Top Ten tips for stepping out on LinkedIn
Beat procrastination and fear with these ten essential tips to get you started on LinkedIn properly.
“I want to do it; I’m going to do it, I can do it!”
“Ok, I will do it tomorrow.”
Does this sound all too similar?
Have you gone to post but been held back by fear?
Do you want to make you and your business more visible but, you’re not sure where to start?
You’re not alone.
Stepping out on LinkedIn can be daunting…
It’s why I often liken it to standing on a stage as the pressure some feel can be exactly the same as this, as it’s completely out of most people’s comfort zones.
It’s not something that most people have ever done before, and for that reason…
Now we’re not saying it’s the same for everyone. It’s not. We think self-worth and the person in questions confidence levels also plays a part in how hard taking those first steps can be.
But, what we’re here to do is to make that first step just a little bit easier…
So here’s our top ten must do’s when trying to generate those all-important leads and business connections through the wonderful world of LinkedIn.
Can they actually see you?
Have you made sure your profile is visible to all?
If you haven’t, there are a few quick and easy steps for you to follow to do this, which we have detailed out below!
Settings & Privacy > Visibility > Edit Public Profile > Your Profiles Public Visibility > on
When your profile isn’t visible, people can’t see your profile picture outside of your network. If people can’t see your profile view, they’re less likely to accept a connection request from you!
What does your tagline actually tell them
When people set up accounts on LinkedIn, the tag line is often missed, so it automatically gets populated by your current job title, which only tells people what you do for a living. It tells people nothing about you and your business.
So use it to give them a taster of you, and you’re offering and keep it deliberately illusive…that way, they need to get in contact if they want to know more.
Big up your business on your banner
Your banner. The bit above the profile pic and the tagline, yeah, that bit! It’s prime marketing space.
So use it.
Tell people who you are. Tell people what they need to do to get in contact with you. Showcase a little of your personality. SHOW people why you’re different.
Shorten that URL.
Get it shortened, make it easier to share the links to you and your account…
It also looks better on business cards, too; if you still use them, we dunno. We’ve been in lockdown, so we haven’t needed them for a while.
Creator mode, have you enabled it?
Creator mode allows you to ensure your content is reaching your ideal target market; it also enables you to have a short 30-second promo video on you and your business that flashes up like a little beacon behind your profile picture.
So specifically the areas you focus on. Narrow down your target audience by adding those hashtags on your profile that tells LinkedIn where you want to be seen!
It’s not all about you
It’s not! So many people focus on content creation, on taking that perfect selfie that everyone is just going to LOVE, LOVE, LOVE.
But, it’s only a small part of it. Yeah, sure, you need to create engaging content but, you also need to engage with others!
So start liking and get commenting! Share your views, share your experiences and knowledge on others posts and allow them to get to know you.
It also helps ensure your content is being pushed into the newsfeeds of the people you’ve been engaging with, enabling you to get more eyes on your posts!
Block out your time
Dedicate time to LinkedIn, post when you are free to engage with not only your post but other posts too.
it helps your post reach more people and the more people who see it…
The more people know who you are and what you offer!
No boring content, please
Create engaging content, not just content about your business, your network, connections and your offering but, about you as a person too!
Oh, and write like you speak!
If you have a bit of sass, add it in! If you use colloquialisms, ass them in there! It all helps paint the picture of who you are as a person!
Don’t be afraid to reach out and connect but, engage first
Sending a connection request without getting to know someone is like skipping foreplay, and we all know how painful that can be!
So ensure your conversations aren’t as painful as this. Fo a little research, check out that person activity on LinkedIn look for some common ground. Find something you can relate to and start a conversation based on that!
Messages, they’re not all bad
Messages on LinkedIn get a bad rep ater all non of us want people dropping in out Dm’s with a sleazy sales message but, that’s not the only way to reach out. A simple hi and an introduction goes a long way. A conversation continued on from a post that person has written. There are so many ways to get in contact. You just need to keep it meaningful and not salesy!
And that’s it, folks, that’s our top ten tips for stepping out on LinkedIn!
By Jemma Lea Bevan