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<h2>💎Trends and Marketing Predictions in 2025</h2><img src="/uploads/image_57566b9e1d.png" alt="A poster of a hippo wearing a suit and hat

Description automatically generated">If you missed our latest blog on Marketing Predictions &amp; Trends in 2025 (<a href="https://socialjems.co.uk/blog/2025-marketing-predictions-and-trends">click here for the blog</a>), well here’s a quick breakdown of what you missed, along with what to expect next year:🤖 AI Takes Centre Stage&nbsp;76% of marketers are using AI for content creation.📱 Video Dominates&nbsp;82% of web traffic is now video. Short-form content isn't going anywhere - it's getting bigger by the day.&nbsp;🔍 TikTok Becomes Your New Search Bar&nbsp;TikTok has evolved far beyond dance videos. It's turning into the favourite search engine for younger audiences, with searches up 800% in 5 years.🎧 Audio Marketing Takes Off&nbsp;Voice search is becoming as important as traditional SEO, while podcasts are moving from side project to marketing essential.&nbsp;💖 Authentic Content Still Rules&nbsp;With AI flooding social media, genuine, personality-filled content stands out more than ever.&nbsp;Want the full updates?&nbsp;<a href="https://socialjems.co.uk/blog/2025-marketing-predictions-and-trends">Click here.</a><h2>💎LinkedIn's Newest Toy: Moving Banner Images&nbsp;</h2>Premium members, here's something worth getting excited about - LinkedIn's adding a bit of pizzazz to your profile with their latest update.&nbsp;LinkedIn's rolling out moving slideshows for your profile banner.&nbsp;What You're Getting<ul><li>Auto-rotating banner slideshows (fancy!)</li><li>Images that switch every few seconds</li><li>A new "Create Slideshow" button in your banner settings</li><li>A brilliant way to show off your work without cramming it all into one image</li></ul>Who's Getting It?At the moment, it's exclusively for Premium Business subscribers. The rollout's happening across the globe over the next few weeks.Want to see what they will look like?&nbsp;<a href="https://www.linkedin.com/posts/oralevit_your-linkedin-cover-image-the-customizable-activity-7269789349066498048-bAzf/?utm_source=share&amp;utm_medium=member_desktop">Click here.</a><img src="/uploads/image_68a83459ca.png" alt="A squirrel licking a squirrel

Description automatically generated"><h2>💎TikTok in 2025: Why We're Not Worried&nbsp;</h2>The internet's gone wild about TikTok's future in America. Here's what's happening and why we reckon TikTok isn't going anywhere in 2025.Breaking Down the DramaBig news dropped on December 6th - a U.S. federal appeals court upheld a law that could force ByteDance (TikTok's parent company) to sell up or face a ban. Sounds scary, right? But hang on...The Numbers That Matter<ul><li>170 million Americans use TikTok (that's more than half the country!)</li><li>ByteDance has until January 19th to sort things out</li><li>President-elect Trump has already said he won't allow a ban</li></ul>What's Actually Going to Happen?Three ways this could play out:<h3>1. The Sell-Off Route</h3>ByteDance might need to sell TikTok by January 19th. But don't panic - even if this happens, TikTok itself isn't going anywhere. Think about it: Instagram and WhatsApp got new owners and carried on getting bigger and better.<h3>2. The Legal Battle</h3>TikTok could take this to the Supreme Court. During any appeals, it's business as usual. Plus, proving TikTok is a genuine security threat? That's going to take more than just pointing fingers.<h3>3. The Freedom Win</h3>Courts might decide this whole thing violates free speech rights (the American Civil Liberties Union already thinks so). If that happens, it's game on as normal.Why We're Still Backing TikTok for 2025We’ve seen these social media panics before. Remember when everyone thought Instagram was doomed after Facebook bought it? Yeah, how did that work out?TikTok's staying power comes down to three things:<ul><li>Its massive, devoted user base isn't just going to vanish</li><li>The platform keeps pushing boundaries with new features</li><li>Businesses are seeing incredible returns on their TikTok marketing</li></ul>What This Means for Your MarketingKeep creating that TikTok content! The platform's too valuable to ditch, and even if ownership changes, the core magic that makes TikTok brilliant isn't going anywhere.Think about it - people aren't on TikTok because they care who owns it. They're there for the content, the community, and the creativity. None of that's changing.Final ThoughtsWhile the suits sort out the legal bits, TikTok's community keeps growing, creating, and engaging. That's what really matters for your marketing strategy.Want to chat more about making TikTok work for your business? Drop us a message - we're always up for a natter about social media strategy!<img src="https://cms.socialjems.co.uk/uploads/breaking_news_22d2bf37ae.gif" alt="breaking-news.gif"><h2>💎Instagram's Broadcast Channels Just Got More Interesting&nbsp;</h2>Big changes are coming to Instagram's broadcast channels, and they're worth getting excited about. The platform's moving beyond simple likes and reactions, bringing us what we've all been waiting for - actual conversations between creators and their audiences.The Power of RepliesInstagram's finally made two-way conversations possible in broadcast channels. Now your audience can reply to messages and chat with each other, creating a genuine community space. Worried about managing all these conversations? Instagram's thought of that too. Creators have full control over who can reply through their channel settings, so you can keep things running smoothly.Starting Conversations Made SimpleThe new Prompts feature is going to change how creators connect with their audience. Instead of wondering what to post, you can now choose from suggested topics or create your own custom prompts. Your audience gets 24 hours to jump in with text or photo responses, and everyone can like their favourite replies. When you respond as a creator, your message appears right in the main channel, keeping the conversation flowing.Why This Changes EverythingThis update transforms broadcast channels from simple announcement tools into dynamic community spaces. Whether you're running a business or building your personal brand, you've now got the tools to create genuine connections with your audience.<img src="https://cms.socialjems.co.uk/uploads/instagram_cat_6327ba8db9.gif" alt="instagram-cat.gif"><h2>Here comes the Team Update!</h2>Starting Off With Our Fearless Leader: Jem!2024 has been quite the year for Jem. She's brought fantastic new clients on board, delivered amazing sales training, and helped SocialJems grow in exciting new directions.&nbsp;Christmas PlansAfter such a busy year, we're happy to report Jem's actually taking some time off this Christmas! She's looking forward to the two things that make her Christmas special: good food and family board games.And speaking of food - everyone's already messaging about her roast potatoes. Apparently, they're the highlight of Christmas dinner (no pressure, Jem!)Board games are a tradition in Jem's house - Christmas Eve and Christmas Day are reserved for family competitions that get everyone involved.&nbsp;<img src="/uploads/image_964f4a1e79.png" alt="A person taking a selfie with a group of people

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Description automatically generated"><h2>💎Our Morgenmuffel Sarah</h2>Sarah's been in her element this year with content creation. We've lost count of how many times we've heard "I did it again" - her code for accidentally writing three months of content instead of one. When she gets in the zone, there's no stopping those ideas flowing. If she goes quiet for a while, we know she's disappeared into what we call a 'content hole', emerging days later with months’ worth of work.Christmas PlansShe'll be spending time with Joe's family, taking time to remember Joe, before celebrating Christmas with everyone.And in true Sarah style, she's got a special mission this year - introducing her 3-year-old niece to the world of Pokémon. She's decided her niece is finally old enough to appreciate the magic, and we have a feeling there might be some strategic Christmas presents involved in creating the next Pokémon trainer...<img src="/uploads/image_93a95ccf79.png" alt="A person wearing sunglasses

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Description automatically generated"><h2>💎&nbsp;Sarah Also Known as Twinnie</h2>Sarah has been incredible behind the scenes this year, nailing the content scheduling for our clients and handling all the admin work that keeps SocialJems running smoothly. But it's not just her work ethic that makes her amazing - it's her caring nature that really shines through.Christmas PlansThis Christmas, Sarah's continuing her tradition of helping at her local church, making sure children in need get gifts to open on Christmas morning. It's something she looks forward to every year, giving back to her community.The festivities don't stop there though - she's excited for the annual family reunion on Christmas Day. It's always a full house with all the relatives coming together to celebrate.<img src="/uploads/image_8faf590049.png" alt="A person and person taking a selfie

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Description automatically generated"><h2>💎 The Admin expert Cath</h2>This year marks a special Christmas for Cath - it's her first time hosting the festivities in her own home! After years of joining the in-laws for celebrations, she's excited to be creating her own Christmas traditions.Christmas PlansThe tables have turned this year, and it's Cath's turn to be in charge of the celebrations and cooking. Word has it there's going to be games and karaoke too (we're hoping for videos of this!).From visitor to host - sounds like Cath's ready to make this Christmas her own, complete with all the chaos and fun of hosting family. We're betting those karaoke sessions are going to be memorable!<img src="/uploads/image_d01ad51d66.png" alt="A person taking a selfie

Description automatically generated"><h2>Now Over to You...</h2>We've shared our Christmas plans - from Jem's competitive board games and famous roasties, to Sarah's Pokémon mission with her niece, Sarah helping at her local church and family reunion, and Cath's first-time hosting with karaoke on the cards.But what about you? Are you a Christmas games champion too? Planning any family traditions? Or maybe you're just looking forward to putting your feet up?&nbsp;<h2>💎 SocialJems is Getting a New Update!</h2>Big news - we're updating our website for 2025! We look forward to sharing the new look next year, so keep your eyes peeled!What We're Bringing to 2025Whether you need help with LinkedIn's latest features, want to nail your TikTok strategy, or fancy making Instagram work harder for your business, we are here to help. From social media management to eye-catching newsletters, engaging blogs, and website design - we handle it all.Why Choose Us for 2025?You know that feeling when someone's just going through the motions? That's not us. We get to know you, your business, and what makes you tick. Want to bring your dog to a video call? Perfect. Kids turning your background into chaos? We're here for it. Because marketing shouldn't feel like pulling teeth - it should feel like chatting with people who actually give a damn about your success.What We Offer:<ul><li>Social media management across all major platforms</li><li>Content that sounds like you, not a robot</li><li>Blogs and newsletters that people actually want to read</li><li>Website design that works as hard as you do</li><li>Training sessions (including our famous Social Shizzle Sessions)</li></ul>Keep an eye out for our website update - we're making it even easier for you to find exactly what you need.<h2>💎 Before We Go...</h2>We've got one more treat coming your way - watch out for our final blog of 2024! We'll be sharing all our top tips to kickstart your marketing in 2025. Trust us, you won't want to miss this one.<h2>💎 Festive Opening Hours&nbsp;🎄</h2>We're working right up until Christmas (because we love what we do!), but we'll be taking a few days off to recharge:<ul><li>Christmas Day: Closed</li><li>Boxing Day: Closed</li><li>New Year's Day: Closed</li></ul>When are you switching off for the holidays? Drop us a message - we'd love to know when you're putting your out-of-office on!From all of us at SocialJems, thanks for being part of our 2024. Here's to an amazing 2025!

Mad to think we're heading into 2025 soon! Here's what we're covering in our last newsletter of the year - social media updates for December, team updates, and what you can expect from SocialJems in 2025.

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What's New? TikTok Changes, Instagram Updates & Your 2025 Marketing Blueprint 

Pop the kettle on and get comfy, because we're about to dive deep into the future of marketing, and trust us, it's going to be rather interesting!&nbsp;🔮Ready to peek into our crystal ball and see what 2025 has in store for the marketing world?&nbsp;<h2>🐘&nbsp;The Elephant in the Room: AI's Remarkable Evolution&nbsp;</h2>Let's start by addressing the mammoth-sized topic that's stomping through every marketing conversation. The landscape of AI in marketing has shifted dramatically, and the numbers tell quite a story.&nbsp;76% of marketers are already using generative AI for basic content creation.While AI isn't about replacing us humans (thank goodness), it's revolutionising how we work in fascinating ways:<ul><li>In content creation, AI tools have become frighteningly good at understanding brand voice and creating engaging content. Think of it as having a super-efficient assistant who can churn out first drafts whilst you focus on adding that essential human touch.</li><li>For customer insights, AI's becoming rather like a crystal ball that can predict customer behaviour with remarkable accuracy. It's spotting patterns and opportunities that human eyes might miss, making every marketing pound work harder than ever.</li></ul>The real magic happens in personalisation. AI helps tailor content so precisely that each customer feels like you've read their mind (in a non-creepy way, of course).&nbsp;<img src="/uploads/image_dd29f7b3ea.png"><h2>👑 Short-Form Video: The Undisputed Champion of 2025&nbsp;</h2>Remember when everyone said TikTok was just a passing fad? They couldn't have been more wrong.&nbsp;Video now accounts for 82% of all web traffic - a massive shift in how people consume content.&nbsp;TikTok searches have skyrocketed by 800% in just five years, and interest in TikTok advertising has exploded by 99 times. We’d say that’s pretty impressive!&nbsp;If you want more information on how you can market your business on TikTok, then check out blog.&nbsp;<a href="https://socialjems.co.uk/blog/how-you-can-market-your-business-on-tik-tok-in-2024">Click here.</a><h3>💎 The Real Story Behind Video Success</h3>91% of businesses are now using videos as a marketing tool, and 89% of consumers are clamouring for more. But what's really interesting is the variety of video content that's working brilliantly.<h3>💎 For B2B organisations, we're seeing success with:</h3><ul><li>Explainer videos that break down complex topics</li><li>Product demonstrations that showcase real value</li><li>Video interviews that add a human touch</li><li>Pre-recorded online courses that establish expertise</li><li>Thought leadership pieces that build authority</li></ul><h3>💎 For engaging with customers, the most effective approaches include:</h3><ul><li>Behind-the-scenes peeks at your business</li><li>Blooper reels (yes, really!)</li><li>Team introductions that showcase personality</li><li>Quick tips that provide immediate value</li></ul>Remember, not every video needs to be polished to perfection. Sometimes that blooper video could be the very thing that gets someone to finally stop stalking your profile and reach out. After all, we'd all rather work with someone who feels genuine, wouldn't we?<h2>🚀 The Social Media Revolution&nbsp;</h2>The social media landscape has undergone a transformation, and it's absolutely fascinating to watch. Let's break down what's actually working:💎 TikTok: The New Google (No, Really!)TikTok has evolved far beyond dance trends and funny videos. Their advertising is now 10% more attention-grabbing than other social networks and 21% more trend-setting. Rather impressive stats!The platform's becoming a proper search engine, particularly for younger audiences. When people want to find something out, they're increasingly turning to TikTok first - a massive shift in how we think about search and discovery.<img src="/uploads/image_15708fb491.png" alt="A cartoon of a person talking to a turkey

Description automatically generated">💎 Threads: The New Kid Making WavesSpeaking of impressive numbers, Threads reached 100 million users in just 4-6 days - absolutely mental when you think about it. Now boasting 175 million monthly active users, it's become a serious player in the social media game.The brilliant part? It's still less competitive than other platforms, making it a great opportunity for businesses.The most effective content we're seeing on Threads includes:<ul><li>Before and after showcases</li><li>Versus-style content that sparks discussion</li><li>Engaging polls that encourage interaction</li><li>Company updates with personality</li></ul><h2>🎙️The Power of Sound: Marketing Gets Louder in 2025</h2>💎 Voice SearchVoice search is becoming equally crucial. By 2025, optimising for voice search will be as important as traditional SEO - rather like how mobile optimisation became essential a few years back. With smart speakers and voice-activated devices becoming as common as tea bags in British homes, businesses need to think about how they sound, not just how they look.💎 Podcasts&nbsp;The audio revolution is in full swing, and it's absolutely transforming how we connect with our audiences. Podcasts have evolved from a niche medium into a proper marketing powerhouse. They're brilliant for relationship building, providing value, increasing brand visibility, and establishing yourself as a proper authority in your field.In fact, our very own Jem decided to join forces with Zoe to create their own podcast.&nbsp;Want some ideas for your own podcast, or maybe you just want to be nosey?&nbsp;<a href="https://www.youtube.com/@BusinessGems-JemZoe">Click here to view the BusinessGems podcast.</a><img src="/uploads/image_079a6463a5.png"><h2>📝&nbsp;Content That Actually Works: Beyond the Basics</h2>💎 Strong Hooks Are More Important Than EverWith generative AI flooding social media with content, catching attention has become challenging. Your first line needs to work harder than a pot of coffee on a Monday morning. If you're struggling with creating compelling hooks our Social Shizzle Sessions might be just the ticket.<a href="https://socialjems.co.uk/contact">Get in touch and ask about our Social Shizzle Sessions.</a><img src="/uploads/image_a126149c16.png" alt="A couple of women posing for a picture

Description automatically generated">💎 Making Content Relatable and FunContent fatigue is real - people are properly knackered from being bombarded with information. That's why fun, relatable content is gaining serious traction. Would you believe that studies show over 60% of people are more likely to buy from companies that use memes? It's true!Companies can add a bit of personality to their brand image while still selling effectively. Even the most serious businesses are finding ways to lighten up their content without losing their professional edge.<img src="/uploads/image_748222bab0.png" alt="A collage of a person

Description automatically generated"><h2>🤝 Trust</h2>Gone are the days when you could just slap a logo on something and call it marketing. Consumers are savvier than ever, and they can spot a fake from miles away. Which we rather like to see, because we're all about authenticity at SocialJems.Trust-building content needs to:<ul><li>Show the real people behind your brand (yes, even Dave from IT with his legendary dad jokes)</li><li>Share both successes and failures (because perfect is boring)</li><li>Be transparent about processes (people love seeing how the sausage is made)</li></ul><img src="https://cms.socialjems.co.uk/uploads/sausage_makingsausage_2d554ce7f9.gif" alt="sausage-makingsausage.gif"><h2>📲 Platform Breakdown</h2>The most successful businesses are spreading their presence across:<ul><li>Facebook (76% of businesses)</li><li>Instagram (63% of businesses)</li><li>LinkedIn (43% of businesses)</li></ul><h2>🎯 What You Should Be Doing&nbsp;</h2>Rather than trying to do everything at once, focus on these key areas:💎 Digital FoundationsStart with the basics:<ul><li>Keep an eye on your reputation</li><li>Make your website work harder</li></ul>💎 Content StrategyFocus on creating content that:<ul><li>Mixes professional insights with personality</li><li>Uses video across platforms</li><li>Stays authentic and engaging</li></ul>💎 AI IntegrationBegin gradually:<ul><li>Start with one tool you understand</li><li>Keep that essential human touch</li><li>Test and learn as you go</li></ul><h2>💪 Ready to Take On 2025?</h2>&nbsp;Look, we know all this change can feel rather daunting. But marketing in 2025, isn't about throwing everything you know out the window. It's about smart evolution and genuine connections.Want help sorting your 2025 marketing strategy? That's literally what we do!&nbsp;<a href="https://socialjems.co.uk/contact">Drop us a message</a> - we promise we're quite friendly and rather good at what we do!Follow us for more marketing insights:<ul><li><a href="https://www.linkedin.com/company/social-jem-s">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram</a></li><li><a href="https://www.facebook.com/SocialJems">Facebook</a></li><li><a href="https://www.tiktok.com/@socialjems1">TikTok</a></li></ul>P.S. Just don't ask us to predict next week's lottery numbers - our crystal ball's a bit fuzzy on those...&nbsp;😉

It's scary to think it's almost December and 2025 is getting closer and closer. So, let's break down everything you need to know about promoting your company in 2025, backed by data and real-world insights. 

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2025 Marketing Predictions and Trends

We're diving into LinkedIn's latest developments - they're testing vertical short-form videos, plus we'll be sharing what's been happening across the platform. We've also got the latest on Instagram's DM updates and a brilliant guide that'll help you grow your TikTok following. And since you love keeping up with our team news, we've got some fantastic updates to share with you too!&nbsp;<h2>💎 LinkedIn Engagement Continues to Rise</h2>Let's talk about what's going on with LinkedIn.&nbsp;The numbers are up, and the platform's seeing more activity than ever. But we need to look beyond the surface-level metrics to understand what's actually happening.LinkedIn has evolved from a basic CV database into a genuine professional social network.💎 More professionals engaging in genuine industry discussions&nbsp;💎 Specialist communities forming around specific sectors&nbsp;💎 Higher quality content being shared consistently&nbsp;💎 Growing engagement in focused professional groupsThe platform has positioned itself as a vital professional networking tool.What matters here is how you're using it. If you're not seeing this level of engagement, it might be time to reassess your approach. And if you’re struggling with LinkedIn, we can help.&nbsp;😉&nbsp;<img src="/uploads/image_e9d8e8af57.png" alt="A pink background with yellow text

Description automatically generated">But that’s not all from LinkedIn…<h2>💎 LinkedIn’s Professional Short Videos</h2>LinkedIn is testing vertical short-form videos.&nbsp;Here's what's actually happening:💎 A vertical video feed is being tested, similar to TikTok and Instagram&nbsp;💎 The feature aims to capture younger professionals' attention&nbsp;💎 It's part of LinkedIn's push to stay relevantYoung professionals are already using TikTok to discuss workplace culture and career advice - LinkedIn clearly wants a piece of that action.<img src="https://cms.socialjems.co.uk/uploads/cop_watch_camera_man_79017b5366.gif" alt="cop-watch-camera-man.gif"><h2>💎 Instagram's DM Update</h2>Instagram's making it easier to handle those overflowing DMs with some new inbox upgrades.💎 New message request filters to sort through different account types&nbsp;💎 Separate folder specifically for story replies&nbsp;💎 Options to filter messages from creators&nbsp;💎 Dedicated space for verified account messages💎 Business account message sorting&nbsp;💎 Better organisation for messages from accounts you followThe update seems particularly useful for anyone managing multiple conversations or dealing with high message volumes. Story replies won't get lost in the general inbox anymore, and finding messages from specific account types becomes much more straightforward.These changes should make it easier to engage with followers without drowning in message requests.<img src="/uploads/image_0ffcd9fdb8.png" alt="A colorful megaphone with a white logo and colorful balls

Description automatically generated">💎 A Straightforward Guide to Growing Your TikTok FollowingLooking to grow on TikTok but not sure where to start? Whether you're just beginning or looking to level up your content, here's a breakdown of what's actually working on the platform right now.💎 Sort your profile out - pick your niche (like #BookTok), decide on your content style, and write a bio that shows who you are💎 Get to grips with platform features - mix up content with Stitches, POV videos, CapCut templates, Duets, and "Get Ready With Me" videos💎 Keep at it - aim for 1-3 posts daily&nbsp;💎 Think bigger - adapt your TikTok content for YouTube Shorts and Instagram Reels💎 Get stuck in with engagement - reply to comments, chat with other creators, and join discussions in your niche💎 Keep an eye on trends - follow similar creators for ideas and spot new trends early💎 Give new things a go - try making original sounds or starting your own challenges💎 Team up - work with other creators on joint videos or live sessionsTikTok favours creators who understand how it works. Using scheduling tools can help manage the workload, so you can focus on what matters - making brilliant content.<img src="/uploads/image_ebbe7eb1d5.png" alt="A couple of women posing for a picture

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Description automatically generated"><h2>💎 What We've Been Up To…</h2><h3>Starting with Jem!</h3>Being a business owner never really comes with set hours, but Jem's been testing out a new approach to work-life balance. Rather than falling into the always-on trap, she's switched to longer weekdays so she can actually put the laptop down at weekends.And it's paying off. Between exploring castles and old ruins with Charlie and Josh (plus those essential dog walks) and catching Venom at the cinema (those recliner chairs though...), she's been coming back to work seriously refreshed.Speaking of work, let's talk about how she's been crushing it lately.&nbsp;Not only is the client content absolutely flying, but she's managed to land three new clients in just one week. Yes, you read that right - three new clients!<img src="/uploads/image_cdaf2d3eb7.png"><img src="/uploads/image_e4ac3a16fa.png" alt="A person standing in front of a stone wall

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Description automatically generated"><h3>💎 What's Going On With the Morgenmuffel</h3>Big changes for Sarah this month - she's turned 34 and officially stepped onto the property ladder. Nothing quite like getting those house keys, is there?When she's not creating content for clients, Sarah's been embracing life offline. Between catching up with friends and heading to concerts, she's even ventured into her first hot pot experience (and loved it, naturally).&nbsp;Though we should mention she's still trying to convince everyone it's beach weather - despite her friends firmly disagreeing. Some things never change.Behind the scenes, she's been working her magic on new social media strategies and blog content for our clients. While you might not see her posting as much personally, trust that she's channelling all that creative energy into crafting brilliant content for our clients.Looks like 34 is already shaping up to be quite the year.<img src="/uploads/image_2cd2c5906d.png" alt="Two women taking a selfie

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Description automatically generated"><h3>💎 Sarah has a new member of the family!</h3>What a difference love makes! Sarah (aka Twinnie), has some exciting news to share that comes with four paws and the sweetest face imaginable!Say hello to Luna, the newest addition to the family. Her story will melt your heart - she was found wandering the streets, with no family and no home to call her own. Just a beautiful soul looking for somewhere to belong.When Sarah and Bryan spotted her, there was no question about what needed to be done. They brought her home, hoping she'd get along with their existing pack. And guess what? She fit in perfectly, as if she'd always been part of the family!<img src="/uploads/image_f2281efe8e.png" alt="A collage of a dog

Description automatically generated">This photo shows Luna before and after, the transformation is absolutely incredible. From the first photo when they found her, to now... just look at that happy face! It shows what love, care, and a forever home can do.For all the dog lovers out there, watching a rescue pup flourish like this is something special. Luna's journey from street life to beloved family member is exactly the kind of happy ending we love to see.We’re all animal lovers here, so we wanted to share this happy news!<h3>💎 Cath's Journey</h3>Talk about hitting the ground running! Since joining the team, Cath has absolutely smashed it and brought something special to SocialJems. Anyone who knows Jem and Sarah understands their feelings about admin (let's just say it's not their favourite thing), but Cath? She's a pro at it!With her amazing organisational skills, she's keeping everything running smoothly behind the scenes. But what we really love, is how perfectly she fits into the team dynamics. Her enthusiasm for the parts of the job that others might shy away from is genuinely refreshing!At SocialJems, while paying bills is important (because let's be real, we all need to eat!), there's something more special happening here. It's about loving what you do and who you do it with. We spend so much of our lives working, so finding joy in it makes all the difference.Cath gets this completely - she's not just doing a job; she's bringing her whole self to it and that's exactly what makes our team tick. Keep crushing it, Cath - you're absolutely smashing it!<img src="https://cms.socialjems.co.uk/uploads/cheering_wow_6d857ff02f.gif" alt="cheering-wow.gif"><h2>💎 The final stretch of 2024!</h2>Can you believe we're already talking about our next newsletter being the last one of 2024? And the final one before Christmas too! Seriously, where has this year gone?&nbsp;Speaking of planning... if 2025 is already on your mind (and let's face it, it should be), we're here to support you with all things marketing. Whether you need help with:&nbsp;💎 Engaging blogs and newsletters&nbsp;💎 Scroll-stopping social media content&nbsp;💎 Lead generation strategies that actually work💎 Website design that converts&nbsp;💎 Social media training for your team&nbsp;💎 Building your brand's reputationWhatever you need, just drop us a message. We're always excited to chat about how we can help take your business to the next level.And before we go, we've got to ask the burning question...Have you sneakily put up your Christmas decorations yet? No judgment here!&nbsp;😉<img src="/uploads/image_c28149ba75.png" alt="A person with a picture of her

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We've got an exciting roundup for you this month, packed with all the social media updates you need to know about. 

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TikTok Growth Tips, LinkedIn's New Feature & Instagram DM Hacks

This ghostly revelation affects a whopping 930 million users worldwide, turning their professional posts and profiles into a haunted training ground for AI algorithms. While European users are protected by the silver bullet of stringent data regulations, the rest of us are left to fend off these data vampires ourselves.&nbsp;LinkedIn promises an opt-out feature, but like a zombie's bite, the damage to past data can't be undone. As the digital world becomes increasingly riddled with AI ghouls and data-hungry monsters, users must decide if the treats of advanced features are worth the tricks played with their personal information.&nbsp;And yes, we’re making this blog a Halloween SocialJems special!!!<img src="/uploads/image_6439cbb16b.png" alt="A person in person clothing and a web with text

Description automatically generated with medium confidence">As we creep closer to Halloween, LinkedIn's pulled a trick that's given us quite a fright! They've gone and done it again, haven't they? This time, they're using our posts and profiles to train their AI. And guess what? They didn't even bother asking first.&nbsp;<h2>💎The Bone-Chilling Discovery</h2>On 18th September 2024, LinkedIn users started noticing something sinister lurking in their settings. The platform had quietly begun training its AI on user data without so much as updating its terms and conditions. Talk about a ghost in the machine! This devilish move affects a staggering 930 million users, essentially turning them into unwitting AI trainers overnight.&nbsp;<h2>💎The Witch's Brew of AI Features</h2>LinkedIn's been brewing up some wickedly clever AI features for its premium users. Sounds like a treat on paper, doesn't it? But here's the trick, they've been using our data to make these AI models smarter. Everything from our personal info to those carefully crafted posts about how much we love our jobs is being fed into the AI cauldron.<img src="https://cms.socialjems.co.uk/uploads/passions_hecuba_cffbf094f6.gif" alt="passions-hecuba.gif">These AI features include:<ol><li>AI-powered writing suggestions</li><li>Personalised job recommendations</li><li>Enhanced search capabilities</li><li>Automated profile summaries</li></ol>While these features might seem like magic, the dark truth is that they're powered by our own data, harvested without our explicit consent.<h2>💎The Vampire's Confession</h2>The company has owned up to it, saying they'll update their terms of service on 20th November. But it's a bit late for that, isn't it? It's like trying to put a vampire back in its coffin after sunrise. They've admitted to using users' data to train AI without consent, and while they're offering an opt-out for future training, there's no way to exorcise past data use.&nbsp;According to LinkedIn's "LinkedIn and Generative AI (GAI) FAQs," the platform claims it aims to minimise personal data in AI training datasets, using privacy-enhancing technologies to redact or remove personal information. However, the fact remains that this data collection began without users' knowledge or consent.<h2>💎UK Users: A Last-Minute Spell of Protection</h2>Now, if you're in the EU, EEA, Switzerland, or the UK, you're safe from this data-draining curse. LinkedIn's promised not to use your data for AI training. This geographic distinction highlights the stark contrast between European data protection standards and the less regulated landscape elsewhere.LinkedIn has now suspended its use of data from UK users for training its AI models. This decision came after the UK's Information Commissioner's Office (ICO) cast a protective charm. Stephen Almond, the ICO's Executive Director, proclaimed: "We are pleased LinkedIn has acknowledged the concerns we raised about the use of UK users' data in training generative AI models."This eleventh-hour enchantment means UK users join their European counterparts in being shielded from LinkedIn's data-harvesting curse. It's a powerful reminder that sometimes, the right incantation (or regulation) can keep even the most persistent data vampires at bay.<h2>💎Warding Off the AI Ghouls: Your Digital Exorcism Kit</h2>There are sacred rituals to protect yourself from this data nightmare. Here's your digital exorcism kit to banish LinkedIn's AI ghouls:<h2>&nbsp;💎Disable LinkedIn's Generative AI Data Usage (No garlic needed!):&nbsp;</h2>🦇On desktop:&nbsp;Summon your profile avatar &gt; Conjure Settings &amp; Privacy &gt; Chant "Data Privacy" &gt; Invoke "Data for Generative AI Improvement" &gt; Flip the unholy toggle🦇On mobile:&nbsp;Tap your profile avatar (careful, it might bite!) &gt; Whisper "Settings" &gt; Mutter "Data Privacy" &gt; Enchant "Data for Generative AI Improvement" &gt; Perform the sacred toggle flip🦇Unearth Your LinkedIn Data (Crystal ball not included):&nbsp;Click your profile avatar &gt; Dig through Settings &amp; Privacy &gt; Uncover Data Privacy &gt; Exhume "Get a copy of your data"🦇Vanquish Your LinkedIn Data (Silver bullets sold separately):&nbsp;&nbsp;Fill out the sacred deletion request form on LinkedIn<img src="/uploads/image_fc1184a68f.png">Remember, this digital exorcism only prevents future hauntings. Any data they've already spirited away? Well, that ghost has left the haunted house.LinkedIn swears by its dark arts of privacy-enhancement, claiming to redact or remove personal information when using data to train its AI familiars. However, for members dabbling in AI-driven content creation, any information conjured up will linger in LinkedIn's digital crypt until you decide to stake it through the heart.Easy as pumpkin pie, right? But remember - this only stops LinkedIn from using your data going forward. Any data they've already nabbed? Well, that ship has sailed to the island of lost data.<h2>💎The Frankenstein's Monster of Data Usage</h2>What exactly is LinkedIn doing with this data? According to their FAQs, they're using personal information to improve AI-driven features. It's like they're building a Frankenstein's monster of professional networking!For instance, if you interact with an AI tool to draft a document, the system monitors your input and the suggestions it generates. Furthermore, LinkedIn tracks how users interact with its AI tools, such as their language preferences and feedback provided on suggestions.<h2>💎The Wider Web of AI Data Harvesting</h2>Of course, this whole situation has kicked up quite a beastly fuss. Some users are miffed, and rightly so. It's raised more questions than a Ouija board session about privacy and consent in the digital world.It's not just LinkedIn stirring this cauldron of controversy. This is part of a bigger trend in the tech world. Everyone's racing to build the cleverest AI, and our data's the secret ingredient in their witch's brew.Meta (Facebook and Instagram's parent company) and X (formerly Twitter) have pulled similar stunts. In fact, Meta recently admitted to using people's public posts to train AI models as far back as 2007. When these companies tried to implement similar practices in Europe, they faced significant backlash and had to backtrack due to stringent GDPR regulations.<h2>💎The AI Act: Europe's Silver Bullet?</h2>The European Union's AI Act is attempting to get ahead of these issues by setting ground rules for how AI systems can be used. This regulatory framework may be a harbinger of more stringent laws as lawmakers recognise the need to protect personal data from being used without consent in AI.The act specifically addresses these concerns by regulating high-risk AI applications and requiring transparency in data usage. It might be a sign of things to come elsewhere, too, as the world grapples with the ethical implications of AI development.<h2>💎The Haunting Question: Privacy vs Progress</h2>So, what's the takeaway from all this digital hocus pocus? Well, it's a spine-tingling reminder that in our digital world, our data's always up for grabs. Whether it's worth it for the convenience and features these platforms offer - that's for each of us to decide.As David McInerney, commercial manager for data privacy at Cassie, aptly put it, "Data is the new oil. When the data being sifted through contains personal information, that's where privacy questions come into play."&nbsp;<img src="https://cms.socialjems.co.uk/uploads/feel_freakyfriday_33b55d9463.gif" alt="feel-freakyfriday.gif"><h2>💎The Final Nail in the Coffin</h2>How do you feel about this? Let us know!As we approach All Hallows' Eve, let's hope that next year, the only surprises we get are treats, not tricks with our data. Happy Halloween, and may your data remain as secure as a vampire's coffin at high noon!<img src="/uploads/image_448aa8918a.png" alt="A cartoon of two women in clothing

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LinkedIn has revealed its latest trick: using millions of users' data to train AI without their consent. 

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LinkedIn's Spooktacular Surprise: Your Posts are Haunting AI Training Grounds

<h2>💎From Online Connections to Real-Life Friendships</h2>We love talking about the power of LinkedIn and the amazing relationships you can build there. Well, here's a perfect example!Our very own Jem recently caught up with Emma Devereux, and even joined the&nbsp;<a href="https://www.maintechrecruitment.co.uk/">Maintech Recruitment</a> team out for food! Emma and Jem have built a brilliant friendship over the years, and guess what? It all kicked off on LinkedIn!&nbsp;Still not convinced about the power of LinkedIn? Give it a try. You might just end up with some cracking new relationships you never thought possible.&nbsp;💡 Top Tip: Don't be shy about taking those online connections offline. Suggest a coffee meetup or a quick video call. It's amazing how a face-to-face chat can transform a LinkedIn connection into a genuine friendship.<img src="/uploads/image_5f1de8a9cf.png" alt="Two women taking a selfie

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Description automatically generated"><h2>💎Spotlight on: Charlotte Carter and Carter Bags</h2>Time for a quick shoutout to Charlotte Carter and her brilliant business,&nbsp;<a href="https://carterbags.com/">Carter Bags</a>! And no, this isn't a sponsored promotion - we just love celebrating great businesses and the awesome people behind them.Our Jem is absolutely chuffed with her new Carter bag. With all the travelling she does for work; it's been a game-changer.&nbsp;<img src="/uploads/image_f122a1b574.png" alt="A brown bag with a tag on it

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Description automatically generated"><h2>&nbsp;💎SocialJems Update: We're Growing!</h2>We're excited to say that SocialJems is absolutely smashing it!&nbsp;🎉Things have been buzzing lately, with more and more clients choosing to work with us. In fact, we're getting so many requests for new services that we've got something exciting in the pipeline...Drum roll, please...&nbsp;🥁We're planning a total revamp of our website! Keep your eyes peeled for that - it's going to be epic. We can't wait to show you all the new ways we can help your business shine on social media.Remember, whether you're a long-time client or just stumbled across us, we're here to help you navigate the wild world of social media. So don't be shy - get in touch if you need a hand!<img src="/uploads/image_41e71de229.png" alt="A website with a person's face

Description automatically generated"><h2>💎Saying Goodbye to Top Voice Badges</h2>You might have already heard the news, but LinkedIn have announced that they’re retiring the "Top Voice" badges for contributors to Collaborative Articles.&nbsp;Say goodbye to those shiny "Top Voice" badges.&nbsp;From October 8th, 2024, LinkedIn will officially retire the gold Community Top Voice badge. If you've got one, it'll disappear within 60 days of when you earned it.&nbsp;But why, LinkedIn, why?Now, you might be wondering why LinkedIn's decided to shake things up. Well, it turns out that not all that glitters is gold – or in this case, not all "Top Voices" are actually top experts.LinkedIn's been getting an earful from the community. Turns out, it's not easy to keep those high-quality standards when you're handing out badges automatically. Some users have been raising eyebrows at who's getting called an "expert".In LinkedIn's own words: "We've learned that it is challenging to maintain the highest quality standards for our Community Top Voice badges, as they are currently awarded automatically to contributors, and not manually awarded by our team."Here's where it gets interesting. These Collaborative Articles? They're AI-generated prompts that LinkedIn uses as a starting point. Then, they invite specific users to share their expertise on the topic.It's been a hit – there's been a 4x increase in weekly member contributions quarter-over-quarter as of March this year. But some sneaky users might have been using AI to generate their "expert" answers too.&nbsp;What does this mean for you?If you've been contributing to Collaborative Articles just for that shiny badge, you might want to rethink your strategy.&nbsp;But don't let that stop you from sharing your genuine expertise! Remember, it's about adding value, not collecting virtual stickers.So, keep sharing your knowledge, keep engaging with your network, and most importantly, keep it real. After all, true expertise shines through, badge or no badge!What do you think about LinkedIn's decision? Will it change how you engage with Collaborative Articles?<img src="https://cms.socialjems.co.uk/uploads/doodledate_adamo_e08f71058a.gif" alt="doodledate-adamo.gif"><h2>💎Keeping Up with Instagram's Algorithm</h2>What You Need to KnowTrying to keep up with the Instagram algorithm can feel overwhelming right? Well, it doesn’t have to be. Just like anything in life, social media is constantly changing and evolving. You find something that works and start to make progress, but then the goalposts move. And then they move again.We work in social media marketing, we're used to this, but we understand how it can be frustrating to be out of the loop.Which is why we want to provide some tips on how to utilise Instagram, keeping up with the algorithm, and growing your Instagram account.&nbsp;So, here are some tips to help you navigate Instagram's latest changes and make the platform work for you now, and in 2025.&nbsp;What's Changed?<ul><li>Original Content is Priority Instagram's algorithm favours fresh, original content over reposted or recycled material. This means it's more important than ever to create your own unique posts.</li><li>Instagram SEO Matters Keywords in your bio, captions, and even alt text are now crucial for discoverability. Instagram's search function has become more sophisticated, allowing users to find posts, profiles, and products based on these keywords.</li><li>Reels are Still Big Short-form video content, especially Reels, continues to be pushed heavily by Instagram. The platform's algorithm favours content that keeps users engaged, with views becoming one of the most important metrics.</li><li>Engagement is Key Posts that receive comments, shares, or saves are often given higher priority than those that only receive likes. The algorithm sees these as signals of valuable content.</li></ul>How to Make the Most of ItNow that we know what's changed, here's how you can adapt your strategy:<ul><li>Create Fresh Content Spend time regularly brainstorming new ideas. Show behind-the-scenes videos, launch new product teasers, or create Instagram-exclusive content that can't be found anywhere else.</li><li>Optimise for Search Review your bio and recent posts to ensure they include relevant, searchable keywords. Use natural language and make sure to add keywords to alt text for images.</li><li>Embrace Reels Post Reels regularly to stay in front of your followers. Use quick, eye-catching visuals that capture attention in the first few seconds to maximise views and engagement.</li><li>Encourage Interaction Create opportunities for conversation by asking questions in your captions. Use features like polls, quizzes, and question stickers in Stories to interact with your audience in real time.</li><li>Post at the Right Time Use tools like Later's Instagram Scheduler to track your custom best time to post and adjust your posting schedule accordingly. This simple optimisation can make a huge difference in your engagement and visibility.</li><li>Stay Adaptable The Instagram algorithm is always evolving. Follow key figures in the Instagram community for the latest updates and monitor your engagement metrics closely after any significant changes to the platform.</li><li>Focus on Views Create content that's designed to be watched all the way through. Whether it's a Reel or a Story, start with a hook that makes viewers want to stick around.</li></ul>Always remember…Keep it engaging, keep it authentic, and most importantly, have fun with it!<img src="/uploads/image_7e7d1d992e.png" alt="A diagram of a diagram

Description automatically generated"><h2>💎Team Update: Meet Our Newest SocialJems Star!</h2>Remember a while back when we hinted about a new team member joining us? Well, the cat's out of the bag (or should we say cats?) - it's time to introduce Cath!&nbsp;🐱We're over the moon to have Cath on board as our new VA and admin extraordinaire. With SocialJems growing faster than a TikTok trend, we needed another set of hands to keep everything running smoothly.Now, let's dish out some fun facts about Cath, shall we?First up, she's a proper cat lady - we're talking 12 feline friends! But that's not all... Cath's also expecting a little human of her own! Talk about a full house!&nbsp;🏠👶We're thrilled to have Cath joining our SocialJems family. Her skills are going to be a massive help as we continue to grow and take on new exciting projects.So, how about we show Cath some love? Drop a welcome message in the comments or give her a shout on our socials. Let's make her feel right at home in the SocialJems crew!Welcome aboard, Cath! We can't wait to see all the amazing things you'll bring to the team.&nbsp;🎊<img src="/uploads/image_9b6f21afc7.png" alt="A person taking a selfie

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Description automatically generated"><h2>💎Jem's Corner: Ups and Downs</h2>Our Jem's been busy as ever. She's been out and about, catching up with people left, right and centre. And let's not forget The Social Games event - what a blast that was!&nbsp;🎉As usual, she's been absolutely smashing it with calls and content. Jem's energy is something else, isn't it?But life's not all sunshine and rainbows, even for our superstar Jem. We've got some sad news to share.&nbsp;😢Bat Pig, aka Lenny, has unfortunately passed away. It's been devastating for Jem and the entire Bevan clan. Losing a furry family member is never easy, and Lenny was such a special little chap.We're sending loads of love to Jem and her family during this tough time.&nbsp;❤️A massive thank you to everyone who's been thinking of Jem and sending her gifts. Your kindness and support mean the world to her and to all of us here at SocialJems.<img src="/uploads/image_63dabdc13f.png" alt="A child sitting on a couch with two dogs

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Description automatically generated"><h2>💎What's New with Our Resident Morgenmuffel?</h2>Our Sarah's been on quite the rollercoaster lately.First up, the big news - Sarah's bought her first home! That's right, our girl's officially joined the property ladder. We're all over the moon for her.&nbsp;After months of refreshing the booking page like a woman possessed, Sarah's finally bagged herself a driving test slot. We're keeping mum on the exact date (wouldn't want to jinx it, would we?), but let's just say our fingers, toes, and everything else are firmly crossed.&nbsp;It hasn't all been celebrations, though. Sarah recently marked what would have been Joe's 39th birthday. A bittersweet moment, filled with memories and mixed emotions.&nbsp;While Sarah's been taking a breather from LinkedIn (and rightly so - mental health comes first!), don't think for a second she's been twiddling her thumbs. Our Morgenmuffel's been doing what she loves most – creating content.&nbsp;<img src="/uploads/image_205db5c897.png" alt="A person wearing sunglasses taking a selfie

Description automatically generated"><h2>💎Twinnie Tales: Sarah's Latest Adventures</h2>Time for a quick catch-up on our superstar Sarah, aka Twinnie!&nbsp;In true Sarah fashion, she's been working her socks off. No surprises there - our Twinnie's work ethic is legendary! But she's not just smashing her own tasks; Sarah's also taken Cath under her wing. Talk about a dynamic duo in the making! We can't wait to see what these two will accomplish together.Sarah's treated herself to an at-home sauna! That's right, our girl's bringing the spa experience to her living room. And let me tell you, she's loving every steamy second of it. Of course, Sarah's been keeping us all in the loop with some cracking photos. We're not jealous at all (okay, maybe a little).&nbsp;<img src="/uploads/image_a162eac49b.png" alt="A person in a pink raincoat

Description automatically generated"><h2>💎The Social Shizzle Session!</h2>Say hello to our Social Shizzle Sessions - the latest addition to our service lineup.&nbsp;We get it, not everyone needs constant hand-holding with their social media. Sometimes you just want a quick sanity check or a nudge in the right direction. That's exactly why we've created these one-hour power sessions. It's all about what YOU want to chat about.So, what's the deal with these Social Shizzle Sessions? Well, they're pretty flexible, to be honest. We've been helping clients in all sorts of ways. Maybe you want us to give your current social media a once-over, pointing out what's hot and what's... well, not. Or perhaps you're stuck in a rut, desperate for fresh content ideas? We've got you covered.Struggling to write posts that actually grab attention? We'll bring our top tips to the table. Feeling a bit lost and not sure where you're going wrong? Let's put our heads together and figure it out. You might just want to check you're on the right track before you dive in, or maybe you're totally new to this social media marketing malarkey and don't know your hashtags from your handles.And hey, sometimes you just need someone to bounce ideas off. We're all ears!Essentially, the Social Shizzle Session is your chance to pick our brains for a solid hour about anything social media related. It's like a power-up for your digital presence!Now, here's the catch - we're only offering 5 of these sessions each month. They're going faster than hot cakes, so if you want to give your social media a swift kick up the backside, you'd better get in quick!Don't miss out on your chance to turn your social media from drab to fab.&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> now and let's get your Social Shizzle Session booked in.&nbsp;<img src="/uploads/image_66798e3ba9.png" alt="A couple of women with text overlay

Description automatically generated"><h2>💎Supercharge Your Team's LinkedIn Skills</h2>Are your employees struggling to harness the full power of LinkedIn?&nbsp;🤔Let's face it, LinkedIn isn't just another social media platform - it's a goldmine for:💎Promoting your business💎Generating quality leads💎Expanding your professional network💎Building rock-solid brand trustDid you know we don't just offer online training? That's right, we can bring our LinkedIn expertise right to your doorstep!Imagine your team, gathered around, soaking up all our LinkedIn wisdom in person. No more dodgy internet connections or "sorry, I was on mute" moments. Just pure, undiluted LinkedIn mastery.Now, we'd love nothing more than to meet every single one of you face-to-face. But let's be real - we're not superheroes (yet). We do need to factor in travel time.So, if you're based in Yorkshire, you're in luck!&nbsp;Not in Yorkshire? Don't worry! We might still be able to make it work. Drop us a line and we'll see what we can do.Ready to transform your team into LinkedIn legends?&nbsp;<a href="https://socialjems.co.uk/contact">Get in touch</a> today and let's chat about bringing our LinkedIn training to your turf!Remember, in the world of business, it's not just about who you know - it's about who knows you.&nbsp;<img src="/uploads/image_e12d85891e.png" alt="A person standing in front of a screen

Description automatically generated"><h2>💎The Social Games: Networking That's Actually Fun!</h2>No surprise here - The Social Games has been another big hit!&nbsp;Professionals from all over came together to network and have a blast. Because let's face it, networking doesn't have to happen in a stuffy meeting room - it can happen over a game of table tennis!&nbsp;🏓The Social Games continues to be a crowd-pleaser, so it's safe to say another event will be on the horizon. While we don't have a date locked in just yet, keep your eyes peeled for the next one. Trust us, you won't want to miss it!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507">https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507</a><img src="/uploads/image_1ebf2928c0.png" alt="A sign on a stand

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Description automatically generated">Thanks for your support!We’ll be updating you on the world of marketing along with social media updates, so if you don’t want to miss out, make sure you’re following us.<ul><li><a href="https://www.linkedin.com/company/social-jem-s/?viewAsMember=true">LinkedIn</a></li><li><a href="https://www.instagram.com/thesocialjems/">Instagram&nbsp;</a></li><li><a href="https://www.facebook.com/SocialJems/">Facebook</a></li><li><a href="https://www.tiktok.com/@socialjems1">TikTok</a></li></ul>OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.Just contact us and ask to be signed up!<img src="https://cms.socialjems.co.uk/uploads/bear_byebear_03c5030c39.gif" alt="bear-byebear.gif">

Welcome to our October newsletter! We're buzzing to share some juicy tips about Instagram's algorithm and give you the lowdown on LinkedIn's top voice badges. But before we dive into all that, let's catch up on what's been happening at SocialJems.

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Instagram Algorithm Hacks, LinkedIn Says Bye to Top Voice Badge, and Our Social Shizzle Sessions!

Well, what if there was an easier way?And that’s what we’re here to talk about in our September blog.&nbsp;Join us as we transform how you network through the use of QR codes.<h2>QR Codes</h2>You know those funky square patterns that look like a barcode after one too many pints? Yeah, those. Turns out, they're absolute gold for networking events!<h2>Why QR Codes Are Your New Best Mate</h2>💎No more “I've run out of business cards": QR codes are like an endless supply of virtual cards.&nbsp;💎Bye-bye paper cuts: No more shuffling through a stack of cards like you're dealing at the local casino.💎Instant connection: People can scan and have your details in a hot second!&nbsp;💎Up your networking game: Some QR code generators let you track scans.💎Look proper techy: Nothing says "I'm with it" like whipping out a QR code. (Just don't actually say "I'm with it" out loud, for crying out loud.)<h2>How to QR Code Like a Boss</h2>Let's get you sorted with your very own QR code. First things first, hop onto one of those free online generators and create a code that links to your LinkedIn profile or contact info. Easy peasy, lemon squeezy!LinkedIn explains how to&nbsp;<a href="https://www.linkedin.com/help/linkedin/answer/a525286/using-a-linkedin-qr-code-to-connect-with-members">generate your LinkedIn QR code here</a>, but we’ll also outline how to do this here too:<ul><li>Open LinkedIn app</li><li>Tap your profile picture</li><li>Hit the QR code icon</li><li>Show off your shiny new QR code to everyone!</li></ul><h2>Want to create your own QR code?&nbsp;</h2>There are free online generators such as My QR Code, that will allow you to create your own. Interested?&nbsp;<a href="https://myqrcode.com/?gad_source=1&amp;gbraid=0AAAAADHgbSb-Ps4MF2QkNFbjnTSvBMd55&amp;gclid=CjwKCAjwuMC2BhA7EiwAmJKRrN7DtJKc6NR42BbWtpiC_ZazphJKZwhuVzUvS9NEUPVmhAm2tiv-ihoCbisQAvD_BwE">Click here to generate yours</a>.Now what?Now, once you've got your shiny new QR code, it's time to show it off. Stick it on your business cards, slap it on your name tag, maybe even get it tattooed on your forehead... Actually, scratch that last one. Let's not go overboard, eh?Or if you’re sticking to your LinkedIn code, just whip it out at the networking events and connect in seconds. It saves time and hassle searching for people with common surnames. We’re looking at you Mr Smith!&nbsp;<img src="/uploads/image_7dc33a9f39.png" alt="A screenshot of a qr code

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Description automatically generated"> &nbsp;Want to make your QR code stand out from the crowd? Some generators let you jazz it up with custom colours or even your logo. Go mental with it but remember - it still needs to be scannable. No point having a pretty code that doesn't work!Speaking of which, give your code a quick test run before you go live. Nothing's more awkward than whipping out your QR code at a networking do, only to find out it's about as useful as a chocolate teapot. A quick scan beforehand could save you from looking like a right muppet.<img src="/uploads/image_d150390932.png" alt="A brown teapot with a handle

Description automatically generated"><h2>LinkedIn Company Page</h2>LinkedIn, for all its networking prowess, has a rather glaring oversight: they don't offer QR code functionality for company pages. At least, not yet.&nbsp;But not to worry, we've got a workaround. Enter the humble QR code generator - a proper lifesaver in these situations.&nbsp;Of course, we're rather hoping LinkedIn will pull their finger out and add this feature for company pages in the future.&nbsp;<h2>Will they ever bring back the LinkedIn's Find Nearby Feature?</h2>First off, what the bloody hell is Find Nearby?It's like Tinder for networking, but without the awkward small talk about your favourite Netflix shows. This little feature lets you connect with other LinkedIn users in your immediate vicinity. No more fumbling with business cards or trying to spell out your complicated email address after one too many free drinks! Well, we should say one thing…this feature is no longer available!But we’re hoping they’ll bring it back, yes LinkedIn. We’re talking to you! Please bring this feature back!What do you think? Would you like to see the return of the Find Nearby feature?&nbsp;<img src="https://cms.socialjems.co.uk/uploads/bring_that_back_william_zabka_7758327bb2.gif" alt="bring-that-back-william-zabka.gif"><h2>Why QR Codes are the Bee's Knees for Networking</h2>So, why are QR codes are absolutely brilliant for your professional life?First off, these little square beauties are like your own personal marketing team. Slap them on your business cards, flyers, or even your PowerPoint presentations, and watch your network grow faster than a queue at the pub on a Friday night.But it's not just about quantity, is it? QR codes help you build a proper community of like-minded professionals. It's like having a VIP pass to the coolest club in town, but instead of overpriced drinks, you're getting quality connections.Now, let's talk convenience. No more fumbling with long, impossible-to-remember URLs. Just whip out your QR code, and potential connections can access your profile faster than you can say "LinkedIn". It's so easy, even your gran could do it (no offence to gran, of course).Here's another nifty bit: these codes work on pretty much any smartphone. Whether your new contact is team iPhone or team Android, they can scan your code without a hitch. It's like the Switzerland of the digital world - neutral and universally accepted.And for all you data nerds out there (no judgment, we love you), most QR code generators come with fancy analytics tools. You can track scans, devices used, and even where your code's been accessed. It's like having a crystal ball for your networking efforts!Give them a go, and watch your professional circle expand faster than your waistline after Christmas dinner.Remember, in the world of networking, it's not just about who you know - it's about who can scan you.&nbsp;So there you have it! QR codes: turning networking events into a game of real-life Pokémon Go since... well, since we decided it was a thing.<img src="https://cms.socialjems.co.uk/uploads/downsign_qr_code_2fbf27a3c7.gif" alt="downsign-qr-code.gif">

Ever been to one of those networking events where you're frantically trying to remember names, swap business cards, and not spill your drink? 

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QR Codes: Your Ticket to Networking Stardom (No Fancy Handshakes Required!) 

We'll explore the latest buzz around Instagram Stories and how it's shaping content strategies.&nbsp;And, as always, we'll catch you up on all the exciting developments and behind-the-scenes happenings with our team. Let's get into it!<h2>💎&nbsp; LinkedIn Reels</h2>LinkedIn has joined the short-form video trend with LinkedIn Reels. This feature is transforming how professionals share insights, showcase skills, and engage with their network. So, what makes LinkedIn Reels unique and how can you leverage them effectively?<h3>What Are LinkedIn Reels?</h3>LinkedIn Reels are short, vertical videos of up to 90 seconds. They offer a dynamic way to share professional content, from quick tips and behind-the-scenes glimpses to industry insights and company culture showcases.<h3>Why Use LinkedIn Reels?</h3><ol><li>Increased Visibility: Reels often receive more exposure in the LinkedIn feed compared to standard posts.</li><li>Engagement Boost: Short-form video content typically garners higher engagement rates.</li><li>Storytelling Opportunity: Reels provide a platform to share your professional story in a more personal, engaging format.</li><li>Skill Showcase: Demonstrate your expertise or company capabilities in a concise, visual manner.</li></ol><h3>Creating Effective LinkedIn Reels</h3>To make the most of this feature:<ol><li>Focus on Value: Provide actionable insights, tips, or information relevant to your industry.</li><li>Be Authentic: Show the human side of your professional life or business.&nbsp;</li><li>Use Captions: Many users watch without sound, so ensure your message comes across visually or through text overlays.</li><li>Optimise for Mobile: Remember that most viewers will be on mobile devices, so make text large and visuals clear.</li></ol><h3>Technical Tips</h3><ul><li>Use high-quality video and audio equipment when possible</li><li>Take advantage of LinkedIn's built-in editing tools</li><li>Experiment with different transitions and effects</li><li>Use relevant hashtags to increase discoverability</li></ul><h3>Measuring Success</h3>LinkedIn provides analytics for Reels, including views, likes, comments, and shares. Pay attention to these metrics to understand what content resonates with your audience and refine your strategy accordingly.LinkedIn Reels offers a fresh, engaging way to connect with your professional network. By creating valuable, authentic content tailored to the platform, you can enhance your professional brand, showcase your expertise, and expand your influence in your industry.As with any new feature, the key is to experiment, analyse, and adapt. Don't be afraid to try new ideas and see what works best for your unique audience on LinkedIn.And for a double win, these videos can be repurposed on your other channels such as&nbsp;<a href="https://www.tiktok.com/@socialjems1">TikTok.</a>&nbsp;<h2>💎&nbsp;Edit your scheduled posts</h2>Posting when your audience is most active can significantly boost engagement. However, the moment you're crafting your perfect LinkedIn post might not align with the optimal publishing time. This is where LinkedIn's post scheduling feature comes in handy.While third-party apps like Buffer offer scheduling capabilities, LinkedIn's built-in tool is often the most straightforward option. It allows you to schedule posts up to three months in advance.&nbsp;How to Edit Your Scheduled LinkedIn PostsThe platform has improved its functionality, and you can now edit your scheduled posts directly. This feature addresses a long-standing user request and makes managing your content much more convenient. Here's how to do it:<ol style="list-style-type:decimal;"><li>Navigate to your LinkedIn homepage</li><li>Click on 'Post' as if you're creating a new post</li><li>Look for and select the 'Drafts &amp; scheduled posts' option</li><li>Find the scheduled post you want to modify</li><li>Click on the three dots (...) next to the post</li><li>Select 'Edit post' from the dropdown menu</li><li>Make your desired changes to the post content</li><li>Click 'Save' to confirm your edits</li></ol>This new feature allows you to correct typos, update information, or refine your message without the need to delete and recreate your post. It's a significant improvement that gives you more control over your scheduled content right up until it's published.Remember, while you can now edit the content of your scheduled posts, it's still a good practice to review your posts carefully before scheduling. This habit can save you time and ensure your content is always polished and professional.<img src="/uploads/image_94137589e8.png" alt="A yellow typewriter with a paper and a bulb

Description automatically generated"><h2>💎 Instagram introduces story comments</h2>Instagram stories are getting…chatty.&nbsp;When you're viewing a Story, you'll now see comments nestled snugly at the bottom of the frame. These little nuggets of interaction are visible to anyone who views the Story, turning what was once a passive viewing experience into a potential conversation.With more of us sliding into DMs and posting Stories rather than filling up the main feed, Instagram's pulling out all the stops to keep the conversation flowing.What's in it for you?For creators and businesses, this could make a real difference. Imagine the engagement! Your followers can now react in real-time, sparking discussions and boosting your content's reach. It's like having a mini-comments section right there on your Story.But don’t worry if you’re not feeling it.&nbsp;If you're not keen on having comments on your Stories, you can switch them.Keep your eyes peeled for this new feature rolling out to your app. And when it does, why not give it a whirl? Who knows, you might just start the next viral conversation!<img src="https://cms.socialjems.co.uk/uploads/chitty_chitty_chat_chat_chat_98b26699ec.gif" alt="chitty-chitty-chat-chat-chat.gif"><h2>💎 5 years and still going strong!</h2>So, what's been happening at SocialJems lately? Well, we've just hit a major milestone—our 5th business anniversary!&nbsp;🎉 It's hard to believe how quickly time has flown by. We really should start marking the date on our calendars so we can have cake ready on time. But honestly, we're just so proud of how far we've come.The team is growing, and we've had the pleasure of welcoming even more fantastic clients into the SocialJems family. Everyone here is loving life, thriving in their roles, and excited about what the future holds. We really couldn't ask for more… well, maybe a winning lottery ticket wouldn't hurt!&nbsp;😄Here's to the next five years and beyond!And here is a throwback photo from the 1st year!&nbsp;<img src="/uploads/image_5955622c26.png" alt="A bottle of wine next to a card

Description automatically generated"><h2>NOW, time for some team updates…</h2><h3>💎 &nbsp;Jem!!!</h3>Jem has been keeping busy lately (Not that that’s anything new!) With workshops, back-to-back phone calls, and a stream of new clients signing on, her schedule has been nothing short of hectic. Yet, amidst the whirlwind, she’s been intentional about finding time for herself.Recently, Jem took a well-deserved weekend getaway with Charlie and Josh, heading to the picturesque landscapes of Wales. They spent their days exploring, taking long walks through the countryside, and soaking up the stunning views. Jem, with her love for history, was in her element visiting castles and ancient ruins, immersing herself in the rich heritage that Wales has to offer. It was the perfect retreat, allowing her to recharge and reconnect with what she loves most. Her dogs loved it too!Back in Yorkshire, Jem has been busy on the social front too. She’s been meeting up with friends and engaging with other business owners in the local area, strengthening connections and building new relationships. It’s been an incredible blend of personal growth and professional networking, making these past few weeks both productive and fulfilling. Jem’s ability to juggle it all is truly inspiring!<img src="/uploads/image_3f08539ed0.png" alt="A person and person taking a selfie

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Description automatically generated"><h3>💎 Sarah (Morgenmuffel)&nbsp;</h3>Sarah has been a bit quiet lately, but for a very good reason—she’s been busy turning her dream into a reality. We're thrilled to share that Sarah is now officially a homeowner!&nbsp;🏡 Her favourite new line? "Let me just ask the landlord... Landlord says yes." It’s safe to say she’s loving every moment of this new chapter.Of course, moving in wasn’t without its hiccups. In the midst of packing, Sarah made the classic mistake of packing away her coffee - only to realise it the next morning. There she was, rummaging through boxes in a pre-caffeine haze, which, as any true Morgenmuffel will know, is never a good idea! But with coffee finally in hand, all was well in the world again.Beyond settling into her new home, Sarah has been helping out by dog sitting for family, enjoying the company of some furry friends. And of course, she’s been hard at work creating content for our clients. It’s been a busy, eventful time for Sarah, and we couldn’t be happier for her!Now she has the fun part of working with boxes around her, but eventually those boxes will be unpacked!<img src="/uploads/image_ae2ce017e9.png" alt="A person taking a selfie

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Description automatically generated"><h3>💎 What about Sarah (Twinnie)&nbsp;</h3>Sarah's been up to some interesting things lately! She recently ordered a portable sauna online to keep up her sweating routine—talk about dedication! But that’s just the tip of the iceberg. She’s also got some amazing plans lined up for 2025, including preparing to take the psychometrician board exam and earning even more certifications.&nbsp;In addition to her personal goals, Sarah’s been taking on the no-rice challenge and is now on her third week. We’re so proud of our twinnie, even if we do have to keep reminding her to take some time off. Her response? “I love working here; I don’t want to take time off.” And while we love her enthusiasm, we all know how important it is to take breaks, no matter how much we enjoy our work.But it’s not all work for Sarah. She’s also been spending quality time with her family, which is incredibly important to her. Balancing her professional ambitions with her love for family, Sarah’s showing us all how to keep our priorities in check. Here’s to Sarah, who’s always pushing herself- just don’t forget to take a breather along the way!<img src="/uploads/image_4b507b629a.png" alt="A person and person taking a selfie

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Description automatically generated"><h2>💎 Need some help?&nbsp;</h2>We’ve all been there.&nbsp;👀We’ve done something we know we shouldn’t have. And we all get that same guilty look too.&nbsp;Like telling your employee to take over your social media channels and to start promoting the business. But there’s a problem, they don’t know how to use social media for business.Because it’s a little different from posting a selfie or a photo of your pet online, compared to creating a post that promotes your business the right way.&nbsp;You know you shouldn’t have given them the task without any training. They know it too. And now they’ve accidentally posted a video clip of them taking a dump in the toilet…for all your clients and potential clients to see…🙀It’s not a good look. But we can help.&nbsp;Whether you’re looking for help to train your team on marketing the right way, or maybe you just want us to take over the content creation and publishing for you.&nbsp;Either way, we’re here to help.No more guilty faces.&nbsp;😀<a href="https://socialjems.co.uk/contact">Get in touch</a> to find out how we can help you and your business.&nbsp;<img src="/uploads/image_bd5c2106f0.png">

Welcome to our latest newsletter where we’ll be sharing some tips to help with your LinkedIn and Instagram game. 

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LinkedIn Reels, and the new changes coming to Instagram stories

We have been busy! Which is fantastic news, because we’ve had more clients deciding to work with us, and we love the fact that more and more businesses are choosing<a href="https://socialjems.co.uk/services"> SocialJems</a> as their go-to marketing partner.&nbsp;So, what’s next for us? Honestly? More of the same! More creative ideas, more results-driven strategies, and definitely more coffee. We're on a roll, and we're not planning on slowing down anytime soon.So, if you've been thinking about giving your marketing a bit of a zhuzh, why not drop us a line? We promise we won't bite (unless you're made of chocolate, in which case, no promises).Stay tuned for more updates, tips, and probably a few more bad jokes. That's just how we roll here at SocialJems!&nbsp;😉<img src="https://cms.socialjems.co.uk/uploads/pudgy_pudgypenguin_0bf2dc0314.gif" alt="pudgy-pudgypenguin.gif"><h2>💎 X Marks the Spot... Where Users Used to Be?</h2>Now, enough about us, let’s talk social media news and updates, starting with X.&nbsp;It seems Elon Musk's grand X-periment isn't quite going to plan. Who'd have thought rebranding a beloved blue bird into a mysterious 'X' might not be everyone's cup of tea?Recent data suggests X (formerly known as Twitter, for those who've been living under a rock) is losing users fast.After Musk's, shall we say, 'colourful' comments about recent UK events, it seems some users decided it was time to fly the X coop.While we're not seeing a mass exodus, there’s definitely a steady trickle of users bidding farewell to the platform.&nbsp;But it's not just us Brits giving X the cold shoulder. Our European friends are also saying "au revoir" to the platform. Recent data shows a 5% decline in EU users in the first half of this year. That's not exactly the growth story Musk was probably hoping to tweet... er, X about.<h3>What's Behind the Decline?</h3>Is it Musk's penchant for controversy? The platform's identity crisis? Or perhaps users are just fed up with trying to explain to their grans what an 'X' is when they ask about their tweets?Whatever the reason, it seems X is facing more challenges than a contestant on The Great British Bake-Off during bread week.<h3>The Silver Lining?</h3>X claims they've seen a 10% increase in logged-in users. Hurrah! But wait... they've also restricted what non-users can see, essentially forcing people to sign up. It's like saying you've got more party guests because you've locked the doors.So, what's next for X? Will it rise from the ashes like a phoenix, or go the way of MySpace? Only time will tell.&nbsp;How do you feel about the platform?<img src="/uploads/image_f143d81336.png" alt="A black background with white text

Description automatically generated"><h2>💎 Threads: The Little App That Could</h2>There's a new kid on the block, and it's weaving its way into our social media tapestry faster than you can say "hashtag". That's right, we're talking about Threads, Meta's answer to the question nobody asked but everybody secretly wanted: "What if Instagram and Twitter had a baby?"While X has been busy putting out fires, Threads has been quietly chugging along, gaining users slower but steadily.&nbsp;According to&nbsp;<a href="https://www.linkedin.com/posts/davidfcarr_seeing-lots-of-similarweb-mentions-in-articles-activity-7229521533520515073-NdAe/?utm_source=share&amp;utm_medium=member_desktop">SimilarWeb data</a>, Threads usage in the UK is on a slow but sure upward trajectory. It's not exactly setting the world on fire, but it is building up and up.<h3>Meta's Master Plan</h3>So, what's Meta's secret sauce for Threads' success? Well, they're pulling out all the stops:<ul><li>Analytics for the Data Nerds: They've rolled out desktop analytics faster than you can say "engagement metrics". Now you can obsess over your view counts, follower growth, and audience demographics to your heart's content.</li><li>Scheduling for the Organised Chaos: For those of us who have brilliant ideas at 3 AM but don't want to wake up the entire Threadsverse, you can now schedule posts.&nbsp;</li><li>Drafts for the Chronic Overthinkers: Can't decide between 100 versions of the same witty comment? No worries! Threads now lets you save up to 100 drafts.&nbsp;</li></ul>Will Threads become the Twitter alternative we've all been waiting for?&nbsp;<img src="/uploads/image_77133cecda.png" alt="A pink background with text and images

Description automatically generated"><h2>💎 Exciting Update for Instagram Creators!</h2>Instagram just upped the game by expanding carousels to allow up to 20 frames in a single post!&nbsp;🎉This means more room to showcase your creativity, whether you're sharing a photo story, a detailed tutorial, or a visual journey. With the new 20-frame limit, you can dive deeper into your content themes and present a more immersive experience for your followers.📸 Imagine the possibilities:<ul><li>A full travel diary in one post</li><li>Step-by-step guides with added detail</li><li>A more extensive portfolio or project display</li></ul>This update is perfect for anyone looking to make a bigger impact with their content. Hooray!<img src="https://cms.socialjems.co.uk/uploads/despicable_me_minions_b1468492d3.gif" alt="despicable-me-minions.gif">Now that we’ve talked a little social media, let’s talk SocialJems.&nbsp;<h2>So, what’s new with Jem?&nbsp;</h2>Jem has been making the most of her time lately, exploring the countryside with her son Charlie, and creating unforgettable memories. She’s also been catching up with friends, connecting with clients, and even meeting up with a fellow local business owner, with plans to meet again in September.On top of all that, Jem’s been absolutely smashing it with calls to potential clients—we couldn’t be prouder of her!&nbsp;<img src="/uploads/image_8e4f917fbe.png" alt="A person and child taking a selfie

Description automatically generated"><h2>So, what about the Morgenmuffel?&nbsp;</h2>Sarah's been dealing with the frustration of not being able to book a driving test due to a lack of availability, but there's some exciting news on the horizon! She’s getting closer to buying her very first home and can’t wait to start decorating—she’s already dreaming about putting up shelves.&nbsp;🏡This new home is also one step closer to welcoming her much-anticipated dog into her life, and she couldn’t be more excited!<img src="/uploads/image_335050ecf9.png" alt="A person holding a drink

Description automatically generated"><h2>So, what about Sarah A?</h2>Sarah has been working incredibly hard, and we’re truly lucky to have her on the SocialJems team! When she’s not busy with work, you’ll find her either catching up on some well-deserved sleep (she’s a big fan of it!) Or spending quality time with her family.Thank you for all your hard work, Sarah—we appreciate everything you do!&nbsp;🙌<img src="/uploads/image_415979dbec.png" alt="A person wearing glasses smiling

Description automatically generated"><h2>Jem is SPEAKING!</h2>We’re thrilled to announce that Jem will be speaking at the Ducks in a Row Marketing Workshop on 10th September 2024!&nbsp;🗓️Join us at The Greedy Duck Pub in Leeds for a fantastic morning of insights and strategies. Jem will be sharing her expertise on LinkedIn Tips, alongside other engaging topics such as Branding &amp; Brand Consistency, Websites &amp; SEO, Your Brand/Business Voice, and Social Media Guidance.📍 Location: The Greedy Duck Pub, Scotchman Lane, Leeds, LS27 0NZ ⏰ Time: 10 AM - 2 PM (includes lunch)Plus, attendees will get a free professional headshot! Don’t miss out on this valuable opportunity to boost your marketing game and network with fellow professionals.Who’s going?Get your tickets here:&nbsp;<a href="https://ducks-in-a-row-networking.merlintickets.co.uk/product/EVENT00010">https://ducks-in-a-row-networking.merlintickets.co.uk/product/EVENT00010</a><img src="/uploads/image_e6f87e8144.png" alt="No alt text provided for this image">The ULTIMATE networking event is back!Get ready for an evening of networking, fun, and games at our highly-anticipated Social Games Night on Thursday, October 10th from 6 - 10 PM at Mad Frans Bar, Leeds!&nbsp;🍹🎲Expect great conversations, delicious nibbles, and entertaining games that will help you connect with both familiar faces and new acquaintances.Here’s what’s in store:<ul><li>Welcome Drink on arrival to set the tone for the evening</li><li>Tasty Nibbles to enjoy throughout the night</li><li>DJ Tunes to keep the energy high and the dance floor lively</li><li>Games Galore including Giant Jenga, darts, and beer pong</li></ul>Don’t miss this chance to expand your professional network in a relaxed and fun setting. Tickets are just £25 + VAT, and Mad Frans is conveniently located a short walk from Leeds train station.Secure your spot now and get ready for an unforgettable night of networking and fun!<a href="https://www.eventbrite.co.uk/e/the-social-games-tickets-853178047507?aff=oddtdtcreator">Book your ticket here.</a><img src="/uploads/image_5b7f22b4d0.png" alt="The SocialGames">🚫 No blog this monthIt's been a whirlwind here at SocialJems! With everything going on, we've been dedicating our time and energy to our amazing clients, ensuring they get the best of our efforts.While there isn’t a blog post this time around, trust us, what we’ve got lined up for September will be well worth the wait. We're cooking up some exciting content that we can't wait to share with you. Can you believe it’s almost September already?&nbsp;Stay tuned!&nbsp;&nbsp;

You might have noticed this newsletter is going out later this month than usual. And there’s a reason for that.

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Discover August's hottest updates on X, Threads, and Instagram. Plus get the inside track on our team’s latest adventures

Well, actually we have to disagree with that. Blogs and newsletters have been around for years, and whilst some people might think they’ve become the dinosaurs of the marketing world; we’re here to show you why blogs and newsletters are still relevant in 2024 and will be in 2025 too!First off, we’re starting with the benefits of blogs! If you want to head straight to the benefits of newsletters, then scroll down further.&nbsp;<h2>💎Why blogs still matter!</h2><h3>1. Blogs, Social Media and Videos</h3>Whilst some believe blogs have been overshadowed by social media platforms, or overtaken by video content, it couldn’t be further from the truth. They actually work hand in hand. You can use social media to help promote your blog and encourage people to your website too. The same goes with videos. You’ve spent that time researching and writing that blog, so why not create a video discussing the key points in the blog? The truth is blogs (and newsletters) can work hand in hand with other digital marketing tools to create a powerful online presence.&nbsp;<h3>2. Seo and boosting your rankings</h3>Search engines love fresh, relevant content. By regularly updating your blog, you're giving search engines more reasons to crawl your site, potentially boosting your rankings. Videos and social media posts can't quite match the SEO power of a well-crafted, keyword-rich blog post.<img src="/uploads/image_bef6472c82.png" alt="A screenshot of a website

Description automatically generated"><h3>3. Establishing authority in your niche</h3>Blogging allows you to dive deep into topics, showcasing your expertise in a way that's simply not possible with a 500- character post on Threads or a 60-second TikTok video. It's your platform to demonstrate thought leadership and build trust with your audience.<h3>4. Content versatility</h3>A single blog post can spawn multiple pieces of content across various platforms. You could turn key points into an infographic for Pinterest, create quote graphics for Instagram, or use it as the basis for a podcast episode. The possibilities are endless! Your blog can be repurposed for any social channel!<h3>5. Building lasting connections</h3>We’re big on building lasting connections here at SocialJems, and blogs provide a space for deeper engagement. Comments sections allow for meaningful discussions, helping you build a community around your brand or expertise.<h3>6. Your digital home base</h3>While social media platforms come and go (remember MySpace?), your blog remains constant. It's your own digital real estate, free from the whims of changing algorithms or platform policies.<h3>7. Supporting business goals</h3>Whether you're looking to generate leads, sell products, or raise brand awareness, a blog can be tailored to support these objectives. It's a versatile tool that can adapt to your changing business needs.<h3>8. Expand reach through LinkedIn Articles</h3>Repurpose your blogs into LinkedIn Articles. This feature allows you to republish your blog content directly on LinkedIn's platform, opening up a whole new avenue for exposure and engagement. While LinkedIn Articles don't directly boost your website's SEO, they can indirectly help. You can include a link back to your original blog post, driving traffic to your site. Plus, LinkedIn profiles and Articles often rank well in search results, potentially increasing your online visibility.<h3>9. Evergreen content</h3>Not to mention, you’re creating timeless pieces that remain relevant and will continue to attract traffic. It’s the content that keeps on giving!It's not a war between blogs and newsletters but rather how they can work together.&nbsp;<img src="/uploads/image_f3356ea26f.png" alt="A blue background with white text

Description automatically generated"><h2>💎The Future of Blogging</h2>Still not convinced? Let’s take a look at some trends to watch:<ul><li>AI-assisted content creation: While AI won't replace human writers, it will become an increasingly useful tool for research, ideation, and editing.</li><li>Interactive and multimedia elements: Expect to see more blogs incorporating interactive features, videos, and other rich media.</li><li>Niche specialisation: As competition increases, successful blogs will likely become more focused on specific niches.</li><li>Voice search optimisation:&nbsp;With the rise of voice assistants, optimising blog content for voice search will become increasingly important.</li></ul>If you've been neglecting your blog or thinking about starting one, now's the time to jump in. The benefits are clear, and with dedication and consistency, you can reap the rewards of blogging well into the future.Now that we’ve taken a look at blogs, let’s move onto the benefits of newsletters for your business.<img src="https://cms.socialjems.co.uk/uploads/email_me_about_that_later_let_me_see_91b0bac0da.gif" alt="email-me-about-that-later-let-me-see.gif"><h2>💎The benefits of a newsletter and why they’re still relevant in 2024!</h2>We love a good newsletter here at SocialJems. So, we might sound bias but there’s a reason why we love newsletters. Let’s look at it from a marketing perspective.&nbsp;<h3>1. A direct line to your audience</h3>In an age where social media algorithms constantly shift and organic reach dwindles, newsletters offer a refreshingly direct approach. Unlike posts that may get lost in crowded feeds, newsletters land straight in your subscribers' inboxes. This direct line of communication ensures your message reaches its intended audience, building a sense of personal connection that's often lacking in other digital platforms.<h3>2. Personalisation at its finest</h3>One of the most significant advantages of newsletters in 2024 is the ability to tailor content to individual preferences. Advanced email marketing tools now allow for sophisticated segmentation and personalisation. From addressing subscribers by name to curating content based on their interests and behaviour, newsletters offer a level of customisation that resonates deeply with recipients.<h3>3. A break from information overload</h3>As social media platforms become increasingly saturated with content, many users are experiencing digital fatigue. Newsletters provide a curated, focused alternative. They offer a space where readers can engage with content at their own pace, free from the distractions of endless scrolling and notifications.&nbsp;<h3>4. Building brand loyalty and trust</h3>Regular newsletters serve as a powerful tool for nurturing relationships with your audience. By consistently delivering valuable content directly to your subscribers, you're building trust and reinforcing your brand's presence in their lives. This ongoing engagement can translate into increased customer loyalty and, ultimately, better business outcomes.<h3>5. A platform for deeper engagement</h3>While social media excels at quick, bite-sized content, newsletters allow for more in-depth exploration of topics. Whether you're sharing industry insights, company updates, or educational content, newsletters provide the space to delve deeper and offer real value to your readers. This depth of content can position your brand as a thought leader in your field.<h3>6. Measurable results and ROI</h3>One of the most compelling arguments for newsletters in 2024 is their trackability. Modern email marketing platforms offer robust analytics, allowing you to measure open rates, click-through rates, and conversions with precision. This data-driven approach enables you to refine your strategy continually, ensuring your efforts yield tangible results.<h3>7. Supporting your content ecosystem</h3>Newsletters can serve as a central hub for your content marketing efforts. They can drive traffic to your website, promote your latest blog posts or videos, and even generate buzz around upcoming events or product launches. By integrating newsletters into your broader content strategy, you're creating a cohesive ecosystem that supports your overall marketing objectives.<h3>8. The rise of paid newsletters</h3>An interesting trend we're seeing in 2024 is the growing popularity of paid newsletters. As consumers become more discerning about the content they consume, many are willing to pay for high-quality, specialised information delivered directly to their inboxes. This model offers a new revenue stream for content creators and businesses alike.<h3>9. Navigating privacy concerns</h3>With increasing focus on data privacy, newsletters offer a transparent and consent-based approach to marketing. Subscribers actively choose to receive your content, aligning perfectly with evolving privacy regulations and consumer expectations.<h3>10. Embracing multimedia</h3>Today's newsletters are a far cry from the text-heavy formats of the past. In 2024, we're seeing newsletters incorporate interactive elements, videos, and even augmented reality features, creating more engaging and immersive experiences for subscribers.Far from slowing down, these curated email digests continue to gain traction as people seek reliable sources of information amidst the noise of social media. Newsletters offer a personalised touch, delivering targeted content directly to subscribers' inboxes, which proves particularly appealing in an age of information overload.&nbsp;Moreover, they provide businesses and content creators with a direct line to their audience, building engagement and loyalty.<img src="/uploads/image_fab083c217.png" alt="A screenshot of a newsletter

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Description automatically generated"><h2>💎Need help with your content?</h2>It’s not always easy creating content, whether it’s down to a lack of time or you’re just struggling to find the right words- we are here to help! And yes, that includes blogs and newsletters! Check out&nbsp;<a href="https://socialjems.co.uk/services">our services</a> to see how we can help!&nbsp;Thanks for reading! We’ll see you in August!<img src="https://cms.socialjems.co.uk/uploads/seal_silly_seal_1df694d429.gif" alt="seal-silly-seal.gif">

Blogs and newsletters are a waste of time in 2024! 😡

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Why Newsletters and Blogs Remain Marketing Essentials in 2024

<h2>Guess who's finally on TikTok? (Spoiler: It's Us!)&nbsp;🎉</h2>We’re starting off our latest newsletter with some exciting news!We are FINALLY on TikTok, which is a shock considering we offer TikTok Marketing as a service to our clients. We've been so focused on creating content for our lovely clients that we sort of... erm... neglected our own TikTok presence. Oops!&nbsp;🙈But that's all about to change! We're diving headfirst into the world of TikTok, and we want you to come along for the ride. Follow us for all your marketing tips and tricks!Now, the team itself has had their own active accounts for ages. But let's face it, we mainly use those for creating funny or random videos, or for going down a TikTok rabbit hole that can last for hours. (Don't pretend you've never done it too!)💎Fancy checking out the official SocialJems TikTok?&nbsp;<a href="https://www.tiktok.com/@socialjems1">Click here to join in on the fun!</a>And if you're just nosey and want to see what the team gets up to in their spare time, here are their accounts. But fair warning: please don't take what we do on our personal accounts as helpful TikTok advice. Sometimes we just like to have a laugh!💎<a href="https://www.tiktok.com/@jemmaleabevan">Jem’s TikTok</a>💎<a href="https://www.tiktok.com/@invisibleluck">Sarah Morgenmuffel’s TikTok</a>💎<a href="https://www.tiktok.com/@iamsassysam25">Sarah Twinnie’s TikTok</a>So, what about you? Are you on TikTok yet?&nbsp;PS if you’re looking for advice on how to market your business on TikTok in 2024 then&nbsp;<a href="https://socialjems.co.uk/blog/how-you-can-market-your-business-on-tik-tok-in-2024">check out our free blog.</a><img src="/uploads/image_ec92d9a12c.png" alt="A group of people in round circles

Description automatically generated"><h3>SOCIAL MEDIA UPDATES</h3>Now that we've shared our exciting TikTok news, let's look at some of the latest social media updates.&nbsp;<h3>Instagram's got a new tune!🎵</h3>You can now add music tracks to your carousel updates, even if they include a video frame!You've been able to add music to still image carousels for ages, but throwing a track onto carousels with a video? That was a big no-no. Until now, that is! This nifty little update gives you another way to jazz up your I.G. posts with specific image, video, and music combos.&nbsp;Instagram's been going all out on music features lately, and we reckon they've got their eye on a potential TikTok-free future in the U.S.TikTok's become a bit of a big deal in the music world. It's practically essential for music promotion these days. Some artists are even changing their song titles to hop on music trends!But if TikTok gets the boot from the USA, all that music promo will need a new home. And Instagram? Well, they're positioning themselves as the next best thing in the social media world.(Though we’re hoping TikTok is here to stay.)It's not just about carousel music. Instagram's been dropping new music features left, right, and centre:<ul><li>The "Add Yours Music" sticker: Lets users respond to Stories with a track.&nbsp;</li><li>Music in Notes: For when you need a soundtrack to your thoughts.</li><li>Song lyrics display in Reels: Perfect for all you karaoke lovers out there.</li></ul>Looks like Instagram's trying to hit all the right notes and offer similar music engagement options as TikTok.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/wow_d759a803b0.gif" alt="wow.gif"><h3>Could Instagram’s new feature revolutionise professional communication?</h3>Instagram is stepping up with a fresh approach to connect. Introducing Instagram Close Friends on Live - a feature that allows users to live stream privately with up to three others from their Close Friends list. This addition enables smaller, more intimate group chats that might just redefine how professionals communicate.💎 Private Live Streams: Only viewable by your Close Friends list.💎 Co-hosting: Invite others from your Close Friends to join or co-host the stream, expanding the interaction to their Close Friends too.💎 Enhanced Connection: Facilitates a more intimate, engaging way to maintain community.Engage in more meaningful, private conversations without the formalities of larger Zoom meetings. Could this be the start of professionals ditching Zoom for more intimate, efficient chats?<img src="/uploads/image_7f1cd2432e.png" alt="A screenshot of a social media post

Description automatically generated"><h3>LinkedIn's Sponsored Newsletters!&nbsp;📢</h3>LinkedIn are expanding their sponsored articles ad option to include sponsored newsletters!&nbsp;🥁LinkedIn's rolling this out "gradually," so don't worry if you can't see it just yet.Think of it like this: You know how sponsored articles work, right? Well, sponsored newsletters function in much the same way. But here's the kicker, they allow companies to boost their newsletters to attract more sign-ups.&nbsp;<h3>Sponsored Articles vs. Sponsored Newsletters: what's the difference?&nbsp;🤔</h3>💎 Sponsored articles: These are your standalone, long-form content pieces. You know, the ones that make you look all smart and professional.💎Sponsored newsletter articles: These bad boys are part of recurring, serialised newsletters that LinkedIn members can subscribe to.Before you get too excited, there are a few things to keep in mind:Right now, there are some differences in features between sponsored articles and newsletter articles.&nbsp;Sponsored newsletters will be available in brand awareness and engagement campaigns. You'll find them in the "Content Library" in Campaign Manager.Only newsletter articles authored by a company and part of an organic Company Page post can be sponsored. So, if you're a lone wolf trying to sponsor your personal newsletter, you're out of luck... for now.LinkedIn's hinted that they're working on allowing member-authored newsletter articles to be sponsored in the future. So, watch this space!What do you reckon? Ready to give sponsored newsletters a go?&nbsp;And just in case you want to know more…Here are some of the benefits of sponsored newsletters:This new feature allows brands to amplify their reach and generate leads through sponsored newsletter articles. Here are some of the benefits: 💎 Sponsored newsletters allow your content to be seen by a wider audience beyond your current followers, potentially reaching new prospects in your target market. 💎 By promoting your newsletter, you can attract more sign-ups, building a valuable list of interested professionals for future marketing efforts. 💎 Regular, high-quality newsletters can establish your brand as an authority in your industry, enhancing your reputation. 💎 With LinkedIn's reported 47% increase in newsletter engagement, this format seems to resonate well with users, potentially leading to higher interaction rates. 💎 LinkedIn's robust targeting options allow you to reach specific professionals based on job titles, industries, company size, etc., ensuring your content reaches the most relevant audience. 💎It provides another channel to maximise the impact of your existing content, getting more value from your content creation efforts. 💎 Consistent presence in users' feeds can improve brand recall and recognition within your industry. Keep an eye out for this rollout and start planning your sponsored newsletter strategy! Find out more here:&nbsp;<a href="https://socialmedia.rebellionmarketing.co.uk/away?url=https%3A%2F%2Frpb.li%2FyPJ">https://rpb.li/yPJ..</a><img src="/uploads/image_2ec14a77b1.png" alt="A white envelope with a yellow bell and a pink sign

Description automatically generated">Now for some exciting team updates!&nbsp;<h3>💎 What’s been going on with Jem&nbsp;</h3>First off, Jem's been out there smashing it with clients. She's been meeting up with them left, right, and centre. But it's not just clients she's been rubbing shoulders with. Our networking queen has been turning her LinkedIn connections into real-life meetups. Who says you can't make proper friends online, eh?Jem's been absolutely bossing the sales calls lately along with creating content for our lovely clients. But it hasn’t been easy. While all this was going on, Jem's been playing nurse to her poorly pooch, Lenny - or as we like to call him, Bat Pig. (Seriously, how cute is that nickname?) Poor Bat Pig gave us all a proper scare, but we're chuffed to bits to report he's on the mend.&nbsp;We're dead proud of our Jem and can't wait to see what she gets up to next.<img src="/uploads/image_eb385422a5.png" alt="May be an image of 2 people">&nbsp;<img src="/uploads/image_81671bddbd.png" alt="May be an image of 2 people">&nbsp;<img src="/uploads/image_638a632f71.png" alt="May be an image of 4 people and blonde hair"><img src="/uploads/image_8aab8b37d9.png" alt="No alternative text description for this image"><h3>💎 Our resident Morgenmuffel</h3>First off, our girl Sarah fell victim to that pesky summer bug that's been making the rounds. It knocked her for six for a couple of weeks! But you can't keep a good Morgenmuffel down. She's back on her feet now and doing what she loves most - creating killer content.&nbsp;Now, we all know Sarah has been itching for some proper beach weather. &nbsp;It's late June, and the sun's decided to grace us with its presence. About bloody time, right! We are half expecting to see Sarah sprinting towards the waves any day now.But it's not all work and weather-watching for Sarah. She's been out having a grand old time with her mates. The highlight? A trip to the zoo!&nbsp;But in true Sarah fashion, she also got thrilled about... wait for it... ducks. Yes, you read that right. Ducks. At a zoo. With exotic animals all around. Oh, Sarah, never change!<img src="/uploads/image_738342c2b6.png" alt="A person taking a selfie

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Description automatically generated"><h3>💎 What's Sarah (AKA Twinnie) been up to?</h3>Our admin superstar and content scheduling whiz, Sarah, has been cooking up some exciting plans! When she's not keeping SocialJems running like a well-oiled machine, she's been plotting her next big adventure - a master's degree at university!But hold on to your dog treats! It seems not everyone in the Sarah household is thrilled about this academic pursuit. Her furry sidekicks, Ginger and Peanut, have some strong opinions on the matter. These canine critics apparently believe Sarah's sole purpose in life should be to cater to their every whim and fancy.&nbsp;<img src="/uploads/image_b39c94903f.png" alt="A person holding a bouquet of flowers

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Description automatically generated"><h2>💎 The Social Games Returns!</h2>The last event was such a success that there will be another fun networking event happening in October!&nbsp;The tickets for the next Social Games are now LIVE!&nbsp;<a href="https://www.eventbrite.co.uk/e/922867971947?aff=oddtdtcreator">https://www.eventbrite.co.uk/e/922867971947?aff=oddtdtcreator</a>&nbsp;Join us on the 10th October!&nbsp;

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