Take the performance monkey out of LinkedIn

Time to let your team monkey around freely and still drive leads. 

Networking has changed and so has the way we view social media. It’s no secret that LinkedIn has rapidly become the go-to platform for businesses and individuals to connect, share insights and build meaningful relationships. 

It's a place where professional authenticity can be a game-changer, not just for personal growth but also for business success. 

In this blog post, we'll explore why it's essential to encourage your employees to post on LinkedIn in their own words and how this can significantly boost lead generation for your company.

Let’s get started! 

 Authenticity leads to lead generation 💎

Unless you’re one of the few who treats LinkedIn like Tinder, then odds are you’re using this business networking platform to build professional relationships and help your business grow. 

Which is why we believe in encouraging employees to join the site, whilst expressing themselves genuinely. It allows them to connect with their audience on a personal level. 

Authenticity opens the door to meaningful conversations and interactions, which in turn, can lead to new business opportunities. 

We all know the expression “people buy from people”, and it couldn’t be more true. Why should a potential client choose you over a competitor? Build a relationship on a personal level. Wouldn’t you choose to work with your friend over a stranger? 

(Unless it’s Pete, we don’t like Pete.) 

Trust in your team, you hired them for a reason! 💎

 If you can’t trust your employees, then how can you trust them in your business? 

Trust is the cornerstone of any successful business relationship, and it should extend to your employees' online presence as well. When you hire talented professionals, you trust them to represent your company in a positive light, right???

Trusting your team to promote the company on LinkedIn not only enhances your brand's credibility but also allows your employees to identify and nurture potential leads more effectively.

Remember: Employees sharing company updates and content can extend your brand's reach to a broader audience.

The power of employee networking 💎

Of course, you’re going to do a big song and dance on your company profile about how cool you are, it’s your company profile – you want to be seen in a positive light! But you know what people like to listen to? 

REAL PEOPLE! (Shocking!)

If your employees have their own LinkedIn accounts and know how to use LinkedIn, it can be a goldmine for lead generation. When your team members share company updates or industry insights authentically, they're more likely to attract attention from their connections. This can result in increased visibility for your company and, in turn, more potential leads. 

Plus, it’s showing the people behind the business, it gives an insight into the human aspects of the business. Unless your company is a bunch of robots or cyborgs, why wouldn’t you want to show the human side?

Remember: When employees engage on LinkedIn, it can enhance the credibility and trustworthiness of your brand.

Unique insights and lead generation 💎

Each employee has their own unique experiences, insights, and expertise to offer. So, give them a chance to shine! By encouraging them to share their perspectives not only positions them as thought leaders but also draws attention to your company. 

When potential clients or partners see your team members as knowledgeable and approachable, they're more likely to engage with your business, ultimately generating leads.

It’s also a good confidence boost for your employees too, because it’s not just about marketing your business the right way, it’s also about building up your team and their confidence in themselves.

Remember: Employees can help build a sense of community around your brand and build customer loyalty.

LinkedIn isn't just for corporate announcements 💎

LinkedIn isn't just a platform for corporate announcements; it's a place where individuals can build their personal brand. When your employees have the freedom to be themselves, they can craft a personal brand that aligns with your company's values and goals. 

This personal branding can significantly benefit your business by attracting like-minded professionals and potential clients who resonate with your team's authenticity, driving lead generation.

And if you’re afraid to let your team build up a personal brand, maybe it’s time to ask yourself what you’re really afraid of here!

Remember: Active employees can gather valuable insights about industry trends and customer preferences through their LinkedIn connections.

Let them go bananas on LinkedIn! 💎

When we say go bananas, we mean in a professional freeing way. This isn’t to say your employees should start treating LinkedIn like Facebook. (We’re not becoming the Facebook Brigade, don’t worry.) 

Don’t start ranting about how your bestie ruined your day, and please keep away from the “U ok hun?” kind of content. It’s still a professional platform. 

Don’t rant or bully. Your activity can be seen by anyone on LinkedIn. Talk about the struggles, your mental health and life outside of work, (we encourage you do so), just remember… there’s a right and wrong way of doing things on LinkedIn. 

But give your team the freedom to post, in their words. Don’t start templating your team! 

And if you’re struggling to generate leads, then check out this blog post for the secret of turning likes into leads on LinkedIn.  

Are your team on LinkedIn?