It's not just about writing a few words and hoping it'll work. You need to be strategic. It needs to be SEO friendly. Remember, a blog isn't just about promoting your services and saying, "buy my stuff". They're on your website already. They know what you do. They want to know why they should choose you. Use your blog to provide industry insights, share about the company, who you are, your ethics, how you can help and more.
Here are some interesting facts about blogs:
71% of B2B buyers consume blog content during their buyer journey.
A blog increases your chances of ranking higher in search by 434%.
Businesses that blog experience twice as much email traffic as businesses who don't.
We know how to create content that not only ranks well but also engages your audience and showcases your expertise. Whether you need help starting a blog from scratch or want to improve your existing content, we've got the skills to help your blog succeed.
Remember, good blog content can be repurposed across your social media channels, helping you to maintain a consistent brand voice and keep your audience engaged across all platforms.
Still not convinced?
Regular blog updates give search engines more reasons to crawl your site, potentially improving your rankings. They also allow you to dive deep into topics, showcasing your expertise in a way that short social media posts can't match.
One blog post can be repurposed into multiple pieces of content for various platforms, from infographics to social media posts. Blog comments sections allow for meaningful discussions, helping you build a community around your brand.
Blogs can be tailored to generate leads, sell products, or raise brand awareness, supporting your business goals. You can also repurpose your blogs as LinkedIn Articles for increased visibility and engagement.
Perhaps best of all, blogs allow you to create timeless pieces that continue to attract traffic long after publication. This evergreen content keeps working for your business around the clock.
What we’ll do:
- We'll create engaging visuals to complement your blog posts.
- We'll conduct in-depth research to ensure your content is informative and relevant to your audience.
- We'll craft the blog with care, ensuring it's SEO-friendly and reflects your brand voice.
As an added bonus…
If you want to promote your blog on social media, we'll create tailored graphics for the platform, ensuring your blog promotion catches your audience's attention and drives traffic to your website.