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LinkedIn’s Been Busy (Again). Because of course it has.More features. More paywalls. More ways to either shine... or get seriously scrolled past.Let’s break down what actually matters, &nbsp;and what’s just noise.<img src="https://cms.socialjems.co.uk/uploads/I_m_listening_gif_c9b4ddc233.gif" alt="I_m listening gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_I_m_listening_gif_c9b4ddc233.gif 191w," sizes="100vw"><h2>Third-party tools? No algorithm shade here</h2>Worried your scheduler is tanking your reach? You can breathe.LinkedIn doesn’t care how you post, &nbsp;just that you do! And this little tit bit came from LinkedIn themselves so you KNOW it’s true now.&nbsp;So if your content’s landing flat, it’s probably not the tool. It’s the post…or the lack of engagement. 🤷🏼‍♀️ The two do go hand in hand as we KNOW!&nbsp;<h2>Tagging: helpful or annoying?</h2>Tagging the right people can expand your reach. Tagging randoms for attention?&nbsp; That’s a one-way ticket to the algorithm bin.Rule of thumb…tag relevant people, ask first, and let them know when it’s live. The best results come when they actually engage, &nbsp;not just blink and scroll.<h2>That juicy company page &nbsp;competition ranking feature? &nbsp;Going behind a paywall…</h2><img src="https://cms.socialjems.co.uk/uploads/Eye_roll_b35fdf350e.gif" alt="Eye roll .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Eye_roll_b35fdf350e.gif 204w," sizes="100vw">Soon, only those with a £100+ monthly company subscription will get access to the page performance leaderboard.If you still see it, enjoy it while it lasts. It’s being rolled out quickly.<h2>LinkedIn wants you to help train its AI (and they’ll pay you for it)</h2>Yep, LinkedIn is now paying verified users to contribute to AI training.Think writing example posts, helping fine-tune tone, and feeding the machine that’ll power future tools on the platform.It’s not about leading sessions, &nbsp;it’s about shaping what AI learns from. 🔗 LinkedIn AI Contributor Info<h2>Newsletter visibility just levelled up</h2>You can now see who’s subscribed from your 1st-degree network in a quick and easy way, which makes follow-up messaging a no-brainer.And no you should be afraid to send them they subscribed for a reason. &nbsp;Ask if they want to join your email list explain they will get more value there too!&nbsp;Expand your marketing lists away from LinkedIn. (And if you need a way of tracking this part of your marketing too, then Claire woods is your girl, over at Kennedy woods. &nbsp;Or just send a “hey, saw you’re reading!” message, start dialogue, get to know these potential new clients. Show you care.&nbsp;And if your 2nd/3rd degree connections are following?&nbsp;Perfect excuse to connect. Say thanks, ask what info they would love to see in the newsletter.&nbsp; Get those conversations going!&nbsp;<h2>Boosted posts now available on personal accounts</h2><img src="https://cms.socialjems.co.uk/uploads/What_Gif_9f598d67f9.gif" alt="What Gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_What_Gif_9f598d67f9.gif 162w," sizes="100vw">Boosting lets you pay to get more eyes on your personal content…👀If you’re using it, make sure the content is actually good. Great for launches, announcements and timely posts, not random “felt cute” moments. But if I am honest I am still not 100% convinced it will work and I am not 100% convinced people won’t just scroll by with “Boosted post” being visible on the post.HOWEVER…We will do some more research and testing on this and keep you posted on the results. &nbsp;<h2>LinkedIn’s growth is no joke</h2>They’re now sitting at 1.3 billion users!&nbsp;<img src="https://cms.socialjems.co.uk/uploads/So_many_people_dc02ecdc29.gif" alt="So many people .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_So_many_people_dc02ecdc29.gif 245w,https://cms.socialjems.co.uk/uploads/small_So_many_people_dc02ecdc29.gif 500w," sizes="100vw">And revenue is on the up. More users means more noise. But also more opportunity.So if you’re STILL lurking in the shadows it’s time to stop and start leveraging LinkedIn.<h2>One last reminder: comments are queen</h2>The CEO said it. Your stats show it. We’re backing it. Stop chasing likes and start starting conversations.&nbsp; That’s where the real traction lives. And if you don’t have time to do it, you could always speak to us. 🫶🏼<h2>What’s Been Going On at SocialJems</h2><h3>Jem hit the pitch… kind of</h3>She made it to two live matches, &nbsp;one at Wembley (England vs Wales) and one watching Liverpool vs Aston Villa.Charlie was buzzing. Jem?&nbsp; She gave it a proper go and decided the spa still wins, but big respect for the energy, the crowd, and the atmosphere.Turns out football isn’t just for the boys, &nbsp;but also not where you’ll find her every weekend.<h3>Sarah A’s home project is looking amazing</h3>She’s been working seriously hard on transforming her house into something that feels just right, &nbsp;and she’s had her lovely mum by her side helping every step of the way.It’s been a big effort, but it’s paying off. It’s turning into a real home, full of intention, love and a lot of graft.We’re so proud of everything she’s achieved (and still showing up like a pro through it all).<h3>Freddie: immune system under siege, inbox under control</h3>He’s still being taken down by school germs like a true parent-of-a-small-human…But behind the scenes, he’s been A/B testing the life out of our email flows and campaign copy.Basically doing the stuff most of us forget exists, &nbsp;and making it perform better while he’s at it.<h3>The Women in Recruitment Leadership event was a highlight</h3>Jem attended and got to see the amazing Jo Major speak, someone she’s worked with before and genuinely admires. Jo is doing important, powerful work in DEI and recruitment, and it was a real full-circle moment to see her owning the room.Go check her out if you haven’t already.And the SocialGames sponsors are officially locked inMassive love to our amazing sponsors:💎 SoAIsy 💎 i-intro® 💎 Universal AV Services Ltd&nbsp;Thanks to them, this year’s Christmas party is shaping up to be the biggest and sparkliest yet. 🎟️ &nbsp;<a href="https://www.trybooking.com/uk/events/landing/93841">https://www.trybooking.com/uk/events/landing/93841</a><img src="https://cms.socialjems.co.uk/uploads/Social_Jems_News_That_s_a_wrap_24c96eb47b.jpg" alt="SocialJems News That_s a wrap .jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Social_Jems_News_That_s_a_wrap_24c96eb47b.jpg 245w,https://cms.socialjems.co.uk/uploads/small_Social_Jems_News_That_s_a_wrap_24c96eb47b.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_Social_Jems_News_That_s_a_wrap_24c96eb47b.jpg 750w,https://cms.socialjems.co.uk/uploads/large_Social_Jems_News_That_s_a_wrap_24c96eb47b.jpg 1000w," sizes="100vw">This month brought new platform shifts, algorithm truths, fresh features and a few more paywalls to dodge. But amongst the chaos, there’s clarity…Post with purpose. Tag with care. Engage like you mean it. And if you’re not sure what to say, &nbsp;get help before you hit “boost.” December’s creeping up.We’ve got more updates, demos, and sparkle coming your way. See you in your inbox, or in the comments.

The one where LinkedIn stirred the pot (again). 

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SocialJems Newsletter – November Edition

If your strategy is “drop a post, then disappear into your inbox,” it’s no wonder your content feels like it’s landing in a black hole. Because…LinkedIn’s algorithm doesn’t care if you posted.It cares if you showed up. That means engagement.&nbsp; Real, meaningful, non-robot, “actually interested in this” kind of engagement.<img src="https://cms.socialjems.co.uk/uploads/Tell_me_more_gif_50b3c39d4d.gif" alt="Tell me more gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Tell_me_more_gif_50b3c39d4d.gif 245w," sizes="100vw"><h2>Stop Lurking. Start Talking.</h2>We’re not saying you need to write a 400-word essay under every post you see.But you do need to do more than mindlessly click “like” on someone’s inspirational quote about Mondays.<ul><li>Leave thoughtful comments.</li><li>Ask follow-up questions.</li><li>Tag someone it made you think of.</li></ul>Basically, act like a human who’s in the room, not a bot scrolling on autopilot.<img src="https://cms.socialjems.co.uk/uploads/Holt_Gif_2e1bd2f390.gif" alt="Holt Gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Holt_Gif_2e1bd2f390.gif 156w,https://cms.socialjems.co.uk/uploads/small_Holt_Gif_2e1bd2f390.gif 500w," sizes="100vw"><h2>The Algorithm Is Watching (Creepy but True)</h2>LinkedIn now tracks things like dwell time and comment depth.If people linger on your post, comment meaningfully, and reply to each other? You win.If you post and vanish? You don’t. Engagement tells the algorithm you’re part of the conversation, not just shouting into the void.<img src="https://cms.socialjems.co.uk/uploads/Good_talk_69e0938b15.gif" alt="Good talk .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Good_talk_69e0938b15.gif 200w,https://cms.socialjems.co.uk/uploads/small_Good_talk_69e0938b15.gif 500w," sizes="100vw"><h2>What You Should Be Doing Instead</h2>✔️Comment on others’ posts before and after you publish ✔️ Stick around for 30 to 60 mins when your post goes live ✔️ Reply to every comment (even the weird ones) ✔️ Send follow-up DMs to people you connected with via the comments<img src="https://cms.socialjems.co.uk/uploads/I_can_t_do_all_of_that_gif_3051237c7e.gif" alt="I can_t do all of that gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_I_can_t_do_all_of_that_gif_3051237c7e.gif 156w,https://cms.socialjems.co.uk/uploads/small_I_can_t_do_all_of_that_gif_3051237c7e.gif 500w," sizes="100vw"><h2>Before You Go...</h2>This isn’t Hogwarts. You don’t just whisper into the void and expect magic to happen.If you want results on LinkedIn, you’ve got to show up, speak up and actually be part of the conversation.So next time you hit “post,” don’t disappear into the mist. Stick around. Stir the pot. Start some chat.Ghosting is for Halloween which has been and gone. Not your content strategy.

So you posted on LinkedIn. Great. Then what? 🤷🏼‍♀️

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Don’t Just Post and Ghost — How to Actually Engage on LinkedIn

<h2>What’s Been Going On in LinkedIn Land</h2>Recruiters need verifying now.If you’re already working in recruitment, don’t panic just yet. &nbsp;It won’t hit you immediately.&nbsp;But if you’re new to the sector, LinkedIn will now ask you to verify your account to help crack down on scammy, fake recruiter spam.Business verification? That’ll be £100 a month, please!If you want to verify your company page, you’ll need to upgrade to LinkedIn Premium for businesses. It’s currently £100 per month. Whether it’s worth it?&nbsp;That’s a solid maybe from us, ok, ok it’s a NO, for us, it’s just not worth it! Not when you can build credibility in other ways.&nbsp;Post analytics just got juicier…You can now see how many people are saving and sharing your posts, even on personal profiles.&nbsp; That’s a big win.&nbsp;Finally some proper insight into what’s working behind the scenes.<img src="https://cms.socialjems.co.uk/uploads/Party_Gif_3764a8deb8.gif" alt="Party Gif .gif">CapCut now integrates with LinkedIn.This one’s a win for the video creators. CapCut now works directly with LinkedIn so editing and uploading just got smoother.&nbsp;No more faffing around with file conversions and dodgy previews. Love to see it.Engagement rules are shifting againLinkedIn is rewarding deeper engagement.Think longer posts, thoughtful carousels, chunky captions and comments that say more than “love this.” Three to four solid posts a week is the sweet spot. Less post and hope, more purpose.LinkedIn wants to use your content to train its AIYep. It’s happening.By default, your content will now be used to train AI models unless you opt out in your privacy settings. So if the idea of being an unpaid AI assistant doesn’t thrill you, go into your data settings and switch it off.New Career Hub launched inside LinkedIn LearningThis new space helps you explore roles, skill up and find pathways to progress. &nbsp;AI is the big theme here.&nbsp;They’ve even made 34 AI courses and 4 full learning tracks free until late November. Worth a scroll if you want to sharpen your edge before 2024.Duolingo scores are showing up on profilesJem spotted this on the DuoLingo mobile app. If you've done any Duolingo language learning, it can now show on your profile.But please don’t test Jem on her Norwegian just yet. She’s not ready. &nbsp;<h2>What’s Been Going On at SocialJems</h2>Sarah Agana was a bridesmaid and looked stunningShe absolutely rocked it, the same way she rocks every challenge.&nbsp; Calm, collected, spreadsheet in hand and looking the part. We always knew she'd nail it. <img src="https://cms.socialjems.co.uk/uploads/Sarah_Wedding_fdc2f1ed40.jpg" alt="Sarah Wedding .jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Sarah_Wedding_fdc2f1ed40.jpg 117w,https://cms.socialjems.co.uk/uploads/small_Sarah_Wedding_fdc2f1ed40.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_Sarah_Wedding_fdc2f1ed40.jpg 563w,https://cms.socialjems.co.uk/uploads/large_Sarah_Wedding_fdc2f1ed40.jpg 750w," sizes="100vw"> Freddie’s caught the back-to-school bugKids are walking germ factories and his son did not disappoint.&nbsp; Freddie’s been battling the classic post-summer lurgy, like many of us. Someone pass the Lemsip.Jem had a proper recharge in BucharestShe took her mother-in-law to a spa (huge win) and soaked up the vibes, the city and the steam room. A little break that came at just the right time. And of course, she took her laptop. She slows down, but rarely stops.<img src="https://cms.socialjems.co.uk/uploads/Bucharest_2_141b4f6395.jpg" alt="Bucharest(2).jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Bucharest_2_141b4f6395.jpg 117w,https://cms.socialjems.co.uk/uploads/small_Bucharest_2_141b4f6395.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_Bucharest_2_141b4f6395.jpg 563w,https://cms.socialjems.co.uk/uploads/large_Bucharest_2_141b4f6395.jpg 750w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/Bucharest_97bcc0ed09.jpg" alt="Bucharest.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Bucharest_97bcc0ed09.jpg 208w,https://cms.socialjems.co.uk/uploads/small_Bucharest_97bcc0ed09.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_Bucharest_97bcc0ed09.jpg 750w,https://cms.socialjems.co.uk/uploads/large_Bucharest_97bcc0ed09.jpg 1000w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/Bucharest_1_3fe9e22ba2.jpg" alt="Bucharest(1).jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Bucharest_1_3fe9e22ba2.jpg 117w,https://cms.socialjems.co.uk/uploads/small_Bucharest_1_3fe9e22ba2.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_Bucharest_1_3fe9e22ba2.jpg 563w,https://cms.socialjems.co.uk/uploads/large_Bucharest_1_3fe9e22ba2.jpg 750w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/Bucharest_7d95ffc066.jpg" alt="Bucharest .jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Bucharest_7d95ffc066.jpg 117w,https://cms.socialjems.co.uk/uploads/small_Bucharest_7d95ffc066.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_Bucharest_7d95ffc066.jpg 563w,https://cms.socialjems.co.uk/uploads/large_Bucharest_7d95ffc066.jpg 750w," sizes="100vw">LinkedIn weddings and lovely humansJem’s also been making the rounds at weddings, and not just any weddings.&nbsp; These were celebrations for people she met through LinkedIn. Rosie. Jade. Liz &amp; Richard.All incredible business owners, carving their own paths, doing it their way and smashing it.She left every single one feeling inspired, energised and so grateful to have these people in her world.This is exactly why we always say LinkedIn is more than a platform. It’s a community.<img src="https://cms.socialjems.co.uk/uploads/liz_wedding_3_05c4a5319d.jpg" alt="liz wedding 3 .jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_liz_wedding_3_05c4a5319d.jpg 117w,https://cms.socialjems.co.uk/uploads/small_liz_wedding_3_05c4a5319d.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_liz_wedding_3_05c4a5319d.jpg 563w,https://cms.socialjems.co.uk/uploads/large_liz_wedding_3_05c4a5319d.jpg 750w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/Liz_wedding_4_50ff0a4673.jpg" alt="Liz wedding 4.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Liz_wedding_4_50ff0a4673.jpg 208w,https://cms.socialjems.co.uk/uploads/small_Liz_wedding_4_50ff0a4673.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_Liz_wedding_4_50ff0a4673.jpg 750w,https://cms.socialjems.co.uk/uploads/large_Liz_wedding_4_50ff0a4673.jpg 1000w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/Liz_Wedding_008ee3e7fb.jpg" alt="Liz Wedding .jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Liz_Wedding_008ee3e7fb.jpg 117w,https://cms.socialjems.co.uk/uploads/small_Liz_Wedding_008ee3e7fb.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_Liz_Wedding_008ee3e7fb.jpg 563w,https://cms.socialjems.co.uk/uploads/large_Liz_Wedding_008ee3e7fb.jpg 750w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/liz_wedding_2_76f3a91bb8.jpg" alt="liz wedding 2.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_liz_wedding_2_76f3a91bb8.jpg 117w,https://cms.socialjems.co.uk/uploads/small_liz_wedding_2_76f3a91bb8.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_liz_wedding_2_76f3a91bb8.jpg 563w,https://cms.socialjems.co.uk/uploads/large_liz_wedding_2_76f3a91bb8.jpg 750w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/Liz_wedding_5_8faa032bd5.jpg" alt="Liz wedding 5.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Liz_wedding_5_8faa032bd5.jpg 123w,https://cms.socialjems.co.uk/uploads/small_Liz_wedding_5_8faa032bd5.jpg 394w,https://cms.socialjems.co.uk/uploads/medium_Liz_wedding_5_8faa032bd5.jpg 591w,https://cms.socialjems.co.uk/uploads/large_Liz_wedding_5_8faa032bd5.jpg 788w," sizes="100vw">Sarah Bostock is still bossing itShe continues to support a few of our lovely SocialJems clients while building her own thing. She recently marked the anniversary of Joe’s passing, a hard day, of course, but she celebrated his birthday in true Sarah style. With, heart and a toast to the memories.<img src="https://cms.socialjems.co.uk/uploads/Sarah_and_Joe_jpeg_d0f5170145.jpg" alt="Sarah and Joe .jpeg.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Sarah_and_Joe_jpeg_d0f5170145.jpg 156w,https://cms.socialjems.co.uk/uploads/small_Sarah_and_Joe_jpeg_d0f5170145.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_Sarah_and_Joe_jpeg_d0f5170145.jpg 750w,https://cms.socialjems.co.uk/uploads/large_Sarah_and_Joe_jpeg_d0f5170145.jpg 1000w," sizes="100vw">SocialJems x SoAIsy Live EventLet’s be honest. People will always look for DIY tools to help with social media. Especially when they’re just starting out. And we get it.That’s why we partnered with SoAIsy.It’s the one tool we’ve seen that doesn’t churn out nonsense. It gives you content that actually sounds like you — and helps you grow your brand properly.So we’re showing it off. Live. No pressure. No hard sell. Just a demo where Jem and Simon take you behind the scenes and show you what SoAIsy can really do.<img src="https://cms.socialjems.co.uk/uploads/soaisy_c079c6d138.png" alt="soaisy.png" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_soaisy_c079c6d138.png 156w," sizes="100vw"><a href="https://www.linkedin.com/events/soaisypeasysocials7373600371035906048/">🔗 Join the event</a>The SocialGames Christmas Party is ONWe missed it. You missed it. So we’re doing it again. But this time it’s festive. And louder.It’s networking, but with sparkle. No sales. No cringe. Just vibes.🎩 Magician 🎤 Karaoke (yes, for real) 🍕 Nibbles 🍻 Beer pong 🎶 DJ 🥂 First drink on us 🎄 Fancy dress (Jem's thinking elf, obviously)<img src="https://cms.socialjems.co.uk/uploads/The_Social_Games_Xmas_Party_accb369aa7.jpg" alt="The-SocialGames-Xmas-Party-.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_The_Social_Games_Xmas_Party_accb369aa7.jpg 104w,https://cms.socialjems.co.uk/uploads/small_The_Social_Games_Xmas_Party_accb369aa7.jpg 333w,https://cms.socialjems.co.uk/uploads/medium_The_Social_Games_Xmas_Party_accb369aa7.jpg 500w,https://cms.socialjems.co.uk/uploads/large_The_Social_Games_Xmas_Party_accb369aa7.jpg 667w," sizes="100vw"><a href="https://www.trybooking.com/uk/events/landing/93841">🔗 Grab your ticket</a>Our first sponsor is already locked in, SoAIsy, of course. Want to be the second? Drop Jem, Ryan Mulhern, Shaun Thompson or Martha Phillips a message and let’s talk.Final WordBetween the weddings, demos, Duolingo alerts and LinkedIn trying to sneak your content into their AI model, September delivered a lot.If you’re feeling behind, stuck, or just overwhelmed trying to juggle it all, you’re not alone. You’ve got us.And whether it’s SocialJems or SoAIsy, we’re here to help you show up properly without burning yourself out in the process.You know where we are.

The one with bridesmaids, Bucharest, bugs and a bold little demo you won’t want to miss…

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SocialJems Newsletter – October Edition

I’ve been testing hashtags on LinkedIn for months now.&nbsp;And here’s what I’ve found…even when sticking to LinkedIn’s own advice, no more than three hashtags per post, the ones without hashtags have often performed a little better.But before you rush off to delete them all, let’s be clear: the algorithm is still all over the place.&nbsp;One day you’ll land great reach, the next you’ll feel invisible.&nbsp;That’s not about your hashtags, it’s LinkedIn itself.<h3>The Algorithm Rollercoaster…</h3><img src="https://cms.socialjems.co.uk/uploads/Rollercoaster_Gif_2aab661b89.gif" alt="Rollercoaster Gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Rollercoaster_Gif_2aab661b89.gif 245w,https://cms.socialjems.co.uk/uploads/small_Rollercoaster_Gif_2aab661b89.gif 500w," sizes="100vw">Every time LinkedIn launches new products and services (and there have been plenty recently), the algorithm wobbles.&nbsp;Things shift, results fluctuate, and creators everywhere start second-guessing themselves.But here’s what we know right now:<ul><li>Reach is inconsistent. Even great posts dip sometimes.</li><li>Keywords are stronger than hashtags. Natural language in your content helps you show up more than tacked-on tags.</li><li>Engagement signals win. The algorithm boosts content that sparks conversation, not content that just throws hashtags at the wall.</li></ul>So yes, hashtags can still have a place, but they aren’t the thing making or breaking your LinkedIn game.<h3>Hashtags Aren’t Dead… But They’re Not the Hero</h3>Think of hashtags as a sidekick, not the star of the show.&nbsp;A couple of hyper-relevant or branded ones?&nbsp;Fine.&nbsp;But stuffing your posts with hashtags won’t give you the reach you’re craving.LinkedIn has evolved.&nbsp;The algorithm is paying closer attention to the words you write and how people respond, not whether you slap on #BusinessGrowth at the end.<h3>The Real Secret to Winning on LinkedIn</h3>And this is the part most people miss…LinkedIn isn’t a content vending machine.&nbsp;You don’t put in a post, add three hashtags, press the button, and expect clients to fall out.LinkedIn is one giant networking event that never sleeps.If you walked into a real-life networking event, would you stand in the corner yelling #Leadership #Strategy #Successat strangers?&nbsp;Of course not.You’d work the room. Shake hands. Ask questions. Get to know people. Build relationships.&nbsp;That’s exactly how LinkedIn works too.<h3>Work the Platform Like You’d Work the Room 🥂</h3>If you want LinkedIn to actually work for you, shift your focus away from hashtags and towards people:• Comment with intent. Don’t just scroll past, join the conversation. • Engage consistently. Networking is about showing up, not dropping in once a month. • Build relationships. Reach is nice, but connections are what count. • Be human. Share your personality. Let people see the person behind the profile.The algorithm loves engagement.&nbsp;And engagement doesn’t come from hashtags, it comes from conversations.<img src="https://cms.socialjems.co.uk/uploads/Networking_is_kind_of_a_big_deal_Meme_97f163992c.webp" alt="Networking is kind of a big deal Meme.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Networking_is_kind_of_a_big_deal_Meme_97f163992c.webp 156w," sizes="100vw"><h3>The Bottom Line…</h3>Yes, the algorithm changes.&nbsp;Yes, hashtags can sometimes help.&nbsp;But they’re not the deciding factor.The real key to making LinkedIn work is simple…network socially. Work the platform like you’d work the room.&nbsp;Build connections, start conversations, and keep showing up.Because the truth is, hashtags won’t make you memorable, but making real connections with people will.

If you think the difference between a post flopping and flying is #Leadership vs #GrowthMindset, we need to talk.

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Hashtags Aren’t What’s Holding Your LinkedIn Back

Content’s flying out faster than your toddler when they hear the snack cupboard open. But then… something feels off.The posts sound a little stiff. Like a robot in a business suit wrote them.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/robotfall_ffa7700bc2.gif" alt="robotfall.gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_robotfall_ffa7700bc2.gif 245w," sizes="100vw">Because here’s the thing…AI is a tool. A powerful one. But if you just copy and paste what it spits out? It’s gonna sound like everyone else. And you are not everyone else.<h2>So, How Do You Use AI (Without Losing the Magic)?</h2>Let’s break it down...<h3>Give It Direction</h3>AI isn’t a mind reader. Tell it:Who you are Who your audience is What tone you use (funny? straight-talking? chaos sprinkled with sass?) What matters to your brand The more you feed it, the better it performs. Think head chef, not microwave meal.<img src="https://cms.socialjems.co.uk/uploads/master_chef_gordon_ramsey_1dd184082d.gif" alt="master-chef-gordon-ramsey.gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_master_chef_gordon_ramsey_1dd184082d.gif 245w," sizes="100vw"><h3>DON’T: Copy + Paste the First Thing It Gives You</h3>Ever read a post that starts with: “In today’s fast-paced digital landscape…” Yeah.&nbsp; You’ve already lost people. What AI gives you first is fine. But it’s also basic.&nbsp; And boring. So tweak it. Rewrite bits. Add your flavour. Think of it as a rough draft, not the final post.<h3>Inject Real Stories, Opinions &amp; Energy</h3>AI is smart. But it’s not you.It can’t talk about the time your client cried happy tears. Or that Monday morning disaster when Zoom crashed mid-pitch. Those little stories? That real-life stuff? That’s what makes content sticky. So use AI to build the bones. Then flesh it out with your stories, your insights, and your chaos.<img src="https://cms.socialjems.co.uk/uploads/Chaos_2_75cbdcb98a.gif" alt="Chaos (2).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Chaos_2_75cbdcb98a.gif 182w," sizes="100vw"><h3>DON’T: Let AI Kill Your Voice</h3>Your voice is your superpower. It’s what stops people from scrolling. It’s why they read YOUR post over someone else’s. So if the content sounds like ChatGPT and not like you? You’ve got work to do. Add the quirks. The tangents. The weird phrases your audience knows you for. Let people hear your voice, not the bot’s.<h3>Remember…</h3>AI won’t replace you. But it can help you get that idea out of your head, onto paper and into people’s feeds faster. Just promise us one thing? Don’t post anything you wouldn’t actually say. Because when people feel like they’re reading you, not a script? That’s when the magic happens.Need help finding your voice (or making AI sound a little less… robotic)? Drop us a message. We’ll help you make AI your sidekick, not your substitute.<img src="https://cms.socialjems.co.uk/uploads/sidekick_d509c514cc.jpg" alt="sidekick.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_sidekick_d509c514cc.jpg 156w,https://cms.socialjems.co.uk/uploads/small_sidekick_d509c514cc.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_sidekick_d509c514cc.jpg 749w,https://cms.socialjems.co.uk/uploads/large_sidekick_d509c514cc.jpg 999w," sizes="100vw">

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How Do I Use AI, And Still Sound Human?

LinkedIn’s trialling phone support. Real humans. Actual help. But only if you’re paying. And obviously you need to speak to a bot first.&nbsp;Helpful? Yes.Fair? Depends who you ask. If you're on a free plan, it’s bots or bust.<h2>Save profile to PDF? Now behind a paywall</h2>Another useful feature quietly locked up unless you’re on a paid plan. LinkedIn’s nudging more and more toward “if you want it, you’ve gotta pay for it.”<h2>LinkedIn launched another game.&nbsp;</h2>Because… sure they’ve had games for a while, but now there’s a new one. Jem hasn’t touched it and probably never will. But if you’re out here doing brainteasers between posts, let us know if it’s worth the hype.&nbsp;Or just weird.&nbsp;Because right now, we’re definitely in the ‘it’s just a bit weird isn’t it’ camp.&nbsp;<h2>Links in posts still mess with your reach</h2>LinkedIn claims they don’t.&nbsp;We’ve seen otherwise through extensive testing.&nbsp;So…If you want people to actually see your post, put your links in the comments. Every. Single. Time.<h2>You can now start a newsletter with just one connection</h2>Yep. Not 150. Not even 10. One. Just you and your nan and you’re off.Do we think it’s a little wild? Yes.But it’s also brilliant for anyone starting out.You don’t need a huge audience to show up, share your thoughts and build credibility. They’re also a great way to get your content pushed out to those second and third degree connections too.&nbsp;So, If you’ve been waiting for a sign to launch one, this is it.<h2>Collaborative articles. We’re out</h2>Jem had the badge. Gave it a go. But they’re now fully AI-driven and painfully generic. We’re not here for it. If we wanted robotic fluff, we’d just copy-paste ChatGPT and call it a day. So no thanks.And LinkedIn seems to be going the same way with this, with the badge now FINALLY being fazed out.&nbsp;<h2>Comment limits is coming</h2>To reduce spam, LinkedIn is considering limiting how many comments a person or company page can make. In theory, great. In reality?&nbsp;Might make actual humans think twice about engaging. That’s a bit worrying considering that’s the key bit when it comes to getting your wares out there.&nbsp;<h2>Profile status updates might be coming</h2>It’s being teased, not launched yet. Could be a way to casually share what you’re working on without having to write a full post.&nbsp;Might be useful. Might flop. We’ll let you know when we’ve accessed it and tested it.<img src="https://cms.socialjems.co.uk/uploads/Its_a_lot_gif_aa6a6b57c4.gif" alt="Its a lot gif .gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Its_a_lot_gif_aa6a6b57c4.gif 156w,https://cms.socialjems.co.uk/uploads/small_Its_a_lot_gif_aa6a6b57c4.gif 500w," sizes="100vw"><h2>What’s Been Going On at SocialJems: Jem escaped to Norway (temporarily)</h2>She swapped LinkedIn for lakes, client calls for fjords and meetings for mountains. It wasn’t that cold shockingly but, it was peaceful and absolutely needed.&nbsp;And yes, she missed the dogs. She always misses the dogs.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/IMG_0746_88185efeef.jpg" alt="IMG_0746.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_IMG_0746_88185efeef.jpg 208w,https://cms.socialjems.co.uk/uploads/small_IMG_0746_88185efeef.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_IMG_0746_88185efeef.jpg 750w,https://cms.socialjems.co.uk/uploads/large_IMG_0746_88185efeef.jpg 1000w," sizes="100vw"><img src="https://cms.socialjems.co.uk/uploads/IMG_1275_5c44a66470.jpg" alt="IMG_1275.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_IMG_1275_5c44a66470.jpg 117w,https://cms.socialjems.co.uk/uploads/small_IMG_1275_5c44a66470.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_IMG_1275_5c44a66470.jpg 563w,https://cms.socialjems.co.uk/uploads/large_IMG_1275_5c44a66470.jpg 750w," sizes="100vw"><h2>The hoodie that saved the trip</h2>Huge thanks to @Krys from @Neutral Carbon for sending Jem the cosiest hoodie on the planet. It came in seriously handy during the colder moments in Norway. If you want to grab one yourself, check it out here: https://reflo.com/&nbsp;<img src="https://cms.socialjems.co.uk/uploads/IMG_0666_838a533764.jpg" alt="IMG_0666.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_IMG_0666_838a533764.jpg 117w,https://cms.socialjems.co.uk/uploads/small_IMG_0666_838a533764.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_IMG_0666_838a533764.jpg 563w,https://cms.socialjems.co.uk/uploads/large_IMG_0666_838a533764.jpg 750w," sizes="100vw"><h2>August = weddings. Everywhere</h2>Old school friends, LinkedIn legends, family. Jem’s been hopping from one social event to the next like a slightly chaotic social butterfly in heels.<img src="https://cms.socialjems.co.uk/uploads/PHOTO_2025_04_16_21_33_05_efc203adb8.jpg" alt="PHOTO-2025-04-16-21-33-05.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_PHOTO_2025_04_16_21_33_05_efc203adb8.jpg 121w,https://cms.socialjems.co.uk/uploads/small_PHOTO_2025_04_16_21_33_05_efc203adb8.jpg 389w,https://cms.socialjems.co.uk/uploads/medium_PHOTO_2025_04_16_21_33_05_efc203adb8.jpg 584w,https://cms.socialjems.co.uk/uploads/large_PHOTO_2025_04_16_21_33_05_efc203adb8.jpg 779w," sizes="100vw"><h2>Sarah A is smashing her bridesmaid duties</h2>She’s living her best spreadsheet life, balancing client work and dress fittings like an absolute pro.&nbsp;And no wardrobe meltdowns (yet).We can’t wait to see how amazing she looks on the big day.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg" alt="PHOTO-2025-09-02-15-19-23 2.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg 104w,https://cms.socialjems.co.uk/uploads/small_PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg 333w,https://cms.socialjems.co.uk/uploads/medium_PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg 500w,https://cms.socialjems.co.uk/uploads/large_PHOTO_2025_09_02_15_19_23_2_9923aaefb9.jpg 666w," sizes="100vw"><h2>Freddie’s back and quietly being brilliant</h2>He’s been behind the scenes doing what Freddie does best for a while now, and seen as he outed himself on LinkedIn we thought it was about time we did too!Freddie helps with things Jem hates like…💎 Fixing the website 💎 Setting up email campaigns that actually convertAnd he still manages to help with a little of the content creation too.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/Freddie_4c72aec13c.jpeg" alt="Freddie .jpeg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Freddie_4c72aec13c.jpeg 156w,https://cms.socialjems.co.uk/uploads/small_Freddie_4c72aec13c.jpeg 500w,https://cms.socialjems.co.uk/uploads/medium_Freddie_4c72aec13c.jpeg 750w," sizes="100vw"><h2>Sarah’s shark is on the move</h2>She’s still supporting her lovely SocialJems clients, but she’s also building her own thing. Sparky Shark Marketing is off the ground and already landing wins. Safe to say we’re proud as hell.<img src="https://cms.socialjems.co.uk/uploads/Sarah_bostock_1f64367fed.jpeg" alt="Sarah bostock .jpeg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_Sarah_bostock_1f64367fed.jpeg 117w,https://cms.socialjems.co.uk/uploads/small_Sarah_bostock_1f64367fed.jpeg 375w,https://cms.socialjems.co.uk/uploads/medium_Sarah_bostock_1f64367fed.jpeg 563w,https://cms.socialjems.co.uk/uploads/large_Sarah_bostock_1f64367fed.jpeg 750w," sizes="100vw"><h2>The So Easy partnership is officially on</h2>This one’s a game-changer. &nbsp;You give the platform your website, tone of voice and ideal audience. It gives you actual posts. Not prompts. Actual content.You tweak. You post. You move on with your life.Need a demo? Just shout @Jem. It's called So Easy for a reason. https://manager.soeasymarketing.co.uk/homeNeed help showing up online without burning out or blending in? We’re here for that.&nbsp;Drop us a message and let’s make LinkedIn feel less like a chore and more like a win.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg" alt="So Easy SocialJems Partnership .jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg 245w,https://cms.socialjems.co.uk/uploads/small_So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg 500w,https://cms.socialjems.co.uk/uploads/medium_So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg 750w,https://cms.socialjems.co.uk/uploads/large_So_Easy_Social_Jems_Partnership_d2c73eff6d.jpg 1000w," sizes="100vw">

Phone support is coming if you’re posh…

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What’s Been Going On in LinkedIn Land

<h3>So What’s new on LinkedIn…👀</h3>A lot’s happening on the platform, so here’s a breakdown of the latest updates that could affect your visibility, strategy, and content.<h3>Verification… but at what cost?</h3>LinkedIn is pushing hard on account verification.&nbsp; The intention is good but,the execution still needs work.Jem had to revert her name to *Jemma Lea Bevan* to complete verification – which raises concerns for anyone not using their legal name professionally, including transgender users who haven’t changed theirs legally.We understand the importance of verified profiles, but LinkedIn needs to address these issues before making it a non-negotiable.<h2>Old posts in your feed? It’s not a glitch…</h2>You’re seeing older content because LinkedIn is shifting what it prioritises:Your engagement history The relationship you have with the poster Whether they’re seen as credible on the topicIt’s still a bit clunky, but improvements are coming. Your feed should start feeling relevant again soon.<img src="https://cms.socialjems.co.uk/uploads/ztz_Gv_SQ_3_Rkcd_Wrgz8d_0ae747f42c.webp" alt="ztzGvSQ3RkcdWrgz8d.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ztz_Gv_SQ_3_Rkcd_Wrgz8d_0ae747f42c.webp 245w," sizes="100vw"><h3>Less vanity, more value</h3>Watch time and likes are taking a back seat. LinkedIn is now focusing on real outcomes – leads, job offers, partnerships. Content that drives action is the winner.However, out of the posts Jem has created in the past few weeks, the one that performed best, was the one where she said she was glad Charlie was going to his Dads for a week, so we’re not sure how effective this is as of yet.<h3>Hashtags are now optional</h3>The hashtag feed is gone. Keywords in your posts are far more important – especially for visibility outside LinkedIn. Keep your messaging clear and your wording intentional.<h3>LinkedIn Ads = 3,000 characters</h3>If you’re running LinkedIn ads, you now have way more room to write. The description character limit has jumped from 600 to 3,000.<h3>LinkedIn hits 1.2 billion members</h3>Four consecutive years of double-digit growth. If you’re not taking LinkedIn seriously yet, this might be your wake-up call.<h3>Video is still ruling LinkedIn</h3>Video remains one of the fastest ways to build trust and visibility – especially when it’s done *authentically*.That’s why we’ve partnered with @Ryan from @First Frame to help clients produce content that’s both strategic and real. It’s not about being polished – it’s about being *present*. Your face, your voice, your message.<img src="/uploads/image_82bab47104.png">AI that enhances not replaces.We’re working behind the scenes on some exciting AI tools designed to help you post faster without losing that human edge.More on this coming soon… but just know: *we’re using AI to support your voice – not replace it.*<img src="https://cms.socialjems.co.uk/uploads/3o_KI_Pl97_G9_Ksnx_S3_XG_e2162fb896.webp" alt="3oKIPl97G9KsnxS3XG.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_3o_KI_Pl97_G9_Ksnx_S3_XG_e2162fb896.webp 245w," sizes="100vw"><h2>Team Updates, Who is doing what?</h2>Here’s what’s happening across the SocialJems crew this month…<h3>Jem</h3>This month, Jem’s been juggling the business alongside school holidays – a balancing act many of you will relate to! Luckily, Charlie is currently a *little jet setter*, which definitely makes things easier.Jem also joined Jo Gregory on *The Retained Recruiter Show*, where they discussed how recruiters can better use content to position themselves, win retained business, and show up with purpose on LinkedIn.👉 [<a href="https://youtu.be/7pSgcPq9nDs">Watch the episode here</a>]And next week she will be heading to Norway for a well deserved break with the family.<img src="/uploads/image_16e1b1a531.png"><h3>Sarah</h3>Sarah Bostock although she is no longer with us full time she, &nbsp;continues to support the team part-time while building her own business, Sparky Shark Marketing so if you’re not following her go give her a follow.She also recently passed her Driving Test which is an amazing achievement, we’re super proud of her always but especially this month.<img src="/uploads/image_576513b015.png"><h3>Sarah Agana</h3>With all the rain lately, she’s been stuck indoors a lot, the joys of rainy season. So…she’s not been out quite as much as she would have liked. We’ve been doing our best to cheer her up, because honestly, endless grey skies can really take a toll.<img src="/uploads/image_e3b7d4a955.png">And that’s it!&nbsp; That’s everything covered.Unless you need help with your content, visibility, or strategy on LinkedIn?Then you should get in touch, Email, message, phone call, carrier pigeon, whatever works for you.

So What’s new on LinkedIn…👀 A lot’s happening on the platform, so here’s a breakdown of the latest updates that could affect your visibility, strategy, and content.

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SocialJems Monthly Newsletter: August 2025

Let’s be honest.No one logs on to LinkedIn thinking:“Can’t wait to read 46 posts today that scream BUY MY THING NEW SERVICE HERE’S MY OFFER!”And yet… so many people still post like that.Here’s the thing…Your audience isn’t allergic to buying. They’re allergic to boring.So if you want people to stop scrolling, start laughing, and actually remember what you do?You need to sell without selling.You need to bring the banter. Sprinkle in a little storytelling. And top it off with a good ol’ dose of humility.Because when you do that? People don’t just like your content. They start to like you.So… How Do You Actually Sell Without Selling?<h2>1. Be Human First</h2>Before you’re a business owner, marketer or sales machine, you’re a human.And humans connect through the messy, the mundane and the downright ridiculous.Talk about the client who ghosted you for 6 months and then suddenly came back needing everything yesterday.Share the behind-the-scenes chaos of trying to record a video while your dog’s chewing a flip-flop and your kid’s shouting about snacks.Because when people relate to you? They remember you.And when they remember you? You don’t have to scream “BUY MY SHIZ”. They’ll come knocking when they’re ready.<img src="https://cms.socialjems.co.uk/uploads/x_T39_D6j_Wwlsb_G_Kr2a4_bd438b5480.webp" alt="xT39D6jWwlsbGKr2a4.webp" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_x_T39_D6j_Wwlsb_G_Kr2a4_bd438b5480.webp 245w," sizes="100vw"><h2>2. Use Humour Like a Hook</h2>Humour doesn’t just entertain. It connects.It drops people’s&nbsp;defenses. It makes them feel something. And it makes you stand out in a feed full of cookie-cutter “thought leadership”.So instead of saying:“We offer social media training for small businesses.”Try:“We teach small business owners how to stop posting like it’s 2012.”Or:“Our course helps you post with confidence — no more relying on your 14-year-old niece for Reels ideas.”Same message. WAY more scroll-stopping.<h2>3. Make Your Audience the Main Character</h2>Humour isn’t just about being funny. It’s about being relatable.So instead of writing posts that go:“Look at what WE did!” “Our client got this result!”Try flipping it:“Ever spent 3 hours on a post that got 2 likes (and one was your mum)? Yeah, same.”“Remember when you thought hashtags were dead but your post went viral because of #awkwardwin? That.”Make your audience feel seen.Because when they see themselves in your content, they’ll see you as the person who gets them.<h2>4. Stay in Your Lane, But Have Fun With It</h2>Yes, you can be funny AND credible.Your expertise doesn’t disappear just because you dropped a GIF or told a story about your kid shooting Nerf guns at your head.(Trust us. We’ve built a business off the back of that exact chaos.)You can show up as the expert and the real-life human behind the business. That’s the sweet spot.<h2>What Happens When You Nail This?</h2>You stop chasing leads. They start coming to you.People feel like they know you, because they do. You’ve been showing up consistently, being useful, being honest, and being you.You’ve been selling… without selling.Remember…If your content feels dry, stiff or just plain “meh”, &nbsp;loosen it up.Let people in. Show them who you are. Make them laugh. Make them feel. Make them think.Because the magic isn’t in perfect content. It’s in real content. With a wink, a wobble, and a whole lot of you.<img src="https://cms.socialjems.co.uk/uploads/image_be1bd7a4ec.png" alt="image.png" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_image_be1bd7a4ec.png 117w,https://cms.socialjems.co.uk/uploads/small_image_be1bd7a4ec.png 375w," sizes="100vw">Need help finding your voice (or adding some oomph to it)? Drop us a message. We’ll help you sell without the cringe. And with a lot more fun.&nbsp;

How to Use Humour (and a Bit of Humility) to Stand Out on LinkedIn

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Selling Without Selling

Ever scrolled LinkedIn and thought:How does that person always have something smart to say?Why does their stuff get ALL the engagement while yours feels like it’s performing to an audience of crickets?<img src="https://cms.socialjems.co.uk/uploads/ezgif_267f34706349fe_1_f7158e4530.gif" alt="ezgif-267f34706349fe (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_267f34706349fe_1_f7158e4530.gif 245w," sizes="100vw">Here’s the thing, nobody gets there by accident.They’re not a LinkedIn unicorn with a shiny “thought leader” badge stuck to their forehead.They just decided to show up, keep showing up and share what they know (without worrying who was watching).And you can absolutely do the same.Here’s your no-fluff guide to becoming the go-to person on LinkedIn, without selling your soul or pretending to be someone you’re not.<h2>Get Clear on What You Want to Be Known For</h2><img src="https://cms.socialjems.co.uk/uploads/ezgif_2d3b576d94cbef_1_ed8543f720.gif" alt="ezgif-2d3b576d94cbef (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_2d3b576d94cbef_1_ed8543f720.gif 156w," sizes="100vw">Sounds obvious, but this is where most people trip up.If you’re trying to be “the expert in everything,” you’re basically the expert in nothing.Figure out the thing you actually want to be known for. Who you help. The problems you solve. What makes you different.If you don’t define it, LinkedIn definitely won’t do it for you.Be specific. “Marketing” is vague. “LinkedIn content that doesn’t suck” is memorable.<h2>Sort Out Your Profile</h2>When you start posting clever stuff, people will come snooping.<img src="https://cms.socialjems.co.uk/uploads/ezgif_220324e2274365_1_a386ed8fe0.gif" alt="ezgif-220324e2274365 (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_220324e2274365_1_a386ed8fe0.gif 245w," sizes="100vw">If they land on a profile that still says “Open to opportunities” or “Helping businesses succeed” (whatever that means), they’ll bounce faster than you can say “algorithm.”Make sure your headline actually tells people what you do. Use your About section to share who you help and why you’re worth listening to. And for the love of coffee, get rid of that generic skyline banner.Your profile is your shop window. Make it look like you actually want customers to walk in.<h2>Post Valuable Stuff, Consistently</h2>Jem with a sign that says Value to be added here&nbsp;This is where most people vanish. They do one post about their dog or their coffee mug, get 17 likes and then disappear for three months.Consistency is everything.Aim for a couple of posts a week. Share practical advice, talk about what’s happening in your industry (pick a side) and tell real stories about why you do what you do.If it feels a bit uncomfortable, you’re probably doing it right.<h2>Don’t Just Post, Get Involved</h2>LinkedIn isn’t a monologue.<img src="https://cms.socialjems.co.uk/uploads/ezgif_285835650f90f7_1_c829c3a409.gif" alt="ezgif-285835650f90f7 (1).gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_ezgif_285835650f90f7_1_c829c3a409.gif 219w," sizes="100vw">Before and after you post, spend some time leaving genuine comments on other people’s posts, replying to the people who comment on yours and connecting with the humans you’d actually want to talk to.Some of your best opportunities start in the comments. Trust me.<h2>Show the Real You</h2><img src="https://cms.socialjems.co.uk/uploads/jemteam_3e26d03454.jpg" alt="jemteam.jpg" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_jemteam_3e26d03454.jpg 117w,https://cms.socialjems.co.uk/uploads/small_jemteam_3e26d03454.jpg 375w,https://cms.socialjems.co.uk/uploads/medium_jemteam_3e26d03454.jpg 563w,https://cms.socialjems.co.uk/uploads/large_jemteam_3e26d03454.jpg 750w," sizes="100vw">Nobody wants to follow a corporate robot.You don’t have to share every detail of your personal life, but you do need to show some of who you are.Talk about what’s worked and what hasn’t. Share lessons you learned the hard way. Write like you actually talk.When you’re real, people trust you. And when they trust you, they remember you.<h2>Stick With It</h2>You’re not going to wake up tomorrow with 10,000 followers and a Top Voice badge.You will have posts that flop. You will have weeks when it feels like nobody cares.But if you keep showing up, sharing and engaging, you will become the person everyone thinks of when they need what you do.And that’s the point, isn’t it?<h2>Want Help Getting There?</h2>If you’re ready to build a profile that actually works or create a LinkedIn content strategy that doesn’t feel like pulling teeth, just shout.We’ve got you.#LinkedInMarketing #LinkedInExpert #LinkedInPersonalBranding #SocialJems &nbsp;

Ever scrolled LinkedIn and thought: How does that person always have something smart to say?

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How To Be That Person On LinkedIn (The One Everyone Remembers)

July's already flying by faster than a TikTok trend, and the social media world has been having quite the month. We've got AI court battles, Instagram getting cosy with Spotify, and Elon having another aesthetic meltdown over hashtags.Plus, we've got some fun team updates!But first, what's been happening in the wild world of social media...<h2>💎 SOCIAL MEDIA UPDATES</h2><img src="https://cms.socialjems.co.uk/uploads/news_newspaper_22a7308fd8.gif" alt="news-newspaper.gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_news_newspaper_22a7308fd8.gif 208w,https://cms.socialjems.co.uk/uploads/small_news_newspaper_22a7308fd8.gif 500w," sizes="100vw"><h3>💎 Meta wins big in AI copyright battle</h3>Remember that whole drama about AI companies "borrowing" copyrighted material to train their models? Well, Meta just had a massive court win that's got everyone talking.A federal judge ruled that Meta didn't violate copyright law when training their AI models on original works - including books by comedian Sarah Silverman and other authors. The judge's reasoning? Meta's use was "transformative”, and they weren't trying to create competing works.The judge essentially said that on a case-by-case basis, where someone can prove their work has been directly copied and they've been harmed financially, they'll probably win. But this broad-scale lawsuit didn't have enough evidence of actual market damage.What does this mean for everyone else?&nbsp;AI companies can probably keep using publicly available content for training, but individual creators might still have a shot at protection if they can prove direct copying and harm. It's messy, but that's what happens when new technology meets old copyright laws.<h3>💎 Instagram and Spotify team up</h3>You can now listen to music previews when someone shares a Spotify track in their Stories, instead of just getting a boring link.This might not sound revolutionary, but it's another step in Instagram's mission to become the TikTok replacement if the whole US ban thing happens. Music discovery and sharing is huge on TikTok, so Instagram's making sure they're ready to swoop in.You've been able to add music to Stories forever, but now the Spotify integration works properly. Small wins, people.<h3>💎&nbsp;TikTok's getting into the group chat game</h3>TikTok's testing something called "Bulletin Boards", basically their version of Instagram's Broadcast Channels. Creators and brands can now share updates, photos, and videos with their followers in a one-way messaging format.Think of it as a VIP newsletter that lives in your DMs. Followers can react but can't reply back, which is probably a blessing for anyone who's ever had to manage a chaotic group chat.Some big names like Paris Saint-Germain and the Jonas Brothers already have hundreds of thousands of followers on their boards. It's another way for brands to share exclusive content and keep their audience engaged beyond just posting videos.💎 Elon Musk declares war on hashtagsIn what can only be described as peak Elon behaviour, X has banned hashtags from all promoted posts because Musk thinks they're an "aesthetic nightmare."Now, Twitter's old ad team had been telling advertisers to ditch hashtags for years because they can distract from the actual call-to-action. But completely banning them? That's pure Elon.The logic makes some sense, if you want someone to click your link or follow your account, you don't want them wandering off to explore a hashtag instead. But completely removing the option seems a bit extreme, especially for branded campaigns.Still, it's his platform.<img src="https://cms.socialjems.co.uk/uploads/elon_musk_e70a48a57c.gif" alt="elon-musk.gif" srcset="https://cms.socialjems.co.uk/uploads/thumbnail_elon_musk_e70a48a57c.gif 208w," sizes="100vw"><h3>💎&nbsp;LinkedIn embraces video everything</h3>LinkedIn's jumped on the video bandwagon with both feet; you can now add video covers to your articles and newsletters instead of just static images.The videos play right in your feed, which could be brilliant for grabbing attention. LinkedIn recommends keeping them around 30 seconds and in 16:9 format.This makes sense when you consider that videos on LinkedIn are 20x more likely to be shared and get 1.4x more engagement than other posts. If you're publishing articles or newsletters on LinkedIn, this could be a game-changer for getting eyeballs on your content.<h3>💎 Exciting partnership alert!</h3>We're excited to announce our partnership with the brilliant team at&nbsp;<a href="https://www.linkedin.com/company/firstframeproductions/posts/?feedView=all">First Frame</a>! After years of having a rock-solid relationship with Ryan and his crew, it feels like the most natural next step to start collaborating.We've always believed that working with genuine human beings makes all the difference, and Ryan and the 1st Frame team are exactly that. Real people who care about the work they do and the clients they serve. That's exactly the kind of partnership we want to be part of.What do First Frame do?First Frame are the video marketing experts you've been looking for. While we handle your written content, social media strategy, and all things marketing-related, they're the ones who'll make you look brilliant on camera (even if you think you're camera-shy).They specialise in everything from CEO and leadership content that builds your personal brand, to case study videos that showcase your success stories properly. Whether you need monthly video content to keep your social channels fresh, personal branding content that actually connects with your audience, or want to learn how to create professional-looking videos with just your smartphone, they’re here to help!&nbsp;They've got some excellent new packages that'll suit different budgets and needs, so it's definitely worth having a conversation about what might work for your business.Why mix written and video content?Think of it this way - if written content is your marketing foundation, video content is the bit that makes people actually stop scrolling and pay attention. Together, they get people engaging with your content, work for different types of people (some love reading, others prefer watching), make your brand message much stronger, get shared more often, and convert browsers into buyers.Get in touch with First Frame:<a href="https://firstframeproductions.com/">Website</a>&nbsp;<a href="https://www.linkedin.com/company/firstframeproductions/">LinkedIn</a>&nbsp;<a href="mailto:ryan@firstframeproductions.com">Email Ryan</a>&nbsp;<img src="/uploads/image_b615119ea3.png" alt="A person and person posing for a picture

AI-generated content may be incorrect."><img src="/uploads/image_b03b2eb43f.png" alt="A person and person holding microphones

AI-generated content may be incorrect."><h2>💎 TEAM UPDATES</h2><h3>Jem's European adventure and birthday boy celebrations</h3>Our fearless leader Jem recently escaped to Bucharest for a few days with her good friends, and it sounds like it was exactly what she needed. Amazing pools, incredible food, and great company - sometimes you just need to get away and remember that there's life beyond client calls and content calendars.<img src="/uploads/image_f298b23964.png" alt="A person holding a wine glass

AI-generated content may be incorrect."> <img src="/uploads/image_7a63d4923e.png" alt="A person taking a selfie

AI-generated content may be incorrect."><img src="/uploads/image_7af6a5a5a4.png" alt="A street with buildings and people walking

AI-generated content may be incorrect.">But the real celebration was Charlie's 13th birthday! We still can't believe our honorary SocialJems team member is officially a teenager. To celebrate, the family headed off to Wales for a holiday, where Charlie got to indulge in his favourite pastime - opening packet after packet of Pokémon cards.Happy birthday Charlie!🥳Thirteen feels like a big milestone, and we're sure you'll handle being a teenager with the same enthusiasm you bring to everything else.<img src="/uploads/image_2158fe239b.png" alt="A person and child sitting at a table

AI-generated content may be incorrect."><img src="/uploads/image_32d0054961.png" alt="A room with a window and blinds

AI-generated content may be incorrect."><img src="/uploads/image_b13af4f24c.png" alt="A group of people in a car

AI-generated content may be incorrect.">Between holidays and birthday celebrations, Jem's been busy doing what she does best - talking to clients, bringing in new business, and working ridiculously hard (seriously, the woman doesn't know how to stop). She's also been diving deep into exploring AI and how it can work alongside marketing, which we'll be sharing more about soon.<h3>The morgenmuffel finally wins the beach weather debate</h3>After six months of Sarah insisting it was beach weather while everyone else reached for their coats, she's finally been vindicated! The Morgenmuffel managed to convince her friends that yes, it really was warm enough for a swim, and off they went to the beach.She also had some lovely visits recently - friends came up to see her, and she spent time with Joe's family, including her favourite niece. There were arcade adventures (because Sarah never says no to winning stuffed animals) and more beach trips.Between all the swimming and socialising, Sarah's back to doing what she loves most - creating amazing content for our clients.&nbsp;<img src="/uploads/image_2a5ba108b7.png" alt="A person holding a toy unicorn

AI-generated content may be incorrect."><img src="/uploads/image_5725281b1b.png" alt="A person in a field of strawberries

AI-generated content may be incorrect."><h3>💎Twinnie's Blissful Month</h3>Sarah (aka Twinnie) has had what can only be described as a gloriously smooth month and frankly, she deserves it after all the chaos of recent months!She's been making the most of quality time with her partner Brian, and there's something lovely about seeing her truly appreciate the simple moments in life. You know when someone just seems more content with everything? That's Twinnie right now.Her new favourite hobby? Strategic napping. And we're not talking about those accidental desk snoozes we all pretend didn't happen - we're talking about full-on, guilt-free, champion-level napping.&nbsp;When she's not perfecting her nap technique, she's been spending loads of time with her gorgeous dogs. Beach trips have become a regular thing too - because nothing says "living your best life" like sand between your toes and salty air in your lungs.Family time has been high on the priority list as well. Sometimes the best months are the ones where you're not rushing around like a headless chicken but actually enjoying the people and moments that matter most.We love seeing Twinnie in this happy, relaxed phase!<img src="/uploads/image_533028f758.png" alt="A pair of pink sandals on a beach

AI-generated content may be incorrect."><img src="/uploads/image_976cca5c16.png" alt="A person looking at a wall of paintings

AI-generated content may be incorrect."><img src="/uploads/image_66cd194ca8.png" alt="A dog sitting on the floor

AI-generated content may be incorrect."><img src="/uploads/image_99280c9673.png" alt="A person touching a dog

AI-generated content may be incorrect."><img src="/uploads/image_abd2995c2d.png" alt="A dog lying on the floor

AI-generated content may be incorrect."><h2>💎 READY TO JOIN THE SOCIALJEMS CREW?</h2>We don't just create content, we create connections, conversations, and results that matter. Our clients stick around because we make their lives easier and their businesses more successful.Fancy a chat about how we can help your business stand out in a crowded digital world?&nbsp;Get in touch and see what all the fuss is about.<a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a> <a href="https://www.instagram.com/thesocialjems/">Instagram</a> <a href="https://www.facebook.com/SocialJems/">Facebook</a> <a href="https://www.tiktok.com/@socialjems1">TikTok</a>

We've got AI court battles, Instagram getting cosy with Spotify, and Elon having another aesthetic meltdown over hashtags.

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