Unleash your insta-potential

Hey Insta-enthusiasts!

Are you ready to boost your follower count and become the next big business on Instagram?

Whether you're an aspiring influencer, a developing business, or just someone who wants to up their social media game, we’ve got some juicy tips to share with you on how to boost your follower count in 2024.

What is Instagram and how can I use it for my business?

Instagram is a popular social media platform with over a billion users. (Yes, you've read that right...1 BILLION users!) That's not too far off the whole population of China!

Don't be mistaken, Instagram is not just a platform for posting pet pictures and cocktails (although we're all guilty of it, even us!). Businesses can also use Instagram to increase their reach and convert followers into loyal customers for life. In this blog, we will explore the different ways that businesses can leverage Instagram to their advantage.

Ready to take your Insta-game to the next level? Let's do this!

• Content is King (or Queen): Alright, the truth is– nobody is going to follow you if your content is as bland as plain and repetitive. Change things up! Post high-quality photos, eye-catching graphics, reels that tell a story and evoke emotions, or simply stop the scroll.
• Consistency is Key: Imagine following someone who posts once in a blue moon. Feels pretty pointless, right? Keep your followers engaged by sticking to a consistent posting schedule. Whether it's once a day or three times a week, find a frequency that works for you and stick to it like glue.
• Engage, Engage, Engage: Social media is all about, well, being social! Don't just sit back and expect followers to come to you – go out and engage with them. Respond to comments, like photos, and follow accounts that align with your interests. The more you engage, the more likely people are to notice you and hit that follow button. Don't post and ghost!
• Hashtag Like a Boss: Ah, hashtags – the secret ingredient of Instagram growth. Use them wisely and strategically. Research trending hashtags in your niche and sprinkle them liberally throughout your posts. But remember, quality over quantity. Don't go overboard with a million hashtags that make your caption look like a busy mess!
• Collaborate and Conquer: Two creative minds are better than one, right? Partner up with other Instagrammers in your niche for collaborations, shoutouts, or even joint giveaways. It's a win-win situation – you get exposure to their followers, and they get exposure to yours. Plus, it's a great way to make new connections within the Instagram community.
• The Power of Stories and Reels: Instagram Stories and Reels are all the rage these days, and for good reason. They're fun and engaging and give your followers a peek behind the curtain of your life or business. Get creative with polls, quizzes, and stickers to keep your audience entertained and coming back for more.
• Optimise Your Bio: Your Instagram bio is like your virtual business card – make it count! Use clear, concise language to tell people who you are, what you do, and why they should follow you. Don't forget to include a call-to-action that encourages visitors to hit that follow button – because sometimes, you just gotta ask!
• Stay Authentic: Last but certainly not least, always stay true to yourself. Authenticity is like catnip for Instagram followers – they can sniff out a fake from a mile away. So don't be afraid to show your true colours, quirks, and all. After all, there's only one you, and that's your superpower.

What posts work on Instagram?

We've provided some insight into how users and businesses are engaging with Instagram, but it's essential to stay updated with the latest developments and shifts in user behaviour to use this platform to the max!

• Reels Reel-y Work: Short-form videos have become increasingly popular on Instagram, especially with the introduction of features such as Reels. Users are creating and consuming quick, entertaining videos that showcase their creativity, humour, or expertise.
• Omg, I can so relate!: Authenticity remains a key trend on Instagram, with users gravitating towards content that feels genuine and relatable. This includes behind-the-scenes glimpses, posts about staff, and user-generated content that humanises brands and creators.
• Time for a story: Instagram Stories continue to be a dominant trend, providing users with a platform to share temporary, in-the-moment content. Businesses and influencers use Instagram stories for announcements, promotions, and interactive features like polls and quizzes.
• Small Communities and Influencers: Niche communities and micro-influencers have gained traction on Instagram, offering highly engaged audiences within specific interests or demographics. Collaborating with influencers can be an effective strategy for reaching targeted audiences and driving authentic engagement.
• Click on the link: Instagram has been expanding its e-commerce capabilities, allowing businesses to sell products directly through the platform. Shoppable posts, Stories, and Explore features enable users to discover and purchase products seamlessly within the app.
• Long-Form Content and IGTV: While short and snappy content dominates, there's also a trend toward long-form video content, particularly with the growth of IGTV. Creators and businesses are exploring storytelling and educational content through longer videos, catering to audiences seeking that deeper engagement.
• Social Causes and Activism: Instagram has seen a rise in social causes and activism being highlighted on the platform. Brands and influencers are using their platforms to raise awareness, advocate for social justice, and demonstrate their commitment to meaningful causes.

Want to get on the Instagram Explore page?

Wondering what the Explore page even is?

The Explore Page is like the TikTok for You Page. Instagram will decide what content to present on the page, and all of these will depend on a few factors.

So, let’s look at the algorithm and how it decides on what content to show on your own Explore Page:

• Posts with high engagement
• Accounts you follow.
• Content that people you follow engage with

Types of posts you engage with:

Getting on the explore page will of course lead to more engagement, reach, and more followers. It’s a great way for organic growth and to build up a loyal audience.

More engagement, more reach, more followers. And more conversations, providing you include the right CTAs.

It provides a treasure trove of opportunities for anyone looking to grow on Instagram and who doesn’t want that?

So, here are 3 ways to make It onto the Instagram Explore Page:

1. Make your content engaging!
   Just like any social platform, the more engaging your content, the better chance you have of getting seen. This means you need to make your content as engaging as possible.
2. Network and build relationships.
   The Explore Page is designed to drive first-time interactions between users and creators.
3. Engagement and Interaction.
   We always shout about the importance of engagement, well get ready for another reminder! Interacting with your current community signals to the algorithm that your audience sees your content as valuable.

If you're struggling to build up your network or create engaging content, then it might be worth having a chat with us.

So, there you have it, guys!

Our top tips for boosting your Instagram followers this year.

Remember, Rome wasn't built in a day, and neither is a massive Instagram following. But with a little patience, persistence, and keeping true to yourself, you'll be well on your way to Insta-fame in no time.

Happy gramming!

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