How Do I Use AI, And Still Sound Human?

Content’s flying out faster than your toddler when they hear the snack cupboard open. But then… something feels off.

The posts sound a little stiff. Like a robot in a business suit wrote them. 

Because here’s the thing…

AI is a tool.
A powerful one.
But if you just copy and paste what it spits out?
It’s gonna sound like everyone else.
And you are not everyone else.

So, How Do You Use AI (Without Losing the Magic)?

Let’s break it down...

Give It Direction

AI isn’t a mind reader.
Tell it:

Who you are
Who your audience is
What tone you use (funny? straight-talking? chaos sprinkled with sass?)
What matters to your brand
The more you feed it, the better it performs.
Think head chef, not microwave meal.

DON’T: Copy + Paste the First Thing It Gives You

Ever read a post that starts with:
“In today’s fast-paced digital landscape…”
Yeah. 
You’ve already lost people.
What AI gives you first is fine.
But it’s also basic. 
And boring.
So tweak it. Rewrite bits. Add your flavour.
Think of it as a rough draft, not the final post.

Inject Real Stories, Opinions & Energy

AI is smart. But it’s not you.

It can’t talk about the time your client cried happy tears.
Or that Monday morning disaster when Zoom crashed mid-pitch.
Those little stories? That real-life stuff?
That’s what makes content sticky.
So use AI to build the bones.
Then flesh it out with your stories, your insights, and your chaos.

DON’T: Let AI Kill Your Voice

Your voice is your superpower.
It’s what stops people from scrolling.
It’s why they read YOUR post over someone else’s.
So if the content sounds like ChatGPT and not like you?
You’ve got work to do.
Add the quirks. The tangents. The weird phrases your audience knows you for.
Let people hear your voice, not the bot’s.

Remember…

AI won’t replace you.
But it can help you get that idea out of your head, onto paper and into people’s feeds faster.
Just promise us one thing?
Don’t post anything you wouldn’t actually say.
Because when people feel like they’re reading you, not a script?
That’s when the magic happens.

Need help finding your voice (or making AI sound a little less… robotic)?
Drop us a message.
We’ll help you make AI your sidekick, not your substitute.