Don’t Just Post and Ghost — How to Actually Engage on LinkedIn

If your strategy is “drop a post, then disappear into your inbox,” it’s no wonder your content feels like it’s landing in a black hole.
Because…LinkedIn’s algorithm doesn’t care if you posted.

It cares if you showed up. That means engagement. 
Real, meaningful, non-robot, “actually interested in this” kind of engagement.

Stop Lurking. Start Talking.

We’re not saying you need to write a 400-word essay under every post you see.

But you do need to do more than mindlessly click “like” on someone’s inspirational quote about Mondays.

• Leave thoughtful comments.
• Ask follow-up questions.
• Tag someone it made you think of.

Basically, act like a human who’s in the room, not a bot scrolling on autopilot.

The Algorithm Is Watching (Creepy but True)

LinkedIn now tracks things like dwell time and comment depth.

If people linger on your post, comment meaningfully, and reply to each other?
You win.

If you post and vanish? You don’t. Engagement tells the algorithm you’re part of the conversation, not just shouting into the void.

What You Should Be Doing Instead

✔️Comment on others’ posts before and after you publish
✔️ Stick around for 30 to 60 mins when your post goes live
✔️ Reply to every comment (even the weird ones)
✔️ Send follow-up DMs to people you connected with via the comments

Before You Go...

This isn’t Hogwarts. You don’t just whisper into the void and expect magic to happen.

If you want results on LinkedIn, you’ve got to show up, speak up and actually be part of the conversation.

So next time you hit “post,” don’t disappear into the mist. Stick around. Stir the pot. Start some chat.

Ghosting is for Halloween which has been and gone.
Not your content strategy.