul looking for somewhere to belong.When Sarah and Bryan spotted her, there was no question about what needed to be done. They brought her home, hoping she'd get along with their existing pack. And guess what? She fit in perfectly, as if she'd always been part of the family!<img src="/uploads/image_f2281efe8e.png" alt="A collage of a dog

Description automatically generated">This photo shows Luna before and after, the transformation is absolutely incredible. From the first photo when they found her, to now... just look at that happy face! It shows what love, care, and a forever home can do.For all the dog lovers out there, watching a rescue pup flourish like this is something special. Luna's journey from street life to beloved family member is exactly the kind of happy ending we love to see.We’re all animal lovers here, so we wanted to share this happy news!<h3>💎 Cath's Journey</h3>Talk about hitting the ground running! Since joining the team, Cath has absolutely smashed it and brought something special to SocialJems. Anyone who knows Jem and Sarah understands their feelings about admin (let's just say it's not their favourite thing), but Cath? She's a pro at it!With her amazing organisational skills, she's keeping everything running smoothly behind the scenes. But what we really love, is how perfectly she fits into the team dynamics. Her enthusiasm for the parts of the job that others might shy away from is genuinely refreshing!At SocialJems, while paying bills is important (because let's be real, we all need to eat!), there's something more special happening here. It's about loving what you do and who you do it with. We spend so much of our lives working, so finding joy in it makes all the difference.Cath gets this completely - she's not just doing a job; she's bringing her whole self to it and that's exactly what makes our team tick. Keep crushing it, Cath - you're absolutely smashing it!<img src="https://cms.socialjems.co.uk/uploads/cheering_wow_6d857ff02f.gif" alt="cheering-wow.gif"><h2>💎 The final stretch of 2024!</h2>Can you believe we're already talking about our next newsletter being the last one of 2024? And the final one before Christmas too! Seriously, where has this year gone?&nbsp;Speaking of planning... if 2025 is already on your mind (and let's face it, it should be), we're here to support you with all things marketing. Whether you need help with:&nbsp;💎 Engaging blogs and newsletters&nbsp;💎 Scroll-stopping social media content&nbsp;💎 Lead generation strategies that actually work💎 Website design that converts&nbsp;💎 Social media training for your team&nbsp;💎 Building your brand's reputationWhatever you need, just drop us a message. We're always excited to chat about how we can help take your business to the next level.And before we go, we've got to ask the burning question...Have you sneakily put up your Christmas decorations yet? No judgment here!&nbsp;😉<img src="/uploads/image_c28149ba75.png" alt="A person with a picture of her

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We've got an exciting roundup for you this month, packed with all the social media updates you need to know about. 

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TikTok Growth Tips, LinkedIn's New Feature & Instagram DM Hacks

This ghostly revelation affects a whopping 930 million users worldwide, turning their professional posts and profiles into a haunted training ground for AI algorithms. While European users are protected by the silver bullet of stringent data regulations, the rest of us are left to fend off these data vampires ourselves.&nbsp;LinkedIn promises an opt-out feature, but like a zombie's bite, the damage to past data can't be undone. As the digital world becomes increasingly riddled with AI ghouls and data-hungry monsters, users must decide if the treats of advanced features are worth the tricks played with their personal information.&nbsp;And yes, we’re making this blog a Halloween SocialJems special!!!<img src="/uploads/image_6439cbb16b.png" alt="A person in person clothing and a web with text

Description automatically generated with medium confidence">As we creep closer to Halloween, LinkedIn's pulled a trick that's given us quite a fright! They've gone and done it again, haven't they? This time, they're using our posts and profiles to train their AI. And guess what? They didn't even bother asking first.&nbsp;<h2>💎The Bone-Chilling Discovery</h2>On 18th September 2024, LinkedIn users started noticing something sinister lurking in their settings. The platform had quietly begun training its AI on user data without so much as updating its terms and conditions. Talk about a ghost in the machine! This devilish move affects a staggering 930 million users, essentially turning them into unwitting AI trainers overnight.&nbsp;<h2>💎The Witch's Brew of AI Features</h2>LinkedIn's been brewing up some wickedly clever AI features for its premium users. Sounds like a treat on paper, doesn't it? But here's the trick, they've been using our data to make these AI models smarter. Everything from our personal info to those carefully crafted posts about how much we love our jobs is being fed into the AI cauldron.<img src="https://cms.socialjems.co.uk/uploads/passions_hecuba_cffbf094f6.gif" alt="passions-hecuba.gif">These AI features include:<ol><li>AI-powered writing suggestions</li><li>Personalised job recommendations</li><li>Enhanced search capabilities</li><li>Automated profile summaries</li></ol>While these features might seem like magic, the dark truth is that they're powered by our own data, harvested without our explicit consent.<h2>💎The Vampire's Confession</h2>The company has owned up to it, saying they'll update their terms of service on 20th November. But it's a bit late for that, isn't it? It's like trying to put a vampire back in its coffin after sunrise. They've admitted to using users' data to train AI without consent, and while they're offering an opt-out for future training, there's no way to exorcise past data use.&nbsp;According to LinkedIn's "LinkedIn and Generative AI (GAI) FAQs," the platform claims it aims to minimise personal data in AI training datasets, using privacy-enhancing technologies to redact or remove personal information. However, the fact remains that this data collection began without users' knowledge or consent.<h2>💎UK Users: A Last-Minute Spell of Protection</h2>Now, if you're in the EU, EEA, Switzerland, or the UK, you're safe from this data-draining curse. LinkedIn's promised not to use your data for AI training. This geographic distinction highlights the stark contrast between European data protection standards and the less regulated landscape elsewhere.LinkedIn has now suspended its use of data from UK users for training its AI models. This decision came after the UK's Information Commissioner's Office (ICO) cast a protective charm. Stephen Almond, the ICO's Executive Director, proclaimed: "We are pleased LinkedIn has acknowledged the concerns we raised about the use of UK users' data in training generative AI models."This eleventh-hour enchantment means UK users join their European counterparts in being shielded from LinkedIn's data-harvesting curse. It's a powerful reminder that sometimes, the right incantation (or regulation) can keep even the most persistent data vampires at bay.<h2>💎Warding Off the AI Ghouls: Your Digital Exorcism Kit</h2>There are sacred rituals to protect yourself from this data nightmare. Here's your digital exorcism kit to banish LinkedIn's AI ghouls:<h2>&nbsp;💎Disable LinkedIn's Generative AI Data Usage (No garlic needed!):&nbsp;</h2>🦇On desktop:&nbsp;Summon your profile avatar &gt; Conjure Settings &amp; Privacy &gt; Chant "Data Privacy" &gt; Invoke "Data for Generative AI Improvement" &gt; Flip the unholy toggle🦇On mobile:&nbsp;Tap your profile avatar (careful, it might bite!) &gt; Whisper "Settings" &gt; Mutter "Data Privacy" &gt; Enchant "Data for Generative AI Improvement" &gt; Perform the sacred toggle flip🦇Unearth Your LinkedIn Data (Crystal ball not included):&nbsp;Click your profile avatar &gt; Dig through Settings &amp; Privacy &gt; Uncover Data Privacy &gt; Exhume "Get a copy of your data"🦇Vanquish Your LinkedIn Data (Silver bullets sold separately):&nbsp;&nbsp;Fill out the sacred deletion request form on LinkedIn<img src="/uploads/image_fc1184a68f.png">Remember, this digital exorcism only prevents future hauntings. Any data they've already spirited away? Well, that ghost has left the haunted house.LinkedIn swears by its dark arts of privacy-enhancement, claiming to redact or remove personal information when using data to train its AI familiars. However, for members dabbling in AI-driven content creation, any information conjured up will linger in LinkedIn's digital crypt until you decide to stake it through the heart.Easy as pumpkin pie, right? But remember - this only stops LinkedIn from using your data going forward. Any data they've already nabbed? Well, that ship has sailed to the island of lost data.<h2>💎The Frankenstein's Monster of Data Usage</h2>What exactly is LinkedIn doing with this data? According to their FAQs, they're using personal information to improve AI-driven features. It's like they're building a Frankenstein's monster of professional networking!For instance, if you interact with an AI tool to draft a document, the system monitors your input and the suggestions it generates. Furthermore, LinkedIn tracks how users interact with its AI tools, such as their language preferences and feedback provided on suggestions.<h2>💎The Wider Web of AI Data Harvesting</h2>Of course, this whole situation has kicked up quite a beastly fuss. Some users are miffed, and rightly so. It's raised more questions than a Ouija board session about privacy and consent in the digital world.It's not just LinkedIn stirring this cauldron of controversy. This is part of a bigger trend in the tech world. Everyone's racing to build the cleverest AI, and our data's the secret ingredient in their witch's brew.Meta (Facebook and Instagram's parent company) and X (formerly Twitter) have pulled similar stunts. In fact, Meta recently admitted to using people's public posts to train AI models as far back as 2007. When these companies tried to implement similar practices in Europe, they faced significant backlash and had to backtrack due to stringent GDPR regulations.<h2>💎The AI Act: Europe's Silver Bullet?</h2>The European Union's AI Act is attempting to get ahead of these issues by setting ground rules for how AI systems can be used. This regulatory framework may be a harbinger of more stringent laws as lawmakers recognise the need to protect personal data from being used without consent in AI.The act specifically addresses these concerns by regulating high-risk AI applications and requiring transparency in data usage. It might be a sign of things to come elsewhere, too, as the world grapples with the ethical implications of AI development.<h2>💎The Haunting Question: Privacy vs Progress</h2>So, what's the takeaway from all this digital hocus pocus? Well, it's a spine-tingling reminder that in our digital world, our data's always up for grabs. Whether it's worth it for the convenience and features these platforms offer - that's for each of us to decide.As David McInerney, commercial manager for data privacy at Cassie, aptly put it, "Data is the new oil. When the data being sifted through contains personal information, that's where privacy questions come into play."&nbsp;<img src="https://cms.socialjems.co.uk/uploads/feel_freakyfriday_33b55d9463.gif" alt="feel-freakyfriday.gif"><h2>💎The Final Nail in the Coffin</h2>How do you feel about this? Let us know!As we approach All Hallows' Eve, let's hope that next year, the only surprises we get are treats, not tricks with our data. Happy Halloween, and may your data remain as secure as a vampire's coffin at high noon!<img src="/uploads/image_448aa8918a.png" alt="A cartoon of two women in clothing

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LinkedIn has revealed its latest trick: using millions of users' data to train AI without their consent. 

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LinkedIn's Spooktacular Surprise: Your Posts are Haunting AI Training Grounds

<h2>💎From Online Connections to Real-Life Friendships</h2>We love talking about the power of LinkedIn and the amazing relationships you can build there. Well, here's a perfect example!Our very own Jem recently caught up with Emma Devereux, and even joined the&nbsp;<a href="https://www.maintechrecruitment.co.uk/">Maintech Recruitment</a> team out for food! Emma and Jem have built a brilliant friendship over the years, and guess what? It all kicked off on LinkedIn!&nbsp;Still not convinced about the power of LinkedIn? Give it a try. You might just end up with some cracking new relationships you never thought possible.&nbsp;💡 Top Tip: Don't be shy about taking those online connections offline. Suggest a coffee meetup or a quick video call. It's amazing how a face-to-face chat can transform a LinkedIn connection into a genuine friendship.<img src="/uploads/image_5f1de8a9cf.png" alt="Two women taking a selfie

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Description automatically generated"><h2>💎Spotlight on: Charlotte Carter and Carter Bags</h2>Time for a quick shoutout to Charlotte Carter and her brilliant business,&nbsp;<a href="https://carterbags.com/">Carter Bags</a>! And no, this isn't a sponsored promotion - we just love celebrating great businesses and the awesome people behind them.Our Jem is absolutely chuffed with her new Carter bag. With all the travelling she does for work; it's been a game-changer.&nbsp;<img src="/uploads/image_f122a1b574.png" alt="A brown bag with a tag on it

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Description automatically generated"><h2>&nbsp;💎SocialJems Update: We're Growing!</h2>We're excited to say that SocialJems is absolutely smashing it!&nbsp;🎉Things have been buzzing lately, with more and more clients choosing to work with us. In fact, we're getting so many requests for new services that we've got something exciting in the pipeline...Drum roll, please...&nbsp;🥁We're planning a total revamp of our website! Keep your eyes peeled for that - it's going to be epic. We can't wait to show you all the new ways we can help your business shine on social media.Remember, whether you're a long-time client or just stumbled across us, we're here to help you navigate the wild world of social media. So don't be shy - get in touch if you need a hand!<img src="/uploads/image_41e71de229.png" alt="A website with a person's face

Description automatically generated"><h2>💎Saying Goodbye to Top Voice Badges</h2>You might have already heard the news, but LinkedIn have announced that they’re retiring the "Top Voice" badges for contributors to Collaborative Articles.&nbsp;Say goodbye to those shiny "Top Voice" badges.&nbsp;From October 8th, 2024, LinkedIn will officially retire the gold Community Top Voice badge. If you've got one, it'll disappear within 60 days of when you earned it.&nbsp;But why, LinkedIn, why?Now, you might be wondering why LinkedIn's decided to shake things up. Well, it turns out that not all that glitters is gold – or in this case, not all "Top Voices" are actually top experts.LinkedIn's been getting an earful from the community. Turns out, it's not easy to keep those high-quality standards when you're handing out badges automatically. Some users have been raising eyebrows at who's getting called an "expert".In LinkedIn's own words: "We've learned that it is challenging to maintain the highest quality standards for our Community Top Voice badges, as they are currently awarded automatically to contributors, and not manually awarded by our team."Here's where it gets interesting. These Collaborative Articles? They're AI-generated prompts that LinkedIn uses as a starting point. Then, they invite specific users to share their expertise on the topic.It's been a hit – there's been a 4x increase in weekly member contributions quarter-over-quarter as of March this year. But some sneaky users might have been using AI to generate their "expert" answers too.&nbsp;What does this mean for you?If you've been contributing to Collaborative Articles just for that shiny badge, you might want to rethink your strategy.&nbsp;But don't let that stop you from sharing your genuine expertise! Remember, it's about adding value, not collecting virtual stickers.So, keep sharing your knowledge, keep engaging with your network, and most importantly, keep it real. After all, true expertise shines through, badge or no badge!What do you think about LinkedIn's decision? Will it change how you engage with Collaborative Articles?<img src="https://cms.socialjems.co.uk/uploads/doodledate_adamo_e08f71058a.gif" alt="doodledate-adamo.gif"><h2>💎Keeping Up with Instagram's Algorithm</h2>What You Need to KnowTrying to keep up with the Instagram algorithm can feel overwhelming right? Well, it doesn’t have to be. Just like anything in life, social media is constantly changing and evolving. You find something that works and start to make progress, but then the goalposts move. And then they move again.We work in social media marketing, we're used to this, but we understand how it can be frustrating to be out of the loop.Which is why we want to provide some tips on how to utilise Instagram, keeping up with the algorithm, and growing your Instagram account.&nbsp;So, here are some tips to help you navigate Instagram's latest changes and make the platform work for you now, and in 2025.&nbsp;What's Changed?<ul><li>Original Content is Priority Instagram's algorithm favours fresh, original content over reposted or recycled material. This means it's more important than ever to create your own unique posts.</li><li>Instagram SEO Matters Keywords in your bio, captions, and even alt text are now crucial for discoverability. Instagram's search function has become more sophisticated, allowing users to find posts, profiles, and products based on these keywords.</li><li>Reels are Still Big Short-form video content, especially Reels, continues to be pushed heavily by Instagram. The platform's algorithm favours content that keeps users engaged, with views becoming one of the most important metrics.</li><li>Engagement is Key Posts that receive comments, shares, or saves are often given higher priority than those that only receive likes. The algorithm sees these as signals of valuable content.</li></ul>How to Make the Most of ItNow that we know what's changed, here's how you can adapt your strategy:<ul><li>Create Fresh Content Spend time regularly brainstorming new ideas. Show behind-the-scenes videos, launch new product teasers, or create Instagram-exclusive content that can't be found anywhere else.</li><li>Optimise for Search Review your bio and recent posts to ensure they include relevant, searchable keywords. Use natural language and make sure to add keywords to alt text for images.</li><li>Embrace Reels Post Reels regularly to stay in front of your followers. Use quick, eye-catching visuals that capture attention in the first few seconds to maximise views and engagement.</li><li>Encourage Interaction Create opportunities for conversation by asking questions in your captions. Use features like polls, quizzes, and question stickers in Stories to interact with your audience in real time.</li><li>Post at the Right Time Use tools like Later's Instagram Scheduler to track your custom best time to post and adjust your posting schedule accordingly. This simple optimisation can make a huge difference in your engagement and visibility.</li><li>Stay Adaptable The Instagram algorithm is always evolving. Follow key figures in the Instagram community for the latest updates and monitor your engagement metrics closely after any significant changes to the platform.</li><li>Focus on Views Create content that's designed to be watched all the way through. Whether it's a Reel or a Story, start with a hook that makes viewers want to stick around.</li></ul>Always remember…Keep it engaging, keep it authentic, and most importantly, have fun with it!<img src="/uploads/image_7e7d1d992e.png" alt="A diagram of a diagram

Description automatically generated"><h2>💎Team Update: Meet Our Newest SocialJems Star!</h2>Remember a while back when we hinted about a new team member joining us? Well, the cat's out of the bag (or should we say cats?) - it's time to introduce Cath!&nbsp;🐱We're over the moon to have Cath on board as our new VA and admin extraordinaire. With SocialJems growing faster than a TikTok trend, we needed another set of hands to keep everything running smoothly.Now, let's dish out some fun facts about Cath, shall we?First up, she's a proper cat lady - we're talking 12 feline friends! But that's not all... Cath's also expecting a little human of her own! Talk about a full house!&nbsp;🏠👶We're thrilled to have Cath joining our SocialJems family. Her skills are going to be a massive help as we continue to grow and take on new exciting projects.So, how about we show Cath some love? Drop a welcome message in the comments or give her a shout on our socials. Let's make her feel right at home in the SocialJems crew!Welcome aboard, Cath! We can't wait to see all the amazing things you'll bring to the team.&nbsp;🎊<img src="/uploads/image_9b6f21afc7.png" alt="A person taking a selfie

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Description automatically generated"><h2>💎Jem's Corner: Ups and Downs</h2>Our Jem's been busy as ever. She's been out and about, catching up with people left, right and centre. And let's not forget The Social Games event - what a blast that was!&nbsp;🎉As usual, she's been absolutely smashing it with calls and content. Jem's energy is something else, isn't it?But life's not all sunshine and rainbows, even for our superstar Jem. We've got some sad news to share.&nbsp;😢Bat Pig, aka Lenny, has unfortunately passed away. It's been devastating for Jem and the entire Bevan clan. Losing a furry family member is never easy, and Lenny was such a special little chap.We're sending loads of love to Jem and her family during this tough time.&nbsp;❤️A massive thank you to everyone who's been thinking of Jem and sending her gifts. Your kindness and support mean the world to her and to all of us here at SocialJems.<img src="/uploads/image_63dabdc13f.png" alt="A child sitting on a couch with two dogs

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Description automatically generated"><h2>💎What's New with Our Resident Morgenmuffel?</h2>Our Sarah's been on quite the rollercoaster lately.First up, the big news - Sarah's bought her first home! That's right, our girl's officially joined the property ladder. We're all over the moon for her.&nbsp;After months of refreshing the booking page like a woman possessed, Sarah's finally bagged herself a driving test slot. We're keeping mum on the exact date (wouldn't want to jinx it, would we?), but let's just say our fingers, toes, and everything else are firmly crossed.&nbsp;It hasn't all been celebrations, though. Sarah recently marked what would have been Joe's 39th birthday. A bittersweet moment, filled with memories and mixed emotions.&nbsp;While Sarah's been taking a breather from LinkedIn (and rightly so - mental health comes first!), don't think for a second she's been twiddling her thumbs. Our Morgenmuffel's been doing what she loves most – creating content.&nbsp;<img src="/uploads/image_205db5c897.png" alt="A person wearing sunglasses taking a selfie

Description automatically generated"><h2>💎Twinnie Tales: Sarah's Latest Adventures</h2>Time for a quick catch-up on our superstar Sarah, aka Twinnie!&nbsp;In true Sarah fashion, she's been working her socks off. No surprises there - our Twinnie's work ethic is legendary! But she's not just smashing her own tasks; Sarah's also taken Cath under her wing. Talk about a dynamic duo in the making! We can't wait to see what these two will accomplish together.Sarah's treated herself to an at-home sauna! That's right, our girl's bringing the spa experience to her living room. And let me tell you, she's loving every steamy second of it. Of course, Sarah's been keeping us all in the loop with some cracking photos. We're not jealous at all (okay, maybe a little).&nbsp;<img src="/uploads/image_a162eac49b.png" alt="A person in a pink raincoat

Description automatically generated"><h2>💎The Social Shizzle Session!</h2>Say hello to our Social Shizzle Sessions - the latest addition to our service lineup.&nbsp;We get it, not everyone needs constant hand-holding with their social media. Sometimes you just want a quick sanity check or a nudge in the right direction. That's exactly why we've created these one-hour power sessions. It's all about what YOU want to chat about.So, what's the deal with these Social Shizzle Sessions? Well, they're pretty flexible, to be honest. We've been helping clients in all sorts of ways. Maybe you want us to give your current social media a once-over, pointing out what's hot and what's... well, not. Or perhaps you're stuck in a rut, desperate for fresh content ideas? We've got you covered.Struggling to write posts that actually grab attention? We'll bring our top tips to the table. Feeling a bit lost and not sure where you're going wrong? Let's put our heads together and figure it out. You might just want to check you're on the right track before you dive in, or maybe you're totally new to this social media marketing malarkey and don't know your hashtags from your handles.And hey, sometimes you just need someone to bounce ideas off. We're all ears!Essentially, the Social Shizzle Session is your chance to pick our brains for a solid hour about anything social media related. It's like a power-up for your digital presence!Now, here's the catch - we're only offering 5 of these sessions each month. They're going faster than hot cakes, so if you want to give your social media a swift kick up the backside, you'd better get in quick!Don't miss out on your chance to turn your social media from drab to fab.&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> now and let's get your Social Shizzle Session booked in.&nbsp;<img src="/uploads/image_66798e3ba9.png" alt="A couple of women with text overlay

Description automatically generated"><h2>💎Supercharge Your Team's LinkedIn Skills</h2>Are your employees struggling to harness the full power of LinkedIn?&nbsp;🤔Let's face it, LinkedIn isn't just another social media platform - it's a goldmine for:💎Promoting your business💎Generating quality leads💎Expanding your professional network💎Building rock-solid brand trustDid you know we don't just offer online training? That's right, we can bring our LinkedIn expertise right to your doorstep!Imagine your team, gathered around, soaking up all our LinkedIn wisdom in person. No more dodgy internet connections or "sorry, I was on mute" moments. Just pure, undiluted LinkedIn mastery.Now, we'd love nothing more than to meet every single one of you face-to-face. But let's be real - we're not superheroes (yet). We do need to factor in travel time.So, if you're based in Yorkshire, you're in luck!&nbsp;Not in Yorkshire? Don't worry! We might still be able to make it work. Drop us a line and we'll see what we can do.Ready to transform your team into LinkedIn legends?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> today and let's chat about bringing our LinkedIn training to your turf!Remember, in the world of business, it's not just about who you know - it's about who knows you.&nbsp;<img src="/uploads/image_e12d85891e.png" alt="A person standing in front of a screen

Description automatically generated"><h2>💎The Social Games: Networking That's Actually Fun!</h2>No surprise here - The Social Games has been another big hit!&nbsp;Professionals from all over came together to network and have a blast. Because let's face it, networking doesn't have to happen in a stuffy meeting room - it can happen over a game of table tennis!&nbsp;🏓The Social Games continues to be a crowd-pleaser, so it's safe to say another event will be on the horizon. While we don't have a date locked in just yet, keep your eyes peeled for the next one. Trust us, you won't want to miss it!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507">https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507</a><img src="/uploads/image_1ebf2928c0.png" alt="A sign on a stand

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Description automatically generated">Thanks for your support!We’ll be updating you on the world of marketing along with social media updates, so if you don’t want to miss out, make sure you’re following us.<ul><li><a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a></li><li><a href="https://www.facebook.com/SocialJems/">Facebook</a></li><li><a href="https://www.tiktok.com/@socialjems1">TikTok</a></li></ul>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.Just contact us and ask to be signed up!<img src="https://cms.socialjems.co.uk/uploads/bear_byebear_03c5030c39.gif" alt="bear-byebear.gif">

Welcome to our October newsletter! We're buzzing to share some juicy tips about Instagram's algorithm and give you the lowdown on LinkedIn's top voice badges. But before we dive into all that, let's catch up on what's been happening at SocialJems.

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Instagram Algorithm Hacks, LinkedIn Says Bye to Top Voice Badge, and Our Social Shizzle Sessions!

Well, what if there was an easier way?And that’s what we’re here to talk about in our September blog.&nbsp;Join us as we transform how you network through the use of QR codes.<h2>QR Codes</h2>You know those funky square patterns that look like a barcode after one too many pints? Yeah, those. Turns out, they're absolute gold for networking events!<h2>Why QR Codes Are Your New Best Mate</h2>💎No more “I've run out of business cards": QR codes are like an endless supply of virtual cards.&nbsp;💎Bye-bye paper cuts: No more shuffling through a stack of cards like you're dealing at the local casino.💎Instant connection: People can scan and have your details in a hot second!&nbsp;💎Up your networking game: Some QR code generators let you track scans.💎Look proper techy: Nothing says "I'm with it" like whipping out a QR code. (Just don't actually say "I'm with it" out loud, for crying out loud.)<h2>How to QR Code Like a Boss</h2>Let's get you sorted with your very own QR code. First things first, hop onto one of those free online generators and create a code that links to your LinkedIn profile or contact info. Easy peasy, lemon squeezy!LinkedIn explains how to&nbsp;<a href="https://www.linkedin.com/help/linkedin/answer/a525286/using-a-linkedin-qr-code-to-connect-with-members">generate your LinkedIn QR code here</a>, but we’ll also outline how to do this here too:<ul><li>Open LinkedIn app</li><li>Tap your profile picture</li><li>Hit the QR code icon</li><li>Show off your shiny new QR code to everyone!</li></ul><h2>Want to create your own QR code?&nbsp;</h2>There are free online generators such as My QR Code, that will allow you to create your own. Interested?&nbsp;<a href="https://myqrcode.com/?gad_source=1&amp;gbraid=0AAAAADHgbSb-Ps4MF2QkNFbjnTSvBMd55&amp;gclid=CjwKCAjwuMC2BhA7EiwAmJKRrN7DtJKc6NR42BbWtpiC_ZazphJKZwhuVzUvS9NEUPVmhAm2tiv-ihoCbisQAvD_BwE">Click here to generate yours</a>.Now what?Now, once you've got your shiny new QR code, it's time to show it off. Stick it on your business cards, slap it on your name tag, maybe even get it tattooed on your forehead... Actually, scratch that last one. Let's not go overboard, eh?Or if you’re sticking to your LinkedIn code, just whip it out at the networking events and connect in seconds. It saves time and hassle searching for people with common surnames. We’re looking at you Mr Smith!&nbsp;<img src="/uploads/image_7dc33a9f39.png" alt="A screenshot of a qr code

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Description automatically generated"> &nbsp;Want to make your QR code stand out from the crowd? Some generators let you jazz it up with custom colours or even your logo. Go mental with it but remember - it still needs to be scannable. No point having a pretty code that doesn't work!Speaking of which, give your code a quick test run before you go live. Nothing's more awkward than whipping out your QR code at a networking do, only to find out it's about as useful as a chocolate teapot. A quick scan beforehand could save you from looking like a right muppet.<img src="/uploads/image_d150390932.png" alt="A brown teapot with a handle

Description automatically generated"><h2>LinkedIn Company Page</h2>LinkedIn, for all its networking prowess, has a rather glaring oversight: they don't offer QR code functionality for company pages. At least, not yet.&nbsp;But not to worry, we've got a workaround. Enter the humble QR code generator - a proper lifesaver in these situations.&nbsp;Of course, we're rather hoping LinkedIn will pull their finger out and add this feature for company pages in the future.&nbsp;<h2>Will they ever bring back the LinkedIn's Find Nearby Feature?</h2>First off, what the bloody hell is Find Nearby?It's like Tinder for networking, but without the awkward small talk about your favourite Netflix shows. This little feature lets you connect with other LinkedIn users in your immediate vicinity. No more fumbling with business cards or trying to spell out your complicated email address after one too many free drinks! Well, we should say one thing…this feature is no longer available!But we’re hoping they’ll bring it back, yes LinkedIn. We’re talking to you! Please bring this feature back!What do you think? Would you like to see the return of the Find Nearby feature?&nbsp;<img src="https://cms.socialjems.co.uk/uploads/bring_that_back_william_zabka_7758327bb2.gif" alt="bring-that-back-william-zabka.gif"><h2>Why QR Codes are the Bee's Knees for Networking</h2>So, why are QR codes are absolutely brilliant for your professional life?First off, these little square beauties are like your own personal marketing team. Slap them on your business cards, flyers, or even your PowerPoint presentations, and watch your network grow faster than a queue at the pub on a Friday night.But it's not just about quantity, is it? QR codes help you build a proper community of like-minded professionals. It's like having a VIP pass to the coolest club in town, but instead of overpriced drinks, you're getting quality connections.Now, let's talk convenience. No more fumbling with long, impossible-to-remember URLs. Just whip out your QR code, and potential connections can access your profile faster than you can say "LinkedIn". It's so easy, even your gran could do it (no offence to gran, of course).Here's another nifty bit: these codes work on pretty much any smartphone. Whether your new contact is team iPhone or team Android, they can scan your code without a hitch. It's like the Switzerland of the digital world - neutral and universally accepted.And for all you data nerds out there (no judgment, we love you), most QR code generators come with fancy analytics tools. You can track scans, devices used, and even where your code's been accessed. It's like having a crystal ball for your networking efforts!Give them a go, and watch your professional circle expand faster than your waistline after Christmas dinner.Remember, in the world of networking, it's not just about who you know - it's about who can scan you.&nbsp;So there you have it! QR codes: turning networking events into a game of real-life Pokémon Go since... well, since we decided it was a thing.<img src="https://cms.socialjems.co.uk/uploads/downsign_qr_code_2fbf27a3c7.gif" alt="downsign-qr-code.gif">

Ever been to one of those networking events where you're frantically trying to remember names, swap business cards, and not spill your drink? 

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QR Codes: Your Ticket to Networking Stardom (No Fancy Handshakes Required!) 

We'll explore the latest buzz around Instagram Stories and how it's shaping content strategies.&nbsp;And, as always, we'll catch you up on all the exciting developments and behind-the-scenes happenings with our team. Let's get into it!<h2>💎&nbsp; LinkedIn Reels</h2>LinkedIn has joined the short-form video trend with LinkedIn Reels. This feature is transforming how professionals share insights, showcase skills, and engage with their network. So, what makes LinkedIn Reels unique and how can you leverage them effectively?<h3>What Are LinkedIn Reels?</h3>LinkedIn Reels are short, vertical videos of up to 90 seconds. They offer a dynamic way to share professional content, from quick tips and behind-the-scenes glimpses to industry insights and company culture showcases.<h3>Why Use LinkedIn Reels?</h3><ol><li>Increased Visibility: Reels often receive more exposure in the LinkedIn feed compared to standard posts.</li><li>Engagement Boost: Short-form video content typically garners higher engagement rates.</li><li>Storytelling Opportunity: Reels provide a platform to share your professional story in a more personal, engaging format.</li><li>Skill Showcase: Demonstrate your expertise or company capabilities in a concise, visual manner.</li></ol><h3>Creating Effective LinkedIn Reels</h3>To make the most of this feature:<ol><li>Focus on Value: Provide actionable insights, tips, or information relevant to your industry.</li><li>Be Authentic: Show the human side of your professional life or business.&nbsp;</li><li>Use Captions: Many users watch without sound, so ensure your message comes across visually or through text overlays.</li><li>Optimise for Mobile: Remember that most viewers will be on mobile devices, so make text large and visuals clear.</li></ol><h3>Technical Tips</h3><ul><li>Use high-quality video and audio equipment when possible</li><li>Take advantage of LinkedIn's built-in editing tools</li><li>Experiment with different transitions and effects</li><li>Use relevant hashtags to increase discoverability</li></ul><h3>Measuring Success</h3>LinkedIn provides analytics for Reels, including views, likes, comments, and shares. Pay attention to these metrics to understand what content resonates with your audience and refine your strategy accordingly.LinkedIn Reels offers a fresh, engaging way to connect with your professional network. By creating valuable, authentic content tailored to the platform, you can enhance your professional brand, showcase your expertise, and expand your influence in your industry.As with any new feature, the key is to experiment, analyse, and adapt. Don't be afraid to try new ideas and see what works best for your unique audience on LinkedIn.And for a double win, these videos can be repurposed on your other channels such as&nbsp;<a href="https://www.tiktok.com/@socialjems1">TikTok.</a>&nbsp;<h2>💎&nbsp;Edit your scheduled posts</h2>Posting when your audience is most active can significantly boost engagement. However, the moment you're crafting your perfect LinkedIn post might not align with the optimal publishing time. This is where LinkedIn's post scheduling feature comes in handy.While third-party apps like Buffer offer scheduling capabilities, LinkedIn's built-in tool is often the most straightforward option. It allows you to schedule posts up to three months in advance.&nbsp;How to Edit Your Scheduled LinkedIn PostsThe platform has improved its functionality, and you can now edit your scheduled posts directly. This feature addresses a long-standing user request and makes managing your content much more convenient. Here's how to do it:<ol style="list-style-type:decimal;"><li>Navigate to your LinkedIn homepage</li><li>Click on 'Post' as if you're creating a new post</li><li>Look for and select the 'Drafts &amp; scheduled posts' option</li><li>Find the scheduled post you want to modify</li><li>Click on the three dots (...) next to the post</li><li>Select 'Edit post' from the dropdown menu</li><li>Make your desired changes to the post content</li><li>Click 'Save' to confirm your edits</li></ol>This new feature allows you to correct typos, update information, or refine your message without the need to delete and recreate your post. It's a significant improvement that gives you more control over your scheduled content right up until it's published.Remember, while you can now edit the content of your scheduled posts, it's still a good practice to review your posts carefully before scheduling. This habit can save you time and ensure your content is always polished and professional.<img src="/uploads/image_94137589e8.png" alt="A yellow typewriter with a paper and a bulb

Description automatically generated"><h2>💎 Instagram introduces story comments</h2>Instagram stories are getting…chatty.&nbsp;When you're viewing a Story, you'll now see comments nestled snugly at the bottom of the frame. These little nuggets of interaction are visible to anyone who views the Story, turning what was once a passive viewing experience into a potential conversation.With more of us sliding into DMs and posting Stories rather than filling up the main feed, Instagram's pulling out all the stops to keep the conversation flowing.What's in it for you?For creators and businesses, this could make a real difference. Imagine the engagement! Your followers can now react in real-time, sparking discussions and boosting your content's reach. It's like having a mini-comments section right there on your Story.But don’t worry if you’re not feeling it.&nbsp;If you're not keen on having comments on your Stories, you can switch them.Keep your eyes peeled for this new feature rolling out to your app. And when it does, why not give it a whirl? Who knows, you might just start the next viral conversation!<img src="https://cms.socialjems.co.uk/uploads/chitty_chitty_chat_chat_chat_98b26699ec.gif" alt="chitty-chitty-chat-chat-chat.gif"><h2>💎 5 years and still going strong!</h2>So, what's been happening at SocialJems lately? Well, we've just hit a major milestone—our 5th business anniversary!&nbsp;🎉 It's hard to believe how quickly time has flown by. We really should start marking the date on our calendars so we can have cake ready on time. But honestly, we're just so proud of how far we've come.The team is growing, and we've had the pleasure of welcoming even more fantastic clients into the SocialJems family. Everyone here is loving life, thriving in their roles, and excited about what the future holds. We really couldn't ask for more… well, maybe a winning lottery ticket wouldn't hurt!&nbsp;😄Here's to the next five years and beyond!And here is a throwback photo from the 1st year!&nbsp;<img src="/uploads/image_5955622c26.png" alt="A bottle of wine next to a card

Description automatically generated"><h2>NOW, time for some team updates…</h2><h3>💎 &nbsp;Jem!!!</h3>Jem has been keeping busy lately (Not that that’s anything new!) With workshops, back-to-back phone calls, and a stream of new clients signing on, her schedule has been nothing short of hectic. Yet, amidst the whirlwind, she’s been intentional about finding time for herself.Recently, Jem took a well-deserved weekend getaway with Charlie and Josh, heading to the picturesque landscapes of Wales. They spent their days exploring, taking long walks through the countryside, and soaking up the stunning views. Jem, with her love for history, was in her element visiting castles and ancient ruins, immersing herself in the rich heritage that Wales has to offer. It was the perfect retreat, allowing her to recharge and reconnect with what she loves most. Her dogs loved it too!Back in Yorkshire, Jem has been busy on the social front too. She’s been meeting up with friends and engaging with other business owners in the local area, strengthening connections and building new relationships. It’s been an incredible blend of personal growth and professional networking, making these past few weeks both productive and fulfilling. Jem’s ability to juggle it all is truly inspiring!<img src="/uploads/image_3f08539ed0.png" alt="A person and person taking a selfie

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Description automatically generated"><h3>💎 Sarah (Morgenmuffel)&nbsp;</h3>Sarah has been a bit quiet lately, but for a very good reason—she’s been busy turning her dream into a reality. We're thrilled to share that Sarah is now officially a homeowner!&nbsp;🏡 Her favourite new line? "Let me just ask the landlord... Landlord says yes." It’s safe to say she’s loving every moment of this new chapter.Of course, moving in wasn’t without its hiccups. In the midst of packing, Sarah made the classic mistake of packing away her coffee - only to realise it the next morning. There she was, rummaging through boxes in a pre-caffeine haze, which, as any true Morgenmuffel will know, is never a good idea! But with coffee finally in hand, all was well in the world again.Beyond settling into her new home, Sarah has been helping out by dog sitting for family, enjoying the company of some furry friends. And of course, she’s been hard at work creating content for our clients. It’s been a busy, eventful time for Sarah, and we couldn’t be happier for her!Now she has the fun part of working with boxes around her, but eventually those boxes will be unpacked!<img src="/uploads/image_ae2ce017e9.png" alt="A person taking a selfie

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Description automatically generated"><h3>💎 What about Sarah (Twinnie)&nbsp;</h3>Sarah's been up to some interesting things lately! She recently ordered a portable sauna online to keep up her sweating routine—talk about dedication! But that’s just the tip of the iceberg. She’s also got some amazing plans lined up for 2025, including preparing to take the psychometrician board exam and earning even more certifications.&nbsp;In addition to her personal goals, Sarah’s been taking on the no-rice challenge and is now on her third week. We’re so proud of our twinnie, even if we do have to keep reminding her to take some time off. Her response? “I love working here; I don’t want to take time off.” And while we love her enthusiasm, we all know how important it is to take breaks, no matter how much we enjoy our work.But it’s not all work for Sarah. She’s also been spending quality time with her family, which is incredibly important to her. Balancing her professional ambitions with her love for family, Sarah’s showing us all how to keep our priorities in check. Here’s to Sarah, who’s always pushing herself- just don’t forget to take a breather along the way!<img src="/uploads/image_4b507b629a.png" alt="A person and person taking a selfie

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Description automatically generated"><h2>💎 Need some help?&nbsp;</h2>We’ve all been there.&nbsp;👀We’ve done something we know we shouldn’t have. And we all get that same guilty look too.&nbsp;Like telling your employee to take over your social media channels and to start promoting the business. But there’s a problem, they don’t know how to use social media for business.Because it’s a little different from posting a selfie or a photo of your pet online, compared to creating a post that promotes your business the right way.&nbsp;You know you shouldn’t have given them the task without any training. They know it too. And now they’ve accidentally posted a video clip of them taking a dump in the toilet…for all your clients and potential clients to see…🙀It’s not a good look. But we can help.&nbsp;Whether you’re looking for help to train your team on marketing the right way, or maybe you just want us to take over the content creation and publishing for you.&nbsp;Either way, we’re here to help.No more guilty faces.&nbsp;😀<a href="https://socialjems.co.uk/contact">Get in touch</a> to find out how we can help you and your business.&nbsp;<img src="/uploads/image_bd5c2106f0.png">

Welcome to our latest newsletter where we’ll be sharing some tips to help with your LinkedIn and Instagram game. 

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LinkedIn Reels, and the new changes coming to Instagram stories

We have been busy! Which is fantastic news, because we’ve had more clients deciding to work with us, and we love the fact that more and more businesses are choosing<a href="https://socialjems.co.uk/services"> SocialJems</a> as their go-to marketing partner.&nbsp;So, what’s next for us? Honestly? More of the same! More creative ideas, more results-driven strategies, and definitely more coffee. We're on a roll, and we're not planning on slowing down anytime soon.So, if you've been thinking about giving your marketing a bit of a zhuzh, why not drop us a line? We promise we won't bite (unless you're made of chocolate, in which case, no promises).Stay tuned for more updates, tips, and probably a few more bad jokes. That's just how we roll here at SocialJems!&nbsp;😉<img src="https://cms.socialjems.co.uk/uploads/pudgy_pudgypenguin_0bf2dc0314.gif" alt="pudgy-pudgypenguin.gif"><h2>💎 X Marks the Spot... Where Users Used to Be?</h2>Now, enough about us, let’s talk social media news and updates, starting with X.&nbsp;It seems Elon Musk's grand X-periment isn't quite going to plan. Who'd have thought rebranding a beloved blue bird into a mysterious 'X' might not be everyone's cup of tea?Recent data suggests X (formerly known as Twitter, for those who've been living under a rock) is losing users fast.After Musk's, shall we say, 'colourful' comments about recent UK events, it seems some users decided it was time to fly the X coop.While we're not seeing a mass exodus, there’s definitely a steady trickle of users bidding farewell to the platform.&nbsp;But it's not just us Brits giving X the cold shoulder. Our European friends are also saying "au revoir" to the platform. Recent data shows a 5% decline in EU users in the first half of this year. That's not exactly the growth story Musk was probably hoping to tweet... er, X about.<h3>What's Behind the Decline?</h3>Is it Musk's penchant for controversy? The platform's identity crisis? Or perhaps users are just fed up with trying to explain to their grans what an 'X' is when they ask about their tweets?Whatever the reason, it seems X is facing more challenges than a contestant on The Great British Bake-Off during bread week.<h3>The Silver Lining?</h3>X claims they've seen a 10% increase in logged-in users. Hurrah! But wait... they've also restricted what non-users can see, essentially forcing people to sign up. It's like saying you've got more party guests because you've locked the doors.So, what's next for X? Will it rise from the ashes like a phoenix, or go the way of MySpace? Only time will tell.&nbsp;How do you feel about the platform?<img src="/uploads/image_f143d81336.png" alt="A black background with white text

Description automatically generated"><h2>💎 Threads: The Little App That Could</h2>There's a new kid on the block, and it's weaving its way into our social media tapestry faster than you can say "hashtag". That's right, we're talking about Threads, Meta's answer to the question nobody asked but everybody secretly wanted: "What if Instagram and Twitter had a baby?"While X has been busy putting out fires, Threads has been quietly chugging along, gaining users slower but steadily.&nbsp;According to&nbsp;<a href="https://www.linkedin.com/posts/davidfcarr_seeing-lots-of-similarweb-mentions-in-articles-activity-7229521533520515073-NdAe/?utm_source=share&amp;utm_medium=member_desktop">SimilarWeb data</a>, Threads usage in the UK is on a slow but sure upward trajectory. It's not exactly setting the world on fire, but it is building up and up.<h3>Meta's Master Plan</h3>So, what's Meta's secret sauce for Threads' success? Well, they're pulling out all the stops:<ul><li>Analytics for the Data Nerds: They've rolled out desktop analytics faster than you can say "engagement metrics". Now you can obsess over your view counts, follower growth, and audience demographics to your heart's content.</li><li>Scheduling for the Organised Chaos: For those of us who have brilliant ideas at 3 AM but don't want to wake up the entire Threadsverse, you can now schedule posts.&nbsp;</li><li>Drafts for the Chronic Overthinkers: Can't decide between 100 versions of the same witty comment? No worries! Threads now lets you save up to 100 drafts.&nbsp;</li></ul>Will Threads become the Twitter alternative we've all been waiting for?&nbsp;<img src="/uploads/image_77133cecda.png" alt="A pink background with text and images

Description automatically generated"><h2>💎 Exciting Update for Instagram Creators!</h2>Instagram just upped the game by expanding carousels to allow up to 20 frames in a single post!&nbsp;🎉This means more room to showcase your creativity, whether you're sharing a photo story, a detailed tutorial, or a visual journey. With the new 20-frame limit, you can dive deeper into your content themes and present a more immersive experience for your followers.📸 Imagine the possibilities:<ul><li>A full travel diary in one post</li><li>Step-by-step guides with added detail</li><li>A more extensive portfolio or project display</li></ul>This update is perfect for anyone looking to make a bigger impact with their content. Hooray!<img src="https://cms.socialjems.co.uk/uploads/despicable_me_minions_b1468492d3.gif" alt="despicable-me-minions.gif">Now that we’ve talked a little social media, let’s talk SocialJems.&nbsp;<h2>So, what’s new with Jem?&nbsp;</h2>Jem has been making the most of her time lately, exploring the countryside with her son Charlie, and creating unforgettable memories. She’s also been catching up with friends, connecting with clients, and even meeting up with a fellow local business owner, with plans to meet again in September.On top of all that, Jem’s been absolutely smashing it with calls to potential clients—we couldn’t be prouder of her!&nbsp;<img src="/uploads/image_8e4f917fbe.png" alt="A person and child taking a selfie

Description automatically generated"><h2>So, what about the Morgenmuffel?&nbsp;</h2>Sarah's been dealing with the frustration of not being able to book a driving test due to a lack of availability, but there's some exciting news on the horizon! She’s getting closer to buying her very first home and can’t wait to start decorating—she’s already dreaming about putting up shelves.&nbsp;🏡This new home is also one step closer to welcoming her much-anticipated dog into her life, and she couldn’t be more excited!<img src="/uploads/image_335050ecf9.png" alt="A person holding a drink

Description automatically generated"><h2>So, what about Sarah A?</h2>Sarah has been working incredibly hard, and we’re truly lucky to have her on the SocialJems team! When she’s not busy with work, you’ll find her either catching up on some well-deserved sleep (she’s a big fan of it!) Or spending quality time with her family.Thank you for all your hard work, Sarah—we appreciate everything you do!&nbsp;🙌<img src="/uploads/image_415979dbec.png" alt="A person wearing glasses smiling

Description automatically generated"><h2>Jem is SPEAKING!</h2>We’re thrilled to announce that Jem will be speaking at the Ducks in a Row Marketing Workshop on 10th September 2024!&nbsp;🗓️Join us at The Greedy Duck Pub in Leeds for a fantastic morning of insights and strategies. Jem will be sharing her expertise on LinkedIn Tips, alongside other engaging topics such as Branding &amp; Brand Consistency, Websites &amp; SEO, Your Brand/Business Voice, and Social Media Guidance.📍 Location: The Greedy Duck Pub, Scotchman Lane, Leeds, LS27 0NZ ⏰ Time: 10 AM - 2 PM (includes lunch)Plus, attendees will get a free professional headshot! Don’t miss out on this valuable opportunity to boost your marketing game and network with fellow professionals.Who’s going?Get your tickets here:&nbsp;<a href="https://ducks-in-a-row-networking.merlintickets.co.uk/product/EVENT00010">https://ducks-in-a-row-networking.merlintickets.co.uk/product/EVENT00010</a><img src="/uploads/image_e6f87e8144.png" alt="No alt text provided for this image">The ULTIMATE networking event is back!Get ready for an evening of networking, fun, and games at our highly-anticipated Social Games Night on Thursday, October 10th from 6 - 10 PM at Mad Frans Bar, Leeds!&nbsp;🍹🎲Expect great conversations, delicious nibbles, and entertaining games that will help you connect with both familiar faces and new acquaintances.Here’s what’s in store:<ul><li>Welcome Drink on arrival to set the tone for the evening</li><li>Tasty Nibbles to enjoy throughout the night</li><li>DJ Tunes to keep the energy high and the dance floor lively</li><li>Games Galore including Giant Jenga, darts, and beer pong</li></ul>Don’t miss this chance to expand your professional network in a relaxed and fun setting. Tickets are just £25 + VAT, and Mad Frans is conveniently located a short walk from Leeds train station.Secure your spot now and get ready for an unforgettable night of networking and fun!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator">Book your ticket here.</a><img src="/uploads/image_5b7f22b4d0.png" alt="The SocialGames">🚫 No blog this monthIt's been a whirlwind here at SocialJems! With everything going on, we've been dedicating our time and energy to our amazing clients, ensuring they get the best of our efforts.While there isn’t a blog post this time around, trust us, what we’ve got lined up for September will be well worth the wait. We're cooking up some exciting content that we can't wait to share with you. Can you believe it’s almost September already?&nbsp;Stay tuned!&nbsp;&nbsp;

You might have noticed this newsletter is going out later this month than usual. And there’s a reason for that.

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Discover August's hottest updates on X, Threads, and Instagram. Plus get the inside track on our team’s latest adventures

Well, actually we have to disagree with that. Blogs and newsletters have been around for years, and whilst some people might think they’ve become the dinosaurs of the marketing world; we’re here to show you why blogs and newsletters are still relevant in 2024 and will be in 2025 too!First off, we’re starting with the benefits of blogs! If you want to head straight to the benefits of newsletters, then scroll down further.&nbsp;<h2>💎Why blogs still matter!</h2><h3>1. Blogs, Social Media and Videos</h3>Whilst some believe blogs have been overshadowed by social media platforms, or overtaken by video content, it couldn’t be further from the truth. They actually work hand in hand. You can use social media to help promote your blog and encourage people to your website too. The same goes with videos. You’ve spent that time researching and writing that blog, so why not create a video discussing the key points in the blog? The truth is blogs (and newsletters) can work hand in hand with other digital marketing tools to create a powerful online presence.&nbsp;<h3>2. Seo and boosting your rankings</h3>Search engines love fresh, relevant content. By regularly updating your blog, you're giving search engines more reasons to crawl your site, potentially boosting your rankings. Videos and social media posts can't quite match the SEO power of a well-crafted, keyword-rich blog post.<img src="/uploads/image_bef6472c82.png" alt="A screenshot of a website

Description automatically generated"><h3>3. Establishing authority in your niche</h3>Blogging allows you to dive deep into topics, showcasing your expertise in a way that's simply not possible with a 500- character post on Threads or a 60-second TikTok video. It's your platform to demonstrate thought leadership and build trust with your audience.<h3>4. Content versatility</h3>A single blog post can spawn multiple pieces of content across various platforms. You could turn key points into an infographic for Pinterest, create quote graphics for Instagram, or use it as the basis for a podcast episode. The possibilities are endless! Your blog can be repurposed for any social channel!<h3>5. Building lasting connections</h3>We’re big on building lasting connections here at SocialJems, and blogs provide a space for deeper engagement. Comments sections allow for meaningful discussions, helping you build a community around your brand or expertise.<h3>6. Your digital home base</h3>While social media platforms come and go (remember MySpace?), your blog remains constant. It's your own digital real estate, free from the whims of changing algorithms or platform policies.<h3>7. Supporting business goals</h3>Whether you're looking to generate leads, sell products, or raise brand awareness, a blog can be tailored to support these objectives. It's a versatile tool that can adapt to your changing business needs.<h3>8. Expand reach through LinkedIn Articles</h3>Repurpose your blogs into LinkedIn Articles. This feature allows you to republish your blog content directly on LinkedIn's platform, opening up a whole new avenue for exposure and engagement. While LinkedIn Articles don't directly boost your website's SEO, they can indirectly help. You can include a link back to your original blog post, driving traffic to your site. Plus, LinkedIn profiles and Articles often rank well in search results, potentially increasing your online visibility.<h3>9. Evergreen content</h3>Not to mention, you’re creating timeless pieces that remain relevant and will continue to attract traffic. It’s the content that keeps on giving!It's not a war between blogs and newsletters but rather how they can work together.&nbsp;<img src="/uploads/image_f3356ea26f.png" alt="A blue background with white text

Description automatically generated"><h2>💎The Future of Blogging</h2>Still not convinced? Let’s take a look at some trends to watch:<ul><li>AI-assisted content creation: While AI won't replace human writers, it will become an increasingly useful tool for research, ideation, and editing.</li><li>Interactive and multimedia elements: Expect to see more blogs incorporating interactive features, videos, and other rich media.</li><li>Niche specialisation: As competition increases, successful blogs will likely become more focused on specific niches.</li><li>Voice search optimisation:&nbsp;With the rise of voice assistants, optimising blog content for voice search will become increasingly important.</li></ul>If you've been neglecting your blog or thinking about starting one, now's the time to jump in. The benefits are clear, and with dedication and consistency, you can reap the rewards of blogging well into the future.Now that we’ve taken a look at blogs, let’s move onto the benefits of newsletters for your business.<img src="https://cms.socialjems.co.uk/uploads/email_me_about_that_later_let_me_see_91b0bac0da.gif" alt="email-me-about-that-later-let-me-see.gif"><h2>💎The benefits of a newsletter and why they’re still relevant in 2024!</h2>We love a good newsletter here at SocialJems. So, we might sound bias but there’s a reason why we love newsletters. Let’s look at it from a marketing perspective.&nbsp;<h3>1. A direct line to your audience</h3>In an age where social media algorithms constantly shift and organic reach dwindles, newsletters offer a refreshingly direct approach. Unlike posts that may get lost in crowded feeds, newsletters land straight in your subscribers' inboxes. This direct line of communication ensures your message reaches its intended audience, building a sense of personal connection that's often lacking in other digital platforms.<h3>2. Personalisation at its finest</h3>One of the most significant advantages of newsletters in 2024 is the ability to tailor content to individual preferences. Advanced email marketing tools now allow for sophisticated segmentation and personalisation. From addressing subscribers by name to curating content based on their interests and behaviour, newsletters offer a level of customisation that resonates deeply with recipients.<h3>3. A break from information overload</h3>As social media platforms become increasingly saturated with content, many users are experiencing digital fatigue. Newsletters provide a curated, focused alternative. They offer a space where readers can engage with content at their own pace, free from the distractions of endless scrolling and notifications.&nbsp;<h3>4. Building brand loyalty and trust</h3>Regular newsletters serve as a powerful tool for nurturing relationships with your audience. By consistently delivering valuable content directly to your subscribers, you're building trust and reinforcing your brand's presence in their lives. This ongoing engagement can translate into increased customer loyalty and, ultimately, better business outcomes.<h3>5. A platform for deeper engagement</h3>While social media excels at quick, bite-sized content, newsletters allow for more in-depth exploration of topics. Whether you're sharing industry insights, company updates, or educational content, newsletters provide the space to delve deeper and offer real value to your readers. This depth of content can position your brand as a thought leader in your field.<h3>6. Measurable results and ROI</h3>One of the most compelling arguments for newsletters in 2024 is their trackability. Modern email marketing platforms offer robust analytics, allowing you to measure open rates, click-through rates, and conversions with precision. This data-driven approach enables you to refine your strategy continually, ensuring your efforts yield tangible results.<h3>7. Supporting your content ecosystem</h3>Newsletters can serve as a central hub for your content marketing efforts. They can drive traffic to your website, promote your latest blog posts or videos, and even generate buzz around upcoming events or product launches. By integrating newsletters into your broader content strategy, you're creating a cohesive ecosystem that supports your overall marketing objectives.<h3>8. The rise of paid newsletters</h3>An interesting trend we're seeing in 2024 is the growing popularity of paid newsletters. As consumers become more discerning about the content they consume, many are willing to pay for high-quality, specialised information delivered directly to their inboxes. This model offers a new revenue stream for content creators and businesses alike.<h3>9. Navigating privacy concerns</h3>With increasing focus on data privacy, newsletters offer a transparent and consent-based approach to marketing. Subscribers actively choose to receive your content, aligning perfectly with evolving privacy regulations and consumer expectations.<h3>10. Embracing multimedia</h3>Today's newsletters are a far cry from the text-heavy formats of the past. In 2024, we're seeing newsletters incorporate interactive elements, videos, and even augmented reality features, creating more engaging and immersive experiences for subscribers.Far from slowing down, these curated email digests continue to gain traction as people seek reliable sources of information amidst the noise of social media. Newsletters offer a personalised touch, delivering targeted content directly to subscribers' inboxes, which proves particularly appealing in an age of information overload.&nbsp;Moreover, they provide businesses and content creators with a direct line to their audience, building engagement and loyalty.<img src="/uploads/image_fab083c217.png" alt="A screenshot of a newsletter

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Description automatically generated"><h2>💎Need help with your content?</h2>It’s not always easy creating content, whether it’s down to a lack of time or you’re just struggling to find the right words- we are here to help! And yes, that includes blogs and newsletters! Check out&nbsp;<a href="https://socialjems.co.uk/services">our services</a> to see how we can help!&nbsp;Thanks for reading! We’ll see you in August!<img src="https://cms.socialjems.co.uk/uploads/seal_silly_seal_1df694d429.gif" alt="seal-silly-seal.gif">

Blogs and newsletters are a waste of time in 2024! 😡

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Why Newsletters and Blogs Remain Marketing Essentials in 2024

<h2>Guess who's finally on TikTok? (Spoiler: It's Us!)&nbsp;🎉</h2>We’re starting off our latest newsletter with some exciting news!We are FINALLY on TikTok, which is a shock considering we offer TikTok Marketing as a service to our clients. We've been so focused on creating content for our lovely clients that we sort of... erm... neglected our own TikTok presence. Oops!&nbsp;🙈But that's all about to change! We're diving headfirst into the world of TikTok, and we want you to come along for the ride. Follow us for all your marketing tips and tricks!Now, the team itself has had their own active accounts for ages. But let's face it, we mainly use those for creating funny or random videos, or for going down a TikTok rabbit hole that can last for hours. (Don't pretend you've never done it too!)💎Fancy checking out the official SocialJems TikTok?&nbsp;<a href="https://www.tiktok.com/@socialjems1">Click here to join in on the fun!</a>And if you're just nosey and want to see what the team gets up to in their spare time, here are their accounts. But fair warning: please don't take what we do on our personal accounts as helpful TikTok advice. Sometimes we just like to have a laugh!💎<a href="https://www.tiktok.com/@jemmaleabevan">Jem’s TikTok</a>💎<a href="https://www.tiktok.com/@invisibleluck">Sarah Morgenmuffel’s TikTok</a>💎<a href="https://www.tiktok.com/@iamsassysam25">Sarah Twinnie’s TikTok</a>So, what about you? Are you on TikTok yet?&nbsp;PS if you’re looking for advice on how to market your business on TikTok in 2024 then&nbsp;<a href="https://socialjems.co.uk/blog/how-you-can-market-your-business-on-tik-tok-in-2024">check out our free blog.</a><img src="/uploads/image_ec92d9a12c.png" alt="A group of people in round circles

Description automatically generated"><h3>SOCIAL MEDIA UPDATES</h3>Now that we've shared our exciting TikTok news, let's look at some of the latest social media updates.&nbsp;<h3>Instagram's got a new tune!🎵</h3>You can now add music tracks to your carousel updates, even if they include a video frame!You've been able to add music to still image carousels for ages, but throwing a track onto carousels with a video? That was a big no-no. Until now, that is! This nifty little update gives you another way to jazz up your I.G. posts with specific image, video, and music combos.&nbsp;Instagram's been going all out on music features lately, and we reckon they've got their eye on a potential TikTok-free future in the U.S.TikTok's become a bit of a big deal in the music world. It's practically essential for music promotion these days. Some artists are even changing their song titles to hop on music trends!But if TikTok gets the boot from the USA, all that music promo will need a new home. And Instagram? Well, they're positioning themselves as the next best thing in the social media world.(Though we’re hoping TikTok is here to stay.)It's not just about carousel music. Instagram's been dropping new music features left, right, and centre:<ul><li>The "Add Yours Music" sticker: Lets users respond to Stories with a track.&nbsp;</li><li>Music in Notes: For when you need a soundtrack to your thoughts.</li><li>Song lyrics display in Reels: Perfect for all you karaoke lovers out there.</li></ul>Looks like Instagram's trying to hit all the right notes and offer similar music engagement options as TikTok.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/wow_d759a803b0.gif" alt="wow.gif"><h3>Could Instagram’s new feature revolutionise professional communication?</h3>Instagram is stepping up with a fresh approach to connect. Introducing Instagram Close Friends on Live - a feature that allows users to live stream privately with up to three others from their Close Friends list. This addition enables smaller, more intimate group chats that might just redefine how professionals communicate.💎 Private Live Streams: Only viewable by your Close Friends list.💎 Co-hosting: Invite others from your Close Friends to join or co-host the stream, expanding the interaction to their Close Friends too.💎 Enhanced Connection: Facilitates a more intimate, engaging way to maintain community.Engage in more meaningful, private conversations without the formalities of larger Zoom meetings. Could this be the start of professionals ditching Zoom for more intimate, efficient chats?<img src="/uploads/image_7f1cd2432e.png" alt="A screenshot of a social media post

Description automatically generated"><h3>LinkedIn's Sponsored Newsletters!&nbsp;📢</h3>LinkedIn are expanding their sponsored articles ad option to include sponsored newsletters!&nbsp;🥁LinkedIn's rolling this out "gradually," so don't worry if you can't see it just yet.Think of it like this: You know how sponsored articles work, right? Well, sponsored newsletters function in much the same way. But here's the kicker, they allow companies to boost their newsletters to attract more sign-ups.&nbsp;<h3>Sponsored Articles vs. Sponsored Newsletters: what's the difference?&nbsp;🤔</h3>💎 Sponsored articles: These are your standalone, long-form content pieces. You know, the ones that make you look all smart and professional.💎Sponsored newsletter articles: These bad boys are part of recurring, serialised newsletters that LinkedIn members can subscribe to.Before you get too excited, there are a few things to keep in mind:Right now, there are some differences in features between sponsored articles and newsletter articles.&nbsp;Sponsored newsletters will be available in brand awareness and engagement campaigns. You'll find them in the "Content Library" in Campaign Manager.Only newsletter articles authored by a company and part of an organic Company Page post can be sponsored. So, if you're a lone wolf trying to sponsor your personal newsletter, you're out of luck... for now.LinkedIn's hinted that they're working on allowing member-authored newsletter articles to be sponsored in the future. So, watch this space!What do you reckon? Ready to give sponsored newsletters a go?&nbsp;And just in case you want to know more…Here are some of the benefits of sponsored newsletters:This new feature allows brands to amplify their reach and generate leads through sponsored newsletter articles. Here are some of the benefits: 💎 Sponsored newsletters allow your content to be seen by a wider audience beyond your current followers, potentially reaching new prospects in your target market. 💎 By promoting your newsletter, you can attract more sign-ups, building a valuable list of interested professionals for future marketing efforts. 💎 Regular, high-quality newsletters can establish your brand as an authority in your industry, enhancing your reputation. 💎 With LinkedIn's reported 47% increase in newsletter engagement, this format seems to resonate well with users, potentially leading to higher interaction rates. 💎 LinkedIn's robust targeting options allow you to reach specific professionals based on job titles, industries, company size, etc., ensuring your content reaches the most relevant audience. 💎It provides another channel to maximise the impact of your existing content, getting more value from your content creation efforts. 💎 Consistent presence in users' feeds can improve brand recall and recognition within your industry. Keep an eye out for this rollout and start planning your sponsored newsletter strategy! Find out more here:&nbsp;<a href="https://socialmedia.rebellionmarketing.co.uk/away?url=https%3A%2F%2Frpb.li%2FyPJ">https://rpb.li/yPJ..</a><img src="/uploads/image_2ec14a77b1.png" alt="A white envelope with a yellow bell and a pink sign

Description automatically generated">Now for some exciting team updates!&nbsp;<h3>💎 What’s been going on with Jem&nbsp;</h3>First off, Jem's been out there smashing it with clients. She's been meeting up with them left, right, and centre. But it's not just clients she's been rubbing shoulders with. Our networking queen has been turning her LinkedIn connections into real-life meetups. Who says you can't make proper friends online, eh?Jem's been absolutely bossing the sales calls lately along with creating content for our lovely clients. But it hasn’t been easy. While all this was going on, Jem's been playing nurse to her poorly pooch, Lenny - or as we like to call him, Bat Pig. (Seriously, how cute is that nickname?) Poor Bat Pig gave us all a proper scare, but we're chuffed to bits to report he's on the mend.&nbsp;We're dead proud of our Jem and can't wait to see what she gets up to next.<img src="/uploads/image_eb385422a5.png" alt="May be an image of 2 people">&nbsp;<img src="/uploads/image_81671bddbd.png" alt="May be an image of 2 people">&nbsp;<img src="/uploads/image_638a632f71.png" alt="May be an image of 4 people and blonde hair"><img src="/uploads/image_8aab8b37d9.png" alt="No alternative text description for this image"><h3>💎 Our resident Morgenmuffel</h3>First off, our girl Sarah fell victim to that pesky summer bug that's been making the rounds. It knocked her for six for a couple of weeks! But you can't keep a good Morgenmuffel down. She's back on her feet now and doing what she loves most - creating killer content.&nbsp;Now, we all know Sarah has been itching for some proper beach weather. &nbsp;It's late June, and the sun's decided to grace us with its presence. About bloody time, right! We are half expecting to see Sarah sprinting towards the waves any day now.But it's not all work and weather-watching for Sarah. She's been out having a grand old time with her mates. The highlight? A trip to the zoo!&nbsp;But in true Sarah fashion, she also got thrilled about... wait for it... ducks. Yes, you read that right. Ducks. At a zoo. With exotic animals all around. Oh, Sarah, never change!<img src="/uploads/image_738342c2b6.png" alt="A person taking a selfie

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Description automatically generated"><h3>💎 What's Sarah (AKA Twinnie) been up to?</h3>Our admin superstar and content scheduling whiz, Sarah, has been cooking up some exciting plans! When she's not keeping SocialJems running like a well-oiled machine, she's been plotting her next big adventure - a master's degree at university!But hold on to your dog treats! It seems not everyone in the Sarah household is thrilled about this academic pursuit. Her furry sidekicks, Ginger and Peanut, have some strong opinions on the matter. These canine critics apparently believe Sarah's sole purpose in life should be to cater to their every whim and fancy.&nbsp;<img src="/uploads/image_b39c94903f.png" alt="A person holding a bouquet of flowers

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Description automatically generated"><h2>💎 The Social Games Returns!</h2>The last event was such a success that there will be another fun networking event happening in October!&nbsp;The tickets for the next Social Games are now LIVE!&nbsp;<a href="https://www.eventbrite.co.uk/e/922867971947?aff=oddtdtcreator">https://www.eventbrite.co.uk/e/922867971947?aff=oddtdtcreator</a>&nbsp;Join us on the 10th October!&nbsp;

We’re starting off our latest newsletter with some exciting news!

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LinkedIn's New Frontier, Instagram Updates, and The Return of The Social Games!

<h2>💎People Buy People</h2>You're buying more than just services. You're Investing in People. We all know that old saying, "people buy people." And you know what? It's bloody true! Think about it - if you needed to hire someone for a job, who would you pick?A) Some random stranger off the internet with the right credentials and experience?&nbsp;Or B) Your friendly neighbour Bob, who you actually like as a person AND has the proper qualifications?Let's be honest, the odds are stacked in Bob's favour. At the end of the day, you're trusting someone with a task and handing over your hard-earned cash. So, wouldn't you feel way more comfortable working with someone you've built a genuine relationship with? Someone you can easily pick up the phone and have an actual conversation with?That's why it's absolutely crucial for businesses to showcase the real humans behind the operation. Don't just rattle on about your services - give people a reason to choose you over all the other options out there.&nbsp;Let them see the personalities and the faces they'll be dealing with.After all, we all prefer working with people we can actually stand being around, don't we?🤪 It's not just about expertise, it's about the whole package - skills AND likability.Now, we're usually pretty good about promoting the SocialJems team across our social channels. But we've dropped the ball a bit on the blog front.So, allow us to re-introduce ourselves!<img src="/uploads/image_82fdee3a96.png" alt="A group of people wearing sunglasses

Description automatically generated"><h2>💎Meet the Mastermind Behind SocialJems: Jem Bevan</h2>It's time to get properly acquainted with the real brains of this operation - our fearless founder and leader, Jem Bevan.&nbsp;But first, let's rewind to the very beginning and answer that burning question.<h3>Why the hell did Jem decide to take the entrepreneurial plunge and create SocialJems?💎</h3>Well, it all started after Jem had spent years crushing it in the sales game. This Yorkshire lass was an absolute pro at leveraging LinkedIn to drum up leads and business. Naturally, it didn't take long before people started coming out of the woodworks, begging her to share her secrets and tricks.Fast forward a bit, and Jem realised she was onto something huge. As a single mum, the idea of being her own boss and calling the shots must've been pretty appealing. So, she did what any self-respecting, bad*ss businesswoman would do - she took a leap of faith and launched SocialJems from her kitchen table.<h3>But who exactly is this Jem Bevan character?</h3>First off, she's a proud parent to her son Charlie and an outrageously obsessive dog mum to her four fur babies; and lives with her Partner Josh.&nbsp;Despite her hard-nosed business acumen, Jem's got a heart of gold. Some might say it's too big for her own good - she's the type who'd help out the whole neighbourhood if she could. Luckily, she channels that caring energy into making sure her clients get the royal treatment.Jem’s journey hasn’t been an easy one. She didn’t have the best start to life, having been adopted after her birth parents nearly killed her as a baby. Despite this traumatic beginning, Jem has grown into a person who exudes love and support for everyone around her. Facing her own trauma and learning to accept herself has only deepened her empathy and understanding of others.&nbsp;You can feel safe and never judged when you’re with our amazing Jem.When she's not busy being a social media marketing maven, you'll likely find Jem on the dance floor. She just can't resist a good boogie, even if it means dragging strangers unwillingly into her impromptu routine.Nowadays, Jem's newest favourite pastime is DIYing up a storm in her new home. We reckon she'll never truly be "finished" though, because she always seems to find another project to start.Oh, and one more pretty random fact? Jem bloody loves baby hippos but has a lowkey vendetta against penguins. Don't ask - it's a long, heated story involving a documentary and an abandoned chick.🐧<h3>So, why should you hitch your business to Jem's brilliant mind?&nbsp;</h3>If you want someone who'll give your social media presence a total glow-up while cracking you up with her hijinks, Jem's your gal.&nbsp;Because the woman's got Skills with a capital 'S', an insane work ethic, and just the right amount of that classic, no-bull Yorkshire spirit. Plus, she's an all-around decent human who actually cares about your success.Seriously, she will be your cheerleader for the small, medium, and big wins, Jem has spent over a decade working in sales, generating leads, and building relationships the right way. This experience is invaluable when crafting the perfect marketing strategy for your business because each business is unique.Jem also possesses extensive expertise and experience in online marketing. Whether you need help creating engaging content, boosting your online presence, strategising, or simply making your sales messages compelling, Jem is your go-to person.&nbsp;She’s not just interested in discussing business; she genuinely wants to get to know you as an individual.Want to book a call with Jem?<a href="https://calendly.com/social_jem">Click here to book a call.</a>&nbsp;<a href="https://www.linkedin.com/in/jem-bevan1/">Follow Jem on LinkedIn.</a><img src="/uploads/image_b102453da4.png" alt="A person wearing glasses and smiling at camera

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Description automatically generated"><h2>💎Meet Sarah, the Content Queen&nbsp;</h2>Sarah joined SocialJems in 2020, and it all started with a serendipitous connection. Jem and Sarah had never spoken before then, but a client of SocialJems saw the potential, noting their similar passions and writing styles. The rest, as they say, is history.While it might be cheesy to call them partners in crime, it’s true—though they’re more like partners in marketing. Sarah and Jem get along famously, working together to create impactful content. But let’s dive a bit deeper into Sarah’s story.<h3>Sarah's Journey</h3>Sarah began her career as a volunteer journalist for a Norwegian publication, where she honed her skills and developed a keen interest in ethical and sustainable digital marketing. Writing has always been her passion, and despite the naysayers, she was determined to turn her love for content creation into a career.Today, Sarah crafts social media content for our clients, along with newsletters, blogs, website copy, and even provides training within our team. Her transparency about losing her partner unexpectedly in 2021 has been a source of inspiration for many. By sharing her story, she hopes to help others navigate their own challenges, and this is why she’s so passionate about writing and discussing mental health.Looking for a fresh start, Sarah moved to Norfolk to be close to the sea. Now, she spends her time at the arcades with friends or dragging them to the beach for a refreshing dip. A 90’s Pokémon collector, Sarah often finds herself chatting about Pokémon cards with Jem’s son, Charlie, sharing photos and discussing their collections.<h3>Why Work with Sarah?</h3>Sarah approaches content creation like cooking—experimenting and creating something new and exciting. Her creative ideas not only grab attention but also drive engagement and promote your business. She’s committed to understanding the person behind the business, ready to laugh, cry, or rant with you.And if you’re wondering about her title, “morgenmuffel” (a German word for someone who is grumpy in the morning) describes her perfectly. Just avoid her until she’s had her two cups of coffee, and you’ll find she’s as friendly and engaging as can be.In Sarah, you’ll find a content queen who is not just talented but also deeply empathetic and relatable. She’s ready to take your content to the next level while building a genuine connection with you.<a href="https://www.linkedin.com/in/sarahbostockmarketing/">Follow Sarah on LinkedIn.</a>&nbsp;<img src="/uploads/image_b8b286d5f5.png" alt="A person taking a selfie with a yellow stuffed animal

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Description automatically generated">&nbsp;<img src="/uploads/image_d8913be690.png" alt="No alternative text description for this image"><h2>💎Meet Sarah, the Admin Extraordinaire!</h2>Now onto Sarah, affectionately known as "Twinnie" to the other Sarah (our beloved "morgenmuffel"). Yes, it’s going to get confusing with two Sarahs, and if we add another Jem, things might get doubly perplexing!Sarah’s life is brightened by her fur-babies, Ginger and Peanut. They may not talk back, but they are her best therapists and the most patient listeners of her questionable singing—which probably explains their silence!A lifelong Swiftie, Sarah adores Taylor Swift. Blame it on the bangs or the breakups, but Taylor Swift is her queen. Who else rocked the "Speak Now" era fringe as flawlessly as she did?Mornings are definitely not Sarah’s favourite. She describes her daily routine as a sleepwalking shuffle to the bathroom, fuelled entirely by caffeine. Rest assured; she eventually becomes human... more or less.<h3>Pinoy at Heart, K-Food Obsessed</h3>Though adobo forever holds a special place in her heart, Sarah's soul speaks the language of Korean BBQ. Don’t be surprised if you see her shed a tear (or two) over some perfectly marinated bulgogi.Sarah brings a unique blend of passion, personality, and expertise to SocialJems. Her quirks and qualities make her not only a skilled professional but also a relatable and empathetic team member.<h3>Whilst Sarah works behind the scenes at SocialJems</h3>She’s just as crucial to our survival, both for the business and our sanity levels. She handles all the administrative tasks that Sarah and Jem dread, including scheduling content and organising important documents. Her efficiency and attention to detail keep everything running smoothly.She’s passionate about growing with SocialJems and we couldn’t be happier about that!We’d be lost without her!&nbsp;<a href="https://www.linkedin.com/in/sarah-agana-983376216/">Follow Sarah on LinkedIn</a><img src="/uploads/image_64034e99c9.png" alt="A person sitting at a table

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Description automatically generated"><h2>💎OOH WHAT’S THIS?&nbsp;👀</h2>We’re thrilled to announce that a new person will be joining the SocialJems team soon!&nbsp;While we can't reveal their identity just yet, we can share that they’ll be coming on board to create content for our social channels. This individual brings a rich background in creating graphics and working within the marketing industry.The addition of this new team member is a significant milestone for us. As our small team of three can only handle so much, this new hire means we can take on more clients without keeping anyone on a waiting list. We’re excited to see how this growth will enhance our ability to deliver even better service to our clients.Stay tuned for more updates—we’ll be sharing more about our new team member soon!<img src="https://cms.socialjems.co.uk/uploads/igotstoknow_barney_8f3b67cc1f.gif" alt="igotstoknow-barney.gif">Want to look a bit more into our personalities?Our team took the&nbsp;<a href="https://www.16personalities.com/">16 personalities test</a> and this is what they got:<img src="/uploads/image_7f848ed49d.png" alt="A person smiling at the camera

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Description automatically generated"><h2>FUN FAQS</h2>We thought we’d include a fun FAQ section too…&nbsp;Is there anyone you won’t work with?Yes, kn*bs and ***** and ****. Basically, we’re a pretty friendly team and work with various industries, but we refuse to work with bullies or people who act like a toxic boss. We’re about promoting people we like.&nbsp;Can my dog join the video calls?Of course! In fact it’s encouraged. Bring your children, your spouse, your pets, or if you just want to show off someone cool – bring it along!Do you work with Adult Rated businesses?&nbsp;We haven’t yet, but we’d be up for it. Sarah has helped certain adult stores with their content in the past, so you’re in safe non-judgemental hands here.&nbsp;Who’s the sanist person in the team?Sorry, sane? What’s that?What music do you listen to when you’re working?&nbsp;Sarah (Twinnie) doesn’t listen to music as she works but likes to have Grey’s Anatomy on in the background.Sarah (Morgenmuffel) likes to have country music on.&nbsp;Jem listens to violin covers of popular songs.Are there any requirements for working with SocialJems?&nbsp;Nope. All we ask is that you treat us with the same respect we treat you, that and communication. Don’t ghost us for a month and then wonder why we can’t create your content that’s needed for tomorrow.&nbsp;Do I need to be on every social media platform going?Depends, do you have the time to be on EVERY single platform? That’s a lot of time, or you could focus on the platforms where your target audience is.&nbsp;Can you make boring products sound exciting?All we’ll say, is that it won’t sound boring with us&nbsp;😉&nbsp;Can Jem bring her dogs on the video call?Absolutely!Do you use engagement pods?No. We believe in our work, and we prefer to get you genuine engagement. Just don’t expect things to change overnight, if you want to build your online presence, you need to be in it for the long game.&nbsp;<h2>Work with us</h2>At the end of the day,<a href="https://socialjems.co.uk/"> SocialJems</a> isn’t just here to make money and pay bills. We want to work with you and build a meaningful relationship. We believe that the best relationships are formed by truly getting to know each other.Oh, and we’re not the kind of marketing agency that judges on appearance. We judge by how you treat us and others.&nbsp;Want to work with a couple of marketers who genuinely care?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch!</a>&nbsp;😊&nbsp;

Find out more about our Marketing team and why you should choose us. 

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Meet the Gems behind SocialJems

Are Instagram hashtags still relevant, is it worth marketing your business on Threads? We’ll answer these questions in our latest newsletter! Along with team updates and a little update about our new Social Shizzle Service.&nbsp;Let’s get our June newsletter started! First off, Instagram…<h2>💎Are Instagram hashtags still relevant in 2024?&nbsp;</h2>Are Instagram hashtags still a thing in 2024?Short answer - yes!😁Let's get one thing straight from the jump, hashtags on Instagram aren't just still relevant in 2024, they're essential if you want to get your content noticed.&nbsp;You can chuck all the fancy filters and punchy captions you want at your posts, but without a solid hashtag strategy, you might as well be screaming into the void.Now, before you go plastering every vaguely relevant hashtag under the sun, let's talk tactics. Instagram might recommend using just 3-5 hashtags these days, but that doesn't mean you should treat them like an afterthought.&nbsp;A carefully curated selection of targeted, bang-on-trend hashtags is what's going to put your posts in front of the people that actually matter - your ideal audience.Think about it. Hashtags are like a great big neon sign pointing new eyes towards your content. They're the key to unlocking all those juicy benefits of fresh engagement, new followers, and most importantly, more potential customers sniffing around your business.&nbsp;And who doesn't want a slice of that pie?But hashtags aren't just one-trick ponies. These little beauties have got plenty more tricks up their sleeves. Want to spy on what your competitors are up to? A cheeky hashtag search will sort you right out.&nbsp;Fancy getting involved with the latest trends? You'd better start hashtagging accordingly. Need to categorise your content into neat little bundles? Yeah, you guessed it - hashtags to the rescue.Your Instagram grid will thank you for it.Want more tips on how to unleash your Insta-potential?&nbsp;<a href="https://socialjems.co.uk/blog/unleash-your-insta-potential">Check out our blog.</a><img src="/uploads/image_e12f77ddaf.png" alt="A colorful background with white text

Description automatically generated"><h2>💎Is it worth marketing on Threads?</h2>This fresh social messaging app has been causing quite a stir since its launch in July 2023, and it's showing no signs of slowing down in 2024.For those of you still scratching your heads, Threads is a new platform developed by the Meta's Instagram team. It's all about building authentic conversations by allowing users to post and share text, images, and videos in public discussions. Think of it as a digital water cooler where people can gather, connect, and engage on a whole new level.But why should your brand care?&nbsp;Well, let's start with the fact that Threads achieved a mind-boggling feat, it became the fastest app ever to reach 100 million users, surpassing even the mighty ChatGPT. That's right, this bad boy hit 1 million users within an hour of its launch, while ChatGPT took a leisurely five days to reach the same milestone.&nbsp;And the growth shows no signs of stopping. During Meta's Q4 2023 earnings announcement, Mark Zuckerberg himself revealed that Threads had already amassed a staggering 130 million monthly active users. That's a user base any brand would kill for, and it's only going to keep expanding as more and more people jump on the Threads train.We get it, stepping into a new social realm can be daunting. But here's the thing: if your audience is on Threads (and let's face it, they probably are), then you need to be there too. It's as simple as that.Imagine the opportunity to connect with your tribe on a deeper level, that goes beyond just likes and shares. Threads offers a fresh canvas for your brand to showcase its personality, engage with customers, and stay ahead of the curve.So, what are you waiting for?Oh, and if you’re looking for tips on how to market your business on Threads, follow us on our socials for tips! You’ll find our socials at the end of this newsletter.&nbsp;😊&nbsp;<img src="/uploads/image_fc06a5b8ff.png" alt="A black cube with white letters on top of colorful squares

Description automatically generated"><h2>💎TEAM UPDATES</h2>💎Introducing SARAH!!!🥳Yes, another Sarah in the gang and she's a force to be reckoned with!While she's been low-key killing it behind the scenes for a while now, we reckon it's time to put this gem in the spotlight. As our resident VA, Sarah has been taking on more responsibility and let's be real, she's absolutely smashing it out of the park.Not only is she an admin and content scheduling pro, she's also been learning the ropes of creating LinkedIn content from none other than the Morgenmuffel herself.&nbsp;Sarah is an outright animal lover, just like the rest of us crazy pet parents.&nbsp;🐕 With her adorable fur babies by her side, she fits right into our little SocialJems menagerie.&nbsp;Sarah, you're an absolute legend and we're so happy to have you on board.&nbsp;Can we give some love for Sarah!&nbsp;Keep smashing it beaut!&nbsp;<figure class="image"><img src="/uploads/image_523a0cdb87.png"></figure><h2>💎The Queen of SocialJems finally takes a PROPER Holiday</h2>Our girl Jem has finally taken a well-deserved break from the hustle and bustle of business life. If you've been keeping tabs on&nbsp;<a href="https://www.linkedin.com/in/jem-bevan1/">her LinkedIn,</a> you'd know that our fearless leader jetted off to Bulgaria with her other half Josh and their families for a proper holiday.&nbsp;Now, we all know how much of a workaholic Jem can be, but this time, she almost - and we mean almost - managed to keep her hands off that laptop. Pretty impressive, right?Let's be real here, trying to fully disconnect from work when you're a business owner is like trying to get a toddler to sit still - damn near impossible.Relaxation was on the menu, and she indulged in it like a champ. It's like she finally realised that taking a break isn't just a luxury, but a bleeding necessity for her mental well-being. Who knew, right?And you know what they say, absence makes the heart grow fonder, or in this case, the mind sharper. Jem came back from her holiday feeling refreshed, rejuvenated, and absolutely brimming with brilliant ideas. It's like she hit the reset button, and now she's ready to take on the world all over again!🥳<img src="/uploads/image_2481a640e7.png" alt="A couple of people on a beach

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Description automatically generated"><h2>💎Our Resident Morgenmuffel&nbsp;</h2>Sarah has been busy creating a lot of content for our clients, so she's not really had time to be on LinkedIn. But she believes in balance, so it's not all work.When her eyes aren't glued to the laptop (her laptop is named Diego- don't ask), she's been hitting the arcades with her friends. She's still waiting for it to be warm enough to jump in the sea, she's not managed to convince anyone to jump in the sea with her yet, but she's persistent! They're not quite as eager to embrace the icy waters as our Sarah.&nbsp;So, whilst our Morgenmuffel waits for the warmer weather to jump in the sea, why not keep her busy until then? If you need help creating content that promotes you and your business,&nbsp;<a href="https://socialjems.co.uk/contact">get in touch</a> to see how we can help!<img src="/uploads/image_c331f47a75.png" alt="A group of people holding stuffed animals

Description automatically generated"><figure class="image"><img src="/uploads/image_6d1a0cc8dd.png"></figure><h2>Get Social with the Social Shizzle Sessions!&nbsp;</h2>Check out our latest services to help you make the most out of social media.&nbsp;Brace yourselves, because the Social Shizzle is about to hit the fan (in the best way possible, of course).First up, we've got the "Social Shizzle Session" – a one-on-one masterclass in unleashing your full social media potential, priced at a tidy £195 +VAT. In this bespoke session, you'll get to pick the brains of either our fearless leader Jem or our resident Morgenmuffel Sarah, two absolute bosses when it comes to smashing it online.Imagine having a personal brainstorming sesh with these digital dynamos, pinging ideas back and forth, providing tips, and gaining invaluable insights into boosting your social presence and reach. They'll share their best secrets on crafting killer content that'll have your audience hooked, and help you map out a strategy to make your grid sizzle hotter than a vindaloo.For those seeking a more comprehensive approach, we've got the "Social Strategy" package, weighing in at £125 + VAT. This badboy is like having your very own accountability mate, but one who also happens to be a certified social media whisperer.With the Social Strategy, we'll take a proper deep dive into your business or services, and craft a tailored plan to conquer the online world. From brainstorming sessions to expert guidance on the best marketing tactics, we'll keep you on your toes and ensure you stay laser-focused on smashing those social media goals.Look, we get it, some of you need a helping hand with generating fresh ideas, while others just want reassurance that you're on the right track. And then there are those who simply want a bit of handholding.&nbsp;We can only offer a limited number of these sessions each month (just 5, to be precise), so you'd better act fast before they're all snapped up.Don't just take our word for it, though. Get in touch, and let's have a proper chat about how we can take your social presence from "meh" to "hell yeah!" in no time. Trust us, once you've experienced the Social Shizzle, you'll never look back.<img src="/uploads/image_2896877182.png" alt="A group of women posing for a picture

Description automatically generated"><h2>💎Thanks for reading!</h2>We’ll be updating you on the world of marketing along with social media updates, so if you don’t want to miss out, make sure you’re following us.<a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a> <a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a> <a href="https://www.facebook.com/SocialJems/">Facebook</a>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.Just contact us and ask to be signed up!

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