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Between endless rain, post-Christmas bank accounts crying into their empty wallets, and those "new year, new me" people still going strong at the gym (showoffs), we're all breathing a collective sigh of relief that February's finally here.This month, we're diving into the digital playground with all the latest social media gossip. We'll spill the tea on TikTok's latest news and share some LinkedIn tips that won't make you sound like a corporate robot, and reveal our top Instagram hacks that actually work. Not to mention catching you up on what our team's been up to.So grab your coffee (or wine, we won't judge), get comfy, and let's jump into what's been happening in the world of social media. And unlike January, we promise this won't feel like it's dragging on forever!<h2>💎The TikTok Drama That Wasn't&nbsp;</h2>Remember January when everyone thought TikTok was getting booted from America?&nbsp;What a rollercoaster that turned out to be. TikTok creators were having meltdowns left and right, sharing their deepest darkest secrets like it was the last day of school. Spoiler alert: TikTok's still here, and those creators are probably regretting spilling their tea.The whole saga was better than any Netflix drama - we had tears, confessions, dramatic goodbyes, and even some influencers revealing their secret sauce (turns out most of them just use the same five audio tracks on repeat, who knew?).But here's what actually happened: While everyone was panic-posting their farewell videos, the powers that be were busy sorting out the technical bits behind the scenes. Now TikTok's not just surviving - it's thriving. Those 170 million American users can keep scrolling, dancing, and making questionable life choices on camera.The plot twist? This isn't even the first time TikTok's faced a ban. At this point, TikTok bans are becoming like those friends who say they're leaving the party but never actually go home.And of course, we’re thrilled that the ban didn’t go through. Especially when we have clients in America who want help with TikTok… would kinda have ruined things for us too.&nbsp;What This Means For Your Business<ul><li>Keep Creating Content: TikTok isn't going anywhere (for now). If you've been holding back on your TikTok strategy, it's time to dive back in.</li><li>Backup Your Content: Though the ban didn't stick this time, it's always smart to save your content across multiple platforms. Think of it as digital insurance - nobody likes it, but you'll be glad you have it.</li><li>Stay Flexible: Social media landscape changes faster than British weather. Having a presence across multiple platforms is essential.</li></ul>Looking ForwardWhile TikTok survived this round, the social media world never sits still. New AI developments and privacy concerns keep popping up like bad pennies. But for now, you can keep posting those dance challenges and behind-the-scenes videos - just maybe think twice before sharing your deepest secrets next time there's ban talk.<img src="https://cms2.socialjems.co.uk/uploads/hitmans_bodyguard_hitmans_bodyguard_gi_fs_8644071a70.gif" alt="hitmans-bodyguard-hitmans-bodyguard-gi-fs.gif" srcset="https://cms2.socialjems.co.uk/uploads/thumbnail_hitmans_bodyguard_hitmans_bodyguard_gi_fs_8644071a70.gif 240w," sizes="100vw"><h2>💎LinkedIn's New News Banner</h2>LinkedIn's rolling out a fancy new news banner at the top of your mobile feed. It's like having a mini newspaper delivered to your phone, minus the ink-stained fingers and crossword puzzles.The banner shows rotating headlines about trending topics, handpicked by LinkedIn's editorial team. Think of it as your professional gossip column - except instead of celebrity breakups, you're catching up on industry trends and market updates.&nbsp;For now, this feature is only available in the US, Canada, and India. (Sorry, rest of the world - you'll have to find another way to procrastinate at work).&nbsp;What This Means For Your Business:💎 A new way to stay on top of industry trends without looking like you're slacking off💎 More opportunities to join trending conversations (and show off your expertise)💎 Another reason to check LinkedIn during meetings&nbsp;💎 Perfect for spotting topics your audience cares about💎 Brilliant for timing your content to match trending discussions<h2>💎Instagram's Identity Crisis: The Great Reels Length Debate&nbsp;</h2>Instagram's having another one of its moments. You know, like when you tell everyone you're going on a diet but then order takeaway because "the rules have changed." First, they said Reels over 90 seconds were basically social media suicide. Now? They're suddenly all for these three-minute masterpieces.Here's What's Actually Changed:💎 Instagram will now recommend longer Reels in Explore&nbsp;💎 You can post Reels up to 3 minutes long&nbsp;💎 They're promising equal visibility for longer content&nbsp;Why The Sudden Change?Maybe they've realised people actually enjoy watching longer content. Or perhaps they're eyeing up TikTok's territory again. Either way, it's a bit like your mate who swore they'd never get on Instagram and now posts 17 Stories a day.What This Means For You:💎 Feel free to stretch out your content (but maybe don't bore us to tears)💎 Test different lengths to see what your audience prefers💎 Keep a mix of short and long content in your strategy💎 Remember: just because you can make a 3-minute Reel doesn't mean you shouldLooking ForwardWhilst social media platforms play musical chairs with their features, the key is staying adaptable. And maybe keeping a sense of humour about the whole thing.<img src="/uploads/image_6b6524c403.png"><img src="/uploads/image_cb0ffada3e.png"><h2>💎LinkedIn In 2025</h2>Remember when LinkedIn was just an endless stream of "I'm thrilled to announce" posts and awkward office handshake photos? Well, times have changed, and LinkedIn's gone a bit rogue - in the best possible way.What's Happening on LinkedIn Now:💎 310 million active users (and not all of them posting about their morning routine)💎 120,000 posts shared every minute&nbsp;💎 Video posts getting 20x more shares&nbsp;💎 7 minutes 42 seconds average session time (longer if you're procrastinating)Why Should You Care?The platform's having a proper identity shift. Think of it as that mate who used to wear suits to the pub but now shows up in trainers - still professional, just more fun about it.What's Working Now:💎 Behind-the-scenes content (because everyone loves a good office dog photo)💎 Employee stories that don't sound like they're written by HR💎 Actually funny memes (yes, on LinkedIn - wild times)💎 Comments that spark genuine conversations instead of just "Great post!&nbsp;🔥"💎 Content that shows personality&nbsp;And while everyone else is trying to copy TikTok, LinkedIn's doing its own thing. It's like watching your strict teacher start telling jokes - slightly shocking but surprisingly refreshing.Making It Work For You:💎 Mix professional insights with personality (but maybe skip the morning routine videos)💎 Share actual stories, not just corporate waffle💎 Join conversations without the "looking forward to connecting" energy💎 Create content that wouldn't make your colleagues cringe<img src="/uploads/image_d8338991ce.png"><h2>💎 The SocialJems Gang</h2>Now we’ve updated you on social media, let’s update you on the team. Starting with the one and only Jem…<h3>💎 Jem's London Adventure &amp; Welsh Escape</h3>Our fearless leader Jem ventured down to London for some LinkedIn meetups, and oh my days, what a time she had! She connected with some brilliant minds from the platform – though we suspect the wine did most of the connecting by the end of the night.Fun fact: Jem rarely drinks, so when she does... well, let's just say there were some interesting dance moves that may or may not have been documented.&nbsp;After surviving her London escapade, Jem headed off to Wales with the family for a weekend getaway. Now, Wales holds a special place in her heart – though we're not entirely sure if it's the stunning landscapes or the fact her phone barely works there. Nothing like forced digital detox to make the boss actually take a break!<img src="/uploads/image_9531b24f5c.png" alt="A group of people posing for a selfie

AI-generated content may be incorrect.">&nbsp;<img src="/uploads/image_df3ece23d9.png" alt="A group of people posing for a photo

AI-generated content may be incorrect."><img src="/uploads/image_c2482fbb02.png" alt="A group of women smiling and taking a selfie

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AI-generated content may be incorrect."><h3>💎 Our Resident Morgenmuffel: Sarah's Latest Adventures</h3>You know that moment when adult life hits you square in the face? Well, Sarah's just had her initiation into the 'homeowner club' with her first boiler crisis. Nothing says "welcome to property ownership" quite like emptying your savings on a giant metal box that makes hot water. Thrilling stuff.And speaking of empty things – Sarah's house currently has two dog beds and exactly zero dogs. Yes, you read that right. She's so excited about her future four-legged friend that she's already nesting. At this rate, the dog will have a better-furnished room than she does! We're taking bets on how many more dog accessories she'll accumulate before the actual dog arrives.&nbsp;But it's not all boiler drama and empty dog beds. Sarah took a trip down memory lane and went to see Papa Roach live with her sister. Last time she saw them, she was a teenager with questionable fashion choices (weren't we all?). This time around, she might be older, but the energy was exactly the same – though we suspect her neck might disagree after all that headbanging.Speaking of living her best life – our night owl is still adamant about her night beach adventures. The colder it gets, the more determined she seems to be. Her latest mission? Trying to convince anyone (literally anyone) to join her for a moonlit dip in the sea. So far, she's had zero takers. Can't imagine why... something about hypothermia?We've started wondering if she's secretly part polar bear. That or the cold water helps her deal with that boiler bill. Either way, if you spot someone doing a victory dance on the beach at midnight, it's probably our Sarah!<img src="/uploads/image_3f673f8b94.png">&nbsp;<img src="/uploads/image_c0aa4213c5.png" alt="A person taking a selfie

AI-generated content may be incorrect."><img src="/uploads/image_5e7636a95a.png" alt="A person taking a selfie at the beach

AI-generated content may be incorrect."><h3>💎 Sarah's Surprise Puppy Plot Twist!</h3>Remember Luna, the sweet rescue dog Sarah and Bryan took in from the streets? Well, turns out she came with a few... unexpected extras. FIVE unexpected extras to be precise! That's right – Luna was secretly cooking up a puppy surprise, and now Sarah and Bryan have gone from rescue heroes to running an impromptu puppy nursery. Talk about a package deal!The new arrivals are all healthy, wiggly, and absolutely adorable (we might be slightly biased here). Luna's smashing it as a first-time mum, while Sarah and Bryan have mastered the art of tag-team puppy care. They're taking shifts like pros – though we're pretty sure their sleep schedule now consists entirely of power naps and coffee runs.Their house has transformed into Puppy Central Station, complete with round-the-clock feeding times and endless cuddle sessions. Every surface has become a potential puppy napping spot, and we're convinced they now see the world in puppy-vision.While we're over the moon about these tiny new additions, we also know that raising five puppies is no small feat. So we're sending all our love and support to the new puppy parents. And maybe some coffee. Definitely coffee.<img src="/uploads/image_dcb79fd363.png" alt="A dog lying on a blanket with puppies

AI-generated content may be incorrect."><img src="/uploads/image_1826a24837.png" alt="A dog lying on a blanket

AI-generated content may be incorrect."><h3>💎 Baby Alert! Cath's New Arrival</h3>The SocialJems family just got a tiny bit bigger! If you caught&nbsp;<a href="https://socialjems.co.uk/blog/welcome-to-the-games-new-year-new-rules-same-chaos">our last newsletter</a>, you'll know Cath was counting down the days until her big delivery – and now the wait is over! Our spreadsheet queen has officially upgraded to mum status, and we couldn't be more excited for her.While Cath's swapped client meetings for midnight feeds and team catch-ups for nappy changes, she's taking to motherhood like a duck to water. No surprise there – if anyone can handle a new tiny human with the same precision as her colour-coded Excel sheets, it's Cath!Of course, we're dying to spam you all with adorable baby photos but we're restraining ourselves and giving Cath the space to soak up all those precious newborn moments.To our wonderful Cath: We know you're probably reading this during a 3am feed – take all the time you need with your little one. The SocialJems gang is here whenever you need us, whether it's for virtual hugs, emergency chocolate deliveries, or just someone to talk to who isn't speaking in baby babble.<img src="https://cms2.socialjems.co.uk/uploads/omg_baby_33194fb4c3.gif" alt="omg-baby.gif" srcset="https://cms2.socialjems.co.uk/uploads/thumbnail_omg_baby_33194fb4c3.gif 193w," sizes="100vw"><h2>💎 That's All Folks - Until Next Time!</h2>Thanks for diving into our latest newsletter and getting to know our chaotic but lovable team a bit better.&nbsp;If you're sitting there thinking your marketing could do with a dash of personality or you just want to level up your social media game, give us a shout. We promise to make it fun (and maybe share some puppy pictures while we're at it).Want to stay in the loop with more SocialJems updates? Head over to our website at:&nbsp;<a href="https://socialjems.co.uk/">https://socialjems.co.uk/</a>And keep an eye out for our next blog, coming out soon.&nbsp;😜

Welcome to February - We Made It!
Who else feels like January lasted approximately 84 years? 

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TikTok Drama, LinkedIn's Identity Crisis, and Why Our Team Can't Stay Out of Trouble

Let’s look at the 2024 trends for TikTok, along with tips on how you can start promoting your business on the platform. Join us as we look at the trend report about Creative Bravery and Trend Signals, along with some helpful marketing tips to help you utilise TikTok.&nbsp;<h2>💎&nbsp;BUT FIRST, WHAT IS TIKTOK?</h2>Unless you've been living under a rock, TikTok has probably infiltrated your eardrums and taken over your screen. It's not just a social media platform; it's the social media platform, skyrocketing to #1 for all things short, snappy, and downright entertaining.Imagine if Instagram and YouTube made a baby platform, that they fed nothing but energy drinks. Well, that’s TikTok. TikTok is where users ditch still shots for a dazzling display of short videos, clocking in at a cool 15-60 seconds. It's a digital rollercoaster where creativity knows no bounds.(Please note that we don’t endorse giving babies energy drinks.)Why join the TikTok madness?Well, because it works!Now, let's tackle the big question: Is TikTok worth your precious time? Spoiler alert – oh, yes, it absolutely is.&nbsp;<h3>Here's the lowdown:</h3>Engagement: Users spend an average of 11 minutes per session, double the time they dedicate to Pinterest and almost four times more than the quick Instagram scroll. If you're after prolonged audience connections, TikTok is your backstage pass.Sales: Shopping on TikTok might not be the plan, but it happens. A lot. #TikTokMadeMeBuyIt is a legit hashtag, and 67% of TikTokers confess that the app has nudged them towards a shopping spree.Connections: TikTok isn't just about content; it's about relationships. Users engage with brands to see a different side, and it works like a charm. A whopping 73% feel a stronger connection with brands they follow on the platform.<h2>💎&nbsp;CREATIVE BRAVERY</h2>What can we expect from the platform? Well in their official 2024 TikTok trend report, the community will ignite a transformative mindset, which they call Creative Bravery.So, what is Creative Bravery?&nbsp;In short. It’s a mindset and approach that brands are encouraged to adopt in their marketing strategies.&nbsp;Creative Bravery is a blend of curiosity, imagination, vulnerability, and courage.Here's a breakdown of what Creative Bravery entails:<ol><li>Curiosity: Ditch the dull and embrace a curious mindset that catapults you beyond the norms. Dive headfirst into uncharted territories, explore fresh ideas, ride the waves of trends, and play with formats that snatch your audience's attention by the collar.</li><li>Imagination: Don't just think outside the box – obliterate the box! Tap into the wild, untamed power of your imagination. Paint outside the lines, concoct content that not only stands out but screams, "Look at me!" Get experimental with storytelling acrobatics and toss in visual elements that'll leave your audience in awe.</li><li>Vulnerability: Strip away the corporate façade and show 'em the real deal. Be open, be authentic, and as we always preach, be relatable! Build personal connections with your audience by baring it all – share genuine experiences, break down those cold, corporate walls, and let your brand become as human as the folks behind the screen.</li><li>Courage: Playing it safe is for the faint-hearted. Time to kick it up a notch with some calculated risks. Challenge the norms, flip some pancakes, and have the audacity to step out of your cushy comfort zone. Because, let's face it, true creativity doesn't thrive in the safe lane.</li></ol>In a nutshell, this ain't your grandma's marketing strategy.&nbsp;<img src="https://cms.socialjems.co.uk/uploads/happy_birthday_538c739166.gif" alt="happy-birthday.gif">It's about unleashing the chaos, embracing the unknown, and crafting a brand narrative that not only turns heads but leaves a lasting mark. So, buckle up, buttercup!&nbsp;“2023 has seen an audience of over 1 billion people regularly coming to TikTok to find community, surprise and delight. In an era where storytelling has become predictable, TikTok showcases creativity without a typical beginning, middle or end.”&nbsp; – Sofia Hernandez, Global Head of Business Marketing for TikTok<h2>💎TREND SIGNALS UNLEASHED</h2>Speaking of reports, it’s not just about Creative Bravery, let’s look at one of TikTok’s other recent reports on Trend Signals. No, we're not predicting the next dance craze (well, maybe a little), but we're diving deep into what TikTok calls the sweet spot – Trend Signals, the secret sauce of enduring trends that'll give your brand some serious street cred.So, what on earth are Trend Signals?&nbsp;They're like the treasure maps of the content world, revealing emerging behaviours and interests that savvy brands can turn into gold for their long-term content strategy. Picture it as the ultimate guide to staying ahead of the curve.Now, let's break down these Trend Signals into three categories that are about to become your marketing BFFs:<ol><li>Curiosity:&nbsp;People aren't here for the 'right answer'; they're here for a rollercoaster of perspectives, new discoveries, and real-life action. TikTokers are like explorers in a digital jungle, 1.8 times more likely to say, “Hey, TikTok, show me something I didn't even know I liked!” For brands, this means more than just creating content; it's about crafting hyper-relevant, delightful, and downright useful content that piques every curiosity, even the ones buried in the depths of internet obscurity.</li><li>Storytelling: We're not into your average bedtime stories; we're talking about storytelling that breaks free from the shackles of predictability. TikTok is the stage where narratives go wild, giving brands the chance to unleash the unexpected. Get ready to captivate your audience with tales that don't just tug at heartstrings but tie them into an intricate storytelling knot.</li><li>Trust: TikTok isn't just a platform; it's a trust-building machine. Brands, your mission – should you choose to accept it – is to bridge the trust gap. Be transparent, be authentic, and let your audience know you've got their backs. (Just an FYI, you should always want to build trust regardless of what platform you’re on.)</li></ol>Remember – it's not just about trends; it's about seizing opportunities, embracing the chaos, and crafting a brand narrative that doesn't just follow trends; it sets them.Stay bold, stay curious, and let the Trend Signals be your North Star.<h2>💎&nbsp;THE TIKTOK CODE</h2>&nbsp;Alright, let's cut to the chase – TikTok isn't just a passing trend; it's here to stay. This social media whirlwind is no fleeting fad, so if you're not hopping on the TikTok train, you might just be left at the platform.Sure, TikTok might not be uptight, but don't let the fun and games fool you. It's a powerhouse for brand growth, and if you're not using it, you're missing out on a serious slice of the digital pie.Get your TikTok business strategy on point, and you'll be the trendsetter everyone's talking about. But beware, my friend – get it wrong, and your brand could become more cringe than a Facebook friend request from your Uncle Alan.And let's face it, nobody wants to be Uncle Alan.<img src="https://cms.socialjems.co.uk/uploads/alan_animal_28d42b184a.gif" alt="alan-animal.gif"><h2>💎HOW TO ROCK TIKTOK</h2>Good news – becoming a TikTok wizard for your business doesn't require a Hogwarts letter. No need for a social media PhD; this ain't rocket science. In this guide, we'll spill the beans on everything you need to know to strut your stuff on TikTok, grow your business, and maybe even make Uncle Alan a little jealous.Ready to TikTok and roll?&nbsp;Every campaign, every organic piece of content – think of them as golden opportunities. It's not just about showcasing your brand; it's about sharing, listening, and learning. Let's sculpt brand trust and values into a masterpiece, build deeper loyalty both on and off the digital platform.Now, brace yourself for the stats that'll make your brand strategy heart skip a beat. After a cheeky ad on TikTok, viewers don't just nod and move on; they embrace the brand like a long-lost friend. Here's the lowdown:<ul><li>Trust: A whopping 41% surge in trust. That's right – your brand becomes the confidant viewers never knew they needed.</li><li>Loyalty:&nbsp;Buckle up for a 31% increase in brand loyalty. Your audience isn't just sticking around; they're throwing on the loyalty cap like it's a fashion statement.</li><li>Vibes:&nbsp;A 33% rise in viewers saying your brand is a perfect fit for who they are. It's not just a brand; it's a personality match made in TikTok heaven.</li></ul>WHAT’S NEXT?Great! You've set up shop on TikTok – now what? Time to ditch the stiff corporate facade, get creative, and turn your brand into the talk of the TikTok town. But how, you ask?&nbsp;<ol><li>Let's get one thing straight – TikTok isn't your typical sales pitch arena. Users aren't here to be bombarded with ads; they're here to be entertained. So, ditch the hard sell and focus on creating quality, engaging content that speaks the language of TikTokers. Forget the old rulebook; TikTok has its own set of vibes, rhythms, and quirks. Dive in headfirst, follow the TikTok royalty, and observe. What makes their content tick? How do they groove with the community? Tailor your brand's dance moves accordingly. Start slow, find your rhythm, and post consistently. TikTok suggests 1-4 times a day, but hey, Rome wasn't built in a day. Begin with once a week, feel the vibes, and then amp it up. It's all about finding that sweet spot of fun and manageability.</li><li>Ready to turn those virtual window-shoppers into loyal customers? Enter TikTok Shop – your in-app shopping spree destination. When you've built a following that could rival a rock concert crowd, it's time to add your products to the TikTok Shop. But hold your horses, cowboy. Before you start the sell-a-thon, build trust. TikTok users aren't buying into a brand they don't trust. So, sprinkle in those promotions gently.</li><li>Sure, TikTok can be your cash cow, but it's also your playground for building brand love. Use it to build a community, boost customer loyalty, and turn those one-time shoppers into repeat buyers. Engage, entertain, and forget the hidden sales agenda. Let TikTok be the place where your brand dances, sings, and has a good ol' time. Build trust, and the sales will follow naturally.</li><li>Let your personal brand dazzle alongside your business. Sing, dance, and laugh your way into the hearts of your audience. It's not just about selling; it's about being authentically, unapologetically you.</li></ol><h2>THE LATEST UPDATES!</h2>Big moves and a bit of drama unfolding in the TikTok realm. The platform that's been dropping beats and making moves is hitting a remix, but don't cue the funeral march just yet – it's a vibe shift waiting to happen.The silence of the beatsSo, TikTok's gone a bit silent lately – turns out, it's the fallout from a showdown with Universal Music Group. The deal between TikTok and Universal hit its expiry date, and both sides couldn't come to a new agreement.&nbsp;The impactRemoving the music from TikTok, the soul of the platform, raises questions about its survival. But hey, this ain't a eulogy – it's a remix in the making.Change is the game, and TikTok's evolution is a silver lining for creators and businesses. The absence of chart-toppers could be the kick in the pants we all needed:<h3>🎙️Podcasters, rise up!</h3>With mainstream tracks taking a backseat, this could be the golden era for podcast agencies to strut their stuff. Engaging snippets, teasers, and highlights – a new realm for podcast promotion awaits!<h3>🎥&nbsp;Video marketers, steal the show!</h3>Video marketers, this is your stage! TikTok could transform into a visual playground where creative content steals the spotlight. Unleash your video prowess and captivate without relying on the top charts.<h3>🎬Business promotion</h3>Brace yourselves, businesses – it's spotlight time without the backing track! TikTok, with its dynamic and visually driven format, could become the ultimate stage for businesses to showcase, share stories, and connect with audiences in innovative ways. Adaptability is your secret weapon!<h3>🎶DIY audio</h3>Who needs mainstream tracks when users can drop their audio magic? The platform might see a surge in original sounds, voiceovers, and audio branding. Get ready for a DIY audio revolution, where users become the maestros of their TikTok experience.Change is inevitable, and TikTok's potential musical remix doesn't signal the end – it's a fresh start. As content creators, marketers, and businesses, it's an invitation to explore uncharted vibes, be the trendsetters in this TikTok era, and redefine the social media narrative.<h2>💎&nbsp;STILL WANT MORE?</h2>We’ll be covering tips on going live on TikTok on our socials soon, don’t want to miss out? Make sure you’re following us.&nbsp;<a href="https://www.linkedin.com/company/social-jem-s">LinkedIn</a><a href="https://www.instagram.com/thesocialjems/">Instagram</a>&nbsp;<a href="https://www.facebook.com/SocialJems">Facebook</a>&nbsp;OR you could always sign up to our newsletter, where we’ll be giving away our marketing secrets.&nbsp;Just <a href="https://socialjems.co.uk/contact">contact us</a> and ask to be signed up!&nbsp;

Blogs tagged: tiktok