Your Top 10 Social Media Marketing Questions Answered

And unlike that dusty gym card, we're actually here to help you stick to this resolution!

And you know what? We're totally here for it! There's nothing we love more than helping businesses figure out how to rock their online presence without having an existential crisis every time LinkedIn changes its algorithm. Again. 

So, we thought it was time to dive into the questions we keep seeing pop up. 

Consider this your ultimate guide to what you actually want to know about social media marketing (minus all the fluff and jargon).

1. How Does Social Media Benefit My Business?

Let's cut straight to the chase on this one.

Social media isn't just another marketing tick-box - it's revolutionised how businesses connect with their customers. Gone are the days of shouting your message into the void and hoping someone hears it. Now you've got a direct line to your audience, and believe us, they're not shy about using it!

What does this mean for your business? Imagine instant feedback on your products, handling customer questions before they become complaints, showing off the fantastic humans behind your brand, and understanding exactly what makes your customers tick. It's like having a focus group, customer service team, and marketing department all rolled into one glorious package.

Plus (and let's be honest here), when was the last time you bought something from a company without stalking their social media first? Yeah, we thought so. Your social presence is your business's first impression - let's make it count!💪

2. Which Platforms Should I Actually Be On?

We see so many businesses exhausting themselves trying to maintain a presence everywhere. And yes, while we're impressed by your determination to master every social platform known to humanity (including that one you've never heard of but are convinced you need to be on), maybe - just maybe - there's a better way?

Here's what you need to know: You don't need to be everywhere. gasp we know, revolutionary concept!😲 You need to be where your ideal customers hang out, doing it brilliantly. Think about it - each platform has its own unique community. While your B2B services might shine on LinkedIn, your creative brand could be stealing the show on Instagram or TikTok. It's about quality over quantity.

If you're in B2B, professional services, or looking for serious networking opportunities, LinkedIn is your golden ticket. Our clients in these spaces see incredible results when they focus their energy here.

For visual products, fashion, food, or creative industries? Instagram is where the magic happens. We've seen brands absolutely transform their presence by mastering the art of visual storytelling here.

And if you're wondering about TikTok - yes, it's more than just dance trends. We've watched businesses skyrocket their engagement by showing their authentic, creative side on this platform.

3. What IS Social Media Marketing?

Forget the fancy definitions - let's talk about what this really means for you.

Think of social media marketing as hosting the world's most engaging party. You're not just throwing content out there; you're starting conversations, building relationships, and creating a community around your brand. It's where your business personality gets to shine, and where potential customers get to fall in love with what makes you special.

4. How's It Different From Traditional Marketing?

Remember when marketing was like throwing spaghetti at a wall and hoping something would stick? Those days are gone, friends. (Not that we’ve ever believed in the ‘just-toss-it-method’.)

Traditional marketing gives you a megaphone to shout your message. Social media marketing gives you a comfy sofa where you can chat with your customers, understand their needs, and build real relationships. Plus, you can track exactly what's working, adjust on the fly, and see results in real-time.

And just a friendly piece of advice, don’t throw spaghetti at a wall…it’s too tasty to waste.😀

5. What Are the Real Benefits Though?

Let's get specific here, because this is where it gets exciting.

The immediate win? You're building genuine connections with people who actually want to hear from you. No more shouting into the void - you're creating conversations that matter.

Long-term? You're building a tribe of loyal customers who not only love what you do but tell others about it too. And when 61% of consumers are more likely to buy from brands they follow on social media, that's not just nice to have - it's gold dust for your business.

6. How Do I Know If It's Actually Working?

This is where we need to get real about what success looks like. Having thousands of followers might look impressive, but if they're not turning into customers, what's the point?

Your success metrics should directly connect to your business goals. Looking to build brand awareness? Track your reach and the conversations happening around your brand. Focused on sales? Monitor your conversions and website traffic from social channels.

7. What's This Going to Cost Me?

Ah, everyone's favourite question! Right after "Why isn't my post going viral?" and "Do I really need to dance on TikTok?"

Let's be completely transparent here, because that's exactly how we do things at SocialJems (shocking, we know, a marketing company that actually tells you the truth).

Social media marketing is an investment, whether you're spending time or money (and usually, it's both - surprise!). When you're doing it yourself, you're investing hours of precious time that could be spent elsewhere in your business, like finally organising that drawer of random cables you've been avoiding since 2019. When you're working with professionals like us, you're investing in expertise and results - and the freedom to never have to figure out why your Instagram Reels keep posting sideways.

The actual investment varies based on what you need. Some businesses rock it with a few strategic posts a week, while others need daily content across multiple platforms. It's why we customise every package - your business deserves a strategy that fits like a glove, not some one-size-fits-all solution.

8. I'm Completely New to This - Where Do I Even Start?

First things first - breathe! We've got your back on this one.

Start by getting crystal clear on what you want to achieve. More sales? Better brand awareness? A stronger connection with your customers? This clarity will guide everything else.

From there, let's get strategic about your platforms. We've seen businesses transform their results by focusing their energy where it matters most, rather than trying to juggle every social network under the sun. Our Social Shizzle sessions can help you nail the basics and build confidence on the platforms that'll give you the best returns. It's about working smarter, not harder!

9. Do I Really Need a Blog?

Yes! (No, that rustling sound you hear isn't every business owner collectively groaning at the thought of more writing.)

A blog is your social media content goldmine. One well-written post can fuel weeks of social content - which means you can stop panic-posting pictures of your office plant just to "stay consistent." Plus, it positions you as an expert in your field, drives traffic to your website, and gives your audience real value. And no, sharing memes doesn't count as blogging, no matter how relatable they are.

Just look at what we do at SocialJems - our blogs cover everything from LinkedIn changes to industry insights, and each one spawns multiple social posts, starts conversations, and brings new clients our way.

Click here to see our previous blogs.

10. Do I Have to Share My Personal Life Online?

Ah, the eternal question that keeps business owners awake at night (along with "Did I actually schedule that post, or did I just dream it?")

You don't need to share every detail of your life (we promise your audience will survive without knowing what you had for lunch). But showing the genuine humans behind your business? That's pure marketing gold. It's about sharing the moments that matter - the client wins, the behind-the-scenes glimpses of your work, the real challenges you've overcome. Because when people connect with you as a person, they're more likely to trust you as a business.

We've seen it firsthand at SocialJems - when Jem shares stories about her journey as a business owner and single mum, or when Sarah talks about her move to Norfolk to be near the sea, it creates real connections. These moments of authenticity help our clients see us as real people they can trust with their business.

Want to see what we mean by personal posts? 

Check out Jem’s posts here. 

And check out Sarah’s posts here. 

💎Ready to Level Up Your Social Media Game?

If reading this has got your mind racing with possibilities (or maybe mild panic - we've all been there), remember that you don't have to figure it all out alone.

Whether you're just starting out or looking to take your social media presence to the next level, we're here to help make it happen. Drop us a message - let's turn those social media dreams into reality.

Got a question we haven't covered? Burning to know more about something specific? We're always up for a chat! Our DMs are open, and we're ready to help you shine online. 

💎 Why Choose Us? Because We're Not Your Average Marketing Agency 

Choosing a marketing agency can feel a bit like online dating. Everyone's putting their best foot forward, promising the world, and claiming they're "not like other agencies." (Eye roll, we know.)

But at SocialJems, we actually mean it. We're not a faceless corporation with a fancy office and even fancier coffee machine (we say that, but Sarah did just buy a fancy coffee machine). We're a team of actual humans who get excited about your wins, celebrate your successes, and occasionally share pictures of our pets in the group chat. When Jem started SocialJems from her kitchen table as a single mum, she had one goal - to help businesses grow without the usual marketing agency faff.

💎What Makes Us Different?

Remember that time you called a big company and had to explain your situation to five different people? Yeah, that's not us. When you work with us, you're working with a team that actually knows who you are. We don't do cookie-cutter solutions because, surprisingly enough, what works for a hip coffee shop might not work for a corporate law firm. (Although we'd love to see lawyers doing TikTok dances... just saying.)

Here's something you might not expect from a marketing agency - we actually turn down clients sometimes. gasp Why? Because if we don't think we're the right fit for your business, we'll tell you. We'd rather have an awkward conversation now than waste your time and money on a strategy that won't work for you.

💎Ready to Make 2025 Your Year?

So, there you have it! If you've made it this far, you're either really interested in social media marketing or you're procrastinating from something else (we won't judge - we've all been there).

Got questions? Want to chat about your social media dreams and schemes? Or maybe you're just sitting there thinking 'finally, a marketing team that speaks my language!'

Whatever's on your mind, we're here for it. And since everyone else is setting their 2025 intentions right now, why not make 'actually nail this social media thing' one of yours?

Drop us a message. Plus, we're much more fun to talk to than that chatbot you've been arguing with on another website. 

After all, if you're going to kick off 2025 with a social media glow-up, you might as well do it with a team that gets you. Just saying... 😉